1 10 years since the merger: a trajectory of challenge and

NOVEMBER

SpecialFeature 1 10 Years since the Merger:

A Trajectory of Challenge and Growth

SpecialFeature 2

P2

betterP22

P24P26

10th Anniversary from the mergerLooking toward 2020

●TOYOTA BOSHOKU AMERICA Tang Hei Chit ●TOYOTA BOSHOKU CANADA Jastin Forbes Roderick ●TB SEWTECH DE MEXICO Carlos Rocha/Erika Reyna ●MASTER TRIM DE ARGENTINA Hector

Lastra/Paula Olivera ●TOYOTA BOSHOKU DO BRASIL Martins De Jesus Marco Aurelio/Ronaldo Oliveira ●TOYOTA BOSHOKU ASIA Vongtang Sakdipat/Bourkham Nattapong ●TOYOTA BOSHOKU

FILTRATION SYSTEM (THAILAND) Sunthorn Pongbunchan/Suwapak Promkasikorn ●TOYOTA BOSHOKU AUTOMOTIVE INDIA Rattehalli Bheemappa Ravikumar/Mouneshwar Chary Swarupkumar/Sanjay

Subramanyam ●TOYOTA BOSHOKU INDONESIA Rohandi Siddi ●TOYOTA BOSHOKU AUSTRALIA Linh Nguyen/Dinh Thi Diem Chi ●GUANGZHOU INTEX Chen Da/Chen Lizhen ●TIANJIN FENG'AI

Yu Xuekui/Liu Jinjin ●TIANJIN TOYOTA BOSHOKU Peng Jie Cai/Xu Sun ●HEYUAN TOYOTA BOSHOKU Fan Cun/Wen Xiao Que ●TOYOTA BOSHOKU EUROPE Mendes Andre ●TOYOTA BOSHOKU

FRANCE Olivier Carlier/Sandrine Hourdequin ●TOYOTA BOSHOKU RUSSIA Alexandr Stasuyk/Fomin Sergey/Elena Kuzmina ●TOYOTA BOSHOKU TURKEY Ahmet Kaynar/Yıldız Agbaba/Bozdag Erdem

●TOYOTA BOSHOKU SOUTH AFRICA Mnguni Blessing Bhekisisa/Rakesh Singh/Sithembiso Hlengwa

●TBJ H.Sato/ D.Ichihara/ S.Ooguchi/ S.Torii/K.Inoue/ A.Nakamizo/ K.Sawada/ Y.Ito/ M.Ito/K.Nagasawa/ Y.Asai/ S.Osabe/ A.Ozawa/ K.Makino/ T.Azuma/ M.Kawada/ S.Soga/ Y.Yokoyama/ M.Okamoto/

S.Mizuno/ M.Katagiri/ N.Tsuruta/ J.Kudo/ K.Usami/ K.Hirano/ T.Yanagi/ T.Abe/ S.Yamakawa/ T.Gotoh/ S.Toyoda/ Maemba Daniel Kipkemoi/ Y.Kosaka

We received the cooperation of 70 employees. Photographs and names are in random order.

Part 1

　P4 Part 2

P6 Part 3

～～P12 Part 4

●Publication / Toyota Boshoku Corporation 1-1 Toyoda-cho, Kariya-shi, Aichi, Japan●Publisher / Misako Nagata ●Chief Editor / Tomoko Kato, Koji Kato ●Editors / Sanae Tsuji, Chisato Kobayashi, Akane Kuriyama, Yurie Kosaka, External Affairs & Public Relations Div.●Editorial Assistance / Alternative Communications Inc. ●Printing / Kinjo Printing Co., Ltd.

02 03

Our Ten-year Anniversary: Returning to and Thoroughly Implementing the Basics

　October 2014 marks the 10th anniversary of Toyota Boshoku’s three-way merger. We have reached this mile-stone as a result of the tireless efforts by the global Toyota Boshoku group members, and I would like to offer my gratitude to you all.　At the time of the merger, we aimed to build Toyota Boshoku into a company with vitality that would enable us to expand globally. I feel that in these 10 years we have come steadily closer to our aim of having a truly global company. 　Since the establishment of 2020 Vision, we have worked together in a concerted effort to achieve the goals laid out in that plan. On reflection, though, I must admit that ex-cessive focus on the extremely demanding target figures of 2020 Vision has given rise to new challenges. In-stead of just chasing numbers, I would like to emphasise that company members should once again take to heart

