1 muze drives the media experience™ new york | seattle | london generating revenue growth with the...

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Muze Drives the Media Experience™Muze Drives the Media Experience™

New York | Seattle | LondonNew York | Seattle | London

Generating Revenue Growth with the

Open Media ExchangeTM

August 2007

Powering the New Media Industry

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Muze OverviewOverview: Muze is a leading provider of digital media solutions to

businesses, used to market entertainment products to consumers:

Comprehensive digital content commerce platform

Complete suite of media search and discovery products

Mission: To enable and drive commerce for entertainment content in the physical and digital marketplaces, providing businesses with tools to meet consumer demand for integrated and more compelling entertainment products and services.

Expertise: Founded in 1991, Muze has deep relationships with content owners (books, music, film and games), as well with as dozens of retailers and strategic partners.

Customers: Over 800 traditional and online retailers, online content sites, community and social networking, mobile service providers, auction sites, and consumer electronics manufacturers.

Employees: Offices in New York, Seattle and London / 175 employees.

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Mission: Enable and Drive Commerce in Physical & Digital Media– Digital Media Discovery and

Search Services– Digital Media Delivery

Services

Muze Market FocusClients: Muze services businesses with consumer channels that sell entertainment media:– Retailers– Online Media Providers– Portals– Social Networks – Wireless Services Providers

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Muze Holds a Unique Value Position

Music

Film and Video

Books

Video Games

More than 50 years of normalized data (commercial info, bios, influences, cover art, etc) providing search & discovery for customers

More than 1 Million Music Releases (albums)

Info for more than 8 million music tracks

277,000+ DVD and Video Releases

6.3 Million Book Titles

66,600+ Games Releases

Reviews and Muze editorial

Media Information 1.7+ Million music

tracks

Dual download (PC & Mobile)

Subscription-based services

Radio, MP3, Ringtones

Royalty reporting

DRM

Dig

ital

Ser

vice

s

D

igit

al D

eliv

ery

Digital Media Services

6.3M song samples

40,000+ movie trailers

100-channel streaming radio

Web-hosting for Muze customers

Deep History and Credibility Within Media Industry

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Industry Approval: Muze nominated for NARM (National Association of Recording Merchandisers) "Supplier of the Year" for 3rd consecutive year

Client Approval: “We’ve partnered with world class organizations in order to bring our customers exciting, yet affordable digital media content. Muze has consistently proven to be a leader in this space. Their far-reaching vision for the industry and the OMX digital media platform fit perfectly into O2’s customer strategy. It provides a comprehensive and growing media catalogue of timely and exciting content, supported by excellent search and discovery functionality, making for a very compelling offering to our mobile users.”

- Lars Dueysen, Head of Music Data Services & Portals, O2 Music, Germany

Solid Industry Partners:

Well-Positioned in the Industry

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Selected ClientsRetailers

Content Providers Web Portal / Social Networking Digital Media Supply Chain

Hardware Mobile Service Providers

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Rich, Descriptive Data• Track Listings• Personnel Listings• Recording

Information

Streaming• Sound

Samples

Streaming• Film and TV

Trailers

Top-Line Data

Rich, Descriptive Data

Expert Editorial

Image Services

Links to Other Media

Streaming Services

Muze Enables Discovery and Purchasing

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Core Features Description

Music Catalogue 1.7 Million Tracks, including all Major Label Back Catalog & New Releases

Secure Digital Downloads

The secure delivery of digitally encoded & DRM-wrapped files to consumers

Embedded Top-Line Metadata

Top-line commercial data required for commerce

Streaming Audio & Video Samples; Cover Art

Hosted content that’s ingested, managed, and delivered to consumers in multiple formats

Royalty Reporting Industry-standard royalty reports delivered to content owners

Muze Delivers Digital Content: PC and Mobile

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MuzeTunes®

High-Quality Streaming Audio Clips

Available by Street Date for most charting releases

Tracks More than 5,700,000

Three Popular Formats

Real

WMA

SWF

Music Downloads

Licensed Downloadable Tracks

Embedded with Top-Line Data

Tracks More than 1,700,000

Muze Digital Services Offerings

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Generating Revenue GrowthWithin a New Industry Infrastructure

Retains control over the content by leveraging a central location for all channels, and for delivery to consumers

Manage who has access to some or all content through business rulesCan be easily tracked and modifiedCan easily turn channels on and off

Provides online visibility into actual sales resultsChannel by channel

Provides an easy way to bundle and merchandize contentCan be provided to all, or just to selected retailers and channels

Easily adjust sales and promotions to respond to the market

Muze is creating an industry-wide infrastructure Will enable content owners, retailers and mobile service providers to grow revenue and

leverage their assets more effectively

TheOpenMedia

Exchange

(OMX)

