1

Proximus presents: BlackBerry

from Vodafone

Phone, email, SMS, browser & Phone, email, SMS, browser & organiser in 1 wireless device to organiser in 1 wireless device to increase your productivityincrease your productivity

Best of WirelessBest of Wireless

November 24th 2004November 24th 2004

Florence Siquet Business Mobile Division Marketing

Introduction – the mobility challenge

On any given day, worldwide, one third of our people are not at an IBM

location - - they are working onsite with customers, telecommuting or

are mobile.

Today, we must reconsider our traditional concept of work and how it gets done, because Flexible Work

Options allow our workforce to serve customers as never before.

To empower all employees with the means to access information and perform their work anywhere and at any time

Samuel J. Palmisano,

IBM Chairman of the Board and Chief Executive Officer

Product BlackBerry™ is a Mobile office solution

Allowing for push email & PIM Using specific BlackBerry™ devices (friendly usage) End to End solution fully secured

“You can read, forward, reply, create and delete emails as well as attachments.

Enabling you to manage your contacts and your calendar as well to make you more productive.”

Product - Solution Architecture

Proximus customer

PublicInternet

RIM (UK)

ProximusNetwork

GPRS

Leased Lines

Email server (Microsoft

Exchange or Lotus

Domino)

BlackBerry Enterprise

Server

Triple encryptio

n

Triple encryptio

n

Automatically push email to BlackBerry™ device

(no end-user action needed – no manual synchronisation needed)

Public

Internet

RIM BlackBerr

y Data Centre

(UK)

Firewall

CAL software

End-user

Product – components

Device ApplicationTelco

BlackBerry Wireless Handheld™• Always On, Always Connected®

• Tri-Band (900, 1800, 1900MHz GSM, GPRS)

• High resolution screen 240x160 (65 000 colours)

• Attachment viewing (e.g. Word, Excel, pdf, PowerPoint,…)

• JAVA™ based platform

• Organizer synchronization

• High security (password enable)

• memory for applications & data storage (16MB flash + 2MB SRAM)

• High Battery life (up to 4 hours talk time)

• Intuitive menu

Product - device

Luxembourg, Netherlands, Germany, United Kingdom, Ireland, France, Italy, Switzerland, Austria, Spain, Portugal, Greece, Sweden, Finland, Norway, Denmark, Czech Republic, Slovak Republic,

Malta,U.S.A. & Singapore Included

Proximus GPRS network: 99,9% of the Belgian population, GPRS roaming in more than 30 countries!

Product – Telco

BlackBerry Enterprise Server™

Microsoft® Exchange 2000 - 2003

Lotus® Domino V5 & V6.

SAP & Siebel and other Java™ based

Data bases

Internet

BlackBerry Enterprise Server™

• Push Technology

• Data compression (optimisation)

• Device management

• Security management

Main email & data base servers

compliant

Product – application

Customer benefits Time saving

Easy to use: just like a mobile phone, with no passwords or logins to remember

Email finds you: your new messages automatically arrive, so you don't need to keep checking and no more shocks of returning to an inbox full of emails

Fast response: you can reply to customers, sales prospects and friends quickly and easily

Convenient: pocket size handheld which is there wherever you need it

You're in control: you can filter your messages to make sure that you're not overwhelmed - and you can always switch off!

Customer benefits - ROIBlackBerry ROI Study, 2004 by Ipsos Reid (US Survey)

Study conducted with:– 490 IT managers

– 210 BlackBerry end-users

High level results- End-user productivity = 54 minutes downtime into

productive time per day (196 hours per year)- Team around end-user productivity = 29% efficiency

increase

- Payback period of 224 days (conservative calculation)

- Total TCO per user is equivalent to = $ 1.228

A flavour of Blackberry...

Activate your business.