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1house

1house products and services

Prepared by: Nicole Papadopoulos

Mobile: 0424 866 655Work: (03) 9415 7289Skype: one1house

1house Suite 3D 104 Johnston St, Fitzroy, Victoria 3065 T 0424 866 655 W (03) 9010 5696 E [email protected] W www.1house.com.au
http://www.1house.com.au/http://www.1house.com.au/mailto:[email protected]:[email protected]

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Table of Contents

Who is 1house? 3Our commitment to you 4Summary of services 5Some of our client work 7Glossary Terms 15

1house market savvy . cool ideas

1house market savvy . cool ideas 1

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Businesses thrive when they work on many levels...

Firstly we welcome you and thank you for exploring what 1house can do to generate leads and sales to your

business. Working together we can ensure that you will benefit and achieve success for your business.

We understand that no one knows your business like you do. Thats why at 1house we take the time to under-

stand what you business stands for, its products and services and how you go about your day. Specialising in

Branding Development, Research, Visual Communications, Web Development, Online Marketing, Promotions,

Public Relations and Advertising your business can be taken to a whole new level.

Are you looking for solid ideas, ways to generate more customers/clients and retain them, having a solid online

and offline campaign e.g. TV, Radio, Website, Social Marketing? When you consider welcoming the opportunity

to grow your business, I would welcome the opportunity to understand your requirements and situation further.

No matter what industry you are in, growing your business on many levels is what 1house is about. We provide

you with big advertising services that are inexpensive for the small to start up businesses. For all businesses,

1house is the ideal place to start.

So If you want more for your business without the high costs associated with large advertising agencies, let us

create a unique plan for your business today and discuss it further.

To your success

Nicole Papadopoulos

1house

PR Communication/Advertising Director

BA COMM, MPRIA, WNA (Womens Network Australia)

2009 Gold Sponsor - Atlanta Homeless Connect



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Who is 1house?

1houseprovides an integrated, coordinated blend of offerings that functions effectively for the growth and de-

velopment of your business. With this unique integrated blend, we provide each client with a designed and well

executed action plan, that allows each business to be taken to the next level.

From Online Marketing, SEO (Search Engine Optimisation), Web Development to PR and Advertising, 1house

provides a greater consistency in dealing with the one business that provides products and services that are

tailored and targeted to achieve the results you need in your business.

The 1house team consists of qualified, skilled and certified professionals who take each client requirement seri-

ously. Whether its a single campaign or multi dimensional campaign, 1house is committed to delivering results.

So for a business that needs more, it makes sense to integrate all your business needs in the one place.



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Our commitment to you

* To develop a unique campaign that will engage and generate leads and sales towards your business

* We will be honest and up front with you at all times

* To connect and communicate to your customers and prospects effectively through a successful targeted

campaign

* To guide you through each process ensuring that you are confident and reassured that your project is delivered

* The work we undertake will be with exceptional quality and innovation, and designed to add significantly to

your business

* We will communicate with you frequently and openly and build a long-term partnership with you

* Your feedback is essential to the success of each project that we do with you and we will break down each

part, seeking feedback and approval from you before we move forward to the next stage

* We will vigorously strive to make our services cost effective and provide you with the most appropriate solu-

tions for your business

* Your business is important to us, you will be respected and not taken for granted

* Your feedback is also critical to our continuing to innovate and improve our services to you. Were always look-

ing forward to your ideas, your comments and your suggestions.



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Summary of services

Services What is it? What we can provide

Advertising Creating Traditional (TVC, Radio, Magazine,

Print) and Non-Traditional methods (online

marketing) our unique advertising

campaigns will provide a great incentive

toward your business.

Advertising Integrated Campaigns

Radio Campaign

TVC Campaign

Print Advertising

Online Advertising

Billboards

Magazine

Wed Development/Design Websites need to be well planned and

designed in a user-friendly manner to enable

existing and potential clients to access your

companys products and services with ease.

Web design/development is a complex, but

essential ongoing activity and needs to be

created by professionals who understand

the fundamentals of whats needed to drive

a business online. Planning what is needed

is extremely important and looking at things

such as audience or target market, defining

the purpose, content development and so

fourth.

