1 music connection. 2 3 music school project team a music connection project manager: mari reyes...

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1 Music Connection

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Music Connection

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Music School Project

Team A

Music Connection

Project Manager: Mari Reyes

Deputy Project Manager: Richard Chun

Operations Manager: Natasha Schulha

Program Administrator: Joon Kim

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Client Background

Music Connection was founded on the belief that everyone deserves music in their lives!

Founder, Jill Plum of the Music Connection has a vision of providing culture and musical training to the youth of West Los Angeles through our internet music classes.

Instructors at the Music Connection are noted professionals

The target market for potential clients will be: Median Income of $ 50,000 Ages 7 to 100+ Residence in West Los Angeles

Beginning Budget for Business: $10,000

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Project Goals forThe Music Connection

1) Develop web presence to showcase the teaching staff, classes, and instruments.

2) Create a scheduling plan and interactive calendar for reserving lesson time slots.

3) Plan and Implement marketing campaign in West Los Angeles, targeting clients by age groups

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Music School Project Scope

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Projects Priority ListProjects Priority List

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Music School ProjectsMusic School Projects

1) Web Site Development and Design

2) Interactive scheduler and real-time communications

3) Marketing campaign targeting clients in West Los Angeles

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Project 1:Project 1:Create WebsiteCreate Website

•Establish a web presence•Display Music School information•Provide Class calendar and events•Founder biography•Provide secure login portion for members

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Create Web-SiteCreate Web-SiteProject 1Project 1

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Website structureWebsite structureHome page

Displays latest information

ServicesLogin for E-mail

and Lessons

Lessons

Individual Lessons Group Lessons

Biography of Founder Jill Plum

Student’s Showcase Careers Contact Us

Archive of Student’s Performance

Counselor Hours and information

Scheduler

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Music Connection CalendarMusic Connection Calendar

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Project 2:Project 2:Develop Communications/SchedulerDevelop Communications/Scheduler

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The Scheduler establishes The Scheduler establishes easier and quicker ways to easier and quicker ways to reach both the students reach both the students and the faculty in real-and the faculty in real-timetime..

Students and faculty will have access to Students and faculty will have access to programs for communications such as programs for communications such as fax, e-mail, and Instant messenger.fax, e-mail, and Instant messenger.

Develop Communications/SchedulerDevelop Communications/SchedulerProject 2Project 2

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Develop Communications/SchedulerDevelop Communications/SchedulerProject 2Project 2

Scheduler allows:Scheduler allows:• to schedule unattended running of to schedule unattended running of applications and batch files applications and batch files • to schedule popup reminders. to schedule popup reminders.

Reminders, tasks and other events can Reminders, tasks and other events can be set to run once or every minute, hour, be set to run once or every minute, hour, etc.etc.

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Develop Communications/SchedulerDevelop Communications/SchedulerProject 2Project 2

Class/Teacher Class/Teacher SchedulingScheduling

Schedule teachers to Schedule teachers to classes to teach various classes to teach various subjects during the week. subjects during the week. You can create custom You can create custom study groups that study groups that combine several classes combine several classes at a single lesson.at a single lesson.

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Develop Communications/SchedulerDevelop Communications/SchedulerProject 2Project 2

Student/Course Student/Course SchedulingScheduling

Schedule courses Schedule courses according to student according to student selection and enrollment. selection and enrollment. Create a personal Create a personal timetable for each timetable for each student according to student according to customizable customizable pedagogical constraints.pedagogical constraints.

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• Manageable and extensible instant Manageable and extensible instant messaging server (IMS)messaging server (IMS)

• Enables people to reach, collaborate, Enables people to reach, collaborate, and respond to information more and respond to information more quickly as compared to telephones quickly as compared to telephones and email.and email.

Develop Communications/SchedulerDevelop Communications/SchedulerProject 2Project 2

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Develop Communications/SchedulerDevelop Communications/SchedulerProject 2Project 2

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• With the whiteboard feature, users can write as they might in a conference room on a traditional whiteboard. Additionally, users can paste content from other applications into the whiteboard if they want to share information without allowing other users to see their desktop

• With file transfer, users can transfer files as part of an IM conversation within Windows Messenger or another IM client.

Microsoft Word

Develop Communications/SchedulerDevelop Communications/SchedulerProject 2Project 2

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Real time collaboration

Develop Communications/SchedulerDevelop Communications/SchedulerProject 2Project 2

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• Audio and visual communication

• Instant messaging

• Application sharing

• Notifications

• Microsoft Office System programs like Outlook and others

•Remote assistance

•File transfer

Develop Communications/SchedulerDevelop Communications/SchedulerProject 2Project 2

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Up to 32 connections can collaborate at one time.

Develop Communications/SchedulerDevelop Communications/SchedulerProject 2Project 2

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Develop Communications/SchedulerDevelop Communications/SchedulerProject 2Project 2

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• The scope of our The scope of our marketing plan is to marketing plan is to target affluent target affluent children and adults children and adults in the West Los in the West Los Angeles area.Angeles area.

• Marketing based on Marketing based on web presence will web presence will be our focus.be our focus.

• Crosslink website Crosslink website primary tool.primary tool.

Beverly Hill

Bel AirMalibu

Develop Marketing PlanDevelop Marketing PlanProject 3Project 3

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Marketing Target: Marketing Target: West Los Angeles ResidentsWest Los Angeles Residents

CommunityMedian household income (dollars)

Median family income (dollars)

Per capita income (dollars)

Beverly Hills $70,945 $102,611 $65,507

Malibu $102,031 $123,293 $74,336

Bel Air 159,008 188,781 107,412

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Children

Young Adults

Adults

Develop Marketing PlanDevelop Marketing PlanProject 3Project 3

Students Targeted

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Children:

• Private schools • Dance / Art schools

Develop Marketing PlanDevelop Marketing PlanProject 3Project 3

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Young Adults

Concerts Jazz Clubs

Develop Marketing PlanDevelop Marketing PlanProject 3Project 3

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Adults:

• Symphony • Piano and Music Stores

Develop Marketing PlanDevelop Marketing PlanProject 3Project 3

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Our study presents to you the detailed Our study presents to you the detailed Project Management plan of The Music Project Management plan of The Music Connection whose goal is to provide Connection whose goal is to provide quality education in music to children and quality education in music to children and enrich the quality of their lives. enrich the quality of their lives.

ConclusionConclusion

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Thank you for your attentionThank you for your attention..

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Music School Project

Team A

Project Manager: Mari Reyes

Deputy Project Manager: Richard Chun

Operations Manager: Natasha Schulha

Program Administrator: Joon Kim