the image of what the Toyota Boshoku group aspires to be and work with tenacity to realise this aspiration. 　Over the past 10 years, we have seen a number of incidents that have in-convenienced our cus-tomers in various places around the world. In light of which, I urge you all to return to and thor-

oughly implement the basics. By “basics,” I mean our fundamental philosophy and approach rather than written manuals, standards, and methods. Having a clearly defined fundamental philosophy is a vital in-gredient in truly knowing our roles and tackling them on a day-to-day basis.　Since the merger, we have launched more than 40 op-erations, and we established a structure based on the con-cept of one hub per region whereby each region under-takes functional, horizontally aligned activities with Re-gional Management & Collaboration Huns(RM&CH) serv-ing as the core. Through this initiative, we have success-fully grown into a truly global corporate group. I believe, however, that we have yet to successfully turn our funda-mental philosophy into a common thread linking the vari-ous functions, such as personnel, sales, marketing, pro-curement, and production, as well as technology pertain-ing to production and other operations. Of course, we have provided the manuals and standards necessary to develop globally, but these do not take the place of a fun-damental philosophy to underpin our business and inform the way we react in any given situation. Whatever your function, an understanding of the fundamental philosophy that forms the base and core of your job will enable you to quickly react to and cope with irregularity. 　As part of our return to the basics, remember that our proviso is to aim for mass-production monozukuri, i.e. the mass production of high quality products. We need or-ganic interaction and cooperation between many people and departments if we are to succeed in making quality products. So think deeply about the role of your division and job, and how you can coordinate and cooperate with other departments to create added value.

We Value People with the Initiative to Think, Decide, and Act

　I have urged you many times to take the initiative to think, decide, and act. All key personnel should first de-velop this autonomy in themselves, and then spread the message to others. There are times when I feel that even key personnel aren’t thinking for themselves. For ex-ample, if I make a suggestion, it invariably ends up word-for-word on a proposal. It makes me sad to think that per-haps this person cannot think for themself to create a proposal that generates added value. Similarly, when I ask for news on the achievements of specific teams, the managers report that their team is “working hard”. Hard work is, of course, important, but it is a means ‒ not a goal or achievement. Taken alone, working hard satisfies no-one but the hard worker. Your focus should be on translating your member’s hard work into tangible re-sults that you and they can be truly satisfied with.

Today’s Youngsters Are 2020’s Leaders

　I have a special message for all our young members ‒ the leaders and drivers of the future. Your youth and in-experience affords you the “luxury” of ignorance. I say it is a luxury because it gives you the ability to see things plainly and without the prejudice that foreknowledge brings. If you think something is odd, you can get away with calling it so; not for you the burden of feeling you should feign knowledge of something you have no idea about. Abandoning that innocent ignorance brings the real possibility that you won’t be able to see things for what they really are and recognize the things we truly need. Hold on to that ignorance as you learn from experi-enced colleagues and superiors and when you learn something new, question it ‒ is the current way sufficient or could there be a better way?　I’d like to talk a little about my experience on the design team for a chassis when I was still a young engi-neer at Toyota Motors. While putting new suspension

into a particular model, as part of the design of a bracket to support the absorber, we incorporated an improvement in weight reduction ‒ a thinner plate than the previous model. Despite there being no problems at the prototype stage, a range of problems occurred when we went into pilot production.　What could possibly have gone wrong? I compared a de-fective product with one that had passed the durability test, and searched for all kinds of causes inside and out, as well as in the accompanying designs and drawings. It turned out that the prototype had not been made in accor-dance with the drawings ‒ it was made with longer welded length ‒ so of course when the production trial model was made, faithful to the drawings, nothing matched up to what we had worked on during prototyping.　This experience was a salutary lesson for me: it taught me the importance of genchi genbutsu, thinking things through in your own way, and striving tenaciously for re-sults. This experience was a high hurdle for me to over-come, but I grew as a result.

Towards 2020

　Earlier I talked about the significance of returning to the basics and taking the initiative to think, decide, and act. Don’t just accept that the current state of things is normal and correct; cast off those preconceptions, set high goals, dedicate yourself to achieving them with te-nacity, and be bold when you encounter challenges. A healthy refusal to rest on your laurels and a desire to think and try new things is sure to lead to results and personal growth in time. Not acting autonomously is a great personal loss to you and a collective loss to the com-pany because, although brave autonomy sometimes re-sults in failure, failure teaches us lessons, and lessons learned are valuable assets.　In the 10th anniversary year of the merger, reawaken your hearts, make a start on the quest to realise the image of what the Toyota Boshoku group aspire to be in 2020, and let us come together as one to journey to a new stage.

