1 present like a pro: with confidence & impact better at the basics hsr.edu

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Present Like a Pro: With Confidence & Impact

Better at the Basics HSR.edu

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© HSR Business to Business. All Rights Reserved.

“Learning from experience is a faculty

almost never practiced.”

>Barbara Tuchman

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Drive the Audience Experience

Persuasive argument

Visual cues

Theater of delivery

Tools at your disposal:

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Persuasive argument

Visual cues

Theater of delivery


>

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Prework• Who is the audience?• What does your audience seek to

understand?• What is the desired outcome?

Build a Persuasive Argument >

Build the case• State the background• Identify the problem or opportunity• State your point of view• Provide evidence• Drive audience resolution

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YOU HAVE TWO CHOICES:

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BECOME COMMODITIZED.

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BECOME COMMODITIZED.

OR NOT.

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HSR’s Commodity Challenge

Well-established practices

Specialize in business-to-business

Receive awards & recognition

Both finalist agencies:

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© HSR Business to Business. All Rights Reserved.HSR is the More Experienced Agency

with the Most Capabilities 25 years of exclusive focus on B-to-B

marketingRegarded as the B-to-B “Thought Leader”Experience in every segment of the B-to-B

economyVeteran staff of professionals in multiple

disciplines

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25 years of exclusive focus on B-to-B marketing

Regarded as the B-to-B “Thought Leader”Experience in every segment of the B-to-B

economyVeteran staff of professionals in multiple

disciplines

More marketing wisdom guiding USG programs. Faster start-up and higher probability of a long-term relationship.

HSR is the More Experienced Agency

with the Most Capabilities >

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HSR is the more innovative agencySuperior creative product

Most developed approach to idea generation

More experienced at interactive media

Clearest vision of emerging media forms

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HSR is the more innovative agencySuperior creative product

Most developed approach to idea generation

More experienced at interactive media

Clearest vision of emerging media forms

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Break-through communications for USG. Maximize use of effective new technologies. Provoke and astonish prospects and customers.

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© HSR Business to Business. All Rights Reserved.HSR is more Adept at Working withUSG-class Companies

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More experienced with Fortune-class clients

Maturity and professionalism required to serve needs of large enterprises

Processes and best practices influenced by many of the world’s

best marketers

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Fortune-class Clients Served

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© HSR Business to Business. All Rights Reserved.HSR is More Adept at Working withUSG-class Companies

More experienced with Fortune-class clients

Maturity and professionalism required to serve needs of large enterprises

Processes and best practices influenced by many of world’s best marketers

Confidence in execution. HSR will be more adept and better organized to make things happen for USG.

>

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The more experienced agency with the most capabilities.

The more innovative agency.

The most adept at working with USG-class companies.

More extensive capabilities in public relations and interactive media.

Clearest vision of other emerging media forms.

Our Promise of Value to USG Corporation:

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Prework• Who is the audience?• What does your audience seek to

understand?• What is the desired outcome?

Build a Persuasive Argument >

Build the case• State the background• Identify the problem or opportunity• State your point of view• Provide evidence• Drive audience resolution

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Persuasive argument

Visual cues

Theater of delivery


>

>

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Consistent experience aids comprehensionConsistent text boxes from slide to slide

Fonts, colors and point sizes are consistent

Progress cues such as agenda and transition slides are used

Visual devices are consistent from slide to slide

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Consistent experience aids comprehensionConsistent text boxes from slide to slide

Fonts, colors and point sizes are consistent

Progress cues such as agenda and transition slides are used

Visual devices are consistent from slide to slide

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The consistent use of a unique device such as this one makes it abundantly clear that this is a key conclusion.

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One Point Per Chart>

Sales Profits

Q1 Q2 Q3 Q4

Sales

Profits

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One Point Per Chart>

Sales Profits

Q1 Q2 Q3 Q4

Sales

Profits

If the audience is trying to figure out the graphic, they are likely not listening to you.

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In general, less is more.

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• Use familiar metaphors

• Summarize sections

• Use visuals to stimulate emotion

Summarize and Focus Everything

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Persuasive argument

Visual cues

Theater of delivery


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>

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It’s not just what you say, it’s how you say it.

Good Communication >

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Practice, practice, practice1. Read it and record it

2. Use a mirror

3. Find a friend

4. Find more friends

5. Pay a visit

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Practice, practice, practice1. Read it and record it

2. Use a mirror

3. Find a friend

4. Find more friends

5. Pay a visit

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The more you practice, the more confident you will be on presentation day.

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Voice

• Ohmygoshsheistalkingsofastiamtotallylost!

• Do I need my hearing checked?

Gestures/Body Language

• Hands attract eyes

• Find an anchor but avoid lecternitis

• Vary your stance but avoid fidgeting

• Smile!

Eye Contact

• Builds rapport and trust

• Improves comprehension

• Decreases nervousness

Delivering the Message>

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“It's hard to lead a cavalry charge if you think you look

funny on a horse.”

> Adlai Stevenson

Confidence>

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Nitty-Gritty Details>

• Get yourself ready– Keep attire in line with the situation and setting– Be safe rather than sorry

• Get the room ready– Check equipment– Check the environment

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Nitty-Gritty Details>

• Get yourself ready– Keep attire in line with the situation and setting– Be safe rather than sorry

• Get the room ready– Check the equipment– Check the environment

You look good, you sound good, it’s show time. Don’t let a dead battery, poor lighting or broken projector wreak havoc with your presentation.

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“Walk tall and carry a big stick.”

> Teddy Roosevelt

Final Thoughts >

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Persuasive argument

Visual cues

Theater of delivery


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Questions?

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Thank you!

1 present like a pro: with confidence & impact better at the basics hsr.edu

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