(1) global expectations for 2005: promoting the ieee membership advantage w. cleon anderson, p.e....

18
(1) Global Expectations for 2005: Promoting the IEEE Membership Advantage W. Cleon Anderson, P.E. President, IEEE Region 10 Meeting 30 March 2005

Upload: brittney-hampton

Post on 14-Jan-2016

219 views

Category:

Documents


4 download

TRANSCRIPT

Page 1: (1) Global Expectations for 2005: Promoting the IEEE Membership Advantage W. Cleon Anderson, P.E. President, IEEE Region 10 Meeting 30 March 2005

(1)

Global Expectations for 2005: Promoting the IEEE

Membership Advantage

W. Cleon Anderson, P.E.President, IEEE

Region 10 Meeting

30 March 2005

Page 2: (1) Global Expectations for 2005: Promoting the IEEE Membership Advantage W. Cleon Anderson, P.E. President, IEEE Region 10 Meeting 30 March 2005

(2)

IEEE Today

IEEE membership is up overall by 1.2% But growth rate of higher grade members is

flat Student Membership is growing again Retention is up for the first time since 1998 But our own research tells us we must do a

better job making members aware of the value of membership What are the benefits and services? What is the Membership Advantage?

Page 3: (1) Global Expectations for 2005: Promoting the IEEE Membership Advantage W. Cleon Anderson, P.E. President, IEEE Region 10 Meeting 30 March 2005

(3)

The Value of IEEE

The value of IEEE depends on the needs of each individual member

Consequentially, the membership advantage of IEEE is really determined by each member’s own

Personal Values Needs Involvement

Page 4: (1) Global Expectations for 2005: Promoting the IEEE Membership Advantage W. Cleon Anderson, P.E. President, IEEE Region 10 Meeting 30 March 2005

(4)

Defining the IEEE Advantage As volunteers, we have a responsibility to help

members understand the advantages of membership

The IEEE is not a single issue nor a single value organization

Need to look beyond our own current level of IEEE involvement

Define IEEE: its advantage and benefits We are left much in the same position as the

philosopher as he explained when asked to define time:

"What, then, is time?  If no one asks me, I know; If I wish to explain to him who asks, I know not." 

---  Saint Augustine, circa 400 A.D.

Page 5: (1) Global Expectations for 2005: Promoting the IEEE Membership Advantage W. Cleon Anderson, P.E. President, IEEE Region 10 Meeting 30 March 2005

(5)

Everything We Do Supports the IEEE Vision

To advance global prosperity by: Fostering technological innovation, Enabling members' careers & Promoting community world-wide

Page 6: (1) Global Expectations for 2005: Promoting the IEEE Membership Advantage W. Cleon Anderson, P.E. President, IEEE Region 10 Meeting 30 March 2005

(6)

Reasons for Joining vs. Staying

66%

59%

39%

30%

31%

30%

32%

29%

20%

19%

26%

13%

Remain technically current

Obtain IEEE publications

Join IEEE Societies

Enhance my career opportunities

Enhance stature within the profession

Network with others in the profession

A professor suggested it

Show my support for the profession

For continuing education

Obtain a reduced registration fee

Participate in local IEEE activities

Access to discounts on services

Obtain an IEEE e-mail alias

61%

53%

43%

40%

34%

31%

29%

27%

21%

17%

17%

16%

3%

Reasons Members Originally Join the IEEE

Reasons Members Maintain their IEEE Membership

N/A

2003

Source: 2004 Membership Segmentation Survey

Page 7: (1) Global Expectations for 2005: Promoting the IEEE Membership Advantage W. Cleon Anderson, P.E. President, IEEE Region 10 Meeting 30 March 2005

(7)

Products and Services: Continuous Improvement

A steady stream of new or improved products and services support these needs New publications – now nearly 130 total Improved online authoring tools Improved search in IEEE Xplore® delivery

system Over 325 international conferences New personalized MyIEEE membership

portal -- www.ieee.org/myieee

Page 8: (1) Global Expectations for 2005: Promoting the IEEE Membership Advantage W. Cleon Anderson, P.E. President, IEEE Region 10 Meeting 30 March 2005

(8)

Continuous Improvement (cont’d) 90 online communities with 12,000 members

around the world Greater international acceptance of IEEE standards New continuing education courses

Over 300 offered by Computer and Communications Societies

Developing online IEEE courses based on society conference workshops

IEEE Email alias service updated with new anti-spam filtering tools

Identified over 30 million potential spam messages in 2004

And much, much more

Page 9: (1) Global Expectations for 2005: Promoting the IEEE Membership Advantage W. Cleon Anderson, P.E. President, IEEE Region 10 Meeting 30 March 2005

(9)

IEEE is Making It Easier to Join Encouraging new members in a broader range

of technical fields beyond EE and Computing Information Technology Biological and Medical Sciences Mathematics Physical Sciences Technical Communications, Education Management, Law, and Policy

Eliminated list of “eligible” institutions Established new graduate student membership

category for 2006

Page 10: (1) Global Expectations for 2005: Promoting the IEEE Membership Advantage W. Cleon Anderson, P.E. President, IEEE Region 10 Meeting 30 March 2005