10 years since the merger, what challenges do we face and how can we overcome them? President Shuhei Toyoda talks about his expectations for the company.

Now Is the Time to Return to Basics on the 10th Anniversary of our merger

Part 1

Special Feature 1

Contents

10 Years since the Merger: A Trajectory of Challenge and Growth

Part 1 ・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・P2-3Part 2 The Growth of the Toyota Boshoku group in Numbers・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・P4-5Part 3 Looking Back at 10 Years of Events・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・P6-11Part 4 The Pride of our Workplace ～We are No.1 in the Toyota Boshoku group!～・・・・・・・P12-21

10 years have passed since the birth of Toyota Boshoku, following the merger of Toyoda Boshoku, Araco and Takanichi in October 2004. The ensuing decade has been a time of great challenge as the Toyota Boshoku group strives to become a truly global company. Celebrating our ten-year anniversary, we look back on the trajectory and growth over this decade.

President Shuhei Toyoda

1.17t/100 million yen

FY2013

After the merger of three-company, consolidated net sales exceeded 1 trillion yen for the fi rst time for the year ended March 31, 2007.

It’s great to have more members working alongside you. We know it's important to work with an open mind and global perspective and to respect the values of other cultures.

Unit p roduction has increased approximately 1.5 times. Let’s think about the customers who ride in our cars and continue to build great seats.

These fi gures are cases of kaizen reported from production sites and recorded in the database. Data that can be share globally has tripled in 3 years. This is the result of everyone’s continued kaizen commitment.

Participants put a lot of eff ort into the race, with some teams preparing for the entire year. Plus, big crowds turn out to cheer on the runners.

Little by little, we are reducing these numbers. Let’s stay aware and continue our eff orts and be a company that promotes the global environment.

In 2006, the Eco-Forest project began in Indonesia. From Indonesia to Thailand, China, Turkey and Japan, we are contributing to reforestation in 12 countries around the world.

Number of company members

Seat production

Examples of TB Kaizen (improvement) database

Number of participating team of TB group EKIDEN

Number of trees planted

Reforestation area

Amount of CO2 emissions per basic unit results

Amount of waste and basic unit results

Amount of water consumption per basic unit results

Reforestation activities

Number of affiliates

877,596

38,198

30

1,218,399

18,068

270

million yen

million yen

50,000 trees

ha ha

Net sales

440129examples

examples

The Technical Skills Training Center conducts education based on the three pillars of “foster ing managers and supervisors,” “establishing exce l len t manufac tu r ing skil ls” and “strengthening maintenance skills”.

The numbers of participants and categories have both increased and every year the Skills Competition is the scene of intense and exciting contests.

A short-term personnel exchange system within the Toyota Boshoku group. By working in another country, participants can take on new challenges, improve global awareness, and work on their language skills.

Number of registered mastertrainers

Number of trainees attending the Technical Skills Training Center

Participants and competition categories at the All TB Skills Competition

1,038

15

612,988

52

36200

16

27plants plants

Categories

Participants

Plants receiving ISO/TS16949 certification

We work to acquire certifications that various automobile manufacturers demand.

ISO

How has our group changed in the 10 years since the merger?Let’s join Shato-chan and Ru-kun and look back at how we have grown.

Let’s look at changes in the Toyota Boshoku group.

FY2007

FY2006

FY2006

322,000 treesTotal up to fi scal 2013

Total up to fi scal 2013

FY2005

FY2013FY2004

FY2013

FY2013

（49）

78FY2004 109

FY2013

Total up toAugust 2014

FY2009 (year of establishment)

Number in () indicates participants from outside of Japan

97（8）34（0）

FY2007 （First Edition） FY2013

17.84

15.90

t-CO2/100 million yen

t-CO2/100 million yen

FY2008

FY2013

1.61t/100 million yen

FY2008

2 651 35149 160Total up to fi scal 2013 Total up to fi scal 2013

（Japan →Regions outside Japan）（Regions outside Japan →Japan）FY2005 FY2006FY2013 FY2013

FY2011

FY2011 (year of establishment)

FY2014

80（0）

FY2006 1st meeting

Total up to fi scal 2013

Total up to August 2014476 (10,000 Units)

FY2004 707FY2013

We introduce various types of comparable data following the Toyota Boshoku group merger.Periods of comparison diff er depending on the start date of initiatives and the start date of data collection.

