Distributed to the UNITED KINGDOM and IRELAND

freshthe choice of professionals

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E 21

Often customers treating themselves to a gift go forsomething luxurious that they would not normallybuy. Who doesn’t love self-gifting? Generally there issome kind of trigger or reason to justify the purchaseand Christmas is high on the self-gifting list. Self-gifterslove special offers as it eases their conscience slightly.Identifying the customer who buys flowers forthemselves on a regular basis means you can targetspecial promotions geared to impulse self-giftingsales. It’s worth giving thought to regular customersand analysing what they buy and why because itcould make a positive difference to sales.

Whether it’s a self-gift or notcustomers will go crackers forthe new OASIS® FloralCreations Christmas Cracker(see page 15) and the OASIS®Christmas Cupcakes havebeen given a festive look withskirts designed to add value toChristmas sales. Bothproducts are versatile for tablearrangements or as gifts.

If you haven’t spotted theGalvanisedJingle containersyet in your local

wholesaler then hot foot it downthere as these cute tins withChristmas motifs will sell out reallyquickly.

Whilst stocking up onChristmas products pick upissue three of the Glassware,Metalware and DecorativeAccessories brochure and lookout for a whole host of new andexciting Christmas presentationproducts from OASIS® FloralProducts.

Stunning Crackle Organzain gold and silver.

Natural Kraft papers inPoinsettia, Snowflake andStar patterns.

Odense Plastic Plates (roundand rectangular in gold,silver and red).

Casablanca Crystal Hangers.

The Interflora Florist of the Year and Florist of theFuture Finals took place at the RHS Tatton Park FlowerShow in July. The theme of the competitions was tocelebrate Interflora’s 90 years of fabulous floristry andOASIS® Floral Products were proud to sponsor thefloristry demonstrations and the surprise item in thecompetitions.

In first place in the Interflora Florist of the Yearcompetition was Neil Whittaker from the DesignElement, Irlam with stunning and original designs. Neilis a big fan of OASIS® Ideal Floral Foam Maxlife saying,“I love to use OASIS® Ideal Floral Foam Maxlife it soaksso easily, flowers stay fresher for longer and itsconsistency keeps the flowers firmly in place. It makesmy life easier because I know I can rely on its superiorquality.”

Rebecca Hough from the Secret Garden in Hartlepoolis a name to look out for in coming years as she wonfirst place in the Interflora Florist of the Futurecompetition. Congratulations to you both.

Everyone at OASIS® Floral Products wishes you ahappy and prosperous Christmas and don’t forget tocheck out the Christmas resource area on our websitewww.oasisfloral.com for special Christmas features.

fresh talk!

02

© Smithers-Oasis UK Ltd2013. All rights reserved.

Neither the whole, nor anypart of the images or copy

in this literature may bereproduced in any formwithout express prior

permission from Smithers-Oasis UK Ltd

With Christmas looming on the horizon it’s time to think about merchandising over the festiveseason. Choosing in-house specials is top of the agenda, as is understanding your customers’ likesand dislikes, and reflecting on the best way to deliver a unique shopping experience. Florists are ina gifting industry and the buzzword on everyone’s lips at the moment is self-gifting.

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rudolfo christmas Tree

shining star ice Queen

CHRISTMAS CAKESThe only four recipes needed for Christmas cake arrangements.

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04

ToppingRed Rose ‘Naomi’Red Spray Rose ‘Santa Rosa’

ToppingSpray Rose ‘Viviane!’Eryngium ‘Orion Questar’

Hypericum ‘Green Condor’ Eryngium ‘Orion’

ToppingHydrangea Green ‘Magical Emerald’Spray Rose ‘Tomango’

ToppingCymbidium OrchidsRed Spray Rose ‘Tomango’

ingredients

ingredients

ingredients

ingredients

Designer Tips� Use a stencil to create a glittering star shape on the OASIS® Floral Cupcake surround and then accentuate the starry effect with a Star Wand topper.

� Soak the floral foam in a Floralife® Flower Food solution to aid longer life.

rudolf

Designer Tips� For more profit use small offcuts of ribbon and pin ribbon tails into place around the OASIS® Floral Cupcake.

� Use a motif or pick in the centre of the arrangement to accentuate the message.

o christmas Tree

Designer Tips� Glue a line of Cinnamon Sticks around the OASIS® Floral Cupcake to give a log effect. Then decorate with cord securing with Sparkler Pins.

� Get a Christmas tree look by creating a pyramid shape with the flowers and adding tree topper stars.

shining star

Designer Tips� OASIS® Floral Cupcakes are now available in a new ChristmasSnowflake skirt design and are perfect for the festive season in achoice of gold, red or silver.

