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Slide 2 1 Facolt di Economia Corso di Laurea in Economia e Gestione Aziendale Corso di Laurea in Economia e Finanza Lingua Inglese prof.ssa Luisanna Fodde a.a. 2005/2006 Slide 3 Brands Slide 4 English words connected withBRAND Slide 5 Brands What is your definition of brand? Slide 6 Definition of brand The Dictionary of Business and Management : "a name, sign or symbol used to identify items or services of the seller(s) and to differentiate them from goods of competitors." What is your favourite brand of cigarettes? The brand name of this soap is Flower Lavazza is the brand leader in Italy among coffees Slide 7