1 collier county business how to recycle training video lessons learned implementing florida...
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Collier County Business How to Recycle Training video Lessons Learned implementing
Florida Innovative Grant IG8-09
Collier County Business How to Recycle Training video Lessons Learned implementing
Florida Innovative Grant IG8-09
Collier County Solid Waste Management Department
Collier County FL, BackgroundCollier County FL, Background
Collier County is in the far South West part of Florida with a permanent population of approximately 319,905 and 95,700 seasonal residents during the winter tourist season.
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Collier County Solid Waste Recycling Background
Collier County Solid Waste Recycling Background
Collier County generated 750,938 tons of municipal solid waste in FY 2009
Commercial waste accounts for 65% of the total waste stream
Over 50% of business waste is recyclable cardboard and office paper
Collier County’s mandatory commercial recycling ordinance adopted 2004.
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1. Bank
2. Utility
3. Doritos Packing Plant
4. Two person Office
5. Implementing a Business Recycling program
Mecklenburg County, North Carolina Business Recycling videos
Mecklenburg County, North Carolina Business Recycling videos
Florida Department Environmental Protection grant of $79,732
Florida Department Environmental Protection grant of $79,732
11 Recycling videos in English, Spanish and Creole
8,000 DVDs Three business mailings Laminated Recycling Do and Don’ts
Posters Collier County contributed $27,030 in
staff time and mileage
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Florida’s additions to Mecklenburg’s
video
Florida’s additions to Mecklenburg’s
video
Year Round Businesses Seasonal Businesses Recycling Audit and Business
Hazardous Material disposal options at the County Recycling Center
Seeking Business VolunteersSeeking Business Volunteers
To star in the ‘How to Recycle’ video modeling good recycling practices in Seasonal and Year round businesses.
Benefits of RecyclingBenefits of Recycling
Saves Businesses money.Attracts “Green Customers”. Preserves valuable Landfill
airspace.Protects and preserves our
Environment which attracts tourists and residents.
‘How to Recycle’ video helps train new employees
‘How to Recycle’ video helps train new employees
Highlighted high turn over tourist, service and construction sectors.
Spanish and Creole language versions help many employees recycle better at work and home.
Teach what kinds of paper, metal, glass and plastic are recyclable.
Teach common recycling contamination to avoid penalties.
Recycling Video Tape Recycling Video Tape ScheduleSchedule
Collier County Solid Waste Management Department
Recruitment Presentations to Business GroupsVendor video taping of Businesses RecyclingProject Development Team reviews videosVendor modifies the video“How to Recycle” training video sent to Collier Businesses in a three piece mailing
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Selecting Business SegmentsSelecting Business Segments
Start with business that have received a recycling award.
Focus on businesses with high turn over like hotels and restaurants.
Focus on top ten businesses with largest employment.
Manage rivalries at some businesses. Some gated communities were forced to sell golf courses.
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Selecting companiesSelecting companies
Select companies with a story to tell. Site visit of the company. Get a back up filming date. Allow businesses to promote themselves. Some companies just too busy to be
filmed.
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Selecting individuals to filmSelecting individuals to film
Some people very are conscious of their appearance and accents. One participant refused to allow their video to be included.
Managers may be wooden. Ask managers to watch previous recycling
videos to get an idea of what is expected.
Setting Clients at easeSetting Clients at ease
Vendor calls in advance and talk about the process and the project.
This is not 60 Minutes show. If you don’t tell the story right the first
time. We will re-film it. Develop a partnership with the client.
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Multiple Camera AdvantagesMultiple Camera Advantages
Instant replay from different angles. We have to show the bins and cut away
to show the process. Saves client and vendor time with one
filming rather than two or three.
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Filming techniques: transcriptsFilming techniques: transcripts
Technical interviews were difficult for vendor to follow. Instead of screening the tape, vendor types the interview. They cut and paste and put videos in the best order.
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Double Tree HotelDouble Tree Hotel
Target the large Spanish and Creole native speakers.
A PowerPoint and photos are great training tools and included in this video.
Use the Florida Green Lodging programs of energy, water, grounds keeping and maintenance savings in addition to recycling.
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Naples Tomato RestaurantNaples Tomato Restaurant
“Naples Tomato was tough due to no down time. The cooks were always feverishly busy. We were almost invisible and let them do their job. We were lucky to get what we got. The Manager couldn’t stop his work. A ‘Gorilla video’ grabs what you can when ever you can”. –Pam Hughes, The Naples Studio.
.
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Mediterra Golf CommunityMediterra Golf Community
This gated community had multiple locations: grounds keeping maintenance, golf course, club house restaurant. Grounds keeping collection of scrap metal paid for a fancy lunch each year.
The client and the scope of the story and the recycling process at their company.
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Prism Microwaves (cell phone towers)Prism Microwaves (cell phone towers)
Small business, no business cards, no catalogs, reusable cups, tracks carbon foot print.
Great small business lessons apply to many products and services.
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Construction & Demolition Material Recovery Facility
Construction & Demolition Material Recovery Facility
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Construction & Demolition Material Recovery Facility
Construction & Demolition Material Recovery Facility
Over 30% of Business Waste Stream is C & D
Many government rules and customers require documentation of over 50% C & D to be recycled
Recovered soil, concrete and metal are valuable
Small and large projects benefit
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Leadership in Environment and Energy Design
Leadership in Environment and Energy Design
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Explain the various elements and benefits of LEED
Prompt the interviewer with questions behind the camera man
Recycling at different phases of the job
North Gate Club ApartmentsNorth Gate Club Apartments
The bottle shaped recycling containers at the pool reinforced the school recycling program
Included a resident passionate about recycling
We should have included a furniture, appliance, electronic and C & D disposal comment
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Recycling/Waste SurveysRecycling/Waste Surveys
Show how business save money by recycling as they can reduce the size and frequency of mixed waste collection
Single stream recycling is easy Show common recycling contamination
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Business Hazardous Materials Disposal Options
Business Hazardous Materials Disposal Options
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Business Hazards material disposal video Business Hazards material disposal video
Complex category County Employees cannot be filmed both
as a regulator and a customer Urge Managers to watch complicated
video filming to avoid costly reshoots Stress business advantages of saving
money and getting disposal receipts
Can I recycle it at Home?Can I recycle it at Home?
Color photographs of glass and food waste on cardboard backing is safer.
We practiced this presentation with school kids as a recycling competition.
We targeted four minutes but the video segment was six minutes. We discussed many items.
We left non recyclable items on the tables.
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Lesson LearnedLesson Learned
Filming visits and translations are expensive- for $52,000
Businesses, employees, recycling laws, markets and mailing lists change
Recycling videos are powerful tools Budget extra for translating, be flexible on
number of videos and mailings, include previous recycling videos with relevant messages
Lessons LearnedLessons Learned
Video trailer allows previewing of recycling videos.
Make extra copies of master videos for managers to review.
Obtain “Native Files” photos and artwork of common recycling themes
In house technical script writing keeps vendor costs down.
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Next Recycling video topicsNext Recycling video topics
Special Event and Venue recycling Energy, water, maintenance and
purchasing savings Waste reduction and donations Composting food and yard waste Business product stewardship Special item curb-side pickup service*
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Questions or Comments?Questions or Comments?
David Jaye
Collier County Recycling Specialist
239-252-2508 (o)