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Chapter 9E-commerce portal design strategy

Learning objectives At the end of the chapter, the students would learn The need to design e-commerce portal A framework to design the portal for effective channel

management Implementation strategy for the portal

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Need for e-commerce portal Internet has impacted on the way we interacted with friends, carried

out our business operations Has impacted on brand equity of a firm ecommerce surviving and growing every year Survived 7/11 because internet based organizations executed their

disaster recovery Survival was easy for the organizations who had e-commerce portal Could regroup faster adopted changes in the regulations faster Least affected in corporate accounting scandals After dot com bust, ecommerce was an essential and growing part of

the organizations e-commerce portal gives optimum benefits aligned with business model

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consolidate IT infrastructure reduce costs in maintaining meet all the requirements of regulatory as well as other stakeholders, such as

Human Resource (HR) portal, Finance portal, Marketing portal

CIO is asked to justify existence of each portal and provide the value to the stakeholders

align the business model with technology investment e-commerce portal strategy is desirable in consultation with all stakehilders

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Delivering Value through e-commerce portal

Delivering Value through e-commerce portal..contd.. Aligning business model with portal strategy Creating a steering committee for design and implementation Business head should be the leader for the committee Defining strategic goals that would feasible and also

technically possible Senior management commitment Define road map Understand As-Is and To-Be process Define stakeholders expectations Define measurement systems Maintainability Cross functional integration for future Business versus technology

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Role of CIO in portal design Role of CIO has been defined in many forward looking

organizations use IT to support business goals initiatives in IT infrastructure align IT goals with vision and mission CIO is responsible for the information technology and computer

systems that support organization goals Use IT as a strategic tool for business models CIO is involved with analyzing and reworking existing business

processes identifying and exploiting the enterprise's knowledge resources to integrate IT with immediate business plans Prepares an effective risk management plan Involves stakeholders participation in decision making On summary, CIO has a combined role of enterprise architects, project

managers, and business analysts

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Cloud Computing and e-commerce portal design

Choice of private, hybrid or public cloud - as per its convenience and business requirements

No need to require spending time and efforts for designing the portal adaptation of best practices, global standardization of tools and procedures create a portal easier and faster Easier for new enterprises easier for using data mines and Artificial Intelligence Business analytics tool from existing portal tools Makes the development cost less best suited to market niches, where small-volume

manufacturing or niche talent and skills are required

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Case Study – Walmart.com and Futurebazaar.comAnalyze the case in the following manner: Industry characteristics

Porter’s five forces Illustrate traditional supply chain Advantages and disadvantages of traditional supply

chain Vision, Mission and Business goals of the company SWOT analysis Issues and challenges faced by the company E-commerce strategy Challenges faced in changing from traditional to

e-commerce strategy

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Case Study – Walmart.com and Futurebazaar.com..contd.. Stakeholders and their value propositions Role of CIO in ecommerce strategy Roadmap for implementation Steering committee

Who should be members? Roles and responsibilities for members

Communication Strategy during implementation Rewards and recognition to be given for motivating

employees Status review

Milestones Critical Success Factors to be reviewed

Feedback mechanism for further improvement

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Summary E-commerce portals provide enterprise wide

solutions to a broad and diverse set of departmental problems

This helps in providing solutions to business processes

involvement of end users and different stakeholders is necessary

set the priorities and provide solutions to the business model through e-commerce portal

Helps in defining a portal strategy

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