1 ff the doi in mainstream publishing angela dagostino vice president, business development &...
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The DOI in Mainstream Publishing
Angela D’AgostinoVice President,
Business Development & MarketingFrankfurt Supply Chain Seminar
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Quick Overview
Why DOI? Real and Semi-Real world applications
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BENEFITS OF THE DOI
A unique identifier for content below the ISBN level or anything you want to identify
Open standard – reliable, interoperable Only standard numbering system with routing
system behind it; activate number as link – to anything
Central maintenance – change content or links once, they are changed everywhere
Persistence – no broken links Scaleable (200,000 books per year x 10
chapters per book x 10 objects per chapter…)
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Identify, track, discover content for which ISBNs don’t apply
Table of Contents
Click here for DOIs associated with this title
Click for chapter and associated metadata information
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Sample Excerpt-- Table of Contents with associated metadata
• Volume 01, Chapter 1 -- Sophocles's "Antigone"
DOI: 10:1223/GALFSDFS0000001
Format: Electronic book text, 29 pages
Price: $3.95
Subject: DRAMA / General
• Volume 01, Chapter 2 -- William Shakespeare’s “Hamlet”
DOI: 10:1223/GALFSDF0000002 (illustration purposes)
Format: Electronic book text, 29 pages
Price: $6.95
Subject: Drama/Shakespeare
Metadata may vary below title level, improving discover-ability
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Or availability of Two Formats for Chapter Level Content
PDF Download
1 Week Online Access For internal Admin Use in sales tracking & royalties . . . chapter level DOIs for each version can be automatically linked & displayed
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Incremental Sales Opportunities:create greater supply chain visibility
Repurpose content from anthologies, encyclopedias, travel guides, short story collections
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DOIs in the SUPPLY CHAIN
Will be disseminated • through Books In Print--
Data feeds to B&N, Borders & others Search and display on booksinprint.com
(globalbooksinprint.com et al.)• through Bowker DOI Registry• Available via search and display on
Pubeasy.com
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SUPPORT PERMISSIONS ACTIVITY
Display permissions options and route requests with DOI metadata links
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PERMISSIONS AVAILABILITY
Provide detailed exceptions for granular content
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PERMISSIONS AVAILABILITY
Get Permissions Link Thomson Course Technology
Copyright.com
Reinforce copyright requirements by offering easy permissions links
Based on DOI
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LINK TO FULL-TEXT OR MORE ABOUT THE BOOK
Arnauld, A and Nicole, P., Logic or the Art of Thinking, trans. J.V. Buroker, Cambridge University Press, 1966. dx.doi.10.1226/0521483940
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DOI MARKETING BENEFITS
Cross selling Links
Search Engine Discoverability
Easy Content Management
Customizable options
Richer Title Information
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Bowker MarketLinks and SEARCH ENGINE DISCOVERABILITY
Ranking Before DOI MarketLinks
Sample Size 62
First Page 28
Ranked # 1 11
Within Top 2 14
1st page out of >1mm hits
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Google Organic Search Results
After DOI MarketLinks
% Improvement
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33 18%
15 36%
21 50%
15 200%
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Bowker MarketLinks and SEARCH ENGINE DISCOVERABILITY
Houghton Mifflin— College Division Created Bowker MarketLinks
for ca. 8,000 active titles Added Houghton Mifflin
shopping cart & Amazon.com links for “buy the book”
Added interlinking related titles by subject from Books In Print
Added annotations, covers and any other relevant added value content from Books In Print
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DOI Referred Visitors
Jul-04 Aug-04 Sep-04 Oct-04 Nov-04 Dec-04 Jan-05
Increases in publisher web site traffic are noticeable and can be documented via DOI-based Bowker MarketLinks
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Bowker MarketLinks
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sept oct nov dec jan
H-M Cart Amazon
Visitor Traffic for “Buy the Book” links can be documented; in some cases revenues also
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DOI BENEFITS SUMMARY
1. Advantages of an open standard: scaleable, interoperable plus central maintenance.
2. Ability to create incremental sales opportunities
3. Helps track subtitle rights/permissions metadata and exceptions to create incremental revenue stream and enforce compliance.
4. Potentially improves user experience of your content with links to other publishers’ content.
5. Better content discoverability across the web search engines (Google, Yahoo and MSN)
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CONTACT INFORMATION
Angela D’Agostino Phone: (908) 219-0150 Email: [email protected]
Corporate information for Bowker R.R. Bowker LLC 630 Central Avenue New Providence, NJ 07974, USA Tel.: +1 (908) 464-6800 Toll-free (US and Canada): +1 (888) 269-5372 Web: http://www.bowker.com