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Impact 2011 – An Executive OverviewImpact 2011 – An Executive Overview

January 6January 6thth,, 2011 2011

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Executive Summary

Program and Tracks

Registration Targets

Audience Generation

Pricing

Business Partners

Call for Speakers

Internal Sponsorships

Closing

Agenda

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• With over 6,600 attendees expected – this is the all-in-one conference for Business and IT leaders to learn, network and get access to the best experts in the industry

• An extensive Technology Program offering over 500 sessions that includes a wide array of implementation success stories, developer education, lectures, workshops, hands-on labs, and networking opportunities

• A Forbes sponsored Business Leadership Forum that will offer over 40 sessions for the LOB executive that focuses on the business value and implications of new technology opportunities and leadership development

• A state of the art Product Technology Center offering open labs, Meet the Experts sessions and product demos integrating networking, hands-on training and other social learning into a single program

• A world class Solution Showcase Center featuring over 130 business partner and IBM exhibitors demoing the latest technology

• A dedicated Business Partner Summit focusing on strengthening the IBM partner relationship and enabling over 1,000 business partners on our strategy and rich portfolio

• A dedicated Industry Zone in the EXPO plus targeted sessions by industry featuring best practices and specialized demos along with the collective experience of 300+ industry leading experts on site

• More than 300+ customer, analyst and thought leader speakers available to share their insights and experience

April 10April 10thth – 15 – 15thth

Venetian Hotel, Las VegasVenetian Hotel, Las Vegas

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A Powerful integrated cross-IBM conferenceA Powerful integrated cross-IBM conference Spotlight upcoming IBM Centennial – showcasing IBM’s transformation and

how IBM is creating new markets and compelling clients to take action

Feature cross-IBM solutions and provide an excellent forum for demand generation and deal progression for SWG, GTS, STG and S&D

Reinforce the Smarter Planet agenda and IBM Software story

Taking Impact 2011 to the next level of Success

Enhanced Content to target a Broader AudienceEnhanced Content to target a Broader Audience Sterling Customer Connect event integrated into Impact’s curriculum with over 30 Sterling sessions in the

Technical & Business Program plus networking lounge, client advisory council, etc

Major focus on Cloud with a Mini-Main Tent on Day Two led by Robert LeBlanc plus 35 Cloud sessions in the Tech & Business Program, a dedicated Cloud “hands-on lab” at the PTC and a Cloud zone at the EXPO

A new dedicated Marketing Track in the Business Program for marketing professionals who support marketing functions. Expanding the track to include sessions for Unica, Sterling and Coremetrics

A new Cross Channel Commerce & Exceptional Web Experience track featuring sessions on how to deliver more personalized web experiences plus end-to-end cross-channel commerce capabilities

Showcase IBM’s deep industry expertise with over 300 industry leading experts on-site, industry sessions, roundtables, networking reception plus a dedicated Industry Zone on the Solution Showcase floor

A new developer unconference to encourage more active participation from the developer community to build a strong awareness and loyalty for WebSphere offerings

Bigger and Better Solution ShowcaseBigger and Better Solution Showcase Extra 6,000 sq ft for a total of 29,000 sq ft - hosting 79 BP sponsors and 45 IBM peds More networking opportunities with BP Café, Industry Lounge & Business Agility lounge on EXPO floor

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Address the LOB NEED

To thrive in a highly complex and uncertain market, Business Leaders today need to know how technology can elevate, expand and enhance their business performance and results.

Business Leaders are increasingly turning to technology to navigate complexity and stay ahead in the market – but where do they begin and how do they start?

Designed to Deliver Value to the LOB Audience

Deliver a Powerful LOB EVENT

Bring together business leaders from around the world to examine the changing nature of our markets and industries while exploring opportunities for driving new growth and delivering results.

Deliver an all-in-one conference where business and IT leaders together discover how interconnecting business strategies and IT technologies are changing the way the world works and creating new opportunities and markets.

A two-day Business Program sponsored by Forbes which includes 40 sessions that explore leading tech-enabled trends and discussions on how to increase business efficiency and strategies that rapidly tap into new markets, boost revenue and decrease costs.

Showcase IBM and Clients delivering quantifiable business value and outcomes while spotlighting influential thought leaders and business leading academics at the conference.

A world-class event that articulates how business leaders can leverage technology to A world-class event that articulates how business leaders can leverage technology to transform their business for increased growth and better business outcomestransform their business for increased growth and better business outcomes

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Address the Technical NEED

Apply and leverage proven methodologies from technical experts and discover the best practices and patterns of successful users to achieve higher ROI and IT efficiencies for a wide range of technical investments that include WebSphere, SOA, BPM and Cloud technologies

Designed to Deliver Value to the TechnicalTechnical Audience

Deliver a Powerful Technical EVENT A year’s worth of the best technical education in just one week with on-site

certifications

Preview to the latest news about new product information and technology advancements

Access to a wide range of Top Level IT Architects, Distinguished Engineers and IBM Fellows plus customers and business partners

Product Technology Center offering practitioner sessions with self-paced labs, Meet the Experts opportunities, plus the opportunity to give feedback to Product Managers on key functionalities needed

In-depth “Mentoring Labs” that include drill downs in to technology features, deployment practices, optimization, etc.

Education on roadmaps and patterns to maximize and accelerate IT success

A world-class event that articulates how technical leaders can leverage technology to A world-class event that articulates how technical leaders can leverage technology to transform their business for increased growth and better business outcomestransform their business for increased growth and better business outcomes

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Dedicated sessions by Industry

Feature six priority industries:

– (1) Banking & Financial Markets (2) Insurance (3) Retail (4) Government (5) Healthcare (6) Telco

Each priority industry will have:

– One opening session, followed by two leadership exchange sessions in the Business Program

Over 45 sessions in the Technical Program focusing on implementation success stories by industry

Highlight customer speakers from across all industries worldwide in both programs

Attendees can build their agenda roadmaps by industry

Industry Zone on the Solution Showcase Floor

IBM Industry expertise showcased in the Industry Zone with six IBM-led demo peds

Interactive industry scenarios told from the business perspective demonstrating IBM’s value

An industry lounge on the showcase floor for further on-site networking

Spotlight on Business Partners demoing their alignment to IBM’s industry mission

Industry Executive Roundtables and Lounges

Seven client invitation only Executive Hosted Roundtables

Hosted by S&D, GBS, and SWG

Industry Networking Reception

An elegant exclusive private reception for further networking

Key Objectives Demonstrate the breadth and depth of IBM’s industry expertise Create a unique opportunity for business and technical leaders to come together and share their growth

and transformation success stories within their respective industry

Designed to Deliver Value by IndustryIndustry

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Define a Strong Cloud Presence at Impact 2011

