1 capacity building and social marketing for environmentally sustainable transport (est) implemented...
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1 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-2009
Examples of Good Practices ofEST in the Philippinespresented by:
Karl B. N. VergelHead & Affiliate Faculty, Transportation & Environment GroupNational Center for Transportation Studies (UP-NCTS) andAssociate Professor, Institute of Civil EngineeringUniversity of the Philippines Diliman
WEB SITE: http://www.ncts.upd.edu.ph/capacity/Tel/Fax: (02)-928-8305
presented at the Luzon Regional Consultation on the
Formulation of a National Environmentally Sustainable Transport (EST) Strategy for the Philippines
11 June 2009, Hotel Elizabeth, Baguio City
2 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-2009
EST Case Studies
• Cebu City• Iligan City• Cagayan de Oro City• San Fernando City, La Union• Marikina City
Case studies were developed from the project “Capacity Building and Social Marketing for EST”
3 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-2009
Capacity Building and Social Marketing for EST 2007-2009
Implemented by:UP National Center for Transportation Studies (UP-NCTS)for the Department of Environment and Natural Resources (DENR)through the:Environment and Natural Resources Capacity and Operations Enhancement (ENR CORE) Programme under theGRP-UNDP Country Programme Action Plan (CPAP) 2007
4 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-2009
Capacity Building and Social Marketing for EST 2007-2009
The objective of the project is to enhance the capacities of a network of enabled and committed transport-related institutions, at the national and local levels, that are able to effectively identify, promote and undertake Environmentally Sustainable Transport (EST) strategies and initiatives, in support of national progress and development.
5 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-2009
Case Studies
EST Case Study Case WriterCebu City K. Vergel (UP-ICE/NCTS)Iligan City N. Tiglao (UP-NCPAG/NCTS)Cagayan de Oro City S. Napalang (UP-NCTS)San Fernando City, La Union
K. Vergel (UP-ICE/NCTS)
Marikina City N. Tiglao (UP-NCPAG/NCTS)
6 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-20096
Key Transport and Environment Issues/Problems
in Cities
7 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-2009
Cebu Iligan Cagayan de Oro
San Fernando(La Union)
• motorization: number of vehiclesannual growth rate (1994-2000): 7%annual growth rate (2000-2006): 4%
• travel demand private modes: 9.7% (1979) to 20.6% (1992) public modes: 90.3% (1979) to 79.4% (1992)
• number of vehicles has increased drastically between 2003 and 2004 by about 61.3 percent
• rise in number of motorcycles (113.94%) and jeepneys (81.50%)
• congestion along the national road
• rapid growth in the number of vehicles
• rapid increase of motor vehicles
• high volume of pedestrians crossing the roads
Problems in Cities – Motorization
8 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-2009
Cebu Iligan Cagayan de Oro
San Fernando(La Union)
sidewalk encroachment and sidewalk vendors
commercial use of sidewalks
sidewalk vendors impeding pedestrian traffic along sidewalks
• encroachment of vendors and businesses• uneven sidewalks due to uncoordinated design and lay-out
illegal parking • indiscriminate parking along the streets• inadequate parking spaces of existing commercial establishments
lack of parking spaces
Problems in Cities – Sidewalk and Parking
9 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-2009
Cebu Iligan Cagayan de Oro
San Fernando(La Union)
reckless/ undisciplined driversfailure to enforce traffic rules particularly jay walking and unloading/no parking
undisciplined drivers and pedestrians on the streets
lack of discipline presence of unruly motorists specifically public utility vehicle drivers
Problems in Cities – Lack of Discipline
10 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-2009
Cebu Iligan Cagayan de Oro
San Fernando(La Union)
• too many jeepneys/ vehicles on the road uncontrolled/ unlimited issuance of franchise for the public utility vehicles and issues concerning travel lines• rampant use of motorcycles for public transport known as the “habal-habal”
• presence of unauthorized/ illegal terminals and stalled vehicles along restricted streets• out of line public transportation vehicles• duplicated lines or service routes of motorelas
• lack of loading and unloading stations for public utility vehicles
Problems in Cities – Public Transport
11 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-2009
Cebu Iligan Cagayan de Oro San Fernando• no new infra-structure improvement
• capacity is insufficient due to narrow roads
• insufficient network of roads (links, hierarchy)
• narrow road with poor pavement conditions
• limited bridges connecting east and west districts
• lack of traffic facilities at critical points
