THE

FIFTIESFIFTIES

1950s Baby

Boomers

Bomb

Shelters

Women’s roll• Women were

supposed to fulfill certain roles, such as a caring mother, a diligent homemaker, and an obedient wife.

• A diligent • A diligent homemaker not only kept the house sparkling but she cooked dinner, did laundry, ran errands, and took care of the kids.

• New products appeared in the market place.

• Electrical household appliances were in most households.

• Mr. Potato Head and Hula Hoop were invented

New

Products

Hoop were invented

New Products

• More and more leisure time to fill, brought tape recorders, new hi-fi record players.

• New marketing strategies like “Buy now pay later”.pay later”.

Pair Share

• What was the Baby Boom?

• Why did people think they needed bomb shelters?

• How was the ideal roll of women different • How was the ideal roll of women different in the 50’s ?

• What is an other word for “buy now pay later?”

Transportation

Route 66

Transportation

Automobiles of the 1950s

1948 CRYSLER® TOWN & COUNTRY

1949 BUICK™ ROADMASTER 1955 CHEVROLET®

BEL AIR® SEDAN

1949 FORD™ CONVERTIBLE

1951 HUDSON® HORNET

1954 CHEVROLET® CORVETTE®

1955 PORCHE 356 SPEEDSTER

1956 LINCOLN® CONTINENTAL MARK II

1957 MERCEDES-BENZ 300SC

1950’s McDonald’s

1950’s Drive–in

Movies

1950’s

Motels

Pair Share

• What changes did transportation bring to the U.S.?

• What was the name of the “Mother Road”?

Growth of

SuburbsRise of the Middle

Class

The Suburbs

• Because of the prosperous post war economy there were more people in the middle class than ever before.

• They left crowded cities, small apartments • They left crowded cities, small apartments and moved to larger single-family homes.

• Most residents of suburbs were white, middle-class families.

1950s Suburbs

Leavittown

A suburb is a residential area residential area surrounding a city.

Urban

Sprawl

Between 1950 and 2002, the number of acres offarmland in Wisconsin dropped by 32.6%,

from 23.6 million acres down to 15.9 million.

Results of Urban Sprawl

1. Loss of Farmland

3. Increased Tax Burden on people left in the citiesthe cities

4. Increased Air Pollution

5. Increased Water Use and Pollution

6. Increased Energy Consumption

7. Social Fragmentation

8. Pressure to conform to ideas and beliefs of the majority

People move South and West

• The population of warmer states increases as people move from the North and East to the South and West called the Sunbelt.

• By 1970 California is the most populous state in the union.

PAIR SHARE

• What is a suburb?

• Who moved to the suburbs?

• What were some of the problems associated with movement to the suburbs?associated with movement to the suburbs?

• Where did people start to move after the air-conditioning became common?

• What was the most populated state by 1970?

Technology Technology

Technology & Mass Communication

Technology & Communication

Black and White

Televisions

Technology & Mass Communication

Black and White Televisions

• Variety shows and live

drama, and Comedy

became popular “I love

Lucy”, etc.

• The fifties are called the

“golden age of television”

because of the types of

programs aired. programs aired.

• TV guide, frozen TV

dinners so people could

eat without missing their

shows.

Mickey Mouse Club

Howdy DoodyShow

Mickey Mouse Club

Technology & Mass

Communication

War of the Worlds-195320,000 Leagues Under

the Sea-1954

Roman Holiday-1953

Godzilla, King of the Monsters-1956

THE BRIDGE OVER THE RIVER KWAI -

1957

Holiday-1953

Science and Technology

New Technology

1950s. AIR-

CONDITIONING

SWEEPS STATE

0

10

20

30

40

50

60

70

80

1900 1950 2000

Population

"Lennie Lennox."

Air-conditioning mascot

1950s. AIR-CONDITIONING

SWEEPS STATE

• In the 1950s, air-conditioning really makes its mark, and affordable cooling contributes to a wild building boom.

• In 1959 alone, Phoenix sees more new construction than in more than three decades from 1914 to 1946.

Pair Share

• List three facts about television in the 50’s.

• What other technological development was important, especially to Arizonawas important, especially to Arizona

Medical

AdvancesAdvances

Jonas Salk

Vaccine for polio

DR. Jonas SalkDR. Jonas Salk

Salk Vaccine for polio

Polio VaccinePolio Vaccine

• Who discovered the polio vaccine?

Entertainment

Rock ’n Roll

Rock ’n Roll - a form of music that evolved in the United States in United States in the late 1940s and early 1950s, with roots in mostly African American music.

Elvis Presley

Rock and

Roll

http://faculty.smu.edu/dsimon/Music/The%20Beatles%20-%20She%20Loves%20Y

Rock and RollChuck Berry

Entertainment

Baseball

Yogi Berra

Yankee Stadium

1958

Mickey Mantle and Yogi Berra

Baseball Wrigley Field, 1950

Jackie Robinson was the first African American to play professional baseball.

Education•G.I. bill•G.I. bill

•Job Corps

GI Bill of Rights

• The GI Bill of Rights provided federal aid to give veteranseducational opportunities after the war.

• This act provided tuition, booksand supplies, for veterans who wanted to attend college.

Job Corps

• Job Corps is a taxpayer funded education and vocational training program.

• It serves youth, ages 16 through 24.• It serves youth, ages 16 through 24.

• Job Corp gives academic, vocational, and social skills training to needy youth.

• The goal is to help them gain the skills they need to get quality, long-term jobs.

Pair Share

• What medical advances were made during the 50’s?

• What U.S. President was crippled by polio before he took office? before he took office?

• From what musical tradition did rock ‘n roll originate?

• Who was the most popular rock ‘n roll artist?

• Why was the GI Bill created?