16 October 08

Orange 3Ga success story to share with you

Jean-Pierre ACHOUCHE

6 October 2008

26 October 08

Orange : a leader in 3G mobile

STRICTLY CONFIDENTIAL

Development of 3G is part of France Telecom-Orange leadership strategy on broadband services

174 M customers worldwide

120 M mobile clients

18 R&D centers in 9 countries: France, Poland, Spain, USA, UK, China, Japan, South Korea and Egypt

n°1 IPTV in Europe

US$ 87 B in

2007

46 October 08

Orange 3G LeadershipSuccess in delivering mobile broadband and multimedia in Europe

Orange UK3G Q3 2004HSDPA Q1 2007HSUPA 2008

Mobistar (Belgium)3G Q3 2006HSDPA Q3 2006HSUPA 2008

Orange France3G Q3 2004 HSDPA Q3 2006HSUPA Q1 2008

Orange Spain3G Q4 2004HSDPA Q2 2006HSUPA 2008

Orange Poland3G Q1 2006HSDPA Q4 2006HSUPA 2008

Orange Slovakia3G Q1 2006HSDPA Q3 2006HSUPA 2008

Orange Romania3G Q2 2006HSDPA Q2 2007HSUPA Q1 2008

Orange Switzerland3G Q3 2005HSDPA Q2 2007HSUPA 2008

13 M Mobile Broadband Customers

3G, HSDPA & HSUPA

3G & HSDPA

3G / HSPA on soon

56 October 08

Orange 3G addresses two Key Value Propositions

devices

key element

s

Mobile Broadband (MBB)

Mobile Multimedia (MMM)

Broadband everywhere offers─ usage of broadband over PC /

laptop ─ at home or on the move─ using a mobile access

Separation of internet access vs content

Data access on mobile handsets

Access and content / services closely intertwined

iPhone Nokia N95 Blackberry

PC / laptop USB 3G+

PC Card

Flybox

Business EverywhereOrange Signatures

Orange TV Orange music

66 October 08

Orange multimedia offer is constantly improving since 2004

3G Mobile TV launch

EDGE for 90% pop. launch

Unlimited Datalaunch

HD Mobile TVOn 3G

Video SharingConvergent PF

PAYG sessionlaunch

HD Mobile launch

Network Deployment Marketing of Services

Mobile broadbandlaunch

Broadband Everywhere

for Everybody

Stimulate Usages

Enhance Video Quality

Mobile-watcher Actor

Orange provides New User Experience at the same time with advanced technologies

76 October 08

Orange 3G : a success storyto share with you

86 October 08

Orange 3G services key success factors

handsets

Large range of compatible handsets (TV, rich media,

…)

breadth& depth of content

Large audience channels

Diversity of thematic contents

UGC

quality & access networksImage quality

Wide coverage including indoor

pricing

Adapted pricingUnlimited packages Mobile 3-play offer

simple access & use

Integrated & seamless Interface, services

capacity of creating value-added services fitting customers needs

96 October 08

with 3G+ launched in 2006, Orange offers throughput up to 3.6 Mb/s Down Link and 1.4 Mb/s Up Link, allowing convergent access between broadband mobile services and ADSL

only after 3 years (from September 2004 to Sept 2006), the throughput was multiplied by a factor of 10 !

Orange 3G key success factors quality & access network

Flybox

Business and Internet Everywhere

Make mobile Broadband simple

106 October 08

Orange 3G key success factors deep and large content offer, through different formats

116 October 08

Orange 3G key success factors handsets and accessories : large range of choices adapted to user's needs

Orange Handset Portfolio 2007- 2010

Orange takes full advantage of the device technology evolution to promote new usages and enhance user experience both for Consumer and Business customers─ focus on penetration of Signature Devices and multimedia Devices─ Strong partnership with Key manufacturers and application providers─ Iphone is a recent example of the successful partnership to launch

innovative devices with dedicated services ( Youtube, Google map, SMS chat, Weather & Stocks Widgets, )

SIM integrated PC

126 October 08

Vietnam is ready for advanced mobile services

A phased approach would allow operators to optimize investment─ take full benefit of 2G nation-wide coverage with a

clear strategy─ focus on most relevant areas first (business centers,

commercial malls, tourist sites, etc.)

Usage is pulled by service innovation─ need to build good conditions for the service to

take-off : rich and interactive contents & services , reasonable pricing, efficient CRM

─ and availibility of 3G handsets

Growing appetite for broadband─ fast Mobile subscriber growth & market development

since beginning 2007─ EDGE deployment by Mobifone and other operators

3G networks & services in preparation─ debates and workshops since 2006─ demonstrations and trials in 2007 and 2008 (3G

demos Orange & Mobifone during "French Week" April 2008 – Ho Chi Minh city )

─ beauty contest before end 2008

136 October 08

born in the east

raised in the west

Orange is open… … to partner with Vietnam in 3G

146 October 08

Cám ơn,

Thank you,

Merci!