1

General experience

Péter Vári

Belgrade, 28th April 2009

2

What is the basic task ?

Switch-off of analogue terrestrial television programming

Analogue terrestrial reception mode change to other one till ASO.

What is the extra task ?Mobile TV Digital Dividend

3

What is the role of the state in this process ?

International requirements: ITU EU, neighbouring countries, etc.

National requirements: frequency owner control the affected markets market player, etc.

4

Strategy

The countries come into conflict with similar problems and questions, but solutions will be different.

Is strategy necessary before the switchover ? Strategy for..?State, market players, (including audiovisual

field?)Only terrestrial or follow technical neutrality

5

Market share of ATTV.

The present penetration of analogue terrestrial broadcasting.

0%

20%

40%

60%

80%

100%

Belgium

Hollandia

Svájc

Ném

etország

Dánia

Ausztria

Írország

Norvégia

Svédország

Magyarország

Finnország

Portugália

Anglia

Franciaország

Spanyolország

Olaszország

DTH földfelszíni KTV

DSO is relatively easy at low or high penetration.

6

What will happen if the state does nothing?

The players shape the market in an organic way. (except the terrestrial)

What is the desirable development ?

1290 12171008 886 724 622 487 367

0 0112

156241 266

324367

21322018

18771740

15061280

1062946

0106

209307

502689

869946

236 290 406 463492

521550

579

205 193 174 154 164 174 183 193

154 232 309 386 463

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2005 2006 2007 2008 2009 2010 2011 2012

analóg földi digitális földi analóg KTV digitális KTV fizetős műhold ingyenes műhold IPTV

What large value do these frequency bands have for the broadcasters ? When ?

7

Priorities, specific objectives, indicators

What will the priorities be? (strengthening media pluralism, efficient management of limited resources, etc.)

How many priorities will there be ? What will the specific objectives be? (ASO should not mean that

popular free channels will be lost, promotion of effective compression procedures, etc.)

How many objectives will there be ? What will the indicators be? (percentage of DTT households, number of MPEG 4

STB)

How many indicators will have ?

Instruments to achieve our objectives. (public policy, regulatory tools, forms of subsidy)

„He who grasps much holds little.”

8

After answering the basic questions

Which method helps to achieve our goals ? (with or without application for operating DTT network)

What will the object of application be? (multiplex, transmission or both ?)

How many multiplex will there be in the tender(s) ? Would we like to reach the competition into this platform ? Will there be real competition ? Which model fits in the strategy ?

Strong multiplex Week multiplex Or mixed

Who would like to define the business model ? Legislation: necessary to modify or not ? Timetable: define the deadline and rules for ASO

9

Digital Switchover

After the DTTV service is launched the state and regulators must:

work together with the market players.

control the processfor the success of digital switchover

10

Forget something ?

Yes, while the operator is building the digital network the analogue terrestrial broadcasting should remain at the same quality level as far as possible during the simulcast.

11

Thank you for your attention.