• lack of traffic management devices such as traffic signals and signages
• poor drainage system in certain areas which resulted to sparse flooding to these areas
Problems in Cities – Road and Traffic Facilities
12 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-2009
Cebu Iligan Cagayan de Oro
San Fernando(La Union)
• rampant traffic enforcement violations
• location of schools and other commercial establishments along main thoroughfares
• entry of delivery vans, trailers and trucks in the central business district during peak hours
• lack of manpower to direct traffic especially along intersections within the city
Problems in Cities – Other Problems
13 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-2009
MarikinaMarikina is basically a “bedroom community”- lower daytime population as a considerable number of people work outside the city
The city used to experience problems common to other middle-sized cities:• encroachment of sidewalks • traffic congestion• poor infrastructure• deteriorating urban environment
• added burden due to encroachment of river easements• flooding
14 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-200914
EST CASE STUDY: CEBU CITY
Karl VergelAssociate Professor
Institute of Civil Engineering/NCTSUniversity of the Philippines Diliman
15 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-200915
Key Transport and Environment Issues
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Year
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DENR Region VII Office CENRO N. Bacalso Ave.Pardo Baranggay Hall Tonggo, San Fernando, Cebu CityLangtad, Naga, Cebu City Inayagan, Naga, Cebu CityOportos Residence, Cebu City Baricuatros Residence, Cebu City Canos Residence, Cebu City Valuerich FarmGuideline Value for TSP (1-year) = 90 mcg/N. cu. m.
Annual Average Concentration of Total Suspended Particulates (TSP) in Cebu City and Other Cities in Metro Cebu, 1995-2006Data Sources: 2002 and 2003-2004 National Air Quality Status Reports, Department of Environment and Natural Resources Environmental Management Bureau (DENR-EMB) and DENR-EMB Region VII
16 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-200916
MANAGEMENT CONTEXT
• planning has been anchored on its city and regional development planning and economy
• transport infrastructure projects that followed after the first cycle of development planning such as the Metro Cebu Development Project (MCDP) that started to operate in the 1990s were based on plans and recommendations of the Metro Cebu Land Use and Transport Study (MCLUTS) in 1981
• setting up of Mayor’s Management Team
17 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-200917
DESCRIPTION OF SPECIFIC PROGRAMS
Metropolitan Planning and Development
Metro Cebu Land Use and Transport Study (MCLUTS), 1978-1981
• first comprehensive planning for transport and land use of the City established in 1978 by the then MPWTC with technical assistance from the Government of Australia
18 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-200918
Metropolitan Planning and Development
The Metro Cebu Land Use and Transport Study (MCLUTS)
Plan 1: Concentrated, Without ReclamationPlan 2: Concentrated, With Mainland ReclamationPlan 3: Linear Dispersed, With Mainland ReclamationPlan 4: Mactan Expansion, With Mainland and Mactan Reclamation
19 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-200919
• Plan 2 was adopted by the Metro Cebu Council
• It recommended the radial-circumferential road network and new traffic signalization system
20 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-200920
Traffic Management Institutions
Cebu City Traffic Operations Management (CITOM), 1987
• created by City Ordinance No. 1264
• CITOM Board: membership of the committee were composed of 8 appointees of the City Mayor from the public and private sectors
• functions: coordination and monitoring of traffic management plans, review of traffic engineering and management schemes and routing of public transport
21 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-200921
Traffic Management Institutions
Adaptive Traffic Control System, 1993Phase I: 68 intersections (65 in Cebu City and 3 in
Mandaue City) and operation with the Traffic Control Center commenced in 1993
• made use of the system called SCATS (Sydney Coordinated Adaptive Traffic System) which was the first in the country
• The area-wide traffic control system is adaptive wherein traffic signal timings dynamically respond to detected traffic volumes
22 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-200922
Public Transport Improvement and Promotion
Establishment of Public Transport Terminals
• Cebu South Bus Terminal (CSBT), 1992 • Cebu North Bus Terminal, 1994
Ordinance on Designation of Travel Lines for Public Transport Vehicles
• enactment of local ordinances on “travel lines” for public utility vehicles traveling in Cebu City.