Program and EXPO Content • Day 3 main tent – “Enterprise Mobile, Cloud and Virtualization Revolutionize the Application Lifecycle” • 35 plus Cloud sessions in the Technology and Business Program• Dedicated Cloud “hands-on labs” at the Product Technology Center • Product Technology Center will host Cloud-specific Meet the Experts and Demonstrations • Inner Circle sessions (had 9 sessions and 2 private Cloud workshops at Impact 2010)• Dedicated Cloud Zone on EXPO – with 8 plus peds

IBM Business Partners• IBM Business Partners featuring Cloud solutions (we had 16 Cloud BPs at Impact 2010)• A two hour Cloud Workshop for Partners at the BP Summit on Sunday, April 10 th

• "Cloud Ready" awards to Business Partners, highlighting unique customer cloud implementations

Deliver a Compelling Cloud Agenda • Propose a “Spend a day in the cloud” on Day 2 (Tue, April 12th)• Provide an opportunity for attendees to get the latest education on

IBM’s overall cloud computing capabilities which enables them to assess their cloud readiness, develop adoption strategies and identify business entry points

Cloud Mini Main Tent• Cloud Mini-Main Tent on Tuesday morning following the General Session on Day Two• Topic: IBM Private Cloud launch, highlighting IBM pureScale Application System• IBM executive speaker - Robert LeBlanc plus client speaker TBD

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Objective Drive developer audience to attend Impact 2011 Build stronger awareness, preference and loyalty for WebSphere offerings Deliver technical content and assets

Why an Unconference? Preferred format recommended by RedMonk, IBM developerWorks team members, IBM WebSphere

architects and developers, WebSphere evangelist team Unconferences are offered at top technical conferences Encourages more active participation by all attendees and increases peer-to-peer learning

Recommended Format Wiki used to provide method for attendees to sign up and suggest topics for discussion Sessions posted on white board at Impact with some scheduled sessions and some open grid slots Attendees vote throughout conference and top sessions are assigned the available rooms Attendees utilize Social Media outlets to post their thoughts and pictures

Promotions Interactive promotions that extend from the GWC to newsletters, through other brand User Conferences

plus viral video clips Target email reach to core developer audience leveraging Tech Sales, GWC and developerWorks lists Marketing flyers – Top Five Reasons Developers must attend Impact 2011 On site promotions with t-shirts and signs Tweet-ups and polls on GWC

Developer Unconference

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Sterling Commerce at Impact 2011

High-Level Overview

Invite Sterling Customer as Keynote Speaker in Main Tent

Customer & Partner Luncheon followed by Sterling “Mini-Main” Tent

VIP customers included in Sunday Golf Outing

Dedicated Networking Lounge for Sterling Customers and Partners

Sterling Customers to participate in Industry Roundtables and Evening Reception

Sterling to hold Customer Advisory Council on Thursday

Sterling to participate in Press and Analyst Events

Break out Sessions - include 30+ Sterling Sessions in curriculum

Dedicated Pedestals for Sterling in Impact Solution Center

Sterling to participate in the Product Technology Center

Sterling Partners will participate in BP Summit and Sponsorship Packages

Expo Floor: expect roughly 1/3 of partners to sponsor due to overlap

Sterling Execs will participate in Exec 1:1 Meetings

Customer/Partner Attendance: estimated at ~ 300 (40% of 2010 attendance)

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5:00 – 8:00pm

Sol. Center Reception

Sunday, April 10 Monday, April 11 Tuesday, April 12 Wednesday, April 13 Thursday, April 14 Friday, April 15

SOLUTION CENTER

11:00-4:00PM

Registration Opens

Business Partner Summit

10:30-5pm

11:45AMConference Ends

Breakout Sessions

Analyst & Press Events

Opening Session8:15-10:15am

7:00PM-11PM Inner Circle

Special Event

Product Tech Ctr. 10:30-5:30pm

Product Tech Ctr. 9:00-5:00pm

Product Tech Ctr. 9:00-5:00pm

Product Tech Ctr. 9:00-5:00pm

Product Tech Ctr. 9:00-11:00am

SOLUTION CENTER

11:00-4:00PM

SOLUTION CENTER

11:00-2:00PM

General Session

8:30-10:00am

General Session

8:30-10:00am

5:30 – 8:00pm Sol. Center

Reception

7:00PM- 10PM Special Event

OPEN Evening

Forbes BusinessMini Main Tent10:45 – 12PM

SterlingMini Main Tent2:00 – 3:30PM

CloudMini Main Tent10:45 – 12PM

Impact 2011 Conference Agenda at a Glance

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Day One Day Two Day Three

Transform for Growth Proven Roadmaps to Business Agility Take your Applications to the Edge

IBM Speakers

Jon Iwata, Marie Wieck, Nancy Pearson

IBM Speakers

Steve Mills, Frank Kern, Phil Gilbert

IBM Speakers

Content Focus• Content will focus on business transformation

and how organizations can adapt and respond across their dynamic business networks to unpredictable markets and continue to optimize for growth.

• Highlight key announcements and carry Smarter Planet, Business Agility, Dynamic Business Network, and messaging of the “cake” capabilities

Content Focus• Day 2 content focus will be on sharing the

journey customers have taken, the prescriptive approach they've adopted to achieve agility, and detailed best practices that have made them industry leaders

• Real-world, step-by-step successes and challenges will be shared featuring actual roadmaps clients have followed to achieve deployment success and growth

Content Focus• Focus on the technologies that enable applications to run

on the infrastructure’s edge. enabling faster, more efficient execution with more flexibility across dynamic business networks of suppliers, partners, and customers.

• This discussion will explain how IT builds the bridge that empowers better business outcomes.