Online Catalogues

Shopping Cart Systems (E-Commerce)

CMS (Content Management System) - You

can update your own information

Forums/Blogs

Social Websites

Web Content Development

High Performance Websites

Branding/Visual Communications Branding and Visual Communications is not

just a logo. It is the very core and point of

difference that your business makes to

consumers. A brand is one of the most

valuable elements in an advertising theme,

as this demonstrates what the brand owner

offers to the marketplace. Creating and

maintaining a brand with a supported

advertising campaign can be highly

successful in convincing consumers to buy

your products and services.

Promotions i.e. magazines layouts, business

cards, brochures etc

Websites (CMS, Shopping Cart, Online

Catalogues, Social etc)

Visual Displays

Signage/Billboards

Brand Management

Brand Identity

Brand Architecture

Public Relations In the Public Relation field, writing press

releases is only a small component of Public

Relations. Public Relations is essential in the

communication between an organisation

and its publics. Building relationships with

key people that can influence a target

audience is essential.

Press Releases

Focus GroupsQuestionnaires

Public Relation Campaigns

Publicity Campaigns

Research Methods

Special Events, Launches, Presentations,



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Services What is it? What we can provide

Online Marketing Having an ongoing SEO plan for your

website is crucial in achieving ongoing

ranking via the search engines. It is the

process of improving volume or quality traffic

to your website from search engines via

natural or unpaid (organic listed) searchresults or paid alternatives i.e. Pay Per Click.

Packages range from 10 keywords all the

way to 60 keywords. PPC is the amount of

money you pay in the search engines for a

single click on your advertisement. Ongoing

maintenance is required for both long term

or short term.

SEO (Search Engine Optimisation)

PPC (Pay Per Click Advertising) - Google

Adwords

e-Marketing

Search Engine Marketing

Article Marketing

Forum/Blog Submissions

Web Banners

Online Video

SMO (Search Marketing Optimisation)

Social Media Marketing Providing the use of social networks, online

communities, blogs, wikis and other

collaborative internet forms using a

combination of social media tools such

Twitter, Facebook, YouTube, a social media

marketing campaign can create buzz, build

brand awareness, increase web presence

and other aspects for you business. The

right combination and a well executed

campaign can help drive more sales to your

business.

Blogs/Forum Writing

Social - Twitter, Facebook, Bebo etc

Social Media Marketing CampaignsViral Marketing

Social Networking

Promotions/Graphic Design Promotions can have many areas which can

be created to suite your budget and needs.

Promotions such as magazine advertising,

direct mail, online, brochures, business

cards etc can help create better placement

of your brand to your consumers. We can

create a promotional mix to get your

business moving

Business Cards

Brochures

Posters

With Compliment Slips

Magazine Ads/Promotions

Letterhead

Packaging

Billboards/Signage

Corporate Identity

What do I choose?

We can developed an integrated campaign that will enhance your business. We will consult with you about

your business, its products and services, clientele and so fourth. We will then look at the best way to integrate

a campaign that is best suited for your business

You can choose the services that you think you require for your business and we can place them into a

package that will be cost effective for your business needs. We will consult with you on your chosen services.

If you require a single item e.g. posters we can provide you with a cost effective price for your requirement



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Some of our client work

Note: (Two sites No 1 and No 7 we cannot show who they are due to confidentially agreements, so we have blurred out

any reference to there name. You can see the design look and feel, along with what its functionality is)

1. Agriculture Online (Key: Omitted details)

A New World of Agriculture

Agriculture Online is a unique website that has been developed, designed, branded and we have come up with

and developed revenue generating tools for this website. It is the first Agricultural Business Website that has

been developed to help Agricultural businesses run there business needs via the Agriculture Online website.

This website has been designed and developed for the Agricultural community and businesses. Agriculture is

big business, it's an exciting business, and it's a tough business.

The need for an online presence is more important than ever, especially to this specific audience.

The Agriculture Online Website gives businesses:

The opportunity to market to a targeted agricultural audience like never before seen - Effective Expo-

sure, Exposure, Exposure!

