1 2 site analysis

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Site

Analysis

Mr. Franz Echols


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Site Analysis

Analysis is the process ofdetermining exactly what is needed

before we start building anything.

Site-wide analysis consists of the

thinking and planning that goes into

a site before a single page is designedor constructed.


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6 major tasks of site-wide

analysis:

1. Clarify the organizations goals for the

site.

2. Identify the sites target audience

3. Identify visitor goals.

4. Determine site constraints.

5. Determine site content.

6.Analyze site architecture.


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1. Clarify the Organizations

Goals

We need to form a clear picture of

the organization goals for the site.

What is the sites mission, purpose,

objectives?

What will the scope of the site be?

6majo

rtasksofsite-wide

analys

is:


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scope creep

the process of adding more and moreunplanned features on the fly


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Categories of Organizational

Goals for Commercial Web Sites

1. Increasing profits

2. Disseminating

information oropinions

3. Serving as the

user interface


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Increasing Profits

selling a product or service

Ca

tegories

ofOrganizationalGoals

for

CommercialWeb

Sites


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Disseminating Information or

Opinion

intended to inform, educate,

persuade, or entertain

Ca

tegories


for

CommercialWeb

Sites


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Serving as the user Interface

for a standard business application

A User Interface(the screen

display that accepts user input

and displays system output) is

needed for any computer system

that communicates with people.Every time we visit a web site, we

are interacting with that sites user

interface, also called the front-Ca

tegories


for

CommercialWeb

Sites


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Graphic User Interface, orGUI.The interface is built in to the

application software that actually

processes transactions, and is

usually hand-built by the

programmers along with the rest

of the application.

Ca

tegories


for

CommercialWeb

Sites


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A Browser User Interface, orBUI,communicates with the user

through the browser while the

back-endbusiness application

(business logic on the server)

uses standard programming

languages like Java, C++, or even

COBOL to interact with the

underlying databases.Ca

tegories


for

CommercialWeb

Sites


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The significance of a BUI is that abusiness application not typically

delivered through the web can still

use a browser to provide its user

interface.

Ca

tegories


for

CommercialWeb

Sites


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2. Identify the Target

Audience

Who are the people most likelyto frequent the site?

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Characteristics to define during the

process of nailing down your target

audience:

1. Physical

Demographics

2. CulturalDemographics

3. Computer

Experience4. Findability

5. Computer

Equipment Profile

6. Frequency of visit7. Location of Access

8. Competing Sites

9. Internal or External

10.Design Expectation

Id

entifytheTarg

etAud

ience


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audience: Physical Demographics - Gender, age

range, health status

Cultural Demographics - Economic

status, employment, education level,social group, nationality, language,

values

Computer experience - Knowledge oftechnology, usage patterns, favorite

sites, web surfing patterns and

frequency

en

ye

arge

Audience


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audience: Findability how will your site be

discovered/found

Computer equipment profile -

Operating system, system speed andpower, connection speed

Frequency of visit - Repeatedly or

infrequentlyen

ye

arge

Audience


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audience: Location of Access - From home, a

business, a public-access location

Competing sites - What other sites do

your visitors patronize? Internal or external- Are they internal

(local) or external (public)

Design Expectation - What do visitorsexpect your site to look like?en

ye

arge

Audience


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3. Identify Target Audience

GoalsVisitor goals might include: Purchasing products or services

online, as economically and efficiently

as possible. Researching products or services for

future purchase, either online or at a

retail store.

Obtaining service for a product that he

or she already owns.

Obtaining information about a topic of

interest.

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4. Determine Site Constraints

Site analysis results in a list ofconstraints as well as a list of

requirements.

budget

time schedule

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3 Goals in Developing Web

Site:1. The finished product should

provide value proportional to the

incurred costs.

2. The site should be completed in

an appropriate time frame.

3. The site should be ofhighquality.

D

etermineSite

Constraints


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6. Determine Site Content

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Creating Content

Web designers dont usually have to

provide the content for a site.

Data-driven - records from the database

comprise the majority of the content.

(such as Amazon with its productdatabase)

Informational - subject matter experts

(SMEs) most likely provide the content,just as physicians provide the content

for a site like WebMD.com.

Marketing - the organizations


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6. Analyze Site Architecture

The organization andnavigation of information

within a web site.

Site architecture is theglue that holds the entire

site together.

It is a fuzzy blend of

information architecture

and interaction design.6majo

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6. Analyze Site Architecture

It must be scalable andflexible.

It is how the mind views

the information, whilevisual design is how the

eye sees it.

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Analyze Site Architecture

It involves:

The content, or the fragments of

information, buried in the site.

The relationship of individual fragments

to one another; that is, the logical

structure that ties those fragments

together in a way that intuitively makessense to visitors.

The navigation that visitors use to

traverse the logical structure.


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Information Architecture

Refers to the organization, labeling,and presentation of data in any

context.

The whole point of information

architecture is to managecomplexity, which means to render

it usable by making its structure

visible.

Main Task of Information


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Main Task of Information

Architecture

1. Categorizing

2. Labeling

3. Organizing

1 2 site analysis

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