JEAN NIEL SAPARC INDUSTRIEL “LES BOIS DE GRASSE”

179, BD EMMANUEL ROUQUIER - 06130 GRASSE (FRANCE)

FRAGRANCES DIVISION

TÉL: +33 (0) 4 93 70 01 52FAX:+33 (0) 4 93 70 03 54EMAIL: contact@jeanniel.fr

FLAVORS DIVISION

TÉL: +33 (0) 4 93 70 05 43FAX:+33 (0) 4 93 40 41 66

EMAIL: contact@nielaromes.com

www.jeanniel.fr

CAPITAL 2 135 250 EUROS

Creation as natural asbreathing.

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A sense of our historyHistory of Jean Nielfounded in 1779

Niel, it’s first of all a family history; a family who, in

1779, in Grasse - the cradle of the perfume industry -

created an enterprise of the future.

Over the course of time, Jean Niel has developed and

enhanced its original activities, and it’s for this reason

that the company is today the oldest perfume factory

still active in the Grasse area and one of the rare

privately owned family businesses in the trade.

Niel is also a history of ingenuity and tenacity; that of

the women and men engaged in this family saga; the

women and men who have succeeded one another, at

the head of the organization, generation after generation.

Jean Niel: a history of talent and success which has

lived through the centuries and which lives on today in

perpetuity.

::The sense of creativity, of finesse.

::The sense of research, of excellence

and of tradition.

::The sense of looking ahead, of undertaking

and of surprising.

::The sense of human value and of respect

for expertise.

The company was created by a perfumer and

merchant who distilled aromatic plants from Provence.

Subsequent generations were to further develop the

family business, manufacturing floral pomades and

becoming a supplier to the leading Parisian perfumeries

at that time.

Jean-Antoine (1755-1846), Antoine Honoré (1784-

1848), Jean-Antoine (1810-1867).

Marie-Claire Niel (1851-1924), daughter of Jean-

Antoine, married Jean Foucard and began exporting

oils and pomades scented with rose, orange flower,

jasmine, violet and sweet acacia, as well as perfumed

waters, sweet almond oil, olive oil, dried sweet acacia

and orange blossom, strips of green orange peel and

scent extracts from jasmine, rose, heliotrope, violet and

sweet pea flowers. And so, by 1873, several elegant

compositions: “BouquetVictoria”,“Bouquet d’Impératrice”,

“Fleurs d’Italie”, “Caprice de Valérie”.

Niel: a history of senses

JEAN NIEL1725 - 1782

MARIE-CLAIRE NIEL1851 - 1924

CREATION

ASNATURALASBREATHING.

BOUTINY FAMILY8TH AND 9TH GENERATION

Lucie Foucard-Niel (1844-1922),

only child of Marie-Claire married

later on Gustave de Boutiny who

continued developing this line of

business, as did his son Jean and now, in turn, his two

sons Antoine and Christophe de Boutiny.

Leading the organization for the past 30 years, they

have been able to preserve the company’s total financial

& industrial independence.

The construction of a new factory of 3800 square

meters on the outskirts of Grasse, which was completed

just after the year 2000 and was fitted with high

performance production equipment, well suited to

new industrial demands and constraints, attests to their

ability to adapt to the times.

Today, Georges and Marie (9th generation), the

respective children of Antoine and of Christophe, are

actively preparing themselves at the heart of the

enterprise, to take up the responsibility of consolidating

the success to date and of supporting development

efforts which will guarantee the future of JEAN NIEL.

History of a committmentto senses

The assuranceof processes andtechniques long mastered

A few figures

Jean-Niel today produces a totalrevenue of more than 15 millionsEUR, employs more than 60 peopleand has its disposal, around theglobe, a network of commercialagents. In addition, Jean-Niel has asubsidiary company in the USAwhich is composed of both aresearch & development laboratoryand a production facility.

CREATION

ASNATURALASBREATHING.

Jean Niel ensures the excellence of its supplies of rawmaterials by exercising rigorous selection and control

at the source.

Historically, Jean Niel has chosen natural raw materials,

then treated select ones to a process of hemi synthesis.

This special know-how established and has since

maintained Jean Niel’s reputation in the fine fragrance

sector for centuries.

Our expertise in the realm of hemi synthesis, as well as

the treatment of raw materials, has served as the basis

for our sublime compositions.

Using these preciously preserved unique procedures,

blended with current industrial methods, our scientific

technicians guarantee the development and production

of products of superior quality.

CREATION

ASNATURALASBREATHING.

Little secrets,big sensations

Our perfumers all have their little secrets which

permit them to express their creativity, on a daily basis,

in the composition of vastly different products.

Their application fields are varied:

Fine fragrances for prestigious brands, and also for the

cosmetic industry (hair care, body care...), and for

home fragrances (perfumed candles, air-fresheners).

Throughout our long history, the

company has composed key formulas

for the top names in the international

fine fragrances and cosmetics industry.

Our strength: raw materials transformed

on-site, coupled with the capacity

to respond to the demands of the

specifications of the international market.

GÉRARD ANTHONYMASTER PERFUMER

Creatingfor the finest

A tasteof Nature

Experience has permitted Jean Niel to

understand the importance of using high-

performance industrial equipment adapted to

our needs. Thanks to the competence and

knowledge of our technicians, along with

the implementation of reliable and secure

production procedures, and combined with

policies of rigorous quality control, we create,

year after year, technically superior products

that express a high degree of creative innovation.

Conceiving and producing those exceptional

flavor products is the daily mission of Jean

Niel. Providing the driving force to our creativity

are the customers, who with their constantly

changing desires and expectations, challenge

us to keep our products fresh and exciting.

The art ofexpressing

Nature’s best

Jean Niel is also a statementabout tastes. During the 1990’s,

the company broadened its sector

of commercial activities by entering

the food and drinks industry.

In a market which is in constant

evolution, Jean Niel, through its

brand Nielaromes, is developing

new flavor compositions based

on natural raw materials and

enriched by ingredients created

& perfected in its workshops.

The objective: to enhance Nature’s

tastes by creating high quality

organoleptic and technological

flavor ranges which can be

applied in the food industry in

dairy products, desserts, pastries,

cookies & snacks, savory products

(prepared meals, sauces, soups,

cheeses, chips...) in addition to

beverages (syrups, liquors, flavored

waters, herbal teas and flavored

alcohols...).

MARIE-CHRISTINE VOYNNET

FLAVORS DIVISION DIRECTOR

Our products travelaround the world

ASIA

AFRICA

MIDDLE EAST

USA

EUROPE

CREATION

ASNATURAL

ASBREATHING.

Perhaps deriving from the

quality natural raw materials that

we select from around the globe,

our company has developed a taste

for travel. In effect, our compositions,

created for some of the best-

known brand names, travel to all

four corners of the planet.

Perfumes, precious creams, delicate

soaps, as well as our pastries, ice

creams, teas and flavored waters...

Through the medium of these

exceptional products made in

France, it’s the “savoir-faire” of Jean

Niel which is successfully exported

to the world.

The spicy, woody perfume left

in the air by a passing stranger one

summer evening;

The instant sensation of being

bathed in the heart of a flowering

garden at dawn;

The mouth-watering taste of a

moist cake, a child’s dreams of an

after-school feast;

The fruity flavor of a yogurt ingested

at breakfast, accompanied by a cup

of tea from which emanate the

scents of the Orient.

Such are the beautifulimages of Life whichencourage us to createand advance.

Imaginingmoments of

pure pleasure...