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Our lobby approach

Bruges 26 April 2013

Henk Kok

www.synaptic-cluster.eu

h.kok@eindhoven.nl

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European projects, why?

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Your motivation in Sintropher

1. Why are you in Sintropher? (use chart)

2. What did you formulate as your result = success in Sintropher?

3. Where do you stand at the moment (which aims realized and which aims still to reach?)

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Eindhoven’s motivation in SYNAPTIC

• Result = success when:1. International connections improve (RoCK) and

OP 2014 – 2020 opens opportunities to assist this

2. New SUMP concentrates on pedestrians, bicyclists, multi modal sharing and seamlessness

3. Influence national policy

4. DNA (ICT, technology and RTD contributes to smart and seamless mobility

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Some more SYNAPTIC

• Methodology

• Lobby levels

• Positive lessons

What does the passenger want?

1. Begin with the end in mind

2. Look backwards from the vision to the present

3. Move step by step towards the vision

Present

Future

(Source:The Natural Step)

Gather good practisesDescribe crunchpoints and enablers

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Lobby levels

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EU level, how?– Soft lobby

• Sending info: website, presentations, articles, press releases;

• Consultation / discussion: RT’s, seamless travel award

– Hard Lobby• Informing / charming EU decision

makers: MP’s, 4 DG’s, JTS Lille, DG experts

• tickle National contact points and steering committee members

• Organizing stakeholder support: UITP, ECOMM, POLIS, Eltis and EPF

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National Level, how?• Soft Lobby

– Informing the national contact point– short lines with the Steering Committee– Presentations: at national study days, Ministry

• Hard Lobby• Sending a letter to the PPG• Using the unexpected momentum (Fyra

debacle)• Ongoing lobby to influence the text for the

new national rail conscession

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Regional and Urban level, how?

• Influencing the E’hoven colleagues SUMP 2013 – 2020

• Triple helix platform on seamless mobility / smart mobility

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Lessons

• Open discussions: – Between ‘academics and the marketeers’;– The different orientation of the 4 projects

• Message: skill, reliability, involvement

• Product: attractive, conscise, practical recom’s

• Timing (using political momentum)

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SYNAPTIC’s legacy

• Trying to find stakeholders with parallel aims– EPF, POLIS, EPOMM, ELTIS– Influential individuals

• Final meeting Manchester June 18th– building new partnerships; ‘speed dating’ for

new project ideas

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Seamlessness 2.0

Thank you!