General Session Overview at a Glance

Rob High, Jerry Cuomo, Dan Wolfson, Beth Smith, Grady Booch

Talent / External Speakers Talent / External Speakers Talent / External Speakers

Comedian: Larry Miller

Customer panel: LOB/IT from 1-2 companiesCustomer multi-media video: interviews w/ LOB/IT/CMO from customer organization/sPotential customers: Travelers, Verizon, Bank NY Mellon, Santander, National Marrow Program, Wells Fargo, United Health Group, Aviva, HSBC

Customers CustomersCustomers

SAT MexicoChildren’s HospitalCaterpillar ESPN

Geoffrey Moore: A Silicon Valley based high technology consultant and author. Best known for his book Crossing the Chasm

Katie Linendoll: An Emmy winning TV host focusing on new technologies

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Forbes Mini Main Tent

Rich Karlgaard, Publisher, Forbes

Role: Mini Main Tent Speaker

Quentin Hardy, National Editor, Forbes

Role: Mixed Panel Moderator

DAY/TIME: Monday, April 11, 10:45 – 12PM LOCATION: Level 5, Ballroom C/D

Confirmed Confirmed

Panel Participants: TBD (Suggestions below)

Link to Forbes Web page

Analyst Client (to be decided)

IBM ExecBusiness Partner (Ascendant Technology)

Business Program theme: How do companies achieve both growth and high margins in a hyper-competitive economy?

• Today's economy has shifted from the Great Recession to the Great Restructuring

• Companies have cut and trimmed about all they can

• They are now focused on the increasing their sales and market share without sacrificing profit margins

Quentin Hardy will lead the panel to discuss the following themes:

Kick off Forbes Business Leadership Forum

• Age of Hyperpersonlization• Empowering Your Allies• Market Relationships, Not

Products• Big Trends for the Corporation

Recommendation: Christine Spivey Overby 1) BIO: 2) VIDEO

Objective

Recommendation Bruce Anderson, GM of Electronics

1) VIDEO 2) VIDEO

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Executive Summary

Program and Tracks

Registration Targets

Audience Generation

Pricing

Business Partners

Call for Speakers

Internal Sponsorships

Closing

Agenda

15

The Premier IBM Conference for Changing the Way Business & IT Leaders WorkThe Premier IBM Conference for Changing the Way Business & IT Leaders Work

Optimize for Growth.Optimize for Growth. Deliver ResultsDeliver Results

Impact 2011 Program Objectives

Generate leads, develop new business, network with peers and clients.

A compelling insightful agenda for both the IT and LOB attendees

Align content with customer and business partner education and training

requirements in addition to market relevant topics

Focus on cross-IBM content to reinforce IBM transformation’s story

Showcase our industry expertise in alignment to Smarter Planet

Enable attendees to build their customized agenda and with several roadmap

options by either technology suite, industry, product category or by role

Continued emphasis on clients presenting to clients - More than 300+

customer, analyst and thought leader speakers available to share their insights

and experience

Increased focus on the Marketing Professional and highlighting IBM’s CMO

Initiative at Impact

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Technology Program

Tracks

Application Infrastructure

Application Development

Connectivity and Integration

Smart SOA

BPM and Decision Management

Cross-Channel Commerce and Exceptional Web Experience

Implementing Industry Solutions for Improved ROI

Forbes Business Leadership Forum

Tracks Business Innovation and

Technology Outlook Key Strategies for New Growth

– Reengineer the Customer Experience

– Increase Operational Agility and Dexterity

Mastering the Art of Leadership: Skills to get Ahead

Bringing Science to the Art of Marketing

Drive Business Growth and Optimize Results for your Industry

Virtual Curriculum / Roadmaps

Roadmaps Cloud Sterling Commerce Business & IT Alignment

Roadmaps Industry Specific Product Specific Business Analytics

Roadmaps By Role Workload Optimization System z Appliances

Program Structure for Impact 2011

Two Day Business Program &Two-Day

Pass ($950)

Sterling Commerce content in 30+

dedicated sessions

World-class technology and

business leaders

A new track targeting Marketing

Professionals

Build your agenda by role, industry or specialty area

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Forbes Business Leadership Forum

TRACKS

Business Innovation and Technology Outlook

Key Strategies for New Growth

Mastering the Art of Leadership: Skills to get Ahead

Bringing Science to the Art of Marketing

Sub-tracks• Potential Topics

Kickoff: Big Trends for the Corporation

Invention Everywhere Key Data in Fast Decision

Making Top Tech-Enabled

Business Trends & Their Organizational Impacts

Deep Dive: Increase Your Ability to Get and Keep More Customers

Industry Experimental: What Do Healthcare, Retail, Banking, Insurance and Government Have to Look Forward to?

Innovation Spotlight: Extending Your Business Network Beyond the Enterprise

Blue Sky Panel: Visionaries Share How Complexity is the Mother of Innovation in Their Organizations

Sub-Track: Reengineer the Customer Experience

-- Understanding Your Customers

-- Reaching Your Customers-- Co-creating With Your

Customers-- Pleasantly Surprising Your

Customers-- The Age of

HyperpersonalizationSub-Track: Increase

Operational Agility & Dexterity

-- Kickoff: Turn Your Organization into a Laboratory

-- Simplify Processes-- Manage Complexity-- Increase Decision-Making

Speed and Flexibility-- Pilot a Porous, Networked

Organization-- Empowering Your Allies-- Sterling Commerce sessions

Building Creative Leadership

Creativity In Leadership & Partnerships

Innovation and Retention Management in a World of

Open Roles Inspiring Performance. Managing in a Connected

World Understanding Success,

Decision Making & Trends Collaborating and Strategy

• Kickoff: Bringing Science to the Art of Marketing

• Marketing Campaign Excellence• Consistent Brand & Customer

Experience• Optimized Marketing Processes• Deep Customer Insight• Market Relationships, Not Products• “Grow Your Business Through B2B

and B2C e-Commerce”• “Leverage e-Commerce to Reach

New Markets”• Customer Session with Analyst

TargetAudience

• CEO / President• CFO• CIO• Business Architect• Business Analyst• Consultant• LOB Executive• LOB Manager

• CEO / President• CFO• CIO• Business Analyst• Consultant• LOB Executive• LOB Manager

• CEO / President• CFO• CIO• Business Analyst• Consultant• LOB Executive• LOB Manager

• CEO / President• CMO• COO• Manager / Director / VP of

- Interactive Marketing- Online Marketing / eMarketing - Database Marketing / CRM- Email Marketing - Marketing Operations- Direct Marketing

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Technology Program

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TRACKS

Application Development Application Infrastructure

Business Process Management and Decision

ManagementConnectivity and

Integration

Sub-tracks• Potential Topics

Development Tools• Rational Tools for

development and problem determination

• WebSphere sMash• Eclipse• Cloud developmentJava Development andProgramming Models• Java EE, including latest on

JPA and EJB• OSGi• SCA• Open SourceWeb 2.0 • Rich Internet Application

Development• Dojo, AJAX• JAX-RS• REST

WebSphere ApplicationServer Infrastructure: • Latest information on WAS • Best practices • Problem Determination • Migration Security & Management• WebSphere Security including

SSO• Infrastructure Hardening• Tivoli Security Software CICS • CICS Tools• Systems Management &

Administration• Web 2.0 SupportCloud Computing, Virtualization& Performance• Private or hybrid clouds• Virtualization• Extreme Transaction Processing

(XTP)• Performance tuning and

best practices

BPM: From Projects to Programs • How to model, simulate,

execute, rapidly change, monitor and optimize core business processes throughout the process lifecycle.

