1 retail ready program offering program nameprogram typeregion(s) garden accentsornamental grassall...

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1 Retail Ready Program Retail Ready Program Offering Offering Program Name Program Type Region(s) Region(s) Garden Accents Ornamental Grass All Lasting Color Perennials N4-6; S7- 10 Patriot Red/White & Blue All Summer Sizzlers Summer Annuals All Wal*Mart – Summer ‘05

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Page 1: 1 Retail Ready Program Offering Program NameProgram TypeRegion(s) Garden AccentsOrnamental GrassAll Lasting ColorPerennialsN4-6; S7-10 PatriotRed/White

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Retail Ready Program Retail Ready Program OfferingOffering

Program Name Program Type Region(s)Region(s)

Garden Accents Ornamental Grass All

Lasting Color Perennials N4-6; S7-10

Patriot Red/White & Blue All

Summer Sizzlers Summer Annuals All

Wal*Mart – Summer ‘05

Page 2: 1 Retail Ready Program Offering Program NameProgram TypeRegion(s) Garden AccentsOrnamental GrassAll Lasting ColorPerennialsN4-6; S7-10 PatriotRed/White

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An “Every Day Low Price” Grass Program that can sell in high volume using only the most popular

varieties. 5” Label with Program Name5” Label with Program Name 4” Pot, 10 per shuttle tray4” Pot, 10 per shuttle tray Suggested PricingSuggested Pricing

Retail Retail $ 1.97$ 1.97 Wholesale Wholesale $ 1.30$ 1.30

Cart ValueCart Value $ 702.00$ 702.00

Wal*Mart Wal*Mart Garden AccentsGarden Accents

4” Pot - 10 per Shuttle Tray

Page 3: 1 Retail Ready Program Offering Program NameProgram TypeRegion(s) Garden AccentsOrnamental GrassAll Lasting ColorPerennialsN4-6; S7-10 PatriotRed/White

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Wal*Mart-Garden AccentsWal*Mart-Garden Accents

The most value price grass programThe most value price grass program High quality grass varietiesHigh quality grass varieties Offers form & textureOffers form & texture Boost summer salesBoost summer sales Great shelf lifeGreat shelf life

Page 4: 1 Retail Ready Program Offering Program NameProgram TypeRegion(s) Garden AccentsOrnamental GrassAll Lasting ColorPerennialsN4-6; S7-10 PatriotRed/White

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Product Class Variety

CarexAmazon

Mist

Carex Bronco

Carex Prairie Fire

CarexRed

Rooster

Corynephorus Spiky Blue

Festuca Festina

Stipa Pony Tails

Wal*Mart Wal*Mart Garden AccentsGarden Accents

Page 5: 1 Retail Ready Program Offering Program NameProgram TypeRegion(s) Garden AccentsOrnamental GrassAll Lasting ColorPerennialsN4-6; S7-10 PatriotRed/White

554.5” Pot - 8 per Shuttle Tray

Wal*Mart Wal*Mart Lasting ColorLasting Color

An “Every Day Low Price” Summer An “Every Day Low Price” Summer Perennial Program.Perennial Program.

4.5” Pots, 8 per shuttle tray4.5” Pots, 8 per shuttle tray 5” Label With Program Name5” Label With Program Name Suggested PricingSuggested Pricing

Retail Retail $ 2.47$ 2.47 Wholesale Wholesale $ 1.70$ 1.70 Cart ValueCart Value $ 571.00$ 571.00

Page 6: 1 Retail Ready Program Offering Program NameProgram TypeRegion(s) Garden AccentsOrnamental GrassAll Lasting ColorPerennialsN4-6; S7-10 PatriotRed/White

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Wal*Mart-Lasting ColorWal*Mart-Lasting Color

Value price 4.5” perennialValue price 4.5” perennial Selection of popular varietiesSelection of popular varieties Region specific varietiesRegion specific varieties Fast growing categoryFast growing category Attractive high impact labelAttractive high impact label

Page 7: 1 Retail Ready Program Offering Program NameProgram TypeRegion(s) Garden AccentsOrnamental GrassAll Lasting ColorPerennialsN4-6; S7-10 PatriotRed/White

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Wal*Mart Wal*Mart Lasting ColorLasting Color

Product Class Variety

Campanula Advance White

Chrysanthemum White Knight

Delphinium Blue Mirror

Dianthus Arctic Fire

Heuchera Palace Purple

Hyssopus Nectar

Lavandula Purple Ribbon

Nepeta Pink Cat

Papaver Moondance

Polemonium Bambino Blue

PrimulaNoverna Deep-

Blue

Salvia Purple Volcano

Scabiosa Blue Diamond

Page 8: 1 Retail Ready Program Offering Program NameProgram TypeRegion(s) Garden AccentsOrnamental GrassAll Lasting ColorPerennialsN4-6; S7-10 PatriotRed/White

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Wal*Mart Wal*Mart PatriotPatriot

An “Every Day Low Price” High Value Patriotic Theme.

