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TRANSCRIPT
National Media Kit2020
1.
2.
3.
About Intersection
Products
Additional Offerings
Table of Contents
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4. Contact Us
1. About Intersection
Reach people on their daily journeys We know people are always on the go and that their origins and destinations are strong indicators of who they are. We’ve strategically placed our media in well-traveled locations where people spend the most time—on city streets, at transit hubs, in rail cars and buses, at airports, and in top destinations. With advertising partnerships with some of the country’s largest and busiest transit systems—including Chicago's CTA, SFMTA in San Francisco, and SEPTA in Philadelphia, plus many more—Intersection provides scale among valuable audiences that other media can’t offer.
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Premium products, national scale.
2. Products
Street Media
With static and dynamic digital formats, Intersection’s street-level media is strategically placed throughout a consumer’s daily route. From bus shelters to newsstands and kiosks to street banners, creative and messaging is always prominent, eye catching, and on-target.
Link brings gigabit Wi-Fi and a host of other public utilities to citizens for free, and is one of the largest digital networks in the world. Two-sided units with 55” displays allow advertisers to reach consumers at-scale.
Specs
Link
Screen Size
Screen Resolution
55”
1920 x 1080
Digital Bus Shelters
Screen Size / Resolution
Located along high-traffic city streets, these 72” displays offer advertisers the opportunity to reach consumers with larger than life, dynamic digital messages.
MPEG-2 / MOV / JPEG
Limited
30 FPS
72” / 1920x1080px
Specs
Animation
Ad Formats
Frame Rate
Digital Urban Panels
Digital Urban Panels are strategically placed in high traffic junctures throughout the city, close to the entrances of busy rail stations. This media is ideal for reaching both commuters and pedestrians with messaging at street level.
Specs
Screen Size / Resolution
Frame Rate
55” / 1920 x 1080
30 FPS
Spot Length 7.5 Seconds
Offering standalone panels and full wraps, newsstands create a strong, unmissable canvas to promote brand presence on crowded urban streets.
Newsstands
Specs
Newsstand Panel
Newsstand Wrap
46.875” H x 84.25” W
Custom Install
Easily blanket the market, or catch consumers where no other media is present with our high volume of Street Kiosks.
With facings to the sidewalk and street, kiosks are visible to commuters and pedestrians en route.
Street Kiosk
Horizontal
2 - Sheet
Specs
Vertical
37”H x 77”W
46”H x 60”W
50”H x 26”W
Oversized bus shelter ads draw immediate attention from consumers walking down the street, waiting for the bus, or driving by.
Specs
Bus Shelters
Bus Shelter
Bus Shelter Wrap
68.5”H x 47.5”W
Custom Install
Urban Panels are located at the entrances and exits of many major rail stations, providing daily exposure to millions of riders, pedestrians, and motorists.
Specs
Urban Panels
Urban Panel 30”H x 60”W
As a partner to NYC & Company and prominent Business Improvement Districts like the Grand Central Partnership and Union Square, Intersection can help brands create a visible and impactful affiliation with New York City. Intersection has access to over 220,000 Street Banners.
Specs
Street Banners
Street Banner 96”H x 36’W
Specs
Elevator Wraps
Elevator Wraps Custom Install
Elevator Wraps capture attention from every angle with multi-facing ads. This high impact media dominates the landscape in high-traffic locations.
Located on busy city streets, at or near major transit hubs, Headhouses allow for custom build-outs and bold, memorable executions, creating the perfect opportunity for social buzz.
Headhouses Specs
Headhouses Custom Install
Tunnel Wrap media provides a dramatic showcase in well-traveled areas, creating a fully immersive experience for commuters passing through.
Tunnel Wraps Specs
Tunnel Wrap
Hallway Wrap
Custom Install
Custom Install
Urban Panels
Street Kiosk Displays
Bus Shelters
Street Banners
Specialty
Street MediaAvailable Inventory by Market
Static Media
Urban Panels
Link
Bus Shelters
Digital Media MPLS NJ NY PHLCHI
Newsstands
Bus Media
With the largest bus network in the U.S., Intersection delivers unbeatable, eye-level coverage in the heart of the country’s largest cities and DMAs.
Bus Wraps create a can’t-miss moment, covering the perimeter of the bus and capturing the attention of pedestrian, driver, and commuter traffic.
Bus Wraps Specs
Bus Full Wrap Custom Install
Bus Ultra Super Kings maximize exposure for your brand by combining the feel of a roadside billboard with eye-level impact, and the ability to move throughout the city.