23 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-200923
Anti-Smoke Belching (ASB) Ordinance
• After the Clean Air Action Plan was passed in Cebu City Council in February 2006
• City Ordinance 2111 - Cebu City’s Vehicle Emissions Control Ordinance was enacted in March 2007
• Recent activities of the ASB program are supported by USAID-ECAP partnering city and national governments with civil society and academe and business sector
24 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-200924
Public Transport Improvement and Promotion
Bus Rapid Transit (BRT) Initiatives
Example of BRT in Quito, Ecuador
25 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-2009
But how did the Cebu City Initiative for But how did the Cebu City Initiative for the Bus Rapid Transit start?the Bus Rapid Transit start?
What steps were undertaken and how did What steps were undertaken and how did it come to a point where it is now?it come to a point where it is now?
(3 technical studies to start next month)(3 technical studies to start next month)
What were the challenges along the What were the challenges along the way?way?
source: Paul Villarete (2009) The CebuCity BRT Project
26 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-2009
The Cebu CityThe Cebu CityBus Rapid Transit (BRT) InitiativeBus Rapid Transit (BRT) Initiative
Cebu City BRT – how it started ...
• It started with Curitiba, Brazil.
• In 1996, Mayor Tomas Osmeña went to visit Curitiba with city traffic managers to see their bus system which was gaining worldwide popularity
• This was after he was mayor of Cebu City from 1988 – 1995.
source: Paul Villarete (2009) The CebuCity BRT Project
27 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-2009
The Cebu CityThe Cebu CityBus Rapid Transit (BRT) InitiativeBus Rapid Transit (BRT) Initiative
Cebu City BRT – how it started ...
When they came back, they shared what they learned to the then city leadership.
Specifically, through it’s political leader, Mayor Osmeña (a private citizen then), the city started to slowly move to two very important governance policy changes reflective of the transport and environment strategies of Curituba.
source: Paul Villarete (2009) The CebuCity BRT Project
28 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-2009
The Cebu CityThe Cebu CityBus Rapid Transit (BRT) InitiativeBus Rapid Transit (BRT) Initiative
Cebu City BRT – how it started ...
The two policy directions are:• “Land use planning and transport planning
cannot be separated: Osmeña preferred drawing out the transport corridors first, before laying the land use along it;”
• “Public Transport comes first, before Private Transport“
. . . both policies run counter to conventional wisdom
source: Paul Villarete (2009) The CebuCity BRT Project
29 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-2009
The Cebu CityThe Cebu CityBus Rapid Transit (BRT) InitiativeBus Rapid Transit (BRT) Initiative
Cebu City BRT – how it started ...
• Between 1996 and 2001, not much was done on the strengthening of these two policies and the establishment of a bus system similar to that of Curitiba, Brazil.
• CITOM continued to identify corridors and probable bus stations. Different LRT studies between 1992 and the present provided much information on these.
source: Paul Villarete (2009) The CebuCity BRT Project
30 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-2009
Light Rail Transit (LRT) Initiatives Light Rail Transit (LRT) Initiatives for Metro Cebufor Metro Cebu
It is significant to note that in all these initiatives,the Cebu City has opposed their approval
• 1992 – Pre-Feasibility Study for a Mass Transport System for Metro Cebu.
• 1996 – Technical Study for a Metro Cebu LRT submitted to DOTC
• 1999 – Feasibility Study for Mega-Cebu LRT/Rail Service
• 2005 – Unsolicited BOT Proposal submitted by AMA Group (still pending)
source: Paul Villarete (2009) The CebuCity BRT Project
31 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-2009
The Cebu CityThe Cebu CityBus Rapid Transit (BRT) InitiativeBus Rapid Transit (BRT) Initiative
Cebu City BRT – how it started ...
• In 2001, Mayor Osmeña got re-elected as mayor and revived his vision for an efficient bus system in Cebu City.
• CITOM attempted to steer to a new and less difficult strategy – The Stairless Jeepney concept. After a few technical studies, it was concluded that it won’t work as efficiently as desired.
source: Paul Villarete (2009) The CebuCity BRT Project
32 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-2009
The Cebu CityThe Cebu CityBus Rapid Transit (BRT) InitiativeBus Rapid Transit (BRT) Initiative
Cebu City BRT – how it started ...
