1. our g4 model is built around you - golin.com · g4 superhero award - a cash prize and the chance...

2

Click here to load reader

Upload: dinhthien

Post on 20-Jan-2019

212 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: 1. Our g4 model is built around you - golin.com · g4 superhero award - a cash prize and the chance to work in any of our agencies overseas for a week for the ultimate annual winner

At Golin, we possess the power to inspire and create change. Using our revolutionary g4 model, our specialist communities use proprietary tools to plan and execute powerful campaigns that help our clients adapt and win in a constantly changing world. We are committed to delivering the deepest insights, boldest ideas and broadest engagement to the world’s leading brands through seamless integrated communications.

We’ve been named Agency of the Year more times than any of our peers, in fact, we’re currently PR Week’s Large Consultancy of the Year. Our consumer team is an energetic, dynamic and brilliant bunch of talented people. With a client-list to die for, no day in our team is ever the same. Whether it’s throwing celebrity studded parties, getting kneedeep in consumer insights and research, coming up with crazy creative ideas, pitching into the most influential journalists in the business, writing faultless copy or organising multi-market events and campaigns, there are countless opportunities for you to shine and flourish in Golin consumer.

TOP 5 REASONS TO WORK FOR

CONSUMER

Our client portfolio is amazing. Whether your passion lies in the worlds of food and drink, beauty and personal care, FMCG, alcohol or retail, our team is jam packed with incredible brands. Here are just a few:

Cadbury - Activating award-winning brand engagement and real-time marketing campaigns from Marvellous Mix-ups to Crème Egg Persil - Partnered with the Roald Dahl Foundation on an award-winning integrated campaign to engage kids in the magical world outdoors and delivered a sales uplift of 22%

Dove - Celebrating and inspiring women to look good and feel good through self-esteem, education and a range of orgeous beauty products Magnum ice cream - Creating global and UK campaigns for the world’s most pleasure-packed, decadent ice cream

2. We have incredible clients

1. Our g4 model is built around you

Whatever your skills are, our highly acclaimed g4 model keeps you out of the box others may put you in. It lets you shine in the community where your talent can flourish. All four g4 specialisms are represented in the consumer team at Golin London, ensuring campaigns deliver the best results for our clients. Creativity is as much a part of our approach as strategy or media relations. The success of the creative team owes much to the rigour and intellect of our strategy team who have been recruited from among the world’s leading management consultancies and education institutions. Our media team boasts some of the best networked and most talented individuals in London’s media world, including editors of national news programmes and former heads of some of the busiest in-house press offices. Underpinning all of this is exemplary account management which sits at the centre of the agency model.

Page 2: 1. Our g4 model is built around you - golin.com · g4 superhero award - a cash prize and the chance to work in any of our agencies overseas for a week for the ultimate annual winner

With ex journalists, a trained massage therapist, and several gigging musicians amongst our ranks, our team brings together an inspiring and eclectic mix of individuals, with one big thing in common: a passion for consumer brands. We reward and motivate our people in lots of ways: LifeTime is Golin’s exceptional benefits package to support our team, whatever their life choices including flexible working and unlimited leave! We recognise outstanding work with our monthly g4 superhero award - a cash prize and the chance

to work in any of our agencies overseas for a week for the ultimate annual winner. You can expect little gifts and treats throughout the year to mark special occasions - our favourite is the Christmas Selfridges vouchers! We even have our very own pub, the Golin Lion (golinlion.co.uk) where we lay on pay cheque drinks once a month, plus our legendary Thursday and Friday afternoon drinks trolley, Friday Pret breakfasts and free Coke machine.

Anna Carter “Whether it’s encouraging mums to get muddy with their kids for Persil or hanging out at the Houses of Parliament with Dove campaigning for self-esteem education for young people, I am passionate about creating, devising and implementing insight-driven creative campaigns for my clients. The diversity of our client base and the great people I work with, makes Golin a truly amazing place to work.”

Rachel Minty “What I do lets me explore what I love; famous brands, fantastic creative ideas and delicious chocolate! Personally, I love getting under the skin of a brief and really understanding the brand and its consumers in order to come up with something truly unique to answer the challenge. Working at Golin means working with people who are leading the industry in how to do things differently.”

Jen Fermor “In my 8th year with Golin, I continue to be stretched and inspired by the people I work with and our thirst to do things differently, with great impact for our world-class client roster. I also have immense pride in our work to further the cause of diversity and equality in PR and beyond and our drive to break into new markets delivering exceptional, integrated work.”

4. We’re into world firsts We recently turned 60 but we continue to lead the industry. In 2014 we opened the Cannes Festival of Creativity - a 1st for a PR agency – unveiling new ‘Brand Relevance’ research with a live social media experiment with legend, David Hasselhoff which landed a total social media reach of 118,300,000. In 2015 for Persil we created the first interactive Roald Dahl story book and in 2016 we became the 1st agency to win PR Week’s Large Agency category for three out of four years. “One of the main attributes of successful companies that stand the test of time is a willingness to adapt to change”, said our Founder and Chairman Al Golin.

5. Meet our senior team

3. We ❤ Our People ❤

Claire Culshaw “I love challenging our clients to be a little bit bolder and braver than they were last year – and bolder than their competitors are willing to be. My recent campaign highlight was a hugely successful Flora programme to improve kids lunchboxes as in 2016 less than 2% of school lunch boxes meet government nutritional standards!”

Get in touch:Jane Fordham, Executive Director, Talent & Marketing; [email protected] 07770 401436

www.golin.com/uk @GolinLON