Bus Ultra Super Kings Specs
Ultra Super King Custom Install
King
Bus Kings successfully reach pedestrians and commuters alike. A high reach format, this media quickly builds awareness for your ad.
Bus Kings
Specs
30”H x 144”W
Headlight
Tail
Headlight and Tail displays establish your brand awareness citywide, both coming and going.
Bus Headlights& Tails
Fullback
High Impact Tail
Custom Install
Size varies by market
Size varies by market
Specs
Size varies by market
Brand Buses allow one advertiser to dominate the interior space with multiple messages, a variety of creative executions, or impactful repetition.
Brand Buses
Michelangelo
SpecsInterior Car Cards
22”H x 21”W
11”H x 46”W
11”H x 56”W
Custom install
11”H x 28”W
Specs
Interior Car Cards
Michelangelo
Varies
Custom Install
Interior Bus Cards
Interior Bus Cards allow you to reach a captive audience of commuters every day during their multi-block rides.
Bus Interiors
22”H x 21”W
Custom install
11”H x 56”W
11”H x 46”W
Specs
11”H x 28”W
Targeting both pedestrians and commuters, Bus Queen displays deliver for advertisers that want extensive market penetration and coverage.
Specs
Bus Queens
Queen
Queen w/Headliner
Size Varies by Market
Size Varies by Market
Kings
DAL MPLSMedia CHI NJ PHI PIT SF SEA
Full Wraps
Ultra Super Kings
Headlights & Tails
Brand Buses
Headlights
Tails
Interiors
Queens
Bus MediaAvailable Inventory by Market
Digital Interiors
Rail Media
Rail media allows brands to target on-the-go customers and daily commuters with vibrant displays placed strategically throughout rail cars, major transit hubs, and on station platforms.
Station Dominations enable a brand to own an entire station with a combination of static, digital, and direct-application media that can’t be missed. Dominations create buzz and generate recall with out-of-the-box executions that stop people in their tracks.
Station Dominations
Note: Many Station Dominations offer digital media as well
Note: Many Station Dominations offer digital media in addition to static media
Full Wrap Train advertising covers the entire exterior of a train car and 50% of the windows. These huge ads provide the space for larger-than-life creative, turning heads as they roll through cities and rail stations.
Train Wraps Specs
Train Full Wrap Custom Install
Rail Ultra Super Kings provide an ideal canvas for bold, eye-catching creative. This media reaches commuters, pedestrians, and drivers throughout cities and transit stations.
Ultra Super Kings Specs
King
Mega King
30”H x 144”W
37.25”H x 514”W
Ultra Super King Custom Install
Specs
Interior Wraps
Full Wrap Interior Custom Install
Full Wrapped train interiors allow riders to step in and be immersed in your brand. This media gives advertisers the creative space to transform the inside of a train car and make an instant impact.
Interior Car Cards
Capture passengers where there are no distractions and share your message without interruption. Own all of the interior media, and the riding experience.
Interior Brand Trains
Michelangelo
Ceiling Wrap
Commuter Rail Car Card
Size varies by market
Custom install
33.25”H x 21”W
22”H x 21”W
11”H x 46”W
Specs
11”H x 28”W
Interior Car Cards
Rail and Subway Interiors place your ad directly in front of passengers, providing the perfect way to communicate with this captive audience.
Rail Interiors
Commuter Rail Car Card
22”H x 21”W
33.25”H x 21”W
11”H x 46”W
Specs
11”H x 28”W
Select rail cars in Philadelphia and New Jersey have digital interior screens—an impactful way to reach a busy, desirable rail-commuting audience with a timely message.
Digital Rail Interiors
Specs
Screen Size / Resolution
Frame Rate
19” / 1920 x 1080
30 FPS
Spot Length 15 Seconds
1-Sheet
2-Sheet
With an extended dwell time while waiting for trains, platform media formats give your brand quality time with key consumers, in all the right locations.
Rail Platforms
Station King
Station Queen
Platform Kiosk
30”H x 144”W
24”H x 65”W
26”H x 53”W
43”H x 62”W
82”H x 42”W
46”H x 60”W
Specs
46”H x 30”W
3-Sheet
Diorama
Digital Video WallsVideo Walls display premium, relevant content and provide advertisers with a large-format digital asset to reach a captive commuter audience. Available in Chicago with Directional Sound.
Specs
Screen Size
Spot Length
Varies by Market
7.5 Sec
Frame Rate 30FPS
Place your ad on screens where consumer engagement is high. Screens provide departure and arrival information, and relevant transit content, drawing consistent attention from commuters.
