1. Welcome toMaking Information Pay 2011 OPENING REMARKSMay 5, 2011

2. Essential dataNear Coat Check1. Open a browser2. Select MHPGUEST3. Follow the prompts to gain access4. conference_services@mcgraw- hill.com is the sponsor emailMaking Information Pay (MIP) = #mipBISG = #BISG 2011, the Book Industry Study Group, Inc. 3. Diamond SponsorSterling Commerce, an IBM company, helps companies optimizeand transform their Business Collaboration Network quickly,easily and securely. 2011, the Book Industry Study Group, Inc. 4. Platinum SponsorGold Sponsors 2011, the Book Industry Study Group, Inc. 5. Silver Sponsors 2011, the Book Industry Study Group, Inc. 6. Creating a more informed,empowered and efficient bookindustry supply chain for both physical and digital products.BISG is committed to the development of effective industry- wide standards, best practices, research and events that enhance relationships between trading partners. 2011, the Book Industry Study Group, Inc. 7. Improving theratio of signal-to-noise in thebook industry 2011, the Book Industry Study Group, Inc. 8. If you find yourself in a hole,stop digging. Will RogersPhoto from Flickr, courtesy of coljay72, CC 2.0 2011, the Book Industry Study Group, Inc. 9. 2011, the Book Industry Study Group, Inc. 10. Harvard Business School PressThe way wevebeen workingFor too long business leaders have relied ontheir intuition or their golden gut to makedecisions. For too long, important callshave been based not on data, but on theexperience and unaided judgment of thedecision maker. ~Tom Davenport 2011, the Book Industry Study Group, Inc. 11. Be the broken recordin your organization 2011, the Book Industry Study Group, Inc. 12. Six data typesCopyright 2011 Datvantage 2011, the Book Industry Study Group, Inc. 13. Data and analysis drivesbetter decisions andimproved performance Today is all about data in ways that are highlyinterrelated and that must be carefully integrated: Data that enables rapid product development Data that drives discovery Data about rights Data creates customer loyalty and profitable growth Data that can be measured, analyzed and has impact! 2010, thethe Book Industry Study Group, Inc. 2011, Book Industry Study Group, Inc. 14. Now, on with the show!Making Information Pay (MIP) = #mip BISG = #BISG 2011, the Book Industry Study Group, Inc.