1-800-usa-navy forcm (sw/aw) chris penton o: (901)874-9006 c: (901)553-6565 f: (901)874-7123...

1-800-USA-NAVY1-800-USA-NAVY

FORCM (SW/AW) Chris Penton

O: (901)874-9006

C: (901)553-6565

F: (901)874-7123 [email protected]


Commander,Navy Recruiting

Command

N1/N4Human Resources

Logistics

N3Operations

N5Strategic Plans

Research Analysis

N6Information Technology/

Communications

N7Training

N9Marketing &Advertising

Chief of Staff

DeputyCNRC

N8Comptroller

NORU Navy Recruiting Orientation Unit

– Inspector General (00IG) – Staff Judge Advocate (00J)– Diversity (00C)– Business Strategy (00T)– Medical (00M)– Public Affairs (00J)– Command Master Chief

Region East

Region West

PACFLTCARITSan Diego, CA

LANTFLTCARITNorfolk, VA

Officer Programs

Enlisted Programs

13 Navy

Recruiting Districts

13 Navy

Recruiting Districts

DC Det

Force Master Chief

4


Mission

– Motivate– Man– Train– Equip the recruiting force

Our ability to accomplish our mission depends on 3 variables:– Number of Recruiters– Marketing and Advertising– Incentives

2


Navy Recruiting Command

2 Regions26 Districts


Commander,Navy Recruiting

District

Zone Supervisor

ACRDEP CoordinatorOfficer

Recruiters

Chief Recruiter

Executive Officer

Chief Administrator

SYSAD

EPO OPO

Recruiter

RinC

Command Master Chief

4

District Trainer

LPTS

EPDS


NRD Chain of Command

Commanding Officer (CDR) Executive Officer (CDR/LCDR) Enlisted Programs Officer (LCDR/LT) Officer Programs Officer (LCDR/LT) Command Master Chief (E-9) Chief Recruiter (E-8/9)* Assistant Chief Recruiter (E-8)* Zone Supervisor (E-7)* Recruiter-in-Charge (E-6)* Recruiter *CRF Billets


1,502 Navy Recruiting Stations (NRS)


51 Navy Officer Recruiting Stations (NORS)


Types of Recruiters

NC(CRF) – Navy Counselor

Career Recruiter Force (Active & FTS Enlisted) NEC 2186

CANREC – Canvasser Recruiter (Enlisted Reserve) NEC 9585

Fleet Recruiter – Active Enlisted NEC 9585

OPO Recruiter – Active Enlisted NEC 9587


62 Military Entrance Processing Stations


Total Recruiting ForceEnlisted Production Recruiters

4,581 Active enlisted recruiters (631 CRF & 3950 Fleet)

660 Reserve enlisted recruiters (385 CRF & 275 CANREC)

Officer Production Recruiters

142 Active officer recruiters

93 Enlisted officer recruiter 129 Reserve officer recruiters

Support Staff

Headquarters, Regions, NRDs, NORU and CARITs:

781 Military – 153 Officer– 628 Enlisted

650 Civilians

NORU: Navy Orientation Recruiting Unit (Recruiting Schoolhouse)

CARIT: Career Information Team (LANT and PAC)

NRD: Navy Recruiting DistrictCANREC: Canvasser Recruiter (Reserve)

As of 01 Dec 2008 5


Navy Enlistment Policy … 95% High School Diploma Graduates

70% Above average score (45 AFQT) on the

Armed Services Vocational Aptitude Battery (ASVAB) 0% in CAT IV (30 or less AFQT) Must meet additional standards for rating Must pass Navy physical fitness and body fat standards Must have no significant history of drug use Must be drug free at time of enlistment Must not have significant or offensive tattoos and no tattoos above

the shirt collar Must not have sole custody of dependents Must have no significant legal issues and no issues outstanding


0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

FY07 FY08 FY09 FY10 FY11 FY12 FY13

Active ENL Reserve ENL Active OFF Reserve OFF

Increasing Mission & Uncertain Future … Total Force (TF) recruiting mission consists of four separate parts: Active