Ads up to 10 times cheaper that Traditional Media

Ads that have much longer timelines (31 days) than Traditional Media

Easy uploading, editing and payment of ads

Applications and Key Features (business tools) that can provide more clients to help grow your Agricul-

tural business. Business Tools that have been developed are Ag Freight Finder, Justin, Product Tender

Tool and Purple Pages

Products that give your business real value for money

A refund (on future booked terms) if it doesn't work for you A secure payment system



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2. IMH (Institute of Mens Health)

IMH

The Institute of Mens Health was started by a group of individuals that have worked in the Australia Health and

Medical Industry for many years. These individuals came to realise that men in Australia had been getting a bad

deal when it came to their sexual health and well-being, and they wanted to do something about it.

IMHs mission is to take a leadership position in the arena of Male Sexual Health and well-being. By embracing

Technology, IMH is able to reach more people, provide great convenience and give a superior services that fo-

cuses on the patient by working within their specific needs.

It is beyond doubt that both their customer service and their treatment programs are the best in the country. It is

their confidence that makes them encourage all their clients pay in monthly installments, NOT pay for their

treatment program up front. That way once you are rehabilitated, you dont pay for more than you need to.

The IMH Online Website gives businesses:

CMS (Content Management System) has been built and designed (Front and Back End) to allow the

client to update content, information, products at anytime

A secure gateway payment system

Free call integration

Affiliate Program for members

Blog and Forum Development

Online Store

Branding Design and Development around there current logo

E-newsletter integration

Questionnaire Live Feeds and Chat



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3. Select FS

Select FS

Select Freight Services Pty Ltd is a progressive forward thinking International Logistics company, with over 50

years combined management experience within the Forwarding and Removals Industry. Select FS customers

have full access to their constantly updated database of International Airfreight and Ocean Freight prices and

there unique pricing system enabling valued clients to receive instant online International Freight Rates.

The Select FS Website:



Interactive Freight Finder

Wed Development/Design

The design was created to reflect the clients current brand with taking it to the next level of a more

modern friendly approach

Easy interface navigation and design was considered as the highest priority so as to avoid any opt outs



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4. Hive Living

Hive Living

As the name suggests, your new home is perfectly nestled in amongst one of Melbournes most vibrant and

active areas, Victoria Street, Abbotsford. Whether its the restaurants, shopping or the clots proximity to the

CDB, youll be spoiled for choice in every direction! With 41 exclusive 2 and 3 bedroom townhouses on offer,

Hive Living will set new standards in quality and style and become the pre-eminent residential development in

the area.

The Hive Living Website:

Development of the back end (HTML/CSS)

Development/Design of Splash Page (Action Script Flash)

Design/Branding of site was developed by our marketing partner



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5. Fast Glass

Fast Glass (to be launched)

Fast Glass provides emergency glass replacement within 1hour and provide a response guaranteed. They pro-

vide Fast Glass replacement and installation for the home, office, shop and factory markets.

Fast Glass Website:



Created a whole campaign for the website (focus group testing/questionnaires) to showcase how we

can push there business further. Through our research conducted we developed the emergency ap-

peal through its design, development and web copy

Flash Gallery

Branding Design/Development (Focus Tested)

Free Call integration and button will be on the website so that visitors can directly make the call



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6. Fazzcorp Entertainment

Fazzcorp Entertainment

Fazzcorp Entertainment initial focus is to stage events in regional Australia. Fazzcorp Entertainment is based in

Yarrawonga, VIC and will tour with major events to other regional centres. It is motivated by the desire to deliverquality events to regional Australia with its latest event Glen Campbell Live in Concert, which will be a great

LIVE outdoor event at Yarrawonga Showgrounds.

Fazzcorp Entertainment Website:



Developed Blog/Forum

Multi-Level Members Login

Social Marketing (Twitter, Facebook, myspace, youtube)

Branding/Design and Development



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7. Pivotal Constructions

Pivotal Constructions

Based in Sydney, Australia, Pivotal Constructions prides itself on providing professional building services and

customer service that is second to non in the industry. Pivotal Constructions specialise in building management

for residential or commercial projects, particularly in the area of interior design and partit ioning fit outs for retail,

residential, restaurant or office spaces.

