CEO 2.0 Business Mastery

Why Your Real Estate Business Is

Guaranteed to Fail?

… What to Do About it.

Problems with Most REI Business

First Problem-Technique Driven Business

Second Problem- The Lone Ranger Approach

Third Problem- What Entities to Use To Grow and Protect Their Assets Effectively & Efficiently

#1 Problem with Entrepreneurs

#1 Problem with Entrepreneurs is after 18 month no-management –system infrastructure

What is Your Challenge?

What to do about it?

The Three Most Important Segments of Your REI Business

Step by Step on How to Start & Run Your REI Business

Steps You Must Follow to Build Your “Dream Team”

What Entities to Use in Your Business

Gary Keller, Owner of Keller Williams Realty, interviewed over 100 investors in the United States for the book

“The Millionaire Real Estate Investor”

Business System

“The Book was such a hit”

That Gary Keller decided to

make a DVD featuring 2 of the 100 + investors that were interviewed,

and Elmer Diaz and our Pasadena, Texas Franchise was selected as one of the two investment companies for the DVD

Business System

What would it take?

Do Know the Definition of Insanity?

Change Your ParadigmsPersistence

3 Other Profound Business Books

E-Myth by Michael Gerber Rich Dad, Poor Dad by Robert Kiyosaki 4- Hours Work Week by Timothy Ferriss

7 Keys to Success in Life

1. Develop the right Y2. Develop the right

Attitude3. Define your Vision,

Dreams & Goals4. Get Smart-Seek

Knowledge5. REI Business Model6. Networking7. Wealth Mastery

Once you have your Vision

Implement an Action Plan Speed of Implementation Do it NOW! If you are waiting for perfection you

will go broke Take Action NOW! And Twick it as

you go… Are you trying to crawl, walk, or run

to success

3 Question You Must Ask Yourself?

Is this a Hobby? Do you have time and money to

waste? Is this going to be a business?

Trial & Error

My Story Why ?

Is all about Your Vision!

“If you really want to do something in life,

you will find the way!”

“If you don’t you will find the excuse.”

Attitude

Define Your Vision

Entrepreneurs are Problem Solvers-Opportunity Finders

Solve Problems for people at a profit

Investor’s Path

Career Change Path Part-Time Path Wealth Builders Path

What Do You Want To Build?

Are You Going to Work “IN” Your Business?

Or do You Rather Work “ON” Your business? …

That is the key to building a Successful Real Estate Investment Business.

The Mentality of the “Wealthy”

First and foremost, we have to educate ourselves on the concepts that make you wealthy!

Finance 101

Poor Class Mentality (Survival) Middle Class Mentality (Consumption) Wealthy Class Mentality (Net Worth)

The poor and the middle class live in a “rat-race”

The Poor: Work for a Living-Go from Income to Expenses. Income comes after Taxes

Income

Expenses

The poor and the middle class live in a “rat-race”

The Middle class: Work for a Living-Go from Income to Liabilities, then to Expenses- Income comes after Taxes & Assets are Liabilities

Income

Expenses

Assets Liabilities

The Wealthy… on the other hand!

Work for new assets-Money goes from income to assets, then to Entities

Income

Expenses

Assets LiabilitiesEntities pay Expenses and Liabilities, then whatever leftPays taxes

Entities

Then back to Income.

BUSINESS MODELS

E-MYTH MODEL RICH DAD-POOR DAD MODEL 4 HOUR WORKWEEK MODEL ELMERS CEO BUSINESS MASTERY

MODEL

E-Myth Business Model

Technician Manager Entrepreneur

Rich Dad, Poor Dad Business Model

Employee Self Employed Business Owner Investor

4-Hr Work Week Business Model

You Outsource

Everything

What is Your Business Model?

Traditional Corporate Structure Team Concept Structure NEW CEO 2.0 VIRTUAL BUSINESS

STRUCTURE

Your Business Model

Departments or Divisions Procesess

Tasks Action Steps

Everything else is a project that required the use of 1 or more divisions with its processes and tasks along with time tables and benchmarks

Analyze Your Actual Business

How are you doing on cash flow-Are your Finances in Order Re-arrange Expenses

Paid Now Paid Latter Re-structure Debt

Cash Coming Now New Revenue Generators

Analyze Your Actual Business

Look at the Systems that Need Implementation Prioritize based on Quick Cash Flow &

Quick Implementation Time Tables

A-Money Today B-Money Tomorrow C-Needs to be done (sometime)

Bench Marks (based on priorities)

Welcome to the CEO 2.0 BUSINESS MODEL

Real Estate

Investing

Your Road 2 Success, Freedom and Wealth.

Where Do you Need to Spend Time?

Is it in Marketing Is it in Production Is it in Business Management Or is it in Cash Flow

Stop the leaks and drain Start Cash flowing

Real Estate

Investing

The core of the business is Real Estate.

Let’s Take a Helicopter View

Real Estate

Marketing

Business Mastery

Financial Plan

Marketing Plan

Business Plan

LEAD

Converting Suspects intoProspects into Contract $$$

Advert

isin

g

Direct

Indire

ct

Researc

h

Onlin

e

Offlin

e

Refe

rra

ls

Word

of

Mouth

Netw

ork

ing

Business Planningand

Financial Analysis

Dream TeamSelection andManagement

Entity Structuringand

Optimization

You, Incorporated

Family LimitedPartnershipLong-term Keeper

Land TrustProperty

Limited LiabilityCorporation

Family TrustOwns

Owns

Owns

Owns

Manages

3

21

You

BUY

· Bird Dogs· Acquisition Specialist· Wholesaler· R.E. Agents· People who are sources for referrals

EXIT

· Retailer· R.E. Agent· Property Mgr.

HOLD

· Handyman· Foreman· General Contractor· Sub-contractors

Personal Mgr.

ACQUISITION1st Set of Skills:Lead Generation

HOLDING

EXIT STRATEGIES

2nd Set of Skills:Rehabbing

3rd Set of Skills:R.E. Investment

Game Plan

Private Lending

Rental

Retail

Wholesale

The Whole Picture

Don’t Miss Next Weeks Class, When We Get Dip Into the

Model