� OASIS® Floral Cupcakes have a generous filling of OASIS® Ideal Floral Foam Maxlife to help flowers live up to 50% longer than in previousfloral foam.

ice Queen

12cm OASIS®Floral Cupcake

Cinnamon Sticks

12cm OASIS®Floral Cupcake

Brilliant Gold OASIS®Spray Colour

Regal Red FlowerGlitter and Flower Glue

Gold Star WandSilver Bullion Wire

Holiday Red OASIS®Spray Colour

Regal Red FlowerGlitter and Flower Glue

Red Sparkler Pins Red Organza Ribbon Red Sparkler Pins Red Cord

12cm OASIS®Floral Cupcake

12cm OASIS®Floral Cupcake

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NEW!!ChristmasSnowflake

skirtdesign

NEW!!ChristmasSnowflake

skirtdesign

NEW!!ChristmasSnowflake

skirtdesign

NEW!!ChristmasSnowflake

skirtdesign

05

This spectacular Candelabra is styled in a luxurious contemporary way to make a striking centrepiece for any table. The FlatTop Candelabra holds an OASIS® Ideal Floral Foam Maxlife Sphere encased with luscious red Roses and interspersed withFinland Moss. To make full on glamour affordable hire out the Candelabra for events and functions.

CONTEMPORARYCANDELABRA

Flowers and Foliagerose ‘naomi’ilex Verticillatalichen covered twigs

oasis® ideal floralfoam Maxlife sphere

flat Top candelabra

natural finland Moss

Sundries

Designer Tips� Place the OASIS® Ideal Floral Foam Maxlife Sphere in a shallow tray secured to the central platform of the Flat Top Candelabra.

� Wire the lichen twigs into a garland and secure to each of the candleholders.

06

With so many outlets selling door and wall decorations at Christmastime its time for professional florists to be one stepahead of the opposition and this silvery star decoration will set a trend. The OASIS® FOAM FRAMES® Star of David is theperfect base for a snowy natural look that shows off your professional skills. Add a trail of white Callas with a cluster ofRoses for luxurious impact and customers will be star struck.

oasis® foaMfraMes® star ofDavid

natural finlandMoss

pine cones

Flowers and FoliageGypsophila ‘Million stars’Zantedeschia ‘crystal Blush’spray roses ‘Viviane’Gleichenia ‘coral fern’asparagus setaceusTwigsliriope – lily Grass

sundries

silver Bullion Wire super silver oasis®spray colour

oasis® holidaysnow spray

Designer Tips• Wire the pine cones using the double leg method

for secure anchorage into the edge of the oasis® foaM fraMes® star of David. for additional security use the oasis® floral adhesive Tube to secure pine cones at the points of the star.

• The Gypsophila will dry out naturally giving a long lasting base.

STAR OF WONDER To compete in a crowded marketplace florists need to stand out from the packwith stylish decorations that have starry appeal.

07

Flowers and FoliageAbies procera – Blue Pine

BruniaEryngium ‘Orion’

Hypericum ‘Jade Flair’Syringia

Rose ‘Avalanche’Ornithogalum arabicum

Dracaena sanderiana

Designer Tips� Hurricane Lamps from OASIS® Floral Products help to protect naked flames that could be a fire risk.

� Give a dramatic look by using tall vertical flower placements at the side of the arrangement.

Sundries

oasis® naYlorBase®12” posy pad

Metal lantern

leD Wax candle(Blow out)

Bleached WhiteMitsumata Branches

chrome silverflower Glitter andflower Glue

pine cones

When the weather outside is gloomy, candles give a home a warm and comforting glow that customers love. Thisarrangement made on an OASIS® NAYLORBASE® 12” Posy Pad has a Metal Lantern snuggled into its fragrant pine base.Use ingenious LED Wax Candles (Blow Out) from the OASIS® Floral Products range for an illuminating effect.

LANTERN GLOWShow your metal with a stylish fretwork Metal Lantern set in a lushfloral arrangement.

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Topiaries are always in fashion but at Christmas designer trees can be made in a variety of sizes from table top to floorstanding. Follow our step-by-step instructions to create a terrific topiary.

Sundries

3.Maketwo bowswithorganzaribbon andadd to thetop of thedriftwood.WindAluminiumWirearound thetop of the driftwood to make a long spear andthen push it firmly into the centre of the OASIS®Ideal Floral Foam Maxlife Cone. The base of theOASIS® Ideal Floral Foam Maxlife Cone shouldrest onto the ribbon bows. Secure with glue ifnecessary. Trim the tree with glittered Roses,Pine Cones and Echeveria, using a Star Wand asa tree topper. Finish with a group of glitteredRoses at the base of the topiary tree.