5” label with the program name Suggested Pricing

Retail: $ 5.97 Wholesale: $ 4.25

Expected Cart Value: $ 535.50

Product Class Variety

Celosia Prestige

Scarlet

Petunia Explorer Blue

Petunia Explorer White

8” Square Pot

Page 9: 1 Retail Ready Program Offering Program NameProgram TypeRegion(s) Garden AccentsOrnamental GrassAll Lasting ColorPerennialsN4-6; S7-10 PatriotRed/White

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Wal*Mart-PatriotWal*Mart-Patriot

Patio container featuring Red, White Patio container featuring Red, White & Blue& Blue

Capture 4Capture 4thth of July sales of July sales EDLP retail price pointEDLP retail price point Garden center traffic builderGarden center traffic builder

Page 10: 1 Retail Ready Program Offering Program NameProgram TypeRegion(s) Garden AccentsOrnamental GrassAll Lasting ColorPerennialsN4-6; S7-10 PatriotRed/White

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Wal*Mart Wal*Mart Summer SizzlersSummer Sizzlers

An “Every Day Low Price” Large Potted Annual Quart Pot, 10 Per Shuttle TrayQuart Pot, 10 Per Shuttle Tray 5” Label5” Label No POPNo POP Suggested PricingSuggested Pricing

Retail Retail $ 0.99$ 0.99

Wholesale Wholesale $ 0.72$ 0.72 Cart ValueCart Value $ $

390.00390.00

Quart Pot, 10 Per Shuttle TrayQuart Pot, 10 Per Shuttle Tray

Page 11: 1 Retail Ready Program Offering Program NameProgram TypeRegion(s) Garden AccentsOrnamental GrassAll Lasting ColorPerennialsN4-6; S7-10 PatriotRed/White

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Wal*Mart-Summer SizzlersWal*Mart-Summer Sizzlers

Large potted annuals at a value Large potted annuals at a value priceprice

Provides competitive price Provides competitive price differentiationdifferentiation

Heat tolerant varietiesHeat tolerant varieties Great consumer valueGreat consumer value Keep consumers interested for Keep consumers interested for

improved summer salesimproved summer sales

Page 12: 1 Retail Ready Program Offering Program NameProgram TypeRegion(s) Garden AccentsOrnamental GrassAll Lasting ColorPerennialsN4-6; S7-10 PatriotRed/White

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Product Class Variety

Petunia Storm Blue

Petunia Storm Pink

Petunia Storm White

Petunia Storm Red

PhloxGrammy Pink &

White

PhloxGrammy Purple &

White

Platycodon Miss Tilly Blue

Portulaca Sunseeker Pink

Portulaca Sunseeker Red

Portulaca Sunseeker White

Portulaca Sunseeker Yellow

Wal*Mart Wal*Mart Summer SizzlersSummer Sizzlers

Product Class Variety

Begonia Queen Pink

Begonia Queen Red

Begonia Queen White

CapsicumPeppa Rose &

White

CapsicumPeppa Purple &

Orange

Celosia Ice Cream Cherry

Celosia Ice Cream Mango

Celosia Ice Cream Peach

Dianthus Charms Pink

Dianthus Charms Scarlet

Page 13: 1 Retail Ready Program Offering Program NameProgram TypeRegion(s) Garden AccentsOrnamental GrassAll Lasting ColorPerennialsN4-6; S7-10 PatriotRed/White

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Wal*Mart Wal*Mart Summer SizzlersSummer Sizzlers

Product Class Variety

Salvia Saluti Purple

Salvia Saluti Lilac

Salvia Saluti Red

Salvia Saluti White

Salvia Saluti Pure White

Torenia Duchess Blue & White

Torenia Duchess Burgundy

Torenia Duchess Pink

Vinca Victory Grape

Vinca Victory Red

Vinca Victory White

Vinca Victory Pure White

Zinnia Profusion Mix

Product Class Variety

Dianthus Charms White

Gazania Kiss Mix

Gomphrena Gnome Purple

Hypoestes Confetti White

Hypoestes Confetti Red

Impatiens Xtreme Lavender

Impatiens Xtreme Mix

Impatiens Xtreme Red

Impatiens Xtreme Rose

Impatiens Xtreme White