1. about watt officially launch on 2011, (we are the trend) is the first 24/7, trinity (fashion /...
TRANSCRIPT
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About WATT• Officially launch on 2011, (We Are The Trend) is the first
24/7, trinity (Fashion / Music / Film) online entertainment platform
• For all to showcase their signed and unsigned talents’ boundless enthusiasm in (Fashion / Music / Film)
• Actively working with industry professionals and brands
• Providing quality entertainment material to the general public
• Monthly Unique Visitors: 36000 (Oct 2012)
• Facebook Total Fans: 13,000, Friends of Fans: 5,000,000 Weekly total reach: 500,000
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What we do “We provide creative solution”
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Case Study: EYE COULD CARE LESS
• Client: Project Eyewear
• Objective: Promote company brand and increase sales
• Promotional Strategy: Outfit Contest; Celebrity Judges - Candy盧巧音， PHAT＠ 24HERBS http://watt.asia/campaigns/5
• Candy盧巧音 , PHAT＠ 24HERBS Interview & Endorsement clips http://watt.asia/interview
• News Update: http://www.facebook.com/photo.php?fbid=337405409672274&set=a.188305914582225.48721.131261753619975&type=3&theater
• Product Launch Party: http://www.facebook.com/media/set/?set=a.329529957126486.76751.131261753619975&type=3
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Case Study: Charity Concert for CFCF
Client: CFCF ( Caring For Children Foundation 福幼基金會 )
Objective: To promote the concert event on 7/28
Promotion Strategy: Concert Ticket Giveaways; Over 30 celebrity endorsement clips on Facebook, Weibo and Youku.
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Case Study: Batman: Dark Knightfall
Client: Hot Toys.Ltd (Collector’s Figures Producer)
Objective: To globally promote the company brand and new product launch on social media
Content Strategy: Produced two stop-motion animation video featuring the products
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Case Study: Batman: Dark Knightfall
Result: The clip has hit 1,000,000 views on social media within 12 days. The clip has successfully increased virality and increased brand awareness within a short period of time, and help identified target customers for Hot Toys.
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Case Study: Jun Kung x Brian@24 Herbs Interview
• Reached over 185,000 views on YouTube within a week
• Reached 36,166 people on Facebook within 2 days
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Celebrity Networking
• Having wide networking with industry pros and public figures, we can target influential spokesperson to promote events in a more effective way.
*Only a portion of our celebrity network is displayed
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Social marketing: Promoting through social media
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Why Go Social “Facts about social media in Greater China”
Source: McKinsey Quarterly, comScore, Nielsen, Pewinternet, CNIC
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Influencers = your keys to succeed in social media
• Influencers = Channels to greatly amplify your messages• Identify influencers through data analytics
Your messag
e
Your existing “influencer”
Influencers we may identify
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Locate the right influencer
Influencer or KOL (Key Opinion Leader) may be…- Celebrity- Professional- Blogger- Grass root
How to determine a fan’s influential power?- Activities- Quality & Loyalty of fans- Coverage- Creditability
Messages to spread on weibo
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Weibo as a promotion channel
Product Selling
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Weibo as a promotion channel
Company/Offline events
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Weibo as a promotion channelReal-time reporting corporate events / press conference
Case Study #1Chanel
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Case Studies - Chanel
# of Re-tweet: 31,080 # of Comments: 3795 Fans actively talking about Brad Pitt & the TVC
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Case Studies - Chanel• In Chanel’s weibo
account, the re-tweet and comment count reaches peak on Oct 15;
• The TVC also brings new fans to Chanel’s weibo as well.
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Case Studies - Chanel
The re-tweet pattern:
Case Study #2HTC
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Case Studies - HTC
# of Re-tweet: 4199 # of Comments: 837
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Do you know him?
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His area of Influence – music related matters
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Case Studies - HTC
Most of retweets from this influencer and more comments than origin!
# of Re-tweet: 4199 # of Comments: 837
# of Retweet: 3655 # of Comments: 3069
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What we can do
Thank you