Decision Management• BRMS• Event Processing• AnalyticsBPM Infrastructure • Administration WPS, WLE• Deployment, optimization,

migration WPS, WLE• Security and Performance

best practices WPS, WLE

Messaging Infrastructure• Universal Messaging

administration, deployment, optimization, security and problem determination

• Managed file transfer• Pub/SubEnterprise Integration • ESB • Service Federation• Application integrationB2B Integration • Integration patterns• Integration technology• Security

TargetAudience

• Application Programmers• Software Engineers• Web Designers • Enterprise Architects • System Integrators Server-

side and Web • Application developers• Software Developers

• Software Engineers• IT Project Managers • Software Engineers • Infrastructure Managers• Operations Managers • System Administrators • IT Consultants

• Business Analysts • LOB Execs • Architects • System Integrators • Infrastructure Managers

• Architects • IT Consultants• Software Developers • Infrastructure Managers• IT Executives • Systems Integrators

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19

TRACKS

Smart SOACross-Channel Commerce & Exceptional Web Experience

Implementing Industry Solutions for Improved ROI

Sub-tracks• Potential Topics

SOA Principles and Practices• Methodologies and patterns in design and

development of SOA• Process IntegritySOA Governance • IBM’s SOA Governance strategy • SOA Policy Management Capabilities. • Service level management • Managing complex organizational change.SOA in Action • Real world examples from clients,

business partners and the IBM community

Cross-Channel Commerce• WebSphere Commerce• Sterling Order Management and Fulfillment • B2C, B2B and extended business models • The latest in web, mobile, and social

technologiesDelivering Exceptional Web Experiences • WebSphere Portal and the IBM Customer

Experience Suite• Content management• Cloud Services• Enterprise portal framework,• Social and real-time communication• Personalization & Search• Marketing tools• Mobile device support• Real-time analytics

Banking and Financial Markets

Communications Service Providers

Energy & Utilities

Government

Healthcare & Life Sciences

High Tech & Manufacturing Industries

Insurance

Retail, Consumer Products

Travel & Transportation• Unique industry solutions for all the

above

TargetAudience

• IT Executives • Enterprise Architects • IT Executives • LOB Execs• IT Consultants • IT Project Manager • System Integrators

• Enterprise Architects• Architects• IT Executives • Web Designers • Business Analysts • LOB Execs

• IT Executives • Solution / Software Architects • Software Designer & Developers• LOB Executives

Technology Program (cont’d)

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Executive Summary

Program and Tracks

Registration Targets

Audience Generation

Pricing

Business Partners

Call for Speakers

Internal Sponsorships

Closing

Agenda

2121

Impact 2011 Targets & GEO Splits

Impact 2011 Target Registrations

(7% Increase YTY)

Customers

Customers 1,850

Inner Circle 475

Total Customers 2,325

Partners 1,045

Press 70

Analysts 60

Total Registrations (Non-IBM)

3,500

IBM & Other 3,100

Total Registrations 6,600*

*Reflects 7% increase in total registrations YTY.

GEO% of Total

Customer/Partner Registrations

Latin America and South America

250 7.43%

North America 2505 74.32%

CEEMEA 108 3.19%

NE 230 6.82%

SW 114 3.39%

AP & Japan 163 4.85%

Total Customers & Partners

3,370

IOT 2010 Target

2010 Actuals

2011 Target SW NE CEEMEA NA LA & SA AP/Japan

Total Customers 1,830 2,173 2,325 79 159 75 1,728 172 112

IT 1,430 1,649 1,765 59 53 56 1296 129 102

LOB (25%) 400 524 560 20 18 19 433 44 34

Total Business Partners

750 963 1,045 35 71 33 777 78 51

Total Customers + BPs

2,580 3,136 3,370 114 230 108 2,505 250 16321

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Sales & Cross Brand Targets Segment Exec Sponsor Target Comments

AIM Richard Smith 1590 IMT Sales Leaders NA: Abiy Yeshitla LA: Carlos Camilion SW: Enrico Cereda Japan: David Bate AP: Katrina Troughton CEE: Randolph Moore MENA: Saba Kamal NE: Frank Luksic

Inner Circle Betsy Matthews 475

Sterling Joel ReedCarolyn Lane

290 Committed to 260 customers & 30 BP’s

Partners Dave Wilson 1,015 Excludes 30 BPs (Sterling BP target)

Industry Solutions (Commerce, Unica, Coremetrics)

John Soyring N/A Will support overall WS target R.Smith is driving

AIM Support & Services

Ed Harbour N/A

ILOG Pierre Harren N/A

Lombardi Rod Favaron Alan Godfrey

N/A

Cast Iron Lisa DeanMichael Muhlfelder

N/A

GBS (AIM) Doug Hunt N/A

S&D Sector Sector GMs N/A Support industry targets & promote registrations

Customers & Partners

3,370

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2011 Target Percent

Services & IT 232 10%

Financial Services Sector (FSS) 41%

Banking 325 14%

Financial Markets 186 8%

Insurance 442 19%

Public Sector 21%

Government 186 8%

Healthcare & Life Sciences 256 11%

Education 46 2%

Distribution Sector 15%

Retail 209 9%

Consumer Products 46 2%

Travel & Transportation 93 4%

Communications Sector 8%

Telecommunications 116 5%

Energy & Utilities 46 2%

Media & Entertainment 23 1%

Industrial Sector 5%

Aerospace & Defense 46 2%

Automotive 23 1%

Chemicals & Petroleum 4 0.35%

Electronics 23 1%

Industrial Products 23 1%

Total Customers 2,325 100%

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IOT 2010 Target 2010 Actuals

2011 Target SW NE CEEMEA NA LA AP/Japan

Total Customers 1,830 2,173 2,325 79 159 75 1,728 172 112

IT 1,430 1,649 1,765 59 53 56 1296 129 102

LOB (25%) 400 524 560 20 18 19 433 44 34

Total Business Partners 750 963 1,045 35 71 33 777 78 51

Total Customers + BPs 2,580 3,136 3,370 114 230 108 2,505 250 163

GEO Targets by LOB and Technical Audience

• At Impact 2010 – we enhanced expanded our curriculum and included a new Business Program

• The change in program structure attracted a 200% increase in LOB attendance from 2009 to 2010

• LOB attendance to Impact 2010 represented 24% of our client attendance

• For Impact 2011 – we plan to continue attract 25% LOB audience to our event

Impact 2010 delivered the strongest results to date

Achieving $225.3M VLRC – against a target of $182M VLR

118% of target and a 44% increase YTY.