After the merger the Toyota Boshoku group had 20 affiliated companies in Japan and 58 companies outside Japan. In the last 10 years, 40 entities have begun new production or operations.

Here’s just one example of the eff ects: GSPH numbers for pressing machines have gone up 15% across the group as a whole!

Note: GSPH(Gross shots per Hour)

FY2006 FY2014

Part 2

0.11 FY2013

0.18 t/100 million yen

t/100 million yen

FY2008

Number of persons dispatched under the global trainee system

Master trainers are leaders who can impart the Toyota Boshoku group way of thinking together with skills and working methods. Trainers are at work in every region.

Note: Numbers are per yen sales (per 100 million yen). Smaller fi gures indicate improved performance.

(10,000 Units)

Number in () indicates participants from outside of Japan

Special Feature 1

10 Years since the Merger:A Trajectory of Challenge and Growth

of the Toyota Boshoku group in Numbers

The Growth

MASTERTRAINER

04 05

06 07

Looking Back at 10 Years of Events 2004 2014

FY 2004Event of Toyota Boshoku

2004May Agreement concluded to merge with Araco interior division and Takanichi

June

October

October An initial meeting was held to inaugurate Toyota Boshoku’s supplier, Sunshine

November First participation by Toyota Boshoku at the 38th Tokyo Motor Show

November First All Toyota Boshoku QC Circle Convention was held

DecemberIn the U.S.A, production began at Toyodabo Manufacturing Kentucky (former name; now Toyota Boshoku Kentucky) Production items: Headliners & Silencers, etc

DecemberIn Argentina, production began at Master Trim de Argentina. Production items: Seats & Door trims, etc

December

DecemberIn Poland, production began at TBMECA Poland.Production items: Air filters & Air cleaners, etc

2005February

In China, production began at Tianjin Intex.Production items: Seats & Door trims, etc

FebruaryIn China, production began at Tianjin Toyota Boshoku.Production items: Air cleaners & Oil filters, etc

TOPICS 01 October, 2004

The company name unveiling ceremony was held at the global mainstay hub launching Toyota Boshoku. In a powerful speech, President Motonami announced that our new company would combine forces of the three companies to deliver world-leading product performance and quality to win the trust of customers around the world.

Toyoda Boshoku Corporation, Araco Corporation (interior division), and Takanichi Co., Ltd. merged, and Toyota Boshoku Corporation was established

In the 10 years since the three-company merger in 2004, we have experienced a variety of challenges and events. Here, we look back at our history and main activities over the last decade, as well as changes in the world.

In the 10 years since the three-company merger in 2004, we have experienced a variety of challenges and events. Here, we look back at our history and main activities over the last decade, as well as changes in the world.

■=The topics that it is other than a product ■=Topics about the product


2006April

In China, production began at Feng’ai (Guangzhou) Auto Seat Parts. Production items: Seat frames & other pressed parts

AprilIn China, production began at Guangzhou Intex Auto Parts.Production items: Seats & Door trims

AprilIn South Africa, production began at Toyota Boshoku South Africa. Production items: Seats & Door trims

June Dr. Shuhei Toyoda was appointed president and the company was reorganized

JulyIn China, production began at Toyota Boshoku Foshan. Production items: Oil filters & Air cleaners, etc

July The Toyota Boshoku Engineering Society was inaugurated

MayIn France, production began at Toyota Boshoku France. Production items: Bumpers & Deck side trims (from 2010), etc

December The Tropical Forest Revitalization Project was launched in Indonesia

DecemberThe first All TB Skills Competition was held. The 6 categories were cover manufacturing, sewing machine maintenance, frame welding, cranes, robot operations and die assembly

2007February

In Turkey, production began at Toyota Boshoku Turkiye’s 2nd plant. Production items: Seat frames & other pressed parts

March At Toyota Boshoku the company held its first Ekiden


2005June

The TB Way was enacted, it stipulates the values, stance and actions that all Toyota Boshoku group employees share

JuneIn Mexico, production began at Araco de Mexico (former name; now TB de Mexico) Production items: GM seats

July Three American subsidiary companies were merged to form Toyota Boshoku America

July Two Thai subsidiary companies were merged to form Toyota Boshoku Asia

July The European office was incorporated and Toyota Boshoku Europe was established

OctoberIn Vietnam, production began at Toyotabo Haiphong (former name; now Toyota Boshoku Haiphong) Production items: Curtain shield airbags

JulyKariya Completed the technology laboratory at Kariya Plant with the goal of strengthening development of filtration and powertrain components

2006March Environmental Action Plan established in 2010

and events.and events.

