1. 2 estonian spa association aire toffer 28.04.2008
DESCRIPTION
3 Topics to be discussed… Estonia and Estonian tourism in the present moment Estonian SPA Association The statistics of Estonian SPA Association Economic performance of the members The location of our members Reasons to be a member of Estonian SPA Association?TRANSCRIPT
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ESTONIAN SPA ASSOCIATION
Aire Toffer28.04.2008
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Topics to be discussed…•Estonia and Estonian tourism in the present moment•Estonian SPA Association•The statistics of Estonian SPA Association•Economic performance of the members•The location of our members•Reasons to be a member of Estonian SPA Association?
4ESTO
NIA
Tallinn
Haapsalu
Kuressaare Pärnu
Narva
Tartu
Estonia – population 1 340 602 (01.01.2008) Area: 45 227 km²Capital Tallinn - 398 434 inhabitants67% of the population lives in towns
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Forests and wetlands, which have been preserved in Estonia represent a part of original European natural environment, which have become destroyed elsewhere.
A lot of our guests are astonished by Estonia’s diverse nature. There are more than 7000 rivers and creeks in Estonia. Different forests cover almost half of Estonia’s territory.
ESTO
NIAN
NAT
URE
62003
2006
2,9
4,5
1,472,25
00,5
11,5
22,5
33,5
44,5
STAT
ISTC
SIn 2003 1,47 mln tourists stayed at accommodation establishments in Estonia, this accounts for the total of 2,9 mln overnights.
In 2006 the number of tourists staying at accommodation
establishments rose to 2,25 mln, overnights to 4,5 mln.27% of the overnights stayed at the accommodation establishments have been in Estonia’s Spas.
7ESTO
NIAN
TOU
RISM
IN N
UMBE
RSThe export of Estonian tourism services has increased every year. In 2003 it accounted for 12bln Estonian kroons, In 2006 17bln kroons.
2003
2006
12,1
17
02468
1012141618
8
estonians26%
2003
estonians41%
It is remarkable that the percentage of Estonians’ overnights at accommodation establishments has rapidly increased.An important role played by the increase in attendance of spas.
The
perc
enta
ge o
f Est
onia
ns in
Spa
s
2007
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Estonian SPA Association•Established in 1996 (16 members, the
total of 1600 beds)•At present 15 members, with the total of 4000 beds (mostly 3*- 4*) •Average utility rate in 2007 - 67%•All the members have the license allowing rehabilitation services, issued by the Health Care Board•13 members are private capital based, 2 enterprises belong to local municipalities•In 2007, the total of 2300 employees worked in the establishments of the Association
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20012006
601000
1046000
92000 2800000
200000
400000
600000
800000
1000000
In 2001, 92 000 clients used the services the members of the Estonian Spa Association (13), with the total of 601 000 overnight stays.
In 2006, 280 000 clients used the services of accommodation establishments, with the total of 1 046 000 overnights.
Esto
nian
SPA
As
socia
tion
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SWEDEN
FINLAND
RUSSIA
The Central Markets
CENT
RAL
MAR
KETS NORWA
Y
12
Russia3%
Other8%
Finland52%
Estonia27%
Sweden7%
Norway3%
According to 2006 data, 52% of the spa clients come from Finland, 27% are the domestic clients, 7% come from Sweden, 3% from Russia and 3% from Norway. Tourists from other countries form 8%.
ESTO
NIAN
SPA
ASS
OCIA
TION
Finns and Estonians form approximately 80% of the clients of Estonian SPA Association’s spas.
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According to the data of 2007, more than 30% of spa clients are over 65 years of age. Clients at the ages of 56-65 constitute a large majority.
ESTO
NIAN
SPA
ASS
OCIA
TION
unde
r 25
26-3
5
36-4
5
46-5
5
56-6
5
over
65
4,1
9,1 11,1
19,8
25,2
31,5
0
5
10
15
20
25
30
35
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Members’ Economic Performance
Total turnover of Estonian Spa Association’s enterprises in 2001 was 22mln EUR, the profit ca 4 mln EUR. The corresponding figures in 2007 - turnover ca 54 mln EUR.
2001
2007
EUR 22 mln
EUR 54 mln
0
10
20
30
40
50
60
ESTO
NIAN
SPA
ASS
OCIA
TION
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HISTORY
Kuressaare (1824)
Haapsalu (1825)
Pärnu (1838)
Narva-Jõesuu (1873)
The first health resort facilities were established in Estonia over 180 years ago. Over time, new spa enterprises have been established all over Estonia.
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SPA Narva-Jõesuu
Toila SPA hotel
NORT
HERN
EST
ONIA
SPA Narva-Jõesuu (118 beds)Toila SPA hotel (285)Pirita TOP SPA Hotel (497)Viimsi SPA (208)
Viimsi SPAPirita TOP SPA Hotel
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SPA hotel LAINEThalasso SPA Fra MareHaapsalu Neurological Rehabilitation Center
WES
TERN
EST
ONIA
ISPA hotel LAINE (173)Thalasso SPA FRA MARE (223)Haapsalu Neurological Rehabilitation Center (102)Saaremaa SPA Hotels (615)
Saaremaa SPA Hotels
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Spa ESTONIASpa TERVISSpa-hotel & waterpark TERVISE PARADIISSpa hotel VIIKINGSpa hotel SÕPRUSPÄ
RNU
Spa ESTONIA (485)Spa TERVIS (530)Spa-hotel & waterpark TERVISE PARADIIS (244) Spa hotel VIIKING (268)Spa hotel SÕPRUS (131)
0
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SPA VÄRSKAPÜHAJÄRVE Spa
Hotel
Spa VÄRSKA (165)PÜHAJÄRVE Spa Hotel (200)
SOUT
HERN
EST
ONIA
20Reas
ons t
o be
a m
embe
r…•Common marketing activities in foreign markets•Cooperation projects•Participation in legislative processes•Training projects, study visits•Sharing information, statistics•An opportunity for the exchange of experience
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ESTONIAN SPA ASSOCIATIONAddress: Sadama 9/11, 90502 Haapsalu, ESTONIAE-post: [email protected]
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THANK YOU !