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CLUB ViewThe effective web site system to

market your golf club

A brief presentation about websites

by Kevin Evans

of

WEBCreative UK ltd

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Good and Bad Websites

· Nowadays people will judge your Golf Club by your website

· A badly designed website will almost certainly cost you lost business

· Whereas a Good website will earn you a lot of money

· A good website does not need to cost a lot of money

· Always use the services of a professional website design company

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So what does makes a good Golf Club website?

· First Impressions are so important

· Set out your stall

· Work on your strengths

· A good ‘Visual Experience’ website will hold the browsers interest far longer

· AND REMEMBER... Your website is your brochure to the outside world and will give out far greater information about your club than any printed material that is hard to distribute.

Royal St Georges - A Great Visual Experience from the start

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So what does makes a good Golf Club website?

Enough Said!· The use of high quality & large photographs greatly enhance your

website

· Browsers tend to skip through websites

· If something catches their eye, they’ll read on

· Hopefully will make them want to come to your club

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So what does makes a good Golf Club website?

The other key elements· Finding your website in the first place

· It should be easy to find on Search Engines

· Smaller number of key topics – Five to seven is best with drill downs to next level

· Short and Accurate Content

· Avoid too much scrolling

It should be easy to find on Search Engines

It should be easy to find on Search Engines

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So what does makes a good Golf Club website?

· It should be easy to navigate

It should be easy to navigate

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So what does makes a good Golf Club website?

· It should create a professional image

It should create a professional image

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So what does makes a good Golf Club website?

· It should be individually styled to give a unique identity

It should be individually styled to give a unique identity

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So what does makes a good Golf Club website?

· It should contain a good mix of pictures and non-verbose content

It should contain a good mix of quality pictures and non-verbose content

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So what does makes a good Golf Club website?

· It should contain up to date information

It should contain up to date information

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So what does makes a good Golf Club website?

Key elements continued..· They should be able to be maintained & updated by the club

· It should have a comprehensive (Private) members’ area

· It should be able to capture data from visitors & members (email addresses)

· It should have mailing & e-newsletter capabilities

· It should have a comprehensive diary system

· It is desirable to be integrated with other club management systems

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So what makes a Bad Golf Club website?

· Flash Built Websites (animations) – Poor for Search Engine Optimisation

· Sites that look that same as others

· Out of date information

· Non-optimised pictures – Ones that load slowly

· Too much content on each page – Loses browsers interest

· Indiscriminate use of different fonts and colours

· Use of animated cartoons etc. You are a professional golf club not a disney film

· Having your site built by a non-web professional

It should not look the same as other clubs!

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So what’s different about CLUB View?

Packed full with features – specifically developed for golf clubs

· Each site is individually designed

· Easy to Use ‘Content Management System’

· Visitor & Member Data Capture (emails etc)

· Private members area

· Great communication tools including bulk e-newsletters and auto-newsletters and selective mailings

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So what about CLUB View

Continued...· Online Statistics and plug in for Google Analytics is available

· Search Engine Optimisation tools

· New ‘Golf Specific’ features & functionality are constantly introduced

· DEVELOPED BY GOLFERS FOR GOLFERS

· Integrations with other Club Management & tee booking suppliers

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Integrations include:

· BRS Golf *

· Club Minder*

· Club Systems – Links with How-did-i-do

· Croft **

· GC Gold **

· Handicapmaster *

· Open Solutions **

* = Full integrations, ** Integrations in progress

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And that is what CLUB View is about!

EFFECTIVE COMMUNICATION

‘STATE OF THE ART’ FUNCTIONALITY

andGreat Looking Websites

to attract the golfers to your club!