1- Grandissime 2- Markets diagnostic 3- Brand DNA 4- Packaging by differenciation 5- The Promise 6- A brand definitely Digital

GRANDISSIME is a new style of “Negociant”, designer of quality wines, from the prêt-à-porter easy sipping blends to the “haute couture” coming from exclusive terroirs.

Covering the South-Western region of France including Bordeaux, Bergerac, Charentes (Cognac), Gascony and partly Languedoc-Roussillon

1 - GRANDISSIME

• Facts:

• International markets require simplicity and lisibility from wine Branding

• Successful New world wines brands are different because, fashionable, with attractive packaging and brand easy to memorize. Legal mentions are too complicated, market wants to make simple choice (Brand, grape variety, origin, taste)

• Rosé stile wines are booming in mature markets (France, USA, Germany, UK),

• the fastest market is USA +40% (2014vs2013)

• Among French rosés, Provence hits the markets, behind Italian and Spanish rosés.

• The growing segment is Millenials consumers (21 to 35 years old), mostly young ladies. They are internationnaly fashionable, trendy oriented and highly interested in wines.

• Asian, American, European, they all have in mind the French chic parisian life style.

• They are looking for easy drinking wines, fruity, fresh and round.

• From this diagnostic we decided to launch Rosé from France

2 – Market diagnostic

3 - Brand DNA

• Positionning : Rosé wine, fun brand, easy to memorize, readable, attractive clearly targetting young ladies.

• Product : French rosé wine from South of France, fresh, fruity and easy drinking with an attractive packaging, qualitative and lightly girly on purpose

• Target : Women, Millenials generation, dynamic, active, urban, fashionable.

• Consumption: Aperitive between girlfriends or colleagues afterwork, lunch or dinner at home .

• A brand: Chick to chiC, word play, which reminds the song from Louis amstrong, lightly provocative (sexy chicks becoming real chic ladies)

• Packaging: A label : chic shopping lady, «parisian style fashion victim» in a decor by transparency on the back label (Eiffel Tower, Sacre Cœur, Arc de Triomphe). A bottle shape, chic, stylish and elegant.

4 - Packaging by differenciation

• Bottle shape: stylish and elegant. • 750ml and Magnum • Label : STELLA a chic shopping lady, • «Parisian style» in a decor by transparency on

the back label (Eiffel Tower, Sacre Cœur, Arc de Triomphe).

• Caps: bright silver with lingerie design with a lipstick kiss on the top

• Cork: White synthetic with red lips kiss • Carton: salmon pink color with logo

5 – Promise : Elegancy and pleasure

A path from the first sight to the final tasting

- Catching the attention of the client : - Bottle shape: elegant, sexy, differenciation regarding other bottles on the shelves

- Discovering the brand : - The parisian lady, Paris by transparency, the Brand lightly provocative and funny, perfum style image

- Marking the client memory with details : - The color bright pale salmon, the sexy caps, the « cute » cork, the wine itself

6 - A brand definitely digital

- facebook, twitter, instagram, Pinterest

https://fr-fr.facebook.com/ChicktoChicwines https://twitter.com/Chicktochicwine https://www.instagram.com/chicktochic_wine/ https://fr.pinterest.com/Chicktochicwine/?eq=chicktochic&etslf=10030

Thank you for your attention

Visit our website:

www.grandissime.com