40% of the opportunities identified were “net new”

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Executive Summary

Program and Tracks

Registration Targets

Audience Generation

Pricing

Business Partners

Call for Speakers

Internal Sponsorships

Closing

Agenda

25

Web / Social Media Communications Audience Generation

Dec Dec 3rd Impact site refresh Dec 10th - 4Q Website refresh with Keynote speakers Forbes - Create landing pages on Forbes.com and

Impact site Twitter, Blog, YouTube, LinkedIn, Social @ Impact BP Twitter Forbes - Social media activities

Newsletters – See above GWC - Save the Date Email Call for speakers BP Monthly email / Newsletter / Twitter Forbes - Monthly email, banners, newsletter ad Acquisitions - Monthly email, newsletter GWC Newsletters Chapter 2 & 3 Msg Guide

CIO Flyer Customizable Flyer Template Touch 1 Email – IT & LOB Customer Speaker Webcast Alumni OTM Call for speakers Marketing Buddy Early bird postcard

Jan Jan 7th – Call for Speakers closes Jan 21st Website Refresh Twitter, Blog, YouTube, LinkedIn, Social @ Impact BP Twitter Forbes - Social media activities

Newsletters – See above BP Monthly email / Newsletter / Twitter Forbes - Monthly email, banners, newsletter ad Acquisitions - Monthly email, newsletter GWC Newsletters

Business Tri-Fold Touch 2 &3 Email IT & LOB Chapter 2 Msg Guide Forbes -Video teaser for Impact 2011 Marketing Buddy Touch 2 email

Feb Early Bird expires Feb 14th – 1Q Website refresh with Agenda Builder on

Impact site Twitter, Blog, YouTube, LinkedIn, Social @ Impact BP Twitter Forbes - Social media activities

Newsletters – See above Acquisitions – monthly emails BP Monthly email / Newsletter / Twitter Forbes - Monthly email, banners, newsletter ad Acquisitions - Monthly email, newsletter GWC Newsletters

Touch 4 Email – IT & LOB Marketing Buddy Touch 3 email LOB Webcast Acquisitions Webcast

Mar March 4th – 2Q Website refresh with final speakers, sessions, etc on Impact site

Twitter, Blog, YouTube, LinkedIn, Social @ Impact BP Twitter Forbes - Social media activities

Newsletters – See above BP Monthly email / Newsletter / Twitter Forbes - Monthly email, banners, newsletter ad Acquisitions - Monthly email, newsletter GWC Newsletters

Touch 4 & 5 Email – IT & LOB GWC - Impact promotion during webcast Marketing Buddy

Apr Daily website updates Post-event messaging, presentations Twitter, Blog, YouTube, LinkedIn, Social @ Impact BP Twitter Forbes - Social media activities

Newsletters – See above Impact results notes BP Monthly email / Newsletter / Twitter Forbes - Monthly email, banners, newsletter ad Acquisitions - Monthly email, newsletter GWC Newsletters

Marketing Buddy

Audience GenerationAudience Generation

Web/Social MediaWeb/Social Media CommunicationsCommunications

Connecting all efforts to drive registrations

Planned Activities to drive Audience Gen

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Forbes landing page on IBM.com Email – Save the Date Newsletter ads Impact banners on Forbes.com

Forbes Audience Gen Launched

Blast DateQuantity Delivered Email Subject Line

Unique Opens

Open Rate

Unique Clicks CTR

12/9/2010 348,723IBM Impact 2011: Special Preview Invitation from

Forbes 17,241 5% 966 5.6%

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Audience Gen Emails: 5-Touch Cadence & Key Message Audience Gen Emails: 5-Touch Cadence & Key Message Each email will be treated as a separate “stream” in UnicaEach email will be treated as a separate “stream” in Unica

Touch 1Dec 13

Touch 2Jan 10

Touch 3Feb 14

Touch 4Mar 7

Touch 5Mar 28

ImpactApr 10-15

Early Bird Ends Feb 18

Holidays

4 Weeks 5 Weeks 3 Weeks 3 Weeks 2 Weeks

IT

IT & LOB

LOB

Impact Social Media Links in All Touches

Early Bird & Call for SpeakersWill Include Rates for

Early BirdStandardEd Packs

2-Day Pass

Call for Speakers Closes Jan 7

Top 5Reasons

For ITTo AttendWill IncludeEarly Bird

Top 5ReasonsFor LOB

To AttendWill IncludeEarly Bird

Early BirdEnds

Will include What’s New for IT,

KeynoteSpeakers &CompaniesAttending

Early BirdEnds

Will include Forbes Details,Keynote

Speakers &CompaniesAttending

Time isRunning Out

Will includeLatest EventInfo for IT,

Agenda Tool &2-Day Pass &

Company Pass

Time isRunning Out

Will includeLatest EventInfo for LOB,

Agenda Tool &2-Day Pass &

Company Pass

ReminderSame Content as

Touch 4 withNew Subject Line

ReminderSame Content as

Touch 4 withNew Subject Line

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Available Today Design Guidelines Chapter 1 of the Messaging Guide Early Bird Postcard Static Web Banners - Various Sizes Business Card Leave Behind Top Five Reasons to Attend & /ROI Letterhead Template Masters for Symphony & PowerPoint Impact Save the Date PPT Slide Notes Email Signature Template Business Card Early Bird Postcard Customizable Flyer Template Touch 1 email targeted to both IT & Business

Coming Soon 4-Touch Email Stream for IT - (Dec 17 – Mar 11) 4-Touch Email Stream for Business - (Dec 17 – Mar 11) Top 5 for Developers - Nov 30 CIO Flyer - Nov 30 Business Flyer - Nov 30 Business Tri-fold - Jan 10 Post-Event Email Enurture Stream Why Vegas Flyer Tips on Gaining Employer Support to Attend TriFold Brochure for Business CIO Flyer; Business Flyer; Editable Flyer Shell Industry Flyers

Audience Generation Deliverables

Find links to these audience generation assets and more at Impact 2011 XL Site

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Webcast Audience Generation Plan

LOB WebcastIT VideocastAcquisition Webcasts

Date: Feb 9th

Topic: Sterling, Cast Iron, ILOG/Lombardi will launch a recorded “Sneak peek” webcast to highlight what their content will be at Impact

Speakers: ILOG/Lombardi – Brett Stineman,

and Maria Elavumka Cast Iron – Jaime D’Anna, Ken

Comee Sterling – Carolyn Layne and Joel

Reed Q&A: Felicity Carson

Using Lotus Live (no cost)Will convert to podcastsCall to Action: Register Now

Date: Mid Feb

Topic: Discuss the value of Impact 2011 targeting the IT audience

Speakers: Felicity Carson: High level overview

of Impact, Top 5 reasons to attend & What to expect at the event.