Digital Platform & Station Specs
Screen Size
Screen Resolution
Varies by Market
1920 x 1080
Frame Rate 30FPS
AD SIZE B
IxNTouch Kiosks connect commuters to valued information, and engage them with custom branded experiences.
● Premium, HD digital displays● Real-time transit information● Commuter mapping & directions● Touch-enabled advertising● Kiosk branding available
IxNTouch Kiosks
Animation
1080 W x 270 H
Full & Touch Interactive
1080 W x 1440 H
Specs
Ad Size A (Not in Use)
Ad Size B (In Use)
Rail MediaAvailable Inventory by Market
LA MSPMedia DAL NJ PHI PIT SF SEA
Dominations
Saturations
Train Wraps
Interiors
Interior Brand Train
Interior Wraps
Ultra Super Kings
Queens
Rail Platform
CHI
Select AMTRAK Media Available in Baltimore, Wilmington/Delaware, Washington D.C., New York, Philadelphia
Rail Platform Digital
AMTRAK
Digital Interiors
Digital Video Walls
IxNTouch Kiosks
Air Media
From the moment consumers enter the airport through the duration of their flights, Intersection can deliver messages to business and leisure travelers through static and digital media, as well as onboard and online media placements.
Houston, TX
Dallas/FW, TX (5)
Austin, TX
Atlanta, GA
Orlando, FL
San Francisco, CA
Denver, CO Raleigh, NC
Philadelphia, PA (4)
Pittsburgh, PA
Phoenix, AZ (3)Chicago, IL
Los Angeles, CA (3)
Miami, FL (3)
New York, NY
Newark, NJ
St. Louis, MO
Tampa, FL
Washington, DC (2)
Boston, MA
Charlotte, NC (2)
Nashville, TN
Intersection at Airports
Chicago, IL
Austin, TX
American & United Clubs
Atlanta, GA
Houston, TX
Denver, CO Orlando, FL
Los Angeles, CA
Newark, NJ
New York, NY
Exclusive Airports
Charlotte, NC
Phoenix, AZ
Charlotte, NC
Washington, DC
San Francisco, CA
Houston, TXWestchester, NY
Dallas, TX
Boston, MA
Nashville, TN
Philadelphia, PA
Pittsburgh, PA
Raleigh, NCMiami, FL
Tampa, FL
St. Louis, MO
Cleveland, OH
Honolulu, HI
Las Vegas, NV
Portland, OR
Seattle, WA
Intersection reaches over 430 million airline passengers annually, with exclusive media rights to three major U.S. airports and exclusive partnerships with United & American Airlines. With these airport assets and a catalog of diverse static and digital media, Intersection is well positioned to reach and engage travelers across the country.
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Air Partnerships
Exclusive Airports Air Partnerships
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Our Airports
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● Located in the country’s fourth-largest city
● Serving over 43MM passengers annually
● Exclusive in Terminals E & B South
IAHGeorge Bush Intercontinental AirportHouston, TX
● Serving over 46MM passengers annually
● 5th busiest airport in the US
● Offering over 170 nonstop destinations worldwide
CLTCharlotte Douglas International AirportCharlotte, NC
● One of the most convenient airports in the New York Metro Area
● Popular hub for business travel in the region
HPNWestchesterCounty AirportWestchester, NY
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Our Exclusive Airline Partnerships
Through our nationwide partnership with United Airlines, Intersection extends its coverage across 90+ airports. ● 140MM annual passengers● 25 United clubs ● In-flight digital network on 450+
planes● 1,200+ gate information display
screens● Jet Bridges in hub markets
United AirlinesContinental US
American AirlinesContinental US & International
Through our global partnership with American Airlines, Intersection offers brands access to robust airport coverage through:● 201MM annual passengers worldwide● 51 Admirals clubs● 16MM Passengers reached monthly
with in-flight entertainment● 1,500+ aircrafts
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United Club Digital
Specs
Lounge digital screens have full-motion capabilities and provide excellent brand exposure amongst key audiences.
LoungeDigital DisplaysAmerican Airlines & United
Engage a captive audience as they charge their phones and devices. Utilize video or static ads rotating throughout premium customer content to promote brand messaging.
Lounge Charging StationsAmerican Airlines
Specs
GIDs are prominently placed in gate hold areas. GIDS provide excellent brand exposure as passengers repeatedly check the screens for upgrade status, flight updates, weather, and other information as they wait to board their flights. Destination targeting available.