• In 2007, Cebu City officials attended a forum with Enrique Peñalosa, former mayor of Bogota, Columbia.
• At about the same time, Cebu City started to discuss the BRT proposal with the DOTC, World Bank, JBIC, and ADB.
• Cebu City also joined in the EST consultations with DOTC and UP-NCTS.
source: Paul Villarete (2009) The CebuCity BRT Project
33 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-2009
The Cebu CityThe Cebu CityBus Rapid Transit (BRT) InitiativeBus Rapid Transit (BRT) Initiative
Cebu City BRT – how it started ...
• In 2008, Cebu City solicited the help of partner agencies for the promotion of a BRT system in Cebu – DOTC, UP-NCTS, USAID-ECAP and
CAI-Asia.
• In April of 2008, Cebu City submitted a request for assistance from PPIAF for a BRT demonstration corridor study for Cebu City through the World Bank
source: Paul Villarete (2009) The CebuCity BRT Project
34 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-2009
The Cebu CityThe Cebu CityBus Rapid Transit (BRT) InitiativeBus Rapid Transit (BRT) Initiative
Cebu City BRT – how it started ...
• Sept. 4-5, 2008, with the help of our partners, 4 sessions of seminars were held for different sectors in Cebu City – urban poor, politicians, transport groups, and academe.
• In September also, ADB-CDIA started a T/A study for the South Reclamation Proj. Which included a BRT system.
source: Paul Villarete (2009) The CebuCity BRT Project
35 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-2009
The Cebu CityThe Cebu CityBus Rapid Transit (BRT) InitiativeBus Rapid Transit (BRT) Initiative
Cebu City BRT – how it started ...
• Nov. 10-11, 2008, through the aid of CAI-Asia and ADB-CDIA, we invited Mayor Peñalosa to speak in Cebu City in relation to the BRT implementation in Bogota, Columbia.
• The visit of Mayor Peñalosa has stirred much interest in Cebu for the realization of it’s desired BRT system.
source: Paul Villarete (2009) The CebuCity BRT Project
36 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-2009
The Cebu CityThe Cebu CityBus Rapid Transit (BRT) InitiativeBus Rapid Transit (BRT) Initiative
Cebu City BRT – how it started ...
• September 2008, DOTC has committed to finance the Public Transport Strategic Plan for Metro Cebu.
• January 2009 – World Bank announced the approval of the PPIAF study;
• Today, there are three (3) studies about to start for the Cebu City – BRT.
source: Paul Villarete (2009) The CebuCity BRT Project
37 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-2009
The Cebu The Cebu CityCityBus Bus Rapid Rapid Transit Transit (BRT) (BRT) InitiativeInitiative
of course of course
this helps this helps
Cebu City BRT – how it started ...
source: Paul Villarete (2009) The CebuCity BRT Project
38 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-2009
The Cebu The Cebu CityCityBus Rapid Bus Rapid Transit Transit (BRT) (BRT) InitiativeInitiative
OR OR THIS! THIS! Cebu City BRT – how it started ... source: Paul Villarete (2009) The Cebu
City BRT Project
39 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-2009
Probable Metro Cebu Probable Metro Cebu Public Transportation/Public Transportation/BRT CorridorsBRT Corridors
source: Paul Villarete (2009) The CebuCity BRT Project
40 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-200940
LESSONS LEARNED• need for the establishment of a metropolitan
authority
• road capacity and network expansion alone is not the ultimate solution
• greater participation of the local government in public transport network development
41 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-2009
EST Case Study: Iligan City
Dr. Noriel Christopher C. TiglaoAssociate Professor, UP-NCPAG/ NCTS
42 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-2009
TRANSPORT MANAGEMENT CONTEXT
• Traffic Management Code of Iligan City has been in place since 1972– Banning of tricycles at an early stage
• Enabling role of development assistance (ADB, AusAid)– One of the beneficiary cities under the Philippine
Regional Municipal Development Project (PRMDP)
42
43 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-2009
TRANSPORT MANAGEMENT CONTEXT (cont.)
