1 aial’s china ambition 2020; lets get ready! sponsored by © 2012

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1 AIAL’s CHINA AMBITION 2020; LETS GET READY! Sponsored by © 2012

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Page 1: 1 AIAL’s CHINA AMBITION 2020; LETS GET READY! Sponsored by © 2012

1

AIAL’s CHINA AMBITION 2020; LETS GET READY!

Sponsored by © 2012

Page 2: 1 AIAL’s CHINA AMBITION 2020; LETS GET READY! Sponsored by © 2012

C-trip World Trip

11

660,000

13

66

Sponsored by © 2012

Page 3: 1 AIAL’s CHINA AMBITION 2020; LETS GET READY! Sponsored by © 2012

C-trip World Trip

11

660,000

13

reservations

RMB

seconds

66 days

© 2012 Sponsored by

Page 4: 1 AIAL’s CHINA AMBITION 2020; LETS GET READY! Sponsored by © 2012

GUANXI

© 2012 Sponsored by

Page 5: 1 AIAL’s CHINA AMBITION 2020; LETS GET READY! Sponsored by © 2012

GUANXI

relationshipssocial connections

NETWORK

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Page 6: 1 AIAL’s CHINA AMBITION 2020; LETS GET READY! Sponsored by © 2012

GUANXI

© PATA

© 2012 Sponsored by

Page 7: 1 AIAL’s CHINA AMBITION 2020; LETS GET READY! Sponsored by © 2012

GUANXI

© PATA

© 2012 Sponsored by

Page 8: 1 AIAL’s CHINA AMBITION 2020; LETS GET READY! Sponsored by © 2012

Nǐ hǎo

Hello

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Page 9: 1 AIAL’s CHINA AMBITION 2020; LETS GET READY! Sponsored by © 2012

Wǒ jiào…

I’m called…

Nǐ hǎo

Hello

© 2012 Sponsored by

Page 10: 1 AIAL’s CHINA AMBITION 2020; LETS GET READY! Sponsored by © 2012

Speed of service

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Page 11: 1 AIAL’s CHINA AMBITION 2020; LETS GET READY! Sponsored by © 2012

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Key Objective

 

To develop the New Zealand tourism industry

& community in readiness

for the inbound Chinese tourism market

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Page 12: 1 AIAL’s CHINA AMBITION 2020; LETS GET READY! Sponsored by © 2012

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3 Regions to be developed asChina Ready

Auckland

Queenstown

Rotorua

© 2012 Sponsored by

Page 13: 1 AIAL’s CHINA AMBITION 2020; LETS GET READY! Sponsored by © 2012

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Understanding the Chinese consumer - generational, regional, socio-eco differences, travel trends

How to build relationships and win the business

Understanding your Chinese customer and meeting / exceeding their service expectations

China Market Intelligence

Chinese Culture & Business

Etiquette

Chinese Culture & Customer

Service

China Market Coaching & Consulting

One-on-one China market business coaching and consulting

AIAL’s CHINA AMBITION 2020; LETS GET READY!

© 2012 Sponsored by

Page 14: 1 AIAL’s CHINA AMBITION 2020; LETS GET READY! Sponsored by © 2012

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TravConsult WON THE GOLD AWARDfor Service Quality and Human Resource Development

at the Chinese Tourists Welcoming Awards 2008 in Beijing!

TravConsult was presented with the inaugural China Outbound Tourism Quality Label

in December 2008 at the World Travel Mart in London, for our knowledge of the special needs & expectations of Chinese tourists!

© 2012 Sponsored by

Page 15: 1 AIAL’s CHINA AMBITION 2020; LETS GET READY! Sponsored by © 2012

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AIAL’s CHINA AMBITION 2020; LETS GET READY!

Sponsored by © 2012