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Deploying Hotzones in Private Sector DevelopmentThe Wi-Fi Business Development Summit 2005

Owen Valentine PringleHead of Media Services, South Bank Centre

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The South Bank Centre

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The South Bank Centre

1200 events staged per annum across four venues- Royal Festival Hall- Hayward Gallery- Queen Elizabeth Hall- Purcell Room

Only a quarter of South Bank Centre’s 3m visitors are ticketbuyers

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The South Bank Centre

Bars

RestaurantsCafes

Free Events

Shops

Public Spaces

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Resistance is futile…

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Phased Roll-out

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Public Spaces

7m3m6m

10m visitors to the South Bank cultural quarter in 2004, rising to

12-15m by 2008

- Eventgoers- Local Residents- Local Workers- Tourists

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Public Spaces

Royal Festival Hall

National Theatre

Waterloo Bridge

NFT QEH Hayward Gallery

Purcell Room

TO THE STRAND & COVENT GARDEN

TO THE BFI IMAX

TO BLACKFRIARS BRIDGE,TATE MODERN & LONDON BRIDGE

TO SHAKESPEARE’S GLOBE, OXO TOWER, TATE MODERN,

LONDON BRIDGE & GLA

TO WATERLOOSTATION

TO EMBANKMENT, CHARING CROSS,COVENT GARDEN & TRAFALGAR

SQUARE

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Public Spaces

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Public Spaces

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Piccadilly Circus, London

Philadelphia

Canary Wharf, London

Public Spaces

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Enterprise

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Enterprise

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Enterprise

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Advocacy- Extol the versatility of WiFi

Involvement- Don’t stand on the sideline

Assuagement- Identify concerns and dispel them

Expansion- Potential to exploit other physical space

Upsell- Opportunities for enterprise deployment

Conclusion

16 © Owen Valentine Pringle 2005

Deploying Hotzones in Private Sector DevelopmentThe Wi-Fi Business Development Summit 2005

Owen Valentine PringleHead of Media Services, South Bank Centre

Q&A