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Creating a Lead Generation Plan for your MSP

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Richard Tubb

Providing expert advice to help your IT company growrichard@tubblog.co.uk

#MSPLeadGen @tubblog www.tubblog.co.uk

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Marketing is a System, not an event

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Rate Yourself with a Scorecard

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Business Networking

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Pick-Up The Telephone

#MSPLeadGen @tubblog www.tubblog.co.uk

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Create Client Stories

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Other Activities

» Create a competition/give-away quarterly

» Write a Press Release monthly

» Direct Marketing – letters - monthly

» Cold Calling new prospects - weekly

» Exhibiting at Trade Events - quarterly

» Undertake speaking engagement - monthly

» Client Account Management visit - weekly

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Conclusion

» Marketing is a system, NOT an event

» Rate yourself through a Scorecard to encourage consistency

» Don’t let lack of technique prevent you from getting started

» Don’t try to do too much, too soon

» Start small – create positive habits

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Questions?

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How to stay in touch with me

» Sign up to my free newsletter -» news and strategy for SMB IT companies» http://tubb.co/MSP-Newsletter

» Twitter – www.twitter.com/tubblog

» LinkedIn – www.linkedin.com/in/richardtubb» (remember to introduce yourself!)

» Google+ - http://gplus.to/tubblog

» E-Mail (remember that?) – richard@tubblog.co.uk

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THANK YOU