■ The toppics that it is other than a produc■=The top

Part 3

Lightweight, compact and low-cost air induction system developed. Used in Toyota PASSO and Daihatsu BOON models

Toyota Boshoku Corporation was established by merging with Araco Corporation's interior division and Takanichi Co.,Ltd. A merger celebration party was held to unveil the company’s name and executives attended a swearing-in and appointment ceremony ▶TOPICS 01

▶TOPICS 02

▶TOPICS 03

▶TOPICS 04

▶TOPICS 05

▶TOPICS 06

Per the U.S.A survey company, JD Powers, gave high marks on automobile seat quality to Toyota Boshoku group companies: Trim Masters won 1st place, Toyota Boshoku placed 2nd and Automotive Technology Systems placed 9th

TOPICS 02 November, 2004

Under the theme of “Stylish Approach” the ex-hibit included interior components and filtration and powertrain components. It showcase our new company’s breadth, our commitment to safety and the environment and our comprehen-sive technological strengths.

Toyota Boshoku exhibited for the first time at the 38th Tokyo Motor Show (commercial vehicles)

TOPICS 03 June, 2005

We enacted the TB Way, which is based on the Toyota Way and defines and communicates to all employees our principles of action. It encapsu-lates the values that guide and unite all employ-ees as we work to realize our medium-term vision.

Enacting the TB Way, our path to the future

TOPICS 04 July, 2005

Part of our plan to expand our filtration and pow-ertrain components business. As well as develop higher value-added parts, the center consoli-dates plant testing facilities in one location for a more efficient and diverse, multi-faceted testing ground.

Completed the technology laboratory at Kariya Plant

TOPICS 06 December, 2006

The first skills competition was held at the Sanage Plant. 80 participants competed in six categories: cover manufacturing, sewing ma-chine maintenance, frame welding, cranes, robot operations and die assembly. Competitors use the opportunity to demonstrate the results of their daily practice and to compare skills.

The 1st All TB Skills Competition


As part of our global social contribution program, we launched activities in East Java Province, In-donesia. Undertaken in cooperation with local governments and NGOs, the goal of the project is not just to protect the environment, but also to help residents improve their lives.

Tropical Forest Revitalization Project launched in Indonesia

08 09

FY 2008

2008October

October A ceremony held to celebrate the 90th anniversary since our founding

October A Research Laboratories was established at the Kariya Plant

OctoberThe next-generation seat frame “TB-NF100” was developed for use in iQ models

2009February

The “La Seat” cover-exchangeable seats were developed and used in specially equipped versions of the Vitz


Event of Toyota Boshoku

In China, production began at Tianjin Feng’ai Automotive Seat Parts. Production items: Seat frames & other pressed parts

Our Thai affiliate company, Thai Automotive Seating and Interiors, was made a subsidiary company and renamed Toyota Boshoku Gateway (Thailand).Production items: Seats & Door trims

In Shiga prefecture, production began at Toyota Boshoku Shiga. It is the first production base exclusively for Daihatsu vehicles.Production items: Intake manifolds, Air cleaners & Door trims, etc

Toyota Boshoku (Shanghai) was changed from a commercial entity to an investment company and renamed Toyota Boshoku (China)

In Canada, production began at Toyota Boshoku Canada. Production items: Seats, Door trims, Headliners & Carpets

Recognized as one of the “50 Surprising Companies” for profits, growth and more by the world-leading financial magazine, Forbes

In Russia, production began at Toyota Boshoku Russia. Production items: Seats

Company invested in an affiliate, Cowerk, making it a subsidiary

Reafforestation activities were launched in Kashimo, Nakatsugawa City, Gifu prefecture. This was our first reafforestation initiative in Japan ▶TOPICS 07

▶TOPICS 08

▶TOPICS 09

▶TOPICS 10

President Toyoda received two awards at the CNBC Asia Business Leader Awards 2008

Development of seat fabric that mitigates mite allergens. Fabric used in Crown models

August

August

February

December

December

December

2008January

January

February

MarchSigned an agreement with the Indonesian National Laboratory to jointly develop kenaf seeds



2009April

The company announced the next-generation seat frame “TB-NF110” for use in WISH models

April The Toyota Boshoku Technical Skills Academy opened

May Plant-derived seat cushions made with castor oil developed and used in PRIUS models

MayDevelopment of plastic intake manifold for horizontally opposed engines were developed to be used in Fuji Heavy Industries Legacy models

JulyPlant-derived materials developed