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Oracle WebCenter – Strategy and Vision

Rob Schootman

Principal Sales Consultant – Oracle Fusion Middleware


Let’s introduce myself.....


COMPLETE STACK

• Best of breed

• Open standards

• Engineered to work together

COMPLETE CHOICE

• On-Premise

• Cloud

• Hybrid

Oracle’s Strategy


Oracle Fusion Middleware Complete, Open, Integrated, Best-in-Class


ORACLE WebCenter

The Center of Engagement


Oracle WebCenter Only Leader Across Portal, WCM & ECM Markets

Gartner Magic Quadrant for

Enterprise Content Management


Web Content Management


Horizontal Portals


Enterprise-Grade

Self-Service Application Integration

Content at the Core

Online Experience

Why Oracle WebCenter Potential 6th bubble:

SOCIAL

Need to update images

inside bubbles

ORACLE

WebCenter


Oracle WebCenter

Oracle WebCenter is the

engagement platform

powering exceptional

experiences for employees,

partners and customers.

Engage Your Customers. Empower Your Business.


Provide a single point of access with self-

service portals & application dashboards

Secure access to enterprise applications

Consolidated views of enterprise information

Integrated content management & social

tools

Oracle WebCenter Portal Application Dashboards & Self-Service Portals


Los Angeles Department of Water & Power Customer Self-Service Solution


Ensure timely, relevant and accurate

information with enterprise content

management

Unified hub for all types of content

End-to-end content lifecycle management

Automate document-centric processes

Pre-built enterprise application integrations

Oracle WebCenter Content Enterprise Content Management


Drive sales and loyalty with engaging

multi-channel online experiences

Dynamic online brand experiences

Web, mobile and social engagement

Large-scale global websites

Combines with other Oracle CX products

Oracle WebCenter Sites Web Experience Management


Oracle Social Network A Secure Collaboration Tool for Everyone You Work With

Integrates into your business

applications

Extend

Enterprise collaboration

through real-time

Conversations

Engage

Purposeful social networking

without the noise

Drive

Updates streamed from

across your business

Inform


Enable Business Applications

into Social Applications

Rich Conversations tied to a

Business Context

Real-time Conversations

Enterprise Class Sharing

Engaged Employees

Oracle Social Network in the Cloud

Overview


Oracle WebCenter Roadmap and Vision


Oracle WebCenter What’s Coming?

1

WebCenter Content New Web User

Interface

Mobile client for iOS

and Android

Accounts Payable

Solution

2

WebCenter Portal Improved Browser

Based Tooling

Rapid Application

Integration

Smartphones and

Tablets

3

WebCenter Sites Targeting User

Experience

Mobile Page Building &

Preview

Integrations with Portal,

ECM, RTD, Siebel,

ATG, Endeca

4

Social Network Developer Site Desktop Client Webex Integration


Oracle WebCenter Content

26 Copyright © 2011, Oracle and/or its affiliates. All rights

reserved.

WebCenter Content Enhancements in 11.1.1.8 Key Feature Details Why important?

New Web UI

• Fast, Intuitive, Modern User Interface

• Instant Search Suggestions, Filtered Search Results,

Advanced Search, Saved Search, Favoriting, Document

Collaboration,

• Support for workflow, folios, DAM, Records Mngmt,

Imaging on roadmap

• Addresses Competitive Weakness

• Strengthens our ‘Ease of Use’

• Appeals to Line of Business

Mobile apps • Native iOS mobile app • Native Android mobile app • Search, Filtered Search Results, Advanced Search, Saved Search, Favoriting, Offline Access

• Addresses growing ECM mobility demand

• Reinforces Oracle’s strength in mobile support

SharePoint Adaptor • Completely Transparent to SharePoint end users

• Content is stored in WebCenter Content for better access

from outside SP and superior lifecycle management

• Addresses SharePoint pain points around lifecycle management, 2GB file size limit, etc.

• Strengthens WebCenter Content’s ‘ECM as Infrastructure’ play

WebCenter Sites Adaptor

• Access content stored in WebCenter Content for re-use in

WebCenter Sites

• Tag and map content for one-way copying into WebCenter

Sites

• Reinforces tight integration among WebCenter

products

• Strengthens WebCenter Content’s ‘ECM as

Infrastructure’ play


reserved.

WebCenter Content 11.1.1.8

Simple , Fast • Immediate response to actions

• Single Page App – faster then current UI

• Easy content-centric views – Document Libraries

Compelling • Provide the best capabilities in the industry

• Modeled after consumer web design

• Zero-training

New Web UI


reserved.

WebCenter Content 11.1.1.8

Mobile Access • Optimized app for smartphone and tablet

• Support iOS and Android

• Search, Browse, View, Download

• Take important documents offline

Benefits • Ability for “on the go” users to access business

documents

• Allows enterprises to support emerging “BYOD” culture

Mobile Apps


reserved.

• Employees continue to use SharePoint (Integration Completely Transparent)

• SharePoint Content is Stored in WebCenter Content

– Enterprise-Class Repository

– Single Source of Truth

– Access to files from WebCenter Portal, WebCenter Sites, E-Business Suite, Siebel, PeopleSoft, JD Edwards, etc.