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Consumption choices are

limited

Content Creation Consumers

Audio Video Images Commercial Data Discovery Data Clips & Trailers

Once the media content is delivered, there is no visibility to adjust

marketing, pricing or packaging

Ingestion Infrastructure

1 Per Media Type

Encoding Formatting Storage Distribution

Aggregators Segregated by Media

All the players are duplicating investment to ingest, store and

deliver content

New Channels

Distribution Infrastructure:

Storage Search Delivery Track Audit

Stores

Current Digital Media Ecosystem

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Device Manufacturers need to onboard devices quickly,and work with channels as well as offer direct-to-consumers services

Content Providers need to manage their assets, and create consumer

experiences that are ‘better than free’

Retailers need to efficiently access and deliver content and create

bundles; Consumers want more channels

Industry Stakeholders Need Collaboration

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Muze StrategyIntegrate needs of industry stakeholders to create an effective Digital Media infrastructureSearch and Discovery Products enabling consumers to find content

Media Industry Forum

Open Media Exchange (OMX)

Builds upon Muze’s Unique combination of Media Information and Digital delivery platform

Creates a value-added Clearing house for the industry

Enable content owners and retailers to market more effectively to consumers, while enabling new channels

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Muze Open Media ExchangeTM

Content Creation

Consumers

Key Elementsof OMXTM

Solution:

Muze Content Repository Asset Management Tracking, Auditing &

Reporting

Digital Rights Management Merchandising Tools Delivery System that easily

adapts to new models and channels

Stores

Sto

re I

nte

gra

tion

Direct-to-Consumer Delivery

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OMXTM Benefits the Entire Value Chain Easy management and full control of all their digital assets New ways to package and market complete digital catalogues New channels of distribution, new pricing and business models Full insight into consumers buying patterns for marketing effectiveness

Content Providers

Reduced barriers to entry, implementation costs, and time to market Easy access to comprehensive digital catalogue - simplified licensing Ability to focus on developing unique & compelling consumer experience Easy adoption of new technologies and channels via open standards

Retailers/Mobile Providers

Support for compelling and innovative device usage scenarios Better alignment & integration with the whole digital supply chain Simplified process of device certification Seamless & better quality experience for the consumer

CE Manufacturers

Wider array of content choices and richer media types Standardized ownership, playback, and replication of content Seamless person-based device management Personal and programmable channels for content access

Consumers

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Reduces Infrastructure Costs Eliminates massive duplication of investment, lowering industry cost

structure

Simplifies Licensing Practices Technology and flexible business rules support simplified licensing

practices, reducing barriers for all participants and enabling collaboration

Enables Innovation and Collaboration OMX platform supports innovation/collaboration across the entire digital

media value chain; critical for offering ‘better than free’ products and for the emergence of new channels including personalized consumer content services

Virtual Application Platform Streamlines Workflows Provides a secure and independent virtual application platform for each

participant, and delivers compelling benefits to each

Lets Participants Focus on THEIR Businesses Allows participants to focus their investment in their specific areas of

expertise.

OMX is powering a

multi-vendor, collaborative, frictionless,

seamless, and compelling consumer experience

OMXTMAddresses Barriers to Growth

Consumer-Centric

Approach

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Current OMXTM Customers

International Partner with Dual Delivery (OTA and PC)

• Full Navigation & Discovery• Full Use of Media Information

• Innovative Method of Distributing Media to Consumer

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Addresses operational and interoperability challenges facing entertainment industry today Includes representatives from across value chain, including

content owners, retailers, mobile providers, CE device manufacturers

Provides foundation for sustainable digital content distribution models

OMX Partner Program Promotes innovation and early testing among various

digital content stakeholders (source through to consumer) Forum Meetings

Initial meetings in Q1 ‘07 (NYC) and Q2 ’07 (Chicago) Third Meeting Proposed for Q3 ‘07

Media Industry Forum

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Summary

Powering the New Media Industry

Why the Open Media ExchangeTM, Why Now? Industry needs to change, in order to win paying consumers and avoid downward

pressure Simplify the infrastructure and eliminate the silos across the value chain Make it easy to market, bundle, buy, and deliver An industry-wide, value-added exchange like OMX makes it possible

Muze has a strong foundation to build upon Unique product portfolio of rich Search and Discovery products and Digital Media delivery services Depth of content management technologies and expertise Muze is a trusted partner with long-standing relationships with retailers and content owners Vision of a new Industry Ecosystem that enables growth

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Let Muze Help YouBuild Your Brand

1 muze drives the media experience™ new york | seattle | london generating revenue growth with the...

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