Rob High: 'What's New in' SOA / Connectivity / App Infra / Cloud / BPM. Align technology to tracks/ sessions at Impact.

Guaranteed Regs from On24: 115

IBM team will do further promotions to drive increased registrations

Call to Action: Get IT professionals to register for Impact

Date: Feb 23

Topic: How to Grow your Business in a Market of Continual Change

Speakers:Paul Brunet, VP AIM MarketingQuentin Hardy: National Editor, Forbes

Moderator: Stephanie Stahl, Executive Editor at Information week and Techweb

Duration: 45 Minutes

Registrations: Guarantee 750

Target Audience: Predominately LOB executives

Call to Action: Come to Impact and discover more

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Marketing professionals from Nancy Pearson’s organization have been paired with First Line Sales Managers in WW Websphere to assist sales in driving

registrations for Impact 2011.

Marketing and Sales Buddy Program

Based on feedback from Impact 2010, Operation Bear Hug and the Marketing Buddy program have been combined into the Marketing and Sales Buddy Program.

Marketing Buddies are responsible for:

– Answering questions that come from sales with the help of the Impact Event team and/or the Frequently Asked Questions document

– Sharing the latest news and updates

– Updating their Sales Buddies on recent promotions

– Program kicked off in November matching 175 Sales Professionals matched with 114 Marketing Professionals.

For more information, please contact Sarah Lee/White Plains/IBM.

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Executive Summary

Program and Tracks

Registration Targets

Audience Generation

Pricing

Business Partners

Call for Speakers

Internal Sponsorships

Closing

Agenda

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Conference Pricing for 2011

Type Price Time Period

Alumni Rate (Clients & BPs’ private offer) $1,750.00 August 30, 2010 – January 7, 2011

Early Bird Rate $1,850.00 October 11, 2010 – February 18, 2011

Standard Rate $2,150.00 February 19, 2011 – April 8, 2011

Business Partner Rate $1,828.00 October 11, 2010 – April 8, 2011

Ed Pack Rate $2,250.00 October 11, 2010 – April 8, 2011

On-site Fee $2,250.00 April 9, 2011 – April 15, 2011

2-Day Pass $950.00 October 11, 2010 – April 15, 2011

Exhibit Only $1,195.00 October 11, 2010 – April 15, 2011

Upgrade Expo to Full Conference Pass $625.00 October 11, 2010 – April 15, 2011

Company Pass Program – (external only)

Premier Level (35 full passes) $50K October 11, 2010 – April 8, 2011

Advantage Level (10 full passes) $14K October 11, 2010 – April 8, 2011

Standard Level (5 passes) $7K October 11, 2010 – April 8, 2011

IBM Country Pass Program – (internal only)

Country Grande (30 full passes) $48.5K October 11, 2010 – April 8, 2011

Country Lite (20 full passes) $32.5K October 11, 2010 – April 8, 2011

Country Extra-Lite (10 full passes) $16.5K October 11, 2010 – April 8, 2011

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333333333333

Note: Companies that want to purchase five or more full conference passes can receive additional tickets at $1,400/per pass.

Company Pass Program:

Many companies are looking for cost effective ways to bring their Business and IT stakeholders together for annual planning workshops and meetings. The Company Pass program allows your company to host a private planning meeting/workshop, as well as receive best in class BPM, WebSphere & SOA education and certification at IMPACT 2011.

For more information, send an email to impact11@us.ibm.com

More About the Company Pass Program

(#1) Premier Level: $50,000

(35) Full conference passes, private meeting room for one (1) full day at the World Class Venetian Hotel which includes light food & beverages for company attendees. Take advantage of Flight Discounts thru Amex Travel; receive 8% off flights.

(#2) Advantage Level: $14,000

(10) Full conference passes and private meeting room for half day at the World Class Venetian Hotel. Take advantage of Flight Discounts thru Amex Travel; receive 8% off flights.

(#3) Standard Level: $7,000

(5) Full conference passes plus Flight Discounts thru Amex Travel; receive 8% off flights.

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IBM Country Pass Program - Internal IBM Offer

Many regions are looking for cost effective ways to bring their sales reps and clients together for annual planning workshops. The IBM Country Pass program allows you and your client to host a private meeting/workshop, as well as receive best in class business and technical education

Target Audience = Internal IBM Teams Target Audience = Internal IBM Teams

*Note: there will be a 10% uplift for ICA Recoveries; Funds will be collected in Q2-11.*Note: there will be a 10% uplift for ICA Recoveries; Funds will be collected in Q2-11.

More About the IBM Country Pass Program

(#1) IBM Country Pass Grande: $48,500*

(30) Full conference passes for your team to allocate to your customers (at least 20) and IBM teams including a private meeting room for 1-full day.

(#2) IBM Country Pass Lite: $32,500*

(20) Full conference passes for your team to allocate to your customers (at least 15) and IBM teams including a private meeting room for 1-full day.

(#3) IBM Country Pass Extra-Lite: $16,500*

(10) Full conference passes for your team to allocate to your customers (at least 7) and IBM teams including a private meeting room for half day.

For more information, send an email to impact11@us.ibm.com

35

Executive Summary

Program and Tracks

Registration Targets

Audience Generation

Pricing

Business Partners

Call for Speakers

Internal Sponsorships

Closing

Agenda

36

At Impact 2010,..At Impact 2010,..

• Exceeded all targets with over 960 BP’s attending and 67 sponsoring

• BP sponsors generated 5,679 leads compared to 2,664 in 2009 – an increase of 113% YTY

• Over 600 attended the BP Summit – another first !!