1. Soak theOASIS® IdealFloral FoamMaxlifeBricks andthen wedgethem intothe AcrylicUrn. Pushthedriftwoodfirmly intothe floral foam and glue in place if necessaryfor added security. The driftwood topiarytrunk must be firmly anchored into the floralfoam. Cover the floral foam with Moss bypinning into place with Mossing Pins.

2. Soak theOASIS® IdealFloral FoamMaxlifeCone and,starting atthe bottomof the cone,add theBlue Pine.Clean andremove the needles from the base of the Pinestem to ensure firm insertion into the floralfoam. Work up the OASIS® Ideal Floral FoamMaxlife Cone, tapering the outline to follow thecontours of the shape.

TOPIARY TREEPut away the tinsel and baubles because Christmas trees are having amodern makeover.

Flowers and FoliageDriftwood or dowelling Abies procera – Blue PineMossRed Rose ‘Naomi’Red Spray Rose ‘Piano Freiland’Echeveria

How to...

OASIS® Ideal FloralFoam Maxlife Cone

OASIS® Ideal Floral FoamMaxlife Bricks

Regal Red FlowerGlitter and Flower Glue

Pine Cones

Black Acrylic Urn

Silver Aluminum Wire Star Wand

Mossing PinsRed Organza Ribbon

09

Using inexpensive Cupressus to create icy spheres is a fabulously simple and cost effective way to make Christmasdecorations. Made on OASIS® Floral Foam Netted Spheres means they take only minutes to make, and will last throughoutthe season giving exceptional value for money.

12cm oasis® floralfoam netted sphere

10mm White Beads

Green MossingTwine

oasis® holidaysnow spray

Flowers and Foliagechamaecyparis lawsoniana – cupressus

Sundries

Designer Tips• frost the Beads and cupressus with a

light coating of oasis® holiday snow spray.

• Using long lasting foliage such as cupressus means these frosty spheres will last throughout the christmas festivities.

• Make a selection of different sized oasis® floral foam netted spheresand hang in the window for a great window display.

FROSTY DAYSCreativity is thinking in a different direction, often its just using everyday items in adistinctive or different way. It’s what makes professional florists great designersand increases profitability.

10

The mantelshelf has always been a traditional place for decoration at Yuletide and an OASIS® Ideal Floral Foam Netted Garlandis perfect to create a lengthy arrangement of seasonal flowers and foliage. Long lasting fragrant Pine and evergreens minglewith Pine Cones, Cinnamon Sticks and flowers to give the scent of Christmas and make a lush seasonal statement.

OASIS® Ideal FloralFoam Netted Garland

Pine Cones Cinnamon Sticks Red Metallic Wire Red Bullion Wire Red Organza Fabric

Flowers and Foliagecymbidium orchidsrose ‘passion’hypericum ‘Jade flair’abies procera – Blue pine

Sundries

Designer Tips• Make extensions to fall either side of

the fireplace with pine cones attached to Bullion Wire.

• Take care to keep all materials well away from naked flames. a low hung garland above a fire could be a fire risk.

• protect the mantelshelf with a strong polythene liner.

FESTIVE FIREPLACEThe fireplace is the centre of a room and where the festive focus willbe at Christmas.

11

half MeasuresWinter White

Woodland citrus Greeting

WINTER WARMERS Four winning ways with wreaths using OASIS® NAYLORBASE® 12” Rings.

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flowers & foliageRose ‘Avalanche’Spray Rose ‘Vivianne’Gypsophila

Eryngium ‘Orion’Asparagus SprengeriTwigs or roots

flowers & foliageHypericum ‘Jade Flair’Eyrngium ‘Orion’Asparagus setaceus

Senecio RowleyanusAbies procera – Blue PineDried Orange slices

flowers & foliageRose ‘Avalanche’Spray Rose ‘Luviana’

A selection of Echeveria and succulents

flowers & foliageSpray Rose ‘Piano Freiland’ Rose ‘Red Naomi’

Cotinus LeavesEcheviera

sundries

sundries

sundries

sundries

Designer Tips� Make the flower and foliage base first then overlay with a cage of twigs secured firmly in place.

� Soak the OASIS® NAYLORBASE® 12” Ring in a Floralife® Flower Food solution to aid flower life.

half Measures

Designer Tips� Cut an OASIS® NAYLORBASE® 12” Ring in half to form the unique halfmoon shape.

� Ensure the cord hanger is firmly fixed into the floral foam for security when hanging.

Winter White

Designer Tips� Roll Stachys Leaves and thread them onto Bullion Wire to garland the arrangement

� Fill the Clear Crackle Glass Fishbowl with shimmering baubles and then sit the decorated OASIS® NAYLORBASE® 12” Ring on the top of the vase.

