PRODUCT LAUNCH HOSPITALITY EVENTS

No Pressure; No Diamonds!

CrowdsCrowds

Attract CrowdsAttract Crowds

The Four Crowd Attractors

Sell appropriate & unrelated advertising underneath and around screens

The Tickerman scrolling screen

PARTY!PARTY!

PixCapture for product launch during a private concert or event.

Potential customers provide personal datafor promotion materials to be mailed to them.

Collect data and capture reactions to new products for marketing research.

Multi-person teamsPerimeter background for promotional text.

Outfit toreinforceproduct.

Mobility -Segway to allow greater coverage during limited timeframe.

Get them in a good mood before the PITCH!

Bring potential customers to you!

Case Studies

Sampling Orville Redenbacher popcorn

The promotional campaign was held in 100 Wal-Mart stores across Canada, during one weekend.

50 monitors50 two-person teams (100 people plussupervisors & other support personnel)

A special evening for Oakley, in collaboration with Loulou magazine, was held at the Brant House. Customers could try on Oakley glasses and get their picture taken. The picture was shown on the Pixman screen. Then, they entered their email address to receive it.

Guests waiting in line to enter their ticket number on Pixman systems and find out if they won an I-Pod. (data collection)

Our Marketing Proposal

Major metropolitan areas in the Southern U.S.

Rank Metropolitan Statistical Area State(s) and/or

Territory

1-Jul-07

Population Estimate

1 Dallas–Fort Worth–Arlington TX 6,145,0372 Houston–Sugar Land–Baytown TX 5,628,1013 Miami–Fort Lauderdale–Pompano Beach FL 5,413,212

4 Washington–Arlington–Alexandria DC–VA–MD–WV 5,306,5655 Atlanta–Sandy Springs–Marietta GA 5,278,9046 Tampa–St. Petersburg–Clearwater FL 2,723,9497 Baltimore–Towson MD 2,668,0568 Orlando-Kissimmee FL 2,032,4969 San Antonio TX 1,990,675

10 Virginia Beach–Norfolk–Newport News VA–NC 1,658,75411 Charlotte–Gastonia–Concord NC–SC 1,651,56812 Austin–Round Rock TX 1,598,16113 Nashville-Davidson–Murfreesboro–Franklin TN 1,521,43714 Jacksonville FL 1,300,82315 Memphis TN–MS–AR 1,280,53316 Louisville–Jefferson County KY–IN 1,233,73517 Richmond VA 1,212,97718 Oklahoma City OK 1,192,98919 Birmingham–Hoover AL 1,108,21020 Raleigh–Cary NC 1,047,62921 New Orleans–Metairie–Kenner LA 1,030,36322 Tulsa OK 905,75523 Baton Rouge LA 770,03724 El Paso TX 734,66925 Columbia SC 716,030

56,150,665

FIRST 25 MARKETS

Two person teams -

Conduct campaign over 8 weeks visiting 40 locations (bars, nightclubs and lounges) to promote a contest organized by GO Vodka and Sunfoxx Group.

Technology: PixCapture & Data Capture

Product Launches

Part 1

Use local college students where available.

Part 2

See Previous Slides

Product Launches: Florida first and expand to Caribbean and Southeast USA

Must have distribution center operational before each product launch.

Notes

Southeast United States and Caribbean Islands

Comprises 40% of Combined Population

Use private label rum distiller in US Virgin Islands

GO Drinks, Mexico Tequila

High protein foods such as peanuts and cheese do slow the absorption of alcohol into the body.As of 2007, all U.S. states have a minimum purchase age of 21.

Unlike the states, the U.S. territories of Puerto Rico, the U.S. Virgin Islands, the CNMI and Guam have a minimum purchase age of 18.