1 connecting brands with customers through digital video ... · roi: of each dollar you invest in...
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2BTUBE OCTOBER 2016 2016 ® All right reserved to 2btube
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Víctor Muñoz Troitiño
Twitter: @SrVik
Mobile: +34 696 92 93 97
Connecting brands with customers through digital video experiences, influencer marketing &
branded content
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S C A L E , C O N T R O L , C R E AT I V E C O N T E N T, ADAPTATION, ROI… Including Youtubers is the most effiecient way to reach the target audiece for brands, they are the truly influencers of the new generations.
¿WHY INFLUENCER MARKETING? AUTHENTIC, ORGANIC, NATIVE & RELEVANT
2BTUBE OCTOBER 2016 2016 ® All right reserved to 2btube
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¿WHAT’S GOING ON IN YOUTUBE? AUTHENTIC, ORGANIC, NATIVE & RELEVANT
$
ROI: of each dollar you invest in influencer marketing
650%
W.O.M.: Increase 2X Sales Purchase Intention
75% Already used influencer marketing strategies
84 %Would use influencer
marketing strategies during next year
* A brand is no longer what we tell the consumer it is. It’s what consumers tell each others it is.
* Tomoson – Influencer Marketing Study * Nielsen – Global Advertising Study * Augure – The State of Influencer Engagement * Defy Media Study * The YouTube Generation Study
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N A T I V E , O R G A N I C , RELEVANT, EFFICIENT, HONEST, AUTHENTIC, ORIGINAL, INNOVATIVE… Including Youtubers is the most effiecient way to reach the target audiece for brands, they are the truly influencers of the new generations.
¿WTF IS AN INFLUENCER? THEY CALL US YOUTUBERS
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2BTUBE OCTOBER 2016 2016 ® All right reserved to 2btube
EVOLUTION 2BTUBE IS THE FASTEST GROWING NETWORK GLOBALLY OVER THE PAST 2 YEARS
• 2btube ranks #23 in global MCNs • #5 when removing MCNs owned by large media companies,
record companies and non western languages. • #2 Spanish language MCN after Mitù • #4 in monthly views per channel [after Vevo, Mitù and
SiriusStar (Russia)]. Network average= 604K views per channel
• Over 2 billion minutes (2.802 years) of 2btube’s content is consumed every month
• All time views: 3.5 Billion
A NETWORK RANK
23th SUBSCRIBER RANK
59th VIDEO VIEW RANK
650 NETWORKED MEMBERS
Networked Views (Last 30 Days): +471M Networked Subscribed (Last 30 Days): +2.7M
450M
400M
500M
350M
300M
250M
200M
150M
100M
50M
NOVEMBER2014
JANUARY2015
MARCH2015
JULY2015
SEPTEMBER2015
JANUARY2016
JUNE2016
SEPTEMBER2016
557K 36M
120M
470M
380M
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2BTUBE OCTOBER 2016 2016 ® All right reserved to 2btube
2BTUBERS
FANS & FOLLOWERS
+50M23thRANKED NETWORK
+5002BTUBERS
500MMONTHLY VIEWS
282 channels in Spain for 398M monthly views · 91 channels in Mexico for 65M monthly views · 368 channels for 31M for monthly views in 2bAcademy
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2BTUBE OCTOBER 2016 2016 ® All right reserved to 2btube
EFFICIENCY
TECHNICAL RESOURCES
Brands & influencers face a big number of challenges when they want/need to work together.
LOSE CONTROL
ADAPT TO THE BRAND NEEDS
NO ANALYSIS LESS ROI
2btube is specialized in project management: Contracts, we offer all our tech resources, manage all the work-flows we look after accomplishment of all the agreements and commitments, we deliver Performance Campaign Analysis, we facilitate processes and relations for success achievement.
¿WHY WITH 2BTUBE? DOING LIFE EASIER TO INFLUENCERS BRANDS & AGENCIES
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Success Story
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BRANDED CONTENT - UNCHARTED
CHALLENGE Sony PlayStation proposed 2btube the creation, realization and production of original content to generate awareness for the kick off of his new Uncharted videogame.
SOLUTION 2btube find the way by using influencers Toniemcee y ByViruzz and a creative team to create and produce content. They developed a content strategy and a serie lead by: Trailer + 6 videos BC + live + gameplay + events, based on his starring character Nathan Drake.
RESULTS Published March, 2016 Subscribers: 261K Views: 345K PS Spain + > 2,3M Influencers True Engagement Rate: + 20 % Talents: Toniemcee, byViruzz, Goorgo, Alpha Sniper, Nexxuz, DoctorePoLLo…
GO TO VIDEO!
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SMART TV0,6%
MOBILE56%
LAPTOP27%
TABLET15%
VIDEO CONSOLA
1,8%
DEVICES
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DEMOGRAPHIC DATA
81% 53,5%EDAD < 34 AÑOS EDAD < 34 AÑOS
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NEXT STEPS
•At the end of the day. brands need their content to be the most wanted and with more views.
•We should keep creating content where the influencers can identify with the brand and the content the brand propose should be organic for the c h a n n e l s , p r o d u c i n g l a r g e engagement with the audience.
Learnings Recommendations Conclusions
CONTENT IS NOT THE KING ANYMORE!
•The original and innovative content the we produce is building a community around the channel where everyone is commenting and waiting for the release of every video to see what’s new. Appreciat ing the or iginal i ty and relevance of every content.
•Audience is the new king! Brands should produce relevant content considering the audiences to whom it is directed.
UNIQUES IN SPAIN
•We ’ re t h e o n e a n d o n l y N e w Generation Media Company in Spain. We’re creating original content in all of our channels.
•Follow a strategy to add differential value over competitors through talent management, own production and Branded Content.
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2btube.com
Engage with your audience
2016 ® All right reserved to 2btube