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2014. 3. 29. 2014. 3. 29.

Hybrid Media (Contents) Hybrid Media (Contents) Service Service

Background

• Broadcasting guarantees quality of service and efficient delivery of content to a large number of viewers

• Broadband network systems afford the flexibility to deliver personalized content that meets an individual viewer’s preferences

• Broadcast and broadband have complementary characteristics, therefore harmonized usage of those system will produce new media services

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Mobile Channe

l

Broadcasting

Channel

Internet

bread

Value added contents

Metadata

Synchronization

UI terminal

Hamberg

salad

Hotdog

Hybrid Media (Contents) Hybrid Media (Contents) Service Service

It provides contents through broadcasting channel, and the users select their preferable contents in the internet then combine them with broadcasting contents, and produce and enjoy it at his own

PSC (Personalized Scene Creation) Service

sandwich

Hybrid Media (Contents) Hybrid Media (Contents) Service Service

Related researches

• In Europe, YouView, formerly known as Project Canvas, is currently serviced by the British Broadcasting Corporation (BBC) and other U.K. companies

• HbbTV, a pan-European initiative, has launched its services in Germany, France, and other countries

• NHK is developing Hybridcast as a platform for advanced broadcast services in the broadband era

• ETRI, under the name of project “beyond smart TV”, is developing hybrid media service since 2011

Hybrid Media (Contents) Hybrid Media (Contents) Service Service

Mobile Channel

Broadcasting

Channel

Internet

Broadcasting Program

+Metadata

VoD contents

Value added contents

Home device control

Metadata

Synchronization

Personal device

connection

Br. ch In. ch Service type

100 20~30 120~130

100 100 200

SD/HD addition HD/Full HD

HD(Left) HD(Right)

3D

Delivering a broadcasting TV program together with metadata related to it through broadcasting channel. The contents related to the metadata is delivered through other platform such as internet or mobile network. The terminal synchronize the contents to the broadcasting program, which provides a new media service to the users

Concept

Hybrid Media (Contents) Hybrid Media (Contents) Service Service

Augmented Broadcasting Service

Mobile Channe

l

Broadcasting

Channel

Internet

Broadcasting Program +

AR metadata

AR Contents

metadata

Synchronization

AR UI Terminal

bend sensor

s

vibration

motors

kids Travel

education

kids travel

education

AR region

Happy

birthday -Jane

Combine realistic and immersive contents overlaying over broadcasting program in order to provide augmented information and allow users to select/control on the information

Multilingual audio content provider (CP)

Broadcaster

Smart TV

Broadcasting channel

smart device

Internet

metadata

Chinese

Vietnamese

Pilipino

Japanese

For example when a multi-cultural family is watching TV, the audio of other language for foreign family member who is not familiar with the broadcasting language is provided through the internet to the second device

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Hybrid Media (Contents) Hybrid Media (Contents) Service Service

Multilingual Broadcasting Service

Travel information(hotels, restaurants, transportation, etc.)

Broadcasting contents

Hybrid Media (Contents) Hybrid Media (Contents) Service Service

During watching TV, user is wondering about the place in the scene, actor, or accessories which actor is wearing. TV searches those information in the internet and show on TV screen or second device

WSG(Wondering Scene Guide) Service

Travel content provider (CP)

Broadcaster

Broadcasting channel

Internet

metadata

Hybrid Media (Contents) Hybrid Media (Contents) Service Service

Provides various angle views using the synchronization technology of hybrid networks. A user can watch multi-viewpoint contents on smart devices while watching broadcasting program on smart TV

Multi-viewpoint Broadcasting Service

Hybrid Media (Contents) Hybrid Media (Contents) Service Service

Standard items

Mobile Channel

Broadcasting

Channel

Internet

Broadcasting withMetadata

VoD contents

Value added contents

Home device control

Metadata

Synchronization

Personal device

connection

: Items to be standard

Protocol between TV & second

device

Protocol for downloading

contents

Hybrid Media (Contents) Hybrid Media (Contents) Service Service

Standard APIs

• Broadcasting server API• Delivery mechanism of broadcasting contents with

metadata• Metadata for interlocking broadcasting contents and

service contents• Service server API• Delivery mechanism of service application and

service contents to the receiver • Receiver API

• Access to the metadata from broadcasting stream, synchronization between broadcasting contents and service contents, requesting of service application and contents, play control, user authentication

• Secondary device API• Synchronized protocol between receiver and

secondary devices

Hybrid Media (Contents) Hybrid Media (Contents) Service Service

Conclusion

• Hybrid media service provides user specific, value added, and interactive broadcasting services by harmonizing and synchronizing broadcasting and broadband contents

• For the interoperability between various service servers providing hybrid media service, common APIs needs to be standardized those are;• Broadcasting server API • Service server API• Receiver API• Secondary device API