1

• Establish Grouper as a trusted and recognized brand for online video by combining the viral nature of user-generated video with the quality of “Hollywood” content

• Build a large base of high quality short-form video– Attract content creators through a “path to recognition”– Identify and invest in the best videos– Produce original short-form content

• Offer users a compelling content syndication proposition

• Implement a differentiated, channel-based programming strategy

• Improve overall user experience through a superior content guide, high-quality playback, easy publishing to other sites

Vision

Execution

Launching Grouper 3.0 in June 2007

Grouper 3.0

2

Launch in June with 7 Premium and 10 Basic ChannelsExpand to 15 of each by December

Channel Overview

Premium

Basic

“The Best Content That’s Not on Television”• Seize a new programming opportunity

unavailable to broadcast television

• Evolve traditional UGV by using programming “pyramids”

• Program channels on a “super niche” basis

“Contextualized User-Generated Video”

• Organize UGV and third-party content into channels based on entertainment genres

• Differentiate through editorial voice, multi-platform distribution and path to recognition

Sample Channel Concepts

• Action Sports – Skate, surf, ride

• Citizen Journalism - News, opinions

• Travel - Stories, insights, guides

Sample Channel Concepts

• In the Office – Sketches and pranks

• Sound Check – Behind the band

• Project X – Talent competitions

3

• Programming bridges the gap between independent and professional videos

• Contextualizes submissions by providing a common theme and high quality editorial

• Creates a path to recognition for content creators

• Encourages users to interact by ranking videos and creating playlists

Example Channel “Soundcheck”

“Pyramid” Programming for Channels

Weekly Episode

Featured

All Contributions

• Produced episodes co-branded with Spin

• Editorial and feature selection managed by “Tastemaker” (Spin)

• Clips from Spin • Grouper produced• Third party clips• Licensed content• User generated