1 attitudinal survey 2014 english 25-49 march 2014
TRANSCRIPT
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Attitudinal Survey 2014English 25-49
March 2014
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Perceptions of Advertising
• In a nationally representative telephone survey, people were asked about their perceptions of the advertising to which they are exposed in a variety of media
• Based on a number of attributes, people were asked to state which medium they believe delivers the most effective advertising messages
• Year after year television advertising is quoted as the top performer
And the survey says…
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Most Influential Advertising
English 25-49
59.8%
3.7% 4.0% 2.0%
24.9%
2.2% 2.1% 1.2%
Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014
Q. Which ONE of the following media carries advertising that you believe to be the most influential?
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Most Authoritative Advertising
English 25-49
41.9%
5.8%
18.1%
1.9%
24.1%
0.8% 2.6%4.9%
Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014
Q. Which ONE of the following media carries advertising that you believe to be the most authoritative?
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Most Powerful Advertising
English 25-49
52.0%
2.8%6.4%
1.2%
31.8%
1.4% 2.0% 2.4%
Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014
Q. Which ONE of the following media carries advertising that you believe to be the most powerful?
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Most Effective Advertising
English 25-49
48.6%
5.7% 4.8%1.8%
33.3%
1.0% 2.9% 1.9%
Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014
Q. Which ONE of the following media carries advertising that you believe to be the most effective?
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Most Persuasive Advertising
English 25-49
49.9%
3.9% 6.1%3.3%
27.9%
2.4% 1.9% 4.5%
Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014
Q. Which ONE of the following media carries advertising that you believe to be the most persuasive?
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Most Engaging Advertising
English 25-49
51.1%
5.1% 5.7%2.9%
31.9%
0.3% 1.8% 1.1%
Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014
Q. Which ONE of the following media carries advertising that you believe to be the most engaging?
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Most Relevant Advertising
English 25-49
39.4%
6.5%
12.4%
4.5%
30.8%
0.5%3.7% 2.2%
Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014
Q. Which ONE of the following media carries advertising that you believe to be the most relevant?
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Most Effective Video Advertising
English 25-49
77.7%
19.9%2.1% 0.3%
Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014
Q. Which ONE of the following VIDEO advertising types do you believe to be the most effective or influential?