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Challenges Facing an Aspiring Consultant

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Cubicle Environment

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The Enlightened Communicator

Talking to Texting

A Communication Workshop

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Premise

Textual Symbols

Cannot convey all meaning!

We communicate via symbols - Burke

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Strategic Choice

Chose the most effective channel for important messages:

How we Communicate

Impacts

What we Communicate!

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Workshop Outline

1. Explore Human Communication Processa) What is Communication? b) Why & How Do We Do It?c) Nonverbal Communicationd) Context & Feedbacke) Listening

2. Advantages & Limitations of Different Channels

3. What Can We Do?

4. Summary & Close

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Marketing Effort

• Friends & associates:– Divine Savior Catholic Church– Diocese of Sacramento– Intel, Kaiser, Dignity Health, local

copier co.

• Networking Groups:– ASTD, LinkedIn, etc.

• Workforce Equanimity

• Training organizations with outreach:– Los Rios Community College District– Sac State College of Continuing

Education

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Marketing Effort (cont’d)

• Training organizations (cont’d):– The Learning Exchange

• Cold Calls:– Consultants;

• Price Waterhouse, Coopers, Deloitte, KPMG, Accenture

– Associations;• Sacto Area of Govmts, Dairy Institute, CA

Chamber of Commerce, CA Hosptial Assn., CA Medical Assn., CA Mfg. Assn., etc.

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Challenges

• Training $$$ must be justified– Intel (for example) wants $ justification– Specific ROI for Com training elusive

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Costs of Miscommunication

Miscommunicationcan cost from 25% to 40%

of annual budget!

Manchester Companies

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Challenges (cont’d)

• We’re all experts at communication:– Communication is a complex process– My symbols = my meaning

• Not invented here - must sell benefits

• How can I use media - Webinar, etc?

• Why am I different?• Find the “Sweet Spot” for my

offering• Keep working at it!

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Considerations

• Learn more about the business • Dress appropriately & speak

professionally• Model effective communication

practices• When you’re discouraged - Stick

with it!

If you get the choice to sit it out or dance -

I hope you

Dance!

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Thank You!