• Philippine Regional Municipal Development Project (PRMDP)– Objectives include the provision of basic
infrastructure, strengthening of the cities’ capability and capacity to provide and operate, manage, and maintain infrastructure and essential municipal services
– Projects were implemented a few years after the enactment of the 1991 Local Government Code
43
44 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-2009
TRANSPORT MANAGEMENT CONTEXT (cont.)
• Project design under PRMDP were based on:1) dispersing growth through the development of
important provincial cities;2) decentralizing authority; 3) devolving responsibilities for local development
to local government units (LGU); and4) improving local governance
44
45 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-2009
SPECIFIC PROGRAMS
1) Road Widening and Construction of Integrated Bus and Jeepney Public Transport Terminals
– Total costs of infrastructure projects totaled US$ 3.386 million
– Strategically located with complete amenities
45
46 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-2009
SPECIFIC PROGRAMS (cont.)2) New Traffic Code (2002)
– Provides the creation of the Iligan City Traffic Management and Engineering Board (ICTMEB) tasked to monitor, evaluate, review and approve all traffic and engineering management schemes
– Provisions are improperly implemented due to lack of manpower and logistical resources
– Needs some amendments to include entities/agencies with mandates relevant to its operations
46
47 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-2009
SUCCESSES ACHIEVED• The two newly constructed north and south
bound bus and jeepney terminals are already fully operational– Financial sustainability of terminals is supported
by user fees– Expected to accommodate buses and jeepneys en
route outside Iligan City until 2015– Has contributed to improvement of traffic
circulation
47
48 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-2009
SUCCESSES ACHIEVED (cont.)
• High level of research and development capability of local academic institutions– Vehicle parking watch device developed by
MSU-IIT
48
Courtesy of: Prof. Metodia M. Trinidad, MSU-IIT
49 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-2009
LESSONS LEARNED• Interventions have somewhat focused on additional
infrastructure– Need to pursue Transport Systems Management (TSM)
approach (e.g. parking facility, roadside traffic management schemes, etc.)
• Need to establish cooperation/ partnerships among local stakeholders– Local government unit– National government agency– Academic institutions
49
50 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-2009
CAGAYAN DE ORO CITY: BRIDGING THE GREAT DIVIDE
Dr. Ma. Sheilah G. NapalangUniversity Extension SpecialistUP-NCTS
51 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-200951
TRANSPORT AND ENVIRONMENT MANAGEMENT CONTEXT• Long term plans are prepared and
implemented by the city (CLUP 2000, Physical Framework Plan)
• Key projects from the Local Development Investment Plan (LDIP) such as terminal development (east and west) have been implemented
• Donor-driven implementation
52 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-2009
Western Urban Expansion EasternUrban Node
Major Urban Center
Eastern Urban Growth Center
West-Uptown Urban ExpansionEast-Uptown Urban Expansion
Urban NetworkUrban Network
Structure PlanStructure Plan
Specific Programs• Land Use Strategy to decongest the urban centers
53 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-200953
Specific Programs (cont.)• Institutionalization of the Road Traffic
Administration• Revitalization of the Divisoria Area
– Sidewalk clearing– Night café
• Bridge development• River taxi
54 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-200954
SUCCESSED ACHIEVED• Marked decrease in the number of buses in the city
center since the opening of the Westbound Terminal (2000) and Eastbound Terminal (2001)
• Increased urban amenity• Air quality has been found out to be relatively good
55 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-200955
LESSONS LEARNED• Although the terminal infrastructure are now
in place, there are still operational concerns that must be addressed such as the presence of barkers and undisciplined drivers and operators
• Government subsidy for terminal operations• Choice of a strategic location of terminals• Need for professionalization of RTA
56 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-200956
EST CASE STUDY:SAN FERNANDO CITY,
LA UNION
Karl VergelAssociate Professor
Institute of Civil Engineering/NCTSUniversity of the Philippines Diliman
57 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-200957
MANAGEMENT CONTEXT• the City wants to be known as an environment-
conscious place and clean and green city
• Clean Air Program is one of the 5 Clean and Green City programs
• Environment Code of 2006 – transportation and environment management is included incorporated in the chapter on Urban Air Quality Management
58 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-200958