Woodland

Designer Tips� Dust the Asparagus fern with a light coating of OASIS® Spray Colour or buy ready coloured fern for a festive feel.

� Make a base of long lasting Blue Pine well in advance before adding any decorations or flowers when required.

citrus Greeting

OASIS® NAYLORBASE®12” Ring

Clear Crackle Fishbowl 10mm Silver RoundHeaded Pearl Pins

OASIS® NAYLORBASE®12” Ring

Silver Bullion Wire

Lotus Heads Stub WireGold Hexanet Stub Wire

6mm Round HeadedPearl Pins

Red Bullion Wire Red Cord Silver Bullion Wire Stachys Leaves

OASIS® NAYLORBASE®12” Ring

Pine Cones

OASIS® NAYLORBASE®12” Ring

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13

Flowers and Foliageeuphorbia fulgens rose ‘cherry Brandy’hypericum ‘Jade flair’Galax leavesaralia leavesDried fruits

oasis® ideal floralfoam Maxlife

square farmhouseBasket with GreenBow

pine cones

Designer Tips� all you need to know about flower

care and maximising the life of your flowers is available at www.floralife.com

� When using fresh fruit make sure they are raised above the damp floral foam to avoid premature rotting.

Sundries

AUTUMN GLORYAutumn bursts into a flower shop in early September and giving the shop anautumnal make over will inspire the customers to step inside.

The riches of autumn come together in a rustic basket arrangement perfect for seasonal everyday gifting whatever theoccasion. The flowers are arranged in OASIS® Ideal Floral Foam Maxlife and, with the use of Floralife® Care and Handlingproducts, this will ensure maximum lasting pleasure for customers.

14

Spooks, witches and evil spirits abound on this busy night for wizardry and capturing the fun of trick or treat with spooky inhouse specials will delight customers and witches alike. Using OASIS® Floral Cupcakes means quick and easy spellbindingarrangements can be made in no time at all without any need for hocus pocus. Just throw in a few spiders and BOO!These are treats with clever tricks.

Toppingchrysanthemum Bloom‘shamrock’chrysanthemum Bloom ‘astro’chrysanthemum ‘feeling Green’hydrangea ‘Magical emerald’leucospermum ‘fuzzy Wuzzy’

8cm oasis® floralcupcakes

orange oasis® spraycolour

TRICK OR TREAT

Designer Tips� no need for costly foliage when assembling oasis®

floral cupcakes. one or two choice flowers will give more profit.

� create a trick or treat table by the shop door, add some free sweet treats for children and oasis® floral cupcake treats for their Mum’s to buy.

� Use decorative paper to create unique skirt designs and seasonal picks as fun toppers.

Ingredients

It’s the time of year to get out the broomstick and dust down the wand.

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The new OASIS® Floral Creations Christmas Crackers in red and gold are real winners. Ideal for gifts, corporate functionsor table arrangements they come complete with OASIS® Ideal Floral Foam Maxlife sitting in a central container. TheseOASIS® Floral Creations Christmas Crackers will pull in the sales and send profits off with a bang.

Flowers & FoliageRose ‘Naomi’Gerbera Eryngium ‘Orion’Ilex variegated - HollyGalax Leaves

Red OASIS® FloralCreations ChristmasCracker

Regal Red FlowerGlitter and FlowerGlue

Red Aluminium Wire

CHRISTMAS CRACKERS

Designer Tips� Remove the plastic container holding the OASIS® Ideal Floral Foam Maxlife from the cracker and soak the floral foam in a Floralife® Flower Food solution. Drain and dry the plastic container before putting it back into position.

� OASIS® Floral Creations Christmas Crackers make great gifts throughout the year especially as New Year gifts andparty treats.

Sundries

Here’s a popping new idea from OASIS® Floral Products to go crackers aboutthis Christmas.

For a FREE 5L container of Floralife® 200 Storage and TransportSolution send 10 barcodes* from any products in the 5 Steps toFresh range along with your name and address to:

UK Marketing, Smithers-Oasis UK Ltd, Freepost NT2999,Washington, Tyne and Wear, NE38 7BR

*please note that this offer only applies to products in the 5 steps to fresh and does not include floralife® leafshine.

FREE 5L container of Floralife® 200 Storage and Transport Solution

© Smithers-Oasis UK Ltd 2013. All rights reserved

. Neither the who

le, nor any part of the imag

es or co

py in this literature may be reproduced

in any form

without express prior permission from Smithers-Oasis UK Ltd

New improved floralife® flower care products

New logo and packaging as FRESH as the flowers it feeds.

WholesaleValue£25.00