Officer, Reserve Officer, Reserve Enlisted, and Active Enlisted

Total Force Mission = 51184 53713 56492 59677 61327 61327 61327


FYTD Enlisted Recruiting Mission

GoalAttn FY

Acc+DEP % Goal FYTD

Mission 14,289 14,326 100.3% NSW/NSO 675 689 102.1% GWOT (minus NSW/NSO) 3,997 4,001 100.1% NF 1,087 1,089 100.2% WINTR 932 904 97%

Goal Attn FY % Goal FYTDMission 3,235 3,262 100.8%New Accession Training (NAT) 1,036 1,036 100.0%Prior Service 2,010 2,037 101.3% PS GWOT 939 938 99.9%

* % of annual goal, PS ratings not goaled monthly

Active Component

Reserve Component

Total Force Mission is 17,524

As of 1 Mar 2009 6


Navy Recruiting Acronyms … AFQT - Armed Forces Qualification Test BOY DEP - Beginning of Year DEP DEP - Delayed Entry Program FMAM – February-March-April-May – Tough Recruiting Months IRR - Inactive Ready Reserve JAMRS – Joint Advertising Market Research and Studies MEPS - Military Entrance Processing Station NAT - New Accession Training – Non-Prior Service Reservists (previous NPSB) NORS - Navy Officer Recruiting Station NOSC - Naval Operational Support Center NRD - Navy Recruiting District NRS - Navy Recruiting Station PST - Physical Screening Test (Physical Fitness Test required for Special Operations

Program) RTC - Recruit Training Command SPECWAR - Special Warfare WINTR - Women In Non-Traditional Ratings


Recruiting remains challenging …Findings indicate four major recruiting challenges:

Decrease in qualified potential recruits

Decrease in personal propensity- Global War on Terrorism

Decrease in influencers- Down across the board and severely for Fathers

Decrease in the nation’s unemployment rate- Unemployment Rate- Easier to find a full time job


FYTD 09 Dropped Student Issues No Driver’s License – 1 Financial – 4 Disciplinary Reasons – 6 Excessive Body Fat – 2 Medical Reasons – 1 2.0 / 1.0 Evals – 1 FAP – 2 Tattoos – 6 PFA Waiver Denied – 2 Positive Drug Test – 1 NJP Waiver Denied – 5 UA - 1


March 2009 student report Picked up 157 students 27 additional tattoo waivers sent 13 missing screenings 3 students placed on hold due to BCA 1 student dropped for BCA 1 student dropped for open FAP 2 students needed 2.0 waivers 0 expired Drivers License 4 NJP waivers needed 2 ARI (Alcohol Related Incident) waiver needed 5 students reported with open civil pending i.e., traffic violations


72% of youth population ineligible for the U.S. Navy

11%

8%

16%

68%

72%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

TotalDisqualified

Physical &Medical

Legal

Dependents

Drugs/ Alcohol

Non-Prior Service Recruiting Market …

Source: QMA Estimates of the eligible youth population (HumRRO April 2005)

9.6M 17 – 24 Male Target Market

2.7M Qualified for Military Service

220,000 Propensed and Qualified

It is not enough to just recruit those propensed … Navy Recruiters must interest the non-propensed


