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Corporate Social Responsibility of Indian Business HousesPresented By……..

Arvind DhondAsst. Professor (Selection Grade),

St. Xavier’s College, Mumbai.

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Objectives of Research Paper

1. To understand the concept of CSR & its relevance to business houses.

2. To study the CSR practices adopted by Indian business houses – w.r.t. Tata Group.

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Introduction to Business Ethics

1. Business ethics is ensuring acceptable standards of behavior throughout all the operations of a business.

2. It involves complying with company, legal, professional & regulatory standards & abiding by principles like fairness, honesty, respect & truth.

3. It implies to the understanding of what is right or wrong in the workplace.

4. An ethics code generally describes the highest values to which the company aspires to operate.

5. A Code of Ethics specifies ethical rules of operation.

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Ethics & CSR

The

GOOD

FACE

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Fact Sheet: CSR

1. CSR is to give back to society, what it (business) has taken from it, in the course of its quest for profit maximisation & wealth creation.

2. Tata Steel spends 5%-7% of its Profit After Tax on several CSR initiatives.

3. In India CSR was 1st followed by the ‘Tata’ powerhouse in almost all sectors.

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Tata Group’s: CSR

1. Tata marque has become a symbol of quality, reliability & real value, not just in India but in other parts of the world too.

2. Think Tata & words like ‘nation-building’, ‘service to the community’, ‘strong values’, comes to mind.

3. Pioneers in Employees Provident Fund & other employees welfare facilities.

4. “I think the world over, realisation has dawned that, as economies develop & consumers have more spending power, people don’t buy products; they buy a promise,” - R. Gopalakrishnan,

Executive Director, Tata Sons.

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Tata Group: CSR Practices in India

1. Clause No. 10 of Tata Group - As integral part of its business plan.

2. Committed to be a good corporate citizen. 3. Improvement of the quality of life of the people in the

communities.4. Making them self reliant. 5. Initiate & support community initiatives. 6. With national & regional priorities.7. Discharging CSR mandate is kept Low key & Profile &

that is how company’s visionary founder wanted it to be.

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Tata Corps of Volunteers: Giving out the Best from Tata Employees

“All Tata employees in all our Companies, by working as volunteers, while also learning from the community… in order to build strong & self-reliant communities…. makes us better citizens & accordingly, better employees of our respective Companies.”

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Moved away from Charity & Dependence to Empowerment & Partnership

Facets of Tata Steel’s efforts: 1. Medical & Health services in rural & semi-urban

areas2. Sports 3. Women’s health & education4. Water harvesting5. Tribal development 6. Relief & rehabilitation 7. Income generation,……..etc……

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Tata Steel’s Commitment to its Corporate Social Responsibility (CSR)

“Tata Steel believes that the primary purpose of a business is to improve the quality of life of people. Tata Steel will volunteer its resources, to the extent it can reasonably afford, to sustain & improve the quality of life of the people of the areas in which it operates”.

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(a) Supports Social Welfare Organisations

1. Tata Steel Rural Development Society, Tribal Cultural Society, Tata Steel Foundation for Family Initiatives, National Association for the Blind, Shishu Niketan, School of Hope, Centre for Hearing Impaired Children & Indian Red Cross Society, East Singhbhum.

2. On the rural front include training in agriculture provided to villagers.

3. Focus on renewable energy for rural livelihoods.

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(a) Supports Social Welfare Organisations

4. Hosted 12 Lifeline Expresses in association with Ministry of Railways, Impact India Foundation & Government of Jharkhand.

5. Served +50,000 people; +5,000 people have availed of surgical facilities & +1,000 people received aids & appliances.

6. +7 Lakh rural & another +7 Lakh urban population have benefited.

7. Integrated wasteland development programmes taken up 8. Watershed development programmes for rain-fed areas.

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Seeing is Believing…..!!!!!

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(b) Self-Help Groups (SHG’s)

1. National Horticulture Mission programme in collaboration with Government of Jharkhand benefited +1,000 households.

2. +500 SHGs currently operating under poverty alleviation programmes.

3. +200 engaged income generation activities through micro enterprises.

4. Women’s empowerment programmes through SHGs extended to 700 villages.

5. Maternal & infant survival project covered 42 villages.6. 2,600 tubewells installed for providing portable water to

rural communities benefitting +4 Lakh people.

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Seeing is Believing…..!!!!!

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Seeing is Believing…..!!!!!

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Seeing is Believing…..!!!!!

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(c) Healthcare Projects

1. Facilitation of child education

2. Immunisation & childcare

3. Plantation activities

4. Creation of awareness of AIDS

5. Healthcare projects

6. Promotion of sporting activities such as football & archery.

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Seeing is Believing…..!!!!!

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Seeing is Believing…..!!!!!

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Seeing is Believing…..!!!!!

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(d) Economic Empowerment Programme

Rs. 100 crore Programme through improvised agriculture will be taken up in 3 backward tribal blocks in Jharkhand, Orissa & Chhattisgarh benefitting +40,000 tribals living in +400 villages.

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Seeing is Believing…..!!!!!

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Tata Group: Awards Conferred

1. The Energy & Resources Institute (TERI) Award conferred in recognition of Corporate Leadership for Good Corporate Citizenship & Sustainable Initiatives.

2. Global Business Coalition Award for Business Excellence in the Community for HIV /AIDS.

& many more….

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Conclusion

1. Connection between the company’s code of ethics & the company's actual practices.

2. “Tata Steel is creating a benchmark in Corporate Social Responsibility (CSR)”- A study on Benchmarking Corporate Social Responsibility Activities, by Gas Authority of India Limited (GAIL).

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THANK YOU

For your valuable time

&

patient listening.

With this I sign out……

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BIBILIOGRAPHY• (I) Books:• Sherlekar S.A. (1999), Ethics and Management, Mumbai: Himalaya Publishing House. • Theophand A. Mathias, Corporate Ethics, New Delhi: Allied Publishers Ltd..• R. Edward Freeman (1991), Business Ethics, Oxford University Press. • Williams and Aguilera (2006), CSR in a Comparative Perspective.• William G. Shepherd (1975), Public Policies Towards Business.• John Donaldson (1989), Key Issues in Business Ethics.• David Murray (1997), Ethics in Organization.• Dr. Raj Riluparna (2003), A Study in Business Ethics.• Dr. Sharma Subash (1998), Ethics and Human Values in Management: Indian Ethos and Indian Management.• Larae Tone Hosmer, The Ethics of Management, New Delhi.• Skinner Ivanevich, Business Ethics.• C.S.V. Murthy, Business Ethics.• Ferrell, Business Ethics.• E.P. Samuel Abideen and K.P. Muralidharan, Ethical and Social Issues.• Chakraborthy S.K., Ethics in Management.• (II) Journals:• A brief history of Social Reporting, Business Respect, 2003. • CSR: Meeting Changing Expectations, 1999. • (III) Newspapers & Magazines:• Thomas M. Garrett (1970), Business Ethics, Mumbai: The Times of India Press.• Times of India.• Mumbai Mirror.• Economic Times.• Business Today, July 7, 1999.• Business Week, March 18, 1985.• Business Outlook.• (IV) Webliography:• http://www.csrwire.com• http://www.tata.com