Pivotal Website:

Design (Front end) and Development back end (HTML/CSS)

Development/Design of Splash Page (Action Script Flash)

Gallery Design of the Website to coincide with there current logo and USP



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8. Home Buyers, Investors and Developers

(Key: Omitted details)

Representing Home Buyers, Investors and Developers

They address a glaring anomaly in the high end Australian buyers agency market; to listen exclusively, search

discreetly and deliver confidentially. They specialise in the Sydney market including Inner and Eastern Suburbs,

Upper and Lower North Shore and Sydney CBD, but have regular interstate agency contacts for assignments in

Melbourne, Adelaide, Perth, Darwin, Brisbane and Canberra as required. They are geared to represent home

buyers, investors and developers in providing a broad range of pre and post acquisition services, from search

and negotiation to purchase and property management (including caretaker facility) where appropriate.

There Website:

Design (Front end) and Development back end (HTML/CMS)

Development/Design of Flash Banner (Action Script Flash)

Gallery (Images and Content)

Design of the Website to coincide with there current logo and USP

Branding Consulting and development



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Glossary Terms

Blog

A blog is basically a journal that is available on the web. The activity of updating a blog is "blogging" and some-

one who keeps a blog is a "blogger." Blogs are typically updated daily using software that allows people with

little or no technical background to update and maintain the blog. Postings on a blog are almost always ar-

ranged in chronological order with the most recent additions featured most prominently.

Browser

A type of software that allows you to navigate information databases; examples are Safari, Firefox and Microsoft

Internet Explorer.

Click Through Rate

The number of times visitors click on a hyperlink (or advertisement) on a page, as a percentage of the number of

times the page has been displayed.

CMYK

Stands for the colors Cyan-Magenta-Yellow-Black. In print design, colors are defined as a percentage of each of

these 4 colors. For example, the CMYK abbreviation for the color black would be 0-0-0-100. In contrast, display

devices (i.e. computer monitors) typically define colors using.

Domain Name

The name that identifies a website. E.g (W3Schools.com)

Download

To transfer to your computer a copy of a file that resides on another computer.



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E-mail Address

The address used for sending e-mails to a person or an organisation. Typical format is username@hostname.

Flash

It is a vector-based multimedia format developed by Macromedia for use on the web.

HTML

Hypertext Markup Language. A standardized language of computer code, imbedded in "source" documents

behind all Web documents, containing the textual content, images, links to other documents (and possibly other

applications such as sound or motion), and formatting instructions for display on the screen. When you view a

Web page, you are looking at the product of this code working behind the scenes in conjunction with your

browser. Browsers are programmed to interpret HTML for display.

Hyperlink

A hyperlink, more commonly called a link, is an electronic connection between one web page to either (1) other

web pages on the same web site, or (2) web pages located on another web site. More specifically, a hyperlink is

a connection between one page of a hypertext document to another.

Hypertext

Hypertext is any text that can be chosen by a reader and which causes another document to be retrieved and

displayed.

Keywords(s)

A word searched for in a search command. Keywords are searched in any order. You use spaces to separate

keywords in simple keyword searching.

Meta Tags

Tags inserted into documents to describe the document.



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PDF (Portable Document Format)

A document file format developed by Adobe and is most often used for text documents.

Opt-In

An email marketing term in which the email recipient specifically requests receiving email related to a specific

topic of interest.

CMS is a backend system that allows the clients to update and add to there content and images themselves

onto the website.

Search Engine

Computer program used to search and catalog (index) the millions of pages of available information on the web.

Common search engines are Google and AltaVista.

Spiders

Computer robot programs, referred to sometimes as "crawlers" or "knowledge-bots" or "knowbots" that are

used by search engines to roam the World Wide Web via the Internet, visit sites and databases, and keep the

search engine database of web pages up to date. They obtain new pages, update known pages, and delete

obsolete ones. Their findings are then integrated into the "home" database. Most large search engines operate

several robots all the time. Even so, the Web is so enormous that it can take six months for spiders to cover it.

SSL (Secure Socket Layer)

Software to secure and protect web site communication using encrypted transmission of data.

Visit

In web terms: A visit to a web site. Commonly used to describe the activity for one visitor of a web site.

Web Address

The same as a URL.



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Web Browser

A software program used to display web pages.

Web Document

A document formatted for distribution over the web. Most often a web document is formatted in a markup lan-

guage like HTML or XML.

Web Hosting

The action of providing web host services.

Web Server

A server is a computer that delivers services or information to other computers. In web terms: A server that de-

livers web content to web browser.

Website

A collection of related web pages belonging to a company or an individual.


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