General Officer Recruiting FY-09

GOAL ATTN%

ATTN SELECT% ATTN+ SELECT

FY08 % ATTN

PILOT 250 147 59% 35 73% 103%NFO 116 79 68% 13 79% 108%

SWO* 283 182 64% 38 78% 105%SWO (N) 38 17 45% 16 87% 106%

SUB 123 26 20% 49 58% 106%SEAL 18 10 56% 1 61% 106%EOD 2 2 100% 0 100% 100%

INTEL 43 35 81% 8 100% 100%IW 24 8 33% 4 50% 103%

AMDO 17 15 88% 2 100% 100%PAO 5 3 60% 1 80% 100%

SUPPLY 156 127 81% 22 96% 104%OCEANO 4 1 25% 0 25% 100%

CEC 58 22 38% 27 84% 102%JAG 5 4 80% 0 80% 100%NR 11 3 25% 2 42% 100%

INSTRUCTOR 24 2 8% 5 29% 100%CHAPLAIN 71 17 24% 5 31% 91%

JAG STU 91 18 20% 8 25% 80%CHC STU 61 3 5% 13 26% 77%

TOTAL 1400 721 52% 249 69% 100%

GOAL ATTN%

ATTN SELECT

% ATTN+ SELECT

FY08 % ATTN

PILOT 175 62 35% 0 35% 111%NFO 40 25 63% 0 63% 235%SWO 125 70 56% 0 56% 106%SUBS 50 35 70% 0 70% 100%SEAL 11 6 55% 0 55% 50%EOD 7 5 71% 0 71% 71%EDO 23 8 35% 16 104% 104%

AEDO 2 1 50% 0 50% 100%AMDO 4 3 75% 5 200% 113%

IW 15 8 53% 0 53% 100%MER-MAR 4 7 100% 0 100% 375%

INTEL 160 29 18% 66 59% 112%PAO 24 1 4% 14 63% 133%

OCEAN 14 7 50% 5 86% 79%SUPPLY 130 61 47% 42 79% 90%

CHAP 30 5 17% 4 30% 55%CEC 55 18 33% 11 53% 110%JAG 28 12 43% 0 43% 143%

IP 27 2 7% 0 7% 164%HR 27 10 22% 1 22% 128%

FLT SUPPRT 20 13 65% 0 65% 77%TOTAL 971 388 40% 164 57% 105%

Active Component Reserve Component


Medical Officer Recruiting FY-09

GOAL ATTN%

ATTN SELECT

% ATTN+ SELECT

FY08 %

ATTN

DC DA 29 1 3% 3 14% 94%DC HPSP 90 76 84% 14 100% 100%DC HSCP 25 5 20% 3 32% 53%

DC FAP 1 0 0% 0 0% 100%DC 1925i 1 0 0% 0 0% 100%

MC DA 54 0 0% 3 6% 80%MC HPSP 245 51 21% 24 31% 100%MC HSCP 25 5 20% 2 28% 120%MC FAP 19 2 11% 2 21% 89%MSC DA 124 23 19% 26 40% 102%

MSC HPSP(PA) 17 10 59% 1 65% 100%MSC HPSP(OP) 10 10 100% 0 100% 100%

MSC HPSP(Pod) 3 0 0% 0 0% N/AMSC HSCP 61 25 41% 16 67% 133%

NC DA 81 32 40% 41 90% 149%NC NCP 55 31 56% 11 76% 100%

TOTAL 840 271 32% 146 50% 104%

GOAL ATTN%

ATTN SELECT

% ATTN+ SELECT

FY08 %

ATTN

Dental 45 20 44% 2 49% 176%Medical 105 52 50% 13 62% 147%

MSC 27 11 41% 1 44% 174%Nurse 102 19 19% 10 28% 107%

TOTAL 279 102 37% 26 46% 135%

Active Component

Reserve Component

Enclosure (8)


Challenges Navy image

– Lack of identity away from Fleet concentration areas– Sagging image and propensity of recruit prospects and their

influencers

Market demographics– Enlisted recruiting– Medical Officers– Chaplains– Nuclear Field / CEC

IT systems– PRIDE– O-TOOLs

10


DO YOU AGREE ?

NAVY RECRUITING IS THE HARDEST JOB IN THE

ENTIRE NAVY. IF YOU DO NOT AGREE AND IF IT WAS

EASY THEN


FORCM (SW/AW) Chris Penton

O: (901)874-9006

C: (901)553-6565

F: (901)874-7123 [email protected]

1-800-usa-navy forcm (sw/aw) chris penton o: (901)874-9006 c: (901)553-6565 f: (901)874-7123...

Documents

usanavy slide

usanavy commander

usanavy mission

enlisted officer recruiter

active officer recruiters

navy physical fitness

active enlisted recruiters

reserve enlisted recruiters