WebCenter Adapter for SharePoint Best of Both Worlds

WebCenter

Content

Web

Experience Portal Enterprise

Apps


reserved.

Oracle Corporation – Proprietary and Confidential

WebCenter Content Roadmap Productized Application Integrations

Provide more out-of-the-box

solutions for content-

intensive applications

Focus Areas • Industry solutions

• Oracle Apps support

• Expanded Managed

Attachments


reserved.


WebCenter Content Roadmap User Experience: Web, Mobile & Desktop

Continue to provide

compelling user experience

via web, mobile and other

touch points

Focus Areas • Unified Web UI

• Content Synchronization

• Enhanced Mobile apps

• Mobile Capture

• Mobility SDK


reserved.


WebCenter Content Roadmap Expanded ECM Infrastructure

Continue to enhance ECM

capabilities to solve more

complex ECM problems

Focus Areas • Distributed Cache

• Search & Metadata

• FMW Integrations

• Records Management


Document Services in the Cloud Put your Content to Work Everywhere!

Enable file sharing and

collaboration with users outside

and inside the organization

Simplify the way end users work

with content – online, offline, on

any device

Addresses IT concerns of

management, content security and

compliance

Provide pre-built application

integrations to drive collaborative,

in-context value


Oracle WebCenter Portal


Oracle WebCenter Portal Strategy Focus Areas

Application Integration Tooling Multi-Channel


Template driven Portals • Simplify portal creation process through use of templates • Provide out-of-the box templates for common use cases

Simple and Efficient Tooling • WYSIWYG editing experience • Embedded / Page Centric Experience • Centralized Administration of Portals • Integrated Tooling (Pagelet Producer, Conductor) • Less clicks for common tasks • Hide ADF complexity encountered whilst building hi-fidelity portals • Content & Layout Separation. Leverage CSS styling for layouts

Improved Browser Based Tooling Provide Knowledge Workers an engaging, end-to-end, browser-based portal assembly experience


Application Integration Platform

Solutions

Markup &

Data

Integration

E-BUSINESS SUITE

PEOPLESOFT

SIEBEL

JD EDWARDS

• Healthcare • Retail • Life Science • Utilities • Other verticals

FUSION

TALEO

RIGHTNOW


Rapid Application Integration Simplify Integration of Apps Unlimited

Service Access Layer

REST

Data Provider

E-BUSINESS SUITE

PEOPLESOFT

SIEBEL

JD EDWARDS

FUSION

TALEO

RIGHTNOW

Data Provider

Mash-up Data Scenario Builder

Data Presenter


Accessible via Smartphones and Tablets Support full breath of deployment option

Browser Based Options Leverage Existing Portal

Native Applications Rich Experience Requires More Support

• Reduce rendering time • Ensure generated

HTML/Javacript renders properly in native browsers.

• Support iOS and Android devices

• Out-of-box skins for iOS and Android devices

• Support for device services such as geo-location and camera

• Support iOS and Android devices • Change experience based on

device type • Render content in device format.

• ADF Mobile Framework • Portal Services exposed via

REST API • Developer docs and samples

Existing Portal Desktop Browser Based


Oracle WebCenter Sites


Marketing Enablement: Targeting Marketing friendly UI for building targeting specification

Preview by segment

Tagging interface to tag content

Content queries to easily build

content groups

Option to invoke RTD for

automated recommendations


Content can be referenced from

external repositories and used by

Marketers.

Example: Marketers can search and

view hosted videos (youtube,

Brightcove, etc.)

Drag and drop externally hosted

content into web pages

Content is not copied but simply

referenced (transparent to marketer)

Marketing Enablement: External Repository Support Reference content from non-Sites Repositories in Contributor UI


Marketing Enablement: URL Management

Marketing managed

URLs

Generic patterns

Extend/customize

Redirects, alias URLs

Bulk editing

Reporting


Marketing Enablement: Leverage ECM Content in Sites WebCenter Sites & WebCenter Content

• Access content stored in WebCenter

Content for reuse & repurposing in

WebCenter Sites

• Content is tagged and mapped (in UI)

from WCC to WCS

• Content is copied from WCC to WCS

(one-way)

• Polling process monitors WCC for

changes

• Content transformation engine (WCC)

delivers enterprise content into Web-

viewable formats


Supports mobile template

development including html5 &

responsive design approach

Built-in device detection and

rendering device optimized site

In-context editing & preview of

website for different device types

Leverage Sites targeting for

mobile

Multi-Channel: Mobile Support Extend Sites to support your mobile strategy


ORACLE WebCenter

social

The Center of Engagement

mobile cloud


Oracle WebCenter blog: http://blogs.oracle.com/webcenter

Oracle WebCenter Homepage: http://oracle.com/webcenter

Oracle WebCenter Newsletter: http://oracle.com/newsletters

Twitter: http://twitter.com/oraclewebcenter

Facebook: http://facebook.com/webcenter

LinkedIn: http://linkd.in/ORCL_Social

Join the WebCenter Community! Are You Part of the Latest Conversations?

OVER

325,000

COMMUNITY

MEMBERS


Q&A

1 copyright © 2012, oracle and/or its affiliates. all ... · 26 copyright © 2011, oracle and/or...

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