• More than 80 BP led sessions and over 20 BP-issued press releases

Impact delivers value to our Business Partner Community

Impact 2011 will deliver new offerings and enhancements for our Partner CommunityImpact 2011 will deliver new offerings and enhancements for our Partner Community

• New turnkey packages include pedestal, signage, lead retrieval scanner, electricity and more

• New IBM sponsored video reference and technical whitepaper for top level sponsors (limited time only)

• New priority scheduling for breakout session for top level sponsors (limited time only)

• New Limited offer...Special IBM Redbook Sponsorship offer for Silver level or above

• New advertising options on Smartsite Kiosks and digital signage

• Enhanced social networking benefits for all sponsorship levels

• Improved networking with Business Partner Café now on the Exhibit Floor

• New Business Partner Impact 2011 Marketing Kit available for BPs to promote Impact to their clients

• Sponsors receive 25% discount on any new order placed with Global WebSphere Community

• BP’s sponsoring other SWG Global conferences in 2011 receive 5% discount on their Impact 2011 sponsorship package*

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Sponsors Target Closed Gap Closed

Diamond 1 1 0/0 Akamai

Platinum 2* 1 1/1 Miracle

Gold 5 2 3/5 Prolifics / InfoSys

Silver 15 8 7/15

WebLayers/ Oxford Consulting/ System Integration Architects LLC/ Avaya / Perficient / Ultramatics / EmeriCon / Summa

Exhibitor 25 11 14/25

Avada Software / Esri / Genuitec / Novell / OpenLogix Corp / Prosoft Tech Group / Syscom / ASG / REMEDI / Source Evolution* / iSOA Group

zZone 6 4 2/6Trident/ Hostbridge / OpTier / Nastel

Industry Zone 6 2 4/6 Edifecs/CrossView

Affiliate-Cloud & Reg

20(12C + 8R)

2 18/20Cloud: Kaavo/ ZSL/ Affiliate: Princeton Blue

TOTALS 79 31 48/79 31

Diamond Platinum Gold Silver

Exhibitor / Zzone /

Industry ZoneAffiliate

Full Conference Price$102,000 $90,000 $65000 $27,000 $14,000 $9,000

Early Bird Discount$85,000 $74,000 $53,000 $22,000 $11,000 $7,500

# of Packages AvailableSold out Sold out * 3 7 20 18

Key PointsKey Points

• Early Bird Discount requires purchase by January 28, 2011.

• The deadline for applications is March 11, 2011. Applications received after this date are subject to rush charges

• Download the BP sponsorship package at this LINK

Business Partner Sponsorship Pricing

*Stretch Target

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Impact 2011 Business Partner Summit

Theme: “Partner to Optimize Your Growth”

Morning Session

9:30 AM -11:30 AMUnderstanding the Competitive Landscape

Cool Cloud Cash

(T. Lewis/A. Saydah )

Keynote over Lunch

11:30 AM – 1:00 PM

Speakers: David Wilson, Marie Wieck, Nancy Pearson, Sandy Carter, John Mesberg or equivalent Sterling Exec, Partner Panel

First Afternoon Session

1:45 PM - 2:45 PM

Providing the right BPM

solution for your customer

(K. Reeves)

How to Leverage the IBM Marketing

Machine

(S. Jones/J. Heckaroth)

Smarter Selling for Commerce

(Sterling Session)

(C. White )

Discover the opportunities with

ASL and OEM

(R. Musch/J. Whitehill)

Help your customer’s

Connect to Win with IBM

Connectivity and Integration Solutions

(K Synder/N Blum)

Deliver unprecedented ROI with IBM WebSphere Appliances

(JR. Nelson/A Kumar)

Second Afternoon Session

3:00 PM – 4:00 PM

Optimize your customer’s Application

Infrastructure

(K. Synder/ A. Goldschmidt)

This isn’t your father’s SOA:

(M. Peach)

Smarter Selling for Integration

(Sterling Session)

(C. White )

Help your customers access & Integrate with today’s Hottest

Commercial Applications

(Cast Iron)

Increase the value of BPM with

Decision & Event Mgmt

(K Reeves)

Working with your IBM Sales Teams

to Win: A discussion on the N.California Sales

Pilot

(S. Bickett/D Seward)

Meet w

ith a SM

E

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Business Partner Award Descriptions

Smart SOA AwardThis award recognizes the IBM Business Partner solution that delivers the best SOA based solution which helps customers create sustainable differentiation, achieve agility and realize business value. Using WebSphere Application Infrastructure and Application Integration products as its foundation, the solution must demonstrate exploitation of IBM’s SOA capabilities to solve traditional business challenges in non-traditional ways.

Business Process Management AwardThis award recognizes the IBM Business Partner solution that utilizes Business Process Management (BPM) to help customers improve their efficiency, flexibility, and control of their key business processes across the enterprise. The solution should also demonstrate how it discovers insights that enable innovation, provides maximum value of business interactions, and optimizes productivity and resources.

Distributor Excellence AwardThe Distributor Excellence Award recognizes High Value-Add Distributors who are leading the charge in building their Business Partners’ ability to leverage IBM SOA and WebSphere software capabilities in creative, leading-edge, exciting ways.

Smarter Decision Management AwardThis award recognizes the IBM Partner solution utilizing IBM WebSphere software component(s) that has enabled customers to achieve new levels of smarter decision management through improved planning and scheduling optimization, high-performance visualization, business events or automated risk- and opportunity-based rule decision systems.

Impact 2011 Cloud AwardThis award recognizes the IBM Partner that exhibits the most innovative solution that either utilizes WebSphere offerings to deliver that solution via the Cloud, or utilizes WebSphere offerings to create a cloud-based solution delivery of behalf of a customer. The solution should demonstrate the value that WebSphere offerings provided in the solution.

Impact 2011 Best of Show AwardThe IMPACT Best of Show Award is specifically for sponsors of the IMPACT Conference – Exhibitor level and above. The award recognizes the best demonstration of a solution that illustrates the unique power of using IBM WebSphere offerings. The solution being demonstrated must be currently offered to customers. Final evaluation takes place at the IMPACT Expo in Las Vegas, Nevada.

