1 executing edge demos foa conference 2015. 2 why do a demo? they create awareness and build buzz -...
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Executing EDGE Demos
FOA Conference 2015
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Why do a demo?
They create awareness and build buzz - remember, most people don’t know Sylvan has STEM yet.
They are the best way to show families how fun the EDGE programs are because they get hands on experience with the products.
People are more likely to buy something if they have the chance to try it (it’s a proven conversion tactic).
Centers have been very successful in filling seats through demos - it’s a quick way to fill your first classes. You can build (through word of mouth) from there.
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3 Types of Demos
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3 Types of Demos
TYPE APPROPRIATE FOR EXECUTION
DEMOEvent with a small footprint where families don’t have an extended period of time to spend with you
Use programs in “show and tell” mode, i.e. Robots built, Coding on Netbooks or iPads, Math EDGE workbooks out, etc.
DEMO CLASS
Set appointment to conduct a 60 minute ‘class’ with a set number of students
Use the provided hour long demos with a teacher conducting the full ‘class’
STATION ROTATION
When you want to give a sample of all EDGE programs and have a 60-90 minute time frame and have enough space for three/four separate stations
Use the condensed version of the demos and have students flow through the separate program stations
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3 Types of Demos
TYPE APPROPRIATE FOR EXECUTION
DEMOEvent with a small footprint where families don’t have an extended period of time to spend with you
Use programs in “show and tell” mode, i.e. Robots built, Coding on Netbooks or iPads, Math EDGE workbooks out, etc.
DEMO CLASS
Set appointment to conduct a 60 minute ‘class’ with a set number of students
Use the provided hour long demos with a teacher conducting the full ‘class’
STATION ROTATION
When you want to give a sample of all EDGE programs and have a 60-90 minute time frame and have enough space for three/four separate stations
Use the condensed version of the demos and have students flow through the separate program stations
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Demo
Great for event where you have a small footprint• Back to School nights• Local STEM events
Think of is as EDGE on display
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Demo
Staff Staff
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hb de f
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Staff Needs:Two people
Materials:• Table cloth• Flyers/schedules• iPad with Emma sign-
in app• Math Edge
workbooks• iPad with Tynker• Netbook w/ WeDo• Built Robot• Retractable sign
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3 Types of Demos
TYPE APPROPRIATE FOR EXECUTION
DEMOEvent with a small footprint where families don’t have an extended period of time to spend with you
Use programs in “show and tell” mode, i.e. Robots built, Coding on Netbooks or iPads, Math EDGE workbooks out, etc.
DEMO CLASS
Set appointment to conduct a 60 minute ‘class’ with a set number of students
Use the provided hour long demos with a teacher conducting the full ‘class’
STATION ROTATION
When you want to give a sample of all EDGE programs and have a 60-90 minute time frame and have enough space for three/four separate stations
Use the condensed version of the demos and have students flow through the separate program stations
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Demo Class
60 minute free ‘class’ with a set number of studentsWe’ve created a 1-hour lesson for each of the EDGE productsThe Robotics & Coding lesson is outside of what they would get in the paid program Make the hour extra fun for the kids so they walk away with huge smiles!
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Demo Class
Staff needed• Keep the same student to teacher ratio as classes• Recommend to have one experienced teacher plus an
assistant
Materials needed
• One demo book per student
• Brain Booster game• Take home
worksheet• Flyer with schedule
and coupon for class
• One Netbook per 2 students
• One LEGO® WeDo™ kit per 2 students
• Take home worksheets
• Flyer with schedule and coupon for class
• One Netbook for every student
• Demo class created on Sylvan.Tynker with Sample Lesson assigned
• Student username and passwords printed
• Take home worksheets• Flyer with schedule and
coupon for class
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3 Types of Demos
TYPE APPROPRIATE FOR EXECUTION
DEMOEvent with a small footprint where families don’t have an extended period of time to spend with you
Use programs in “show and tell” mode, i.e. Robots built, Coding on Netbooks or iPads, Math EDGE workbooks out, etc.
DEMO CLASS
Set appointment to conduct a 60 minute ‘class’ with a set number of students
Use the provided hour long demos with a teacher conducting the full ‘class’
STATION ROTATION
When you want to give a sample of all EDGE programs and have a 60-90 minute time frame and have enough space for three/four separate stations
Use the condensed version of the demos and have students flow through the separate program stations
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Station Rotation
What we have set up today!Do this when…• you have the space to do separate Robotics, Coding
and Math Edge stations for your guests to sample. • you can have 15-20+ students experiencing EDGE.
It’s easy - just…• use the condensed version of the Demo Class lessons
so that they’re shorter.• break students up into smaller groups so they
simultaneously work on demos at different stations.• have students rotate every15 to 20 minutes to give
them the chance to experience each of the programs.
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Station Rotation Layout
Coding Demo Station
Robotics Demo Station
Math Demo Station
EDGE Welcome Table SylvanPlay
Station
2 kids per kit(using Netbooks)
Individual work (1 child per iPad)
Group work – brain boosting activities
Individual work (1 child per iPad
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Station Rotation Staffing
Greeters
(1-2)
• Greet and welcome participants as they arrive.• Take participant information (get sign-ins).• Direct students, parents, and community leaders where to go
and describe what they can expect.
Host/Sales (1-
2)
• Talk to participants (parents, educators, and school administrators) throughout the event and sell Sylvan programs
• Talk with participants about partnership opportunities (scout groups, chamber of commerce, etc.)
• Handle local media, VIPs like government officials, or leading a “STEM seminar” presentation
Teachers & Aids (3-
4)
One teacher* for each demo station (one each for Robotics, Coding or Math).
*Note - Your staff should have taken the appropriate Sylvan EDGE teacher training for the program they are demonstrating and be comfortable managing a small group, be enthusiastic, and ensure a fun and memorable experience for the students.
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Station Rotation Timing
15 minutes: Meet and Greet10 minutes: Orientation5 minutes: Organize kids1 to 1.5 hours: Students rotate through 3 stations15 minutes: Close out demo
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Demo Resources
4imprintMARCEMMADemo GuidesTeacher instructions
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Asking for the Sale
After the demo is complete, prompt customers to sign up for a program on the spotMake it easy by• Use the promo certificates on MARC to give
participants a reason to sign up at the event • Process enrollments at the event – have event
enrollment forms on-hand or even mobile credit/debit card purchases (‘squares’ for iPhones)
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Capturing Prospect Information
Emma has a new app that allows you to capture prospect data that then automatically syncs up to your account
• Store prospect data by event• Set up automatic welcome/ thank you emails• Easy follow up after events
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Locating DEMO resources
Everything you need to know about demos including demo guides and teacher instructionsSLClink < Sylvan EDGE < Marketing < DEMOS
Customizable collateral on MARCMARC < EDGE < Demo/Events
EMMA templates found under EDGE DemosEDGE materials on 4imprint
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Get out thereand do the
DEMO!