(10)

Challenge: Retention of Students as Higher Grade Members

Students are the future of the IEEE and the profession

Having big student numbers is important But as student membership grows, there

is a greater financial impact on IEEE since student dues are subsidized

This is an issue worldwide, but especially so in Region 10 with its high student-to- member ratio

Page 11: (1) Global Expectations for 2005: Promoting the IEEE Membership Advantage W. Cleon Anderson, P.E. President, IEEE Region 10 Meeting 30 March 2005

(11)

Challenge: Retention of Students as Higher Grade Members

We must focus on the longer view The number that counts most is the

“graduation metric” Need to project value of membership and

turn Student Members into GOLD Members

Find new ways to develop loyalty and inspire continued involvement as their careers progress

Page 12: (1) Global Expectations for 2005: Promoting the IEEE Membership Advantage W. Cleon Anderson, P.E. President, IEEE Region 10 Meeting 30 March 2005

(12)

Volunteers: The Bridge to the IEEE Member Advantage

As volunteers, you are the bridge builders You are the ones who can guide students across

into higher grade membership You are the ones who lead members at all levels

into volunteerism You are the ones who help make the lives of

members in this organization worthwhile You are the ones who can help convey that

membership in IEEE is a badge of distinction It can help increase stature in the profession and give members a competitive edge

Page 13: (1) Global Expectations for 2005: Promoting the IEEE Membership Advantage W. Cleon Anderson, P.E. President, IEEE Region 10 Meeting 30 March 2005

(13)

Volunteers: The Bridge to the IEEE Member Advantage

An Engineer, traveling a lone highway,

Came, at the evening time, cold and gray,

To a chasm, vast, and wide, and steep,

With waters raging cold and deep.

The Engineer crossed in the twilight dim;

That sullen stream had no fears for him;

But he turned, when safe on the other side,

And built a bridge to span the tide.

We can take our inspiration from the words of the poetess, Will Allen Dromgoole:

Page 14: (1) Global Expectations for 2005: Promoting the IEEE Membership Advantage W. Cleon Anderson, P.E. President, IEEE Region 10 Meeting 30 March 2005

(14)

Volunteers: The Bridge to the IEEE Member Advantage

"Old man," said a fellow pilgrim, near, "You are wasting strength with building here;

Your journey will end with the closing day; You never again will pass this way;

You’ve crossed the ravine, deep and dark and wide Why build this bridge at eventide?"

The engineer lifted his old gray head: "Good friend, in the path I have come," he said,

"There followeth after me today, A youth, whose feet must pass this way.

This chasm, that was as naught to me, To that fair-haired youth may a pitfall be.

He, too, must cross in the twilight dim; Good friend, I am building the bridge for him."

Page 15: (1) Global Expectations for 2005: Promoting the IEEE Membership Advantage W. Cleon Anderson, P.E. President, IEEE Region 10 Meeting 30 March 2005

(15)

Volunteers: The Bridge to the IEEE Member Advantage

Encourage students and higher grade members to get actively involved

Help students understand there is value in IEEE membership after graduation

A continuing resource; an important network for success

Find opportunities to tell members about IEEE advantages

Encourage and use volunteerism to enhance career skills

Page 16: (1) Global Expectations for 2005: Promoting the IEEE Membership Advantage W. Cleon Anderson, P.E. President, IEEE Region 10 Meeting 30 March 2005

(16)

Volunteers: The Bridge to the IEEE Member Advantage

Help members in the Region understand: Each one has a unique contribution to make to

our profession and to the IEEE Build pride in being part of a renown global

community dedicated to fostering technical innovation and enabling members' careers

IEEE connects members to colleagues locally and to those in other Sections like yours around the world

There is an IEEE Membership Advantage for all of the stages of a member’s career

Like “time,” you need to define it for yourself

Page 17: (1) Global Expectations for 2005: Promoting the IEEE Membership Advantage W. Cleon Anderson, P.E. President, IEEE Region 10 Meeting 30 March 2005

(17)

Be Patient

Be patient with your volunteerism, it is like a tree: It must have time to

grow before it will blossom and bear fruit

Page 18: (1) Global Expectations for 2005: Promoting the IEEE Membership Advantage W. Cleon Anderson, P.E. President, IEEE Region 10 Meeting 30 March 2005

(18)

As I told you last year:

All volunteers go to heaven Many will be shocked to find, When the day of judgment nears,That there's a special place in Heaven, Set aside for volunteers.

Furnished with big recliners, Satin couches and footstools,Where there are no committee chairmen, Just mint juleps and swimming pools.

There will be nothing to print and staple, Not one thing to fold and mail,No booth duty or coffee to be served, Not even a bake sale.

Telephone lists will be outlawed, But a finger snap will bringCool drinks and gourmet dinners, And rare treats fit for a king.

You ask, "Who'll serve these privileged few And work for all they're worth?“Why, all those who reaped the benefits, And NOT ONCE volunteered on Earth!

Contributed by Bill Sims