Gate Information Displays (GIDS)United Airlines
Static Displays are strategically placed in Lounge lobbies or other high-traffic club areas for maximum visibility with affluent business and leisure travelers.
Lounge Static DisplaysAmerican Airlines & United
EWR (Newark)
In-Flight MediaAmerican Airlines & UnitedEngage with a captive audience as they travel to their destination with American Airlines & United In-flight products, that run alongside engaging content:
American Airlines:● Seatback screen● Overhead screen● Premium cabin
tablet● Wi-Fi & PDE portal
United Airlines:● Video on
Demand● DirecTV
Direct AirportsLarge Format Signage
Connect with travelers using prominent placements in spaces where traffic and dwell time is high.
Direct Airports:● Charlotte (CLT)● Houston (IAH)● White Plains, NY (HPN)
Destination Media
Media opportunities in private districts, real estate developments, and retail centers
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Hudson Yards is the single largest private real estate development in the history of the United States. Changing the face of New York City, this project will bring thousands of new amenities and experiences—along with top stores, restaurants and businesses—to NYC residents, employees and tourists.
Tap into advertising opportunities at Hudson Yards with Intersection -- the only partner bringing unique digital products into this brand new space.
Hudson Yards, NYC
Digital Kiosks Exterior Kiosks located throughout Hudson Yards will enable wayfinding and interactivity with retail information.
Outdoor locations selected to maximize exposure amongst tourists, shoppers and tenants alike, and represent the only media on The Highline.
Specs
Resolution
Frame Rate
1080w x 1920h (portrait)
30 fps
Spot Length :15
Note: media formats are sold as a package and not as individual units
*Lower screen is touch enabled but will not have advertising.
Digital KiosksInterior
Specs
Resolution
Frame Rate
2160w x 2880h (portrait)
30 fps
Spot Length :15
Placed strategically through retail and office spaces, these touch-enabled units provide wayfinding and interactivity and allow consumers to engage with custom branded experiences.
Indoor locations selected to maximize exposure amongst shoppers and tenants.
Note: media formats are sold as a package and not as individual units
Large Format Digital Walls/South East Make an impact with two 113.39" x 272.13" digital walls located at the SE entrance of Hudson Yards. Creative is synced across these two screens and must be delivered as one file. Static, dynamic, animated or full-motion video creative will capture consumers’ attention as soon as they enter.
Specs
Resolution
Frame Rate
(2) 1152w x 3456h
30 fps
Spot Length :15
Note: media formats are sold as a package and not as individual units
Large Format Digital Wall/North East
Specs
Resolution
Frame Rate
1792w x 3888h
30 fps
Spot Length :15
This 176.38" x 382.68"digital wall located at the NE entrance will deliver static, dynamic, animated or full-motionvideo creative.
Note: media formats are sold as a package and not as individual units
Resolution
SE & SW
Digital WallsPlaced in high-traffic corridors, these five units will increase branding opportunities throughout Hudson Yards. Locations include:
● SE (2), SW (1), & NW (1) Lobbies● Concierge Center (1)
Frame Rate
5760w x 2160h
30 fps
Spot Length 15 seconds
3840w x 4320h
Specs
Concierge
Note: media formats are sold as a package and not as individual units
NW 3840w x 2160h
3. Additional Offerings
Sponsorship
For powerful and lasting impact, Intersection offers advertisers naming rights for select venues, executing exclusive sponsorships along with station dominations.
Intersection crafts custom brand activations and experiences that take consumer engagement beyond advertising alone.
Experiential
New York10 Hudson Yards 26th Floor New York NY 10001212 644-6200
Thank You
Chicago30 North LaSalle St., Suite 2600 Chicago, IL 60602 312 629-1680
New Jersey1 Harmon Plaza, 8th Floor Secaucus, NJ 07094 973 439-5621
Philadelphia121 South Broad St., Suite 1200 Philadelphia, PA 19107 215 281-1980
Dallas5420 LBJ Freeway, Suite 577 Dallas, TX 75240 214 575-3800
San Francisco77 Geary Street, 5th FloorSan Francisco, CA 94108415 249-4213
Seattle719 2nd Avenue, Suite 425 Seattle, WA 98104 206 762-2531
Minneapolis7101 York Avenue South, Suite 120 Minneapolis, MN 55435 952 562-8620
Los Angeles750 N. San Vicente BoulevardSuite 800 WestWest Hollywood, CA 90069424 206-6160