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Executive Summary

Program and Tracks

Registration Targets

Audience Generation

Pricing

Business Partners

Call for Speakers

Internal Sponsorships

Closing

Agenda

41

How do I get started? How do I get started? www.ibm.com/impact

Click on Call for Speakers

Why be a Speaker at Impact?:Why be a Speaker at Impact?:• All accepted customer speakers will receive a complimentary pass

(a $2,150 value) *

• Networking opportunities with over 6,600 industry experts, press and analysts

• Use of the exclusive, pool-side Client Speaker Cabana for meetings

• Speaker gift to use on site

• A year’s worth of the best technical education in just one week

A great catalyst for Success, is SuccessWhen leveraged correctly -- one success story can serve as

the foundation for others

Focal Point: Karen McCracken (kmccrack@us.ibm.com)

* Unless prohibited by your company or restricted per government entity guidelines

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Three Easy Steps…

Step 1 – Create a speaker Profile

Step 2 – Add session proposal

Technology (only visible to IBMers)

Inner Circle

Client Submissions

Business Partner Submissions

New questions addedNew questions added • Is your success documented in our client references database? • Would you be willing to participate in a video interview while at Impact to create an

external case study highlighting your success with IBM solutions?• Please provide the name and email of your IBM sales representative.

Step 3 – Stand out from the crowd

• Highlight your success in implementing innovative solutions that drive real business results

Deadline: January 7, 2011

43

Executive Summary

Program and Tracks

Registration Targets

Audience Generation

Pricing

Business Partners

Call for Speakers

Internal Sponsorships

Closing

Agenda

44

Exhibitor Package for 2011

Total cost = $10,000 Qty. Additional Info.

Turnkey PedestalPhysical ped, lockable cabinet, monitor, power, one DHCP address, stool, waste basket, proof point sign, lead machine.

1 In Solution Center, same configuration as rest of pedestals.

Full Conference Pass 2

Web and/or print presence 1 Basic coverage on web site and via smart site (session listing & abstract, pedestal listing & abstract).

Premier Package for 2011

Price = $25,000 Qty. Additional Info.

Turnkey PedestalPhysical ped, lockable cabinet, monitor, power, one DHCP address, stool, waste basket, proof point sign, lead machine.

1 In Solution Center, same configuration as rest of pedestals.

Full Conference Pass 2

Expo ONLY Pass 2

Break out sessions 2 We anticipate approximately 500+/- sessions in the Technology Program and Forbes Business Leadership Forum.

The 2 break out sessions for this package must be either: Two technical sessions, or One technical session and one business session

The business session MUST cover a topic that fits into the approved program/track structure for the Forbes Business Leadership Forum.

All sessions must comply with published processes / dates.

Web and/or print presence 1 Basic coverage on web site and via smart site (session listing and abstract, pedestal listing and abstract).

Internal Cross-IBM Sponsorship Offerings & Pricing

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Item Price

Additional Turnkey Pedestal $8,000

Additional Breakout Session (Max of 5)* $5,000

Birds of a Feather $2,000

Ad displayed on Digital Signage $2,000

Co-Sponsor Breakfast $5,000

Hotel Hospitality Suite $5,000

Hotel Door Drop (up to 1,000 rooms) $3,000

*Brands can purchase additional sessions in the Technology Program as part of their sponsorship package. Brands can also participate in the “call for speakers” nomination process.

Additional Cross-IBM Sponsorship Offerings

46

Executive Summary

Program and Tracks

Registration Targets

Audience Generation

Pricing

Business Partners

Call for Speakers

Internal Sponsorships

Closing

Agenda

47

The Global Impact ConferenceGlobal Impact Conference created the most leads,

generated the highest VLR and Win Revenue and achieved the second

lowest cost per lead.

Strong results in 2010 overall: $215.6M VLRC; 118% of target and a 46% increase YTY*

Industry: Financial Sector driving $82.3M

AIM across IMPACT: $134.8M VLRC

It’s the number one eventnumber one event to bring your client for a complete end-to-end experience

Access to the best business and technical education

View and demo the latest technology

Get hands-on training and certification

Network with others in the same industry

Meet the experts in the business and technical field

Impact 2011 is Key to SALES SUCCESSSALES SUCCESS

2011 VLRC 2011 VLRC Target Target

$230M$230M

*As of Sept 2010

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YOU have a role in the success of Impact!

If you are meeting with a customer…

If you are meeting with a partner…• Call for Speakers ends January 7th

• Offer applicable pricing promotions

• Early bird rate ends February 18th

• Offer the Company Pass Program

• Review the Top 5 Reasons to Attend

• Call for Speakers ends January 7th

• Review the benefits of sponsorship

• Early bird rate for Sponsorships ends

January 28th

• Offer the Company Pass Program

• Review the Top 5 Reasons to Attend

www.ibm.com/impact

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Five Days focused on Your

Success

570 Technical and Business

Sessions

More than 1,000 IBM Business

Partners

A 93% ‘good to excellent’

satisfaction rating

Over 310 client speakers presenting

their expertise

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“Impact 2010 was a great success!  IBM made many new enhancements to the conference this year which added value to us as a business partner sponsor.  From improving the format of the Business Partner Summit day to the new layout of the solution center adding different zones and informal seating around the booths and driving more traffic through this area.  The industry, business and technology themes in the main tent and breakout sessions hit the mark.  Attendance this year was strong.  Summa came away with new opportunities both with customers and other partners.  What a difference a year makes!”-Betty George, Director of Business Development, Summa Technologies

IBM’s Impact conference has continuously provided great value to Trident Services. Attending and exhibiting at Impact provides us with exceptional visibility to the executives and sales teams within IBM that work with our product, along with IBM’s customers from a diverse spectrum of industries. -Vanessa Molho, Trident Services, GM Software Sales & Channel Partner Sales

Interacting with IBM customers at our booth generated solid business leads as well as allowed the RightScale team to solicit direct feedback unique to IBM customers and their needs.–Uri Budnik, RightScale Evangelist

Quotes from 2010

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"IMPACT 2010 was by and far the best IMPACT show to date! IBM continues to focus upon creating value for the clients as well as business partners and it shows in the attendance levels, quality of sessions and the interactions that occur both in the solution showcase and throughout the conference." -Lori Gianattasio, Perficient, IBM NA Sales and Marketing

"Impact was another “must attend” event for us this year. The attendees were the right level and were very interested in learning more about our synergy with WebSphere, Process Server and Cloudburst WebSphere Portal. The booth stayed busy throughout the show and we had a record number of attendees at our Birds of a Feather session. If you are looking to meet with WebSphere customers, this is the right show for you." -John Balena, Worldwide Director of Sales, BMC Software

"We have great conversations with customers, other IBM partners and IBM employees, which helps drive new revenue and stronger business relationships."-Margaret Dawson, VP, Marketing and Product Management, Hubspan Inc.

Quotes from 2010