DESCRIPTION OF SPECIFIC PROGRAMS• Tricycle Conversion (2000-present)
– conversion of the City’s three-wheeler public transport (tricycles) from 2-stroke to 4-stroke engine motorcycles
– dialogue with tricycle transport group in 2001– city offered interest-free loan programs in 2002– annual inspection of tricycles– franchise cap at 1,600 tricycles– rerouting and other traffic schemes
59 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-200959
• Tricycle Conversion (2000-present)
– preventive maintenance workshop in 2005– interest-free loans to tricycle cooperatives– annual sputum test check-up – Memorandum Order 116 (Conversion of All TODAs
to a Transport Service Cooperative/ Federation
TSP concentration was monitored as one of the measure the impacts of the program
60 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-200960
SUCCESSED ACHIEVED• without enacting an
ordinance to ban the use of the 2-stroke engines, the City Government was able to convince the operators and drivers to switch to 4-stroke engines
61 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-200961
SUCCESSED ACHIEVED• from 2001 to 2005, the percentage of 4-stroke
units has dramatically increased from 29% to 70%
• as of October 2007, the number of 2-stroke units decreased to 89 (6%) and the number of 4-stroke units increased to 1,511 (94%)
62 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-2009
1142
458
0
933
667
209
846754
87
656
944
190
499
1101
157
406
1194
93152
1448
254
81
1519
1071
1529
710
1600
00
200
400
600
800
1000
1200
1400
1600
2001 2002 2003 2004 2005 2006 2007 2008(Jan)
2008(Feb)
2008(July)
2 strokes 4 strokes converted to 4 strokes
In July 2008, roughly eight years after the Tricycle Conversion Program was introduced, the city is proud to announce that it has achieved zero 2-stroke engines in its tricycle fleet
63 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-200963
SUCCESSED ACHIEVED• average TSP concentration improved from
good to unhealthy in 2004 to good to fair
in 2005 and 2006
• City Ordinance No. 2006-013 (An
Ordinance Enacting the Environment
Code of the City of San Fernando,
Province of La Union) was enacted in 2006
64 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-200964
SUCCESSED ACHIEVED• Section IV2.11 (Abatement of Urban Air Pollution from
Motor Vehicles) under the Chapter on Urban Air Quality Management
- institutionalized the tricycle conversion and clean air programs
- anti-smoke belching program
- incorporated public transport management
such as limitation of franchise of jeepneys
in cooperation with the LTFRB
65 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-200965
LESSONS LEARNED• the Tricycle Conversion Program which
became the Clean Air Program has shown that it is possible to voluntarily implement a local transport and environment program
• key elements: early engagement of the tricycle transport groups through IEC and dialogue and benefits and incentives from the City
66 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-200966
FUTURE DIRECTIONS• continuation of components of the Clean Air
Program focusing on the tricycles
(IEC, medical check-up, tricycle terminals)
• City has strong support for “walkable city” since
most major areas and institutions including the
proposed public transport terminals are within
walking distance (updates to be given in the presentation of the City of San Fernando)
67 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-2009
WALKABLE CITY (Clean and Beautiful)
Objectives
• LESSEN OCCURRENCE OF CRIMES
• KEEPS PEDESTRIANS SAFER FROM VEHICULAR ACCIDENT AND AWAY FROM HAZARDOUS GAS EMMISSION
• PROMOTES FREE ACCESS TO BUSINESS ENTERPRISE
Source: Office of the City Engineer, Office of the Licensing Section, Office of the City Planning and Development Officer, Office of the City Legal Officer and Law Enforcement Officer (2008) Report on Operation Clearing of Sidewalks within Central Business District, City of San Fernando, La Union
68 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-2009
Promoting Non-Motorized Transport in the Philippines:
The Marikina Experience
Dr. Noriel C. TiglaoAssociate Professor, UP-NCPAG/ NCTS
69 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-2009
MANAGEMENT CONTEXT
• The physical transformation of the city is anchored on promoting order on the city’s sidewalks– “Disiplina sa Bangketa” (Discipline along the
Sidewalk)
• The city government is a strong advocate of clean air
70 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-2009
PHYSICAL RECONSTRUCTION AND SOCIAL REORIENTATION
71 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-2009
THE MARIKINA BIKEWAYS PROJECT• The city of Marikina is an excellent site to
establish the pilot project as the city’s transport congestion has not yet reached intolerable levels
• About 10,500 daily trips (2.9% of all trips) are still made by bicycle (Based on 1996 MMUTIS)
• In comparison, approximately 160,200 trips (1.7 %) are made by bicycle in Metro Manila
72 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-2009
THE MARIKINA BIKEWAYS PROJECT (cont.)
