1Persuasive writing

Monday- Investigate products looking at their advertising.

You might need to Google products or watch a bit of television to complete the table on

page 3.

Fill in as many sections as you can – the final column requires a more detailed answer

please.

1

Can you identify the following chocolate

bars from the snippet of wrapper shown?

2

Starter: Name That Bar!

1

4

32

5

Advertising FeaturesComplete the table:

Product name Humour? Eye-catchingdesigns on

packaging?

Catchphrase/slogan ?

PersuasiveFeatures?

Music? Audience aimed at and how does

the advert /packaging do

this?

3

AnswersTo previous page;1. Mars2. Wispa3. Starbar4. Plain

Bounty5. Green

& Blacks Choc

https://www.youtube.com/playlist?list=PLsDMTK5OA2wvJRTZ5XC8XorhpwqbGhoV_

7 Tuesday Adverts

Below is a link to a selection of chocolate adverts that your parents might remember!

Building on yesterday’s research today you need to write about your favourite advert covering the information in the bullet points on the next page (8) . You may have a favourite current chocolate advert that you wish to write about. Please make it clear in your heading which advert and chocolate product you are writing about.

Search YouTube for Adverts Featured in Channel 5’s ‘Greatest Chocolate Ads Of All Time’

Or use this link:

8TuesdayAdverts

Write about the following:

1) Why you like it?

2) Who is the target customer?

3) What techniques have been used such as : repetition, storytelling, emotive language, music, characters and acting, slogans, songs, use of colour – and anything else you notice.

The choice of colours used by designers and manufacturers can influence the

price point and market for chocolate bars.

4

Wednesday - Colour Marketing

• What impression do the following colour combinations give you?

• What sort of product would you associate with these colours?

• What kind of people would make up the target market?

Task:

Can you think of any other colour combinations

that fit specific target markets?

On your activity sheet, add colour to each

logo to give it the impression of being:

5

Colour Marketing

Expensive/luxury

Cheap/budge

t

Fun/party

Natural/environmentally friendly

DiscussionWhich colours do you think best represent these target markets?

Imagine that your favourite chocolate bar is going to be recreated and made

into a set of individual chocolates to be presented in a box. You may want to

add a new ingredient to your product to make it more appealing ?!

6

Chocolate Package Re-Design

A special occasion

e.g. the Olympic Games

A holiday or festival

e.g. Christmas

A new target market

e.g. a high end/luxury item

Using your chosen package outline, design and create a box for these new

chocolates. Design your box to fulfil one of the following themes:

9 Thursday

PRESS RELEASE………

Your new box of chocolates is going to be launched and

on the shelves for the public to buy!

Today you will need to write a great description of

your product to persuade the major supermarkets to

stock it.

For examples of press releases please search where there are a few new product launches to look at:All Press Releases | Nestlé - Nestle U.K.www.nestle.co.uk › en-gb › media › pressreleases

Example of press release:

Stand by, look out and get ready for the newest addition to the Mars Bar range with the launch of Marshmallow Mars Minis ! Since 1932, the traditional Mars Bar has been selling in its millions and is a firm favourite around the world. So we think it’s s great time to give Mars Bar lovers around the world a new and exciting addition to this already delicious, thick milky chocolate nugget of goodness! Now chocolate lovers can enjoy the added luxurious flavour of remarkable raspberry in a marvellous melting marshmallow layer of scrumptiousness! How can one resist?! With its eye-catching packaging design, chocolate fans won’t be able to resist the temptations of the Marshmallow Mars Minis – the experience of light soft marshmallow in aa Mars bar mini is sure to make you feel like walking you’re on air!

10Thursday

Can you find examples of the criteria below in my press release?

• Emotive language/adjectives• Rhetorical questions

• Repetition (power of 3)• Exclamations• Anecdote/story

• Personal Pronouns• Imperative verbs• Conjunctions

11Thursday

12Thursday

Over to you- write your own press release for your new boxof chocolates and include as many of the criteria below.

• Emotive language/adjectives• Rhetorical questions• Repetition (power of 3)• Exclamations• Anecdote/story• Personal Pronouns• Imperative verbs• Conjunctions

13Friday

Today you are going to write a persuasive letter to the celebrity of your choice asking them to take part in an advertising campaign for your new box of chocolates. Make notes on the following first:1. Who is your target market?2. What branding image of your product do you want to give? Here are a

few ideas:healthy / fun/ sophisticated / innovative / inspirational / relaxing / energy boosting / whacky 3. Now think carefully – which celebrity would suit your product image?

15Friday

We have written several letters back in school so you all have experience of how to set them out.Here is a reminder of what else to include if you want your celebrity to take your letter seriously:

• Neat joined handwriting• Accurate spelling• Range of punctuation used accurately• Paragraphs• Capital letters for proper nouns

I have written my own letter on the following page as an example .

Dear Little Mix,

We are writing to you to offer you a fantastic opportunity to be involved in an advertising campaign for a new chocolate product to be launched next month.

Everyone has heard of the Mars Bar right? This world famous chocolate sensation is about to be diversified for the first time ever as the ‘Marshmallow Mars Mini’ . The luxurious flavour of remarkable raspberry in a marvellous melting marshmallow layer of scrumptiousness is assured to be a instant hit with chocolate lovers around the world.

We want Little Mix to represent our new box of chocolates. As one of today’s most popular bands, we believe your sophisticated yet fun and youthful image will appeal to many. Your name is instantly recognisable and compliments our new product as we have brought a ‘Little Mix’ to the long established Mars Bar product!

We hope that you will consider this ‘once-in-a-lifetime’ offer and are very excited about the potential of our partnership becoming one of the most memorable chocolate advertising campaigns in history!

Yours sincerely,

Cadbury’s Chocolates .

15Friday

Write to your celebrity to persuade them to advertise your new box of chocolates. Give them as many reasons as possible for why you think they are the best celebrity for the job!Setting out your letter:1. The 1st paragraph will an introductory paragraph- why are you writing to

them?2. The 2nd paragraph will be about your product ( you could use some quotes

from the press release?)3. The 3rd paragraph will need to persuade the celebrity- compliment them - why

are they perfect for the job?4. The 4th paragraph will be a summing up and a final request.

GOOD LUCK!!!!