1 brieann beckner – solution architect dynamic packaging artwork solution
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Brieann Beckner – Solution Architect
Dynamic Packaging Artwork Solution
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Marketing collateralCommercial Print / Signs & Displays
Don’t know why they make these choices**
80%Decisions made at shelf*
70%Decision time in
front of shelf
5seconds
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Where do the errors occur on packaging?
Technical Drawings Graphics
The quick smart packaging expert jumped over the lazy competition. The quick smart packaging expert jumped over the lazy competition. The quick smart packaging expert jumped over the lazy competition. The quick smart packaging expert jumped over the lazy competition.
Copy
CodabarCode 128Code 39Code 93Data MatrixEAN 13GS1 DataBarITF-14PharmacodeQR CodeUPC
Tech Specs Artwork Execution
The quick smart packaging expert jumped over the lazy competition.
b a r c o d e
5%
16%
58%
2%
19%
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Packaging is Complex
1 Master Designx Number of Flavorsx Number of Languages
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Getting Content on to the Packaging is Complex
ArtworkStudio
BrandOwner
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Why do all these content errors occur?
1. Lack of global standard to
communicate content
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Why do all these content errors occur?
2. Lack of global process standard to
manage content
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Why do all these content errors occur?
3. Lack of tools to update
packaging artwork
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Solution offered by GS1 and Esko:
Collaborative Packaging
Artwork
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1. GS1 XML Intelligent Packaging
Speak the SAME LANGUAGE
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1. GS1 XML Intelligent Packaging
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2. Standard Process Enabled by GS1
Use ONE Trusted Source of Data
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3. Esko Tools to Update Packaging Artwork
Artwork is LINKED to the GS1 Content
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Testimonial from an Early Adopter
● Situation: 75,000 Pieces of Art (POA) per year
● Benefits:
Nr. of approval cycles per POA went down from
2.5 to 1.5
Total amount of ‘human touches’ was reduced with
50%
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19%
16%
31%
34%
At least once every 6 months
Every 6 to 12 months
Every 12 months to 2 years
Every 2 years or more
Sources: “Innovations in Packaging” Pan-European Survey 2012, easyFairs®, “Reinventing innovation at consumer goods companies”, McKinsey Quarterly, 2006
How often do you change
your packaging?
Packaging is Constantly Changing
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Demographics
Regulatory/legislation
Tamper evidence/product security
Faster plant throughput
Improved shelf standout
Improved product performance
Environmental impact
Enhanced brand image
Cost reduction
0 100 200 300 400 500 600 700 800
“Which of the following are currently driving your packaging decisions?”
Source: “Innovations in Packaging” Pan-European Survey 2012, easyFairs®
Why Change?
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Protect Brand Equity1 Manage
Copy &Content2
BrandColor Consistency3 Drive
Packaging Innovation
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Esko Shares Common Goals with our Customers
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Packaging is produced with Esko software
9 of 10Brands
Market share within the packaging supply chain
70%Or more
Creating innovative packaging software
100%Independent
focus
…Did you know?
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