• Under the baseline or “business-as-usual” scenario, increased motorized traffic in Marikina will reduce the safety of bicycle travel and the use of bicycles to the lower level now experienced in the rest of Metro Manila
73 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-2009
Marikina City’s Motivation
• We cannot widen our streets anymore; we have to plan and implement sustainable transport alternatives to make traffic manageable in the future
• In other words, our traffic situation doesn’t have to become chaotic in the future
74 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-2009
THE MARIKINA BIKEWAYS PROJECT (cont.)
• Components:– 49.7 km of segregated bikeways on existing roads, and 16.6 km of
bikeways along the Marikina river, connecting to the new LRT station;– Traffic slowing and pedestrian facilities around schools and market
areas, and provision of bicycle parking facilities at key interchanges;– Lighting, where necessary, to ensure safety after hours;– A public awareness campaign;– A bicycle safety program; and– A rigorous monitoring and evaluation program and major
dissemination effort
75 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-2009
Total length: 51,638.44 m (51.6 km) of bikeways as of 2008Total Project Cost: PhP146.8 million(from Marikina City – PhP82.9 millionfrom WB/GEF – PhP63.9 million)
76 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-2009
SUCCESSES ACHIEVED• Marikina City Bikeways Office
– The City government created an office to manage and supervise the bikeways system
– The office continues to conduct education and advocacy campaigns for Non-MotorizedTransport, e.g. Safe Cycling Education and Saturday Bicycle Clinic to promote "Bike-To-School“ commuting
77 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-2009
SUCCESSES ACHIEVED (cont.)
• To strengthen and to sustain the advocacy, the city government included the in traffic management code the rules and regulations of Non-Motorized Transport and the city construct a cycling track at the city's main sports park to support cycling enthusiasts in encouraging others to get into this sport.
78 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-2009
SUCCESSES ACHIEVED (cont.)• Bicycle Ownership Survey showed that 55% of
families in Marikina owned or has access to a bicycle, majority of which (or 22%) is used for bikes to work purposes
• Simultaneous efforts:– Discard the two stroke motorcycles, proper
maintenance of car, factories and industrial machinery, planting of trees, anti smoke belching and strict monitoring of industrial emissions
79 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-2009
SUCCESSES ACHIEVED (cont.)• In recognition of the city’s efforts, the Marikina
Bikeways Project was Awarded by the Gawad Galing Pook last 2005 as the Outstanding Program in Local Governance and addition to this, World Bank cited Marikina as one of the four Model Cities in the World during the World Bank’s Annual Bank Conference on Development Economics in June 2006 in Tokyo
80 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-2009
LESSONS LEARNED• Development funding and political will were
the main drivers of the success of Marikina Bikeways Project
• The city government was able to maintain and sustain the physical condition of the bikeway
• The city was able to reduce air pollution, noise pollution and it makes Marikina safe to live but sustainability of the project continues to be a big challenge
81 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-2009
FUTURE DIRECTIONS
• Continuous education of residents on the benefits of using bicycle as a transport mode
• Regular conduct of following programs:– Safe Cycling Education– Saturday Bicycle Clinic– Bicycle Loan Project (City Ordinance 92 Series of
2004)
82 CAPACITY BUILDING AND SOCIAL MARKETING FOR ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST)Implemented by UP-NCTS for the DENR supported by the GRP-UNDP CPAP 2007 ENR-CORE Program
2007-2009
FUTURE DIRECTIONS (cont.)• Strengthen the Marikina Bikeways Program
through:– Permanent bicycle training camp and playground– Bicycle Museum of Marikina– Legislation of the Bicycle Code of Marikina– Continuously share the Marikina Bikeways
experience to internal communities and LGUs• Focus on replication