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C. Kumar

kumar.c@comviva.com

May 2010

Web for EveryoneData enabling Mass Market Phones

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WMLXHTML Basic + CSS MP

HTML 4.01 + JavaScript

+ CSS 2.1AJAX

Mobile Browser Evolution

• < 50MHz• 0.5 MBWAP

• ~110MHz• 1 MB

Basic WEB

• ~400MHz• 5 MB

WebKit

WebKit is becoming the de-facto standard for the Mobile Browser

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Mobile Internet Growth in India

Total Population ~1142Mn

Active users on Mobile Internet ~

4Mn

CHALLENGES

• Handset Performance – clock speed, memory

• Usability – smaller displays; does not have good Mobile Browser that adapts the Internet Content

• Language support – both on the device and content on the Internet

• Difficulties of launching browser and entering URLs

• Higher power consumption – requires more frequent charging of batteries

• Data Pricing – flat rate is getting adopted by most of the Mobile Operators

Source: TRAI Sep. 2009 & I-Cube Estimates

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•Solution should be adapted to the existing Mobile Phone without any upgrade for the CPU or additional memory.

Mobile Phone

•Usability & relevant content should be delivered.•User needs to key-in less information – solution should come with pre-configured information.•Power Consumption should be low.

End User

•Need to use the existing tools & technology – no learning required.•Should use the content available on the Internet.Developer

How to overcome?

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What is Mobile Widget? Does Mobile Widget address these issues?

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• Mobile Widgets are single purpose applications built using WEB

technologies using the Mobile Internet.

• Mobile Widget Runtime (MWRT) is used to execute the Mobile

Widgets on the phone.

• Success factor

• NGPay

• Similar to Mobile Widget with single purpose application to do the Mobile

Commerce.

• It allows to add more services within the single application.

• Has around ~700000 users till date.

Mobile Widget

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Mobile Widget for mass market phonesChallenge Description Status

Content Mobile widgets are single purpose application; can deliver right content with more graphics

URL’s The user need not launch the browser and enter the URL’s. Mobile Widgets are pre-configured.

Usability & Performance

Performance will not be acceptable on the mass market phones as MWRT needs higher clock speed and increased memory

Power Consumption Mobile Widgets are powered by JavaScript and in order to compile and interpret at the device side it needs lots of power; but not as high as Mobile Browser.

Mobile Price (BOM) Good MWRT engine needs at least 4~5 MB of memory with processor speed (> 250 MHz). This shall increase the mobile phone price.

Data Pricing Data Pricing: Mobile Operator can offer better pricing as the data consumption over Mobile Widgets shall be very less compared to Mobile/Thin Browsers.

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How to take the benefits of Mobile Widgets to the mass market phone?

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• Mobile Widgets are deployed on the server and executed at the server

side using the Mobile Widget Runtime.

• Server can act as a mobile application stores for the submission,

certification and subscription.

• Thin client residing on the mobile device shall render the content.

• Client on the Mobile Device also interacts with the Mobile device

features like Contact, Camera, Messaging and so on.

Mobile Widget using Client-Server SERVER

GPRS/EDGE/3G/HSDPA Network

Thin Client User subscribe for the specific widget and use its services without actually download the full widget onto the

mobile device. Widget Store with MWRT

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Mobile Widget using Client-ServerChallenge Description Status

Content Mobile widgets are single purpose application; can deliver right content with more graphics

URL’s The user need not launch the browser and enter the URL’s. Mobile Widgets are pre-configured.

Usability & Performance

Thin Client software does not need high processor speed and it can be easily adapted to the mass market phones without any increase in the memory requirement.

Power Consumption JavaScript 's are executed at the server side and only the content are rendered on the client side. This shall reduce the overall power consumption.

Mobile Price (BOM) This solution can be easily adapted to the existing GPRS class phones without any additional memory/processor speed.

Data Pricing Data Pricing: Mobile Operator can define the flexible pricing policy based the Mobile Widget subscription.

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• WEB Widgets was introduced by Apple Dashboard, popularized by

Yahoo and mass adopted on Windows Vista.

• W3C widget shall help to standardize the interface for the Mobile

Widget

• As part of the MWI – W3C can also provide certain guidelines

similar to Mobile OK; so that it can be easily adapter to the low end

mobile device as well.

W3C Role

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• An amazing opportunity to enable the first time Mobile Internet users

to experience the Mobile Internet; and to help it evolve using Mobile

Widgets.

• WEB for Everyone and for Every Mobile Device.

Conclusion

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• Comviva leading provider of end-to-end mobile VAS solutions in

emerging markets globally.

• Comviva solution reaches 1 in 3 subscribers in emerging markets.

• Based in India with presence in Asia, EMEA and America.

• WebAxn CS – Telco Grade Comviva MWRT Platform that supports

Mobile Widget CS.

• Tested on 250+ devices

• It can be supported on any GPRS enabled device with MIDP2 support

• It can be embedded on any low end GPRS device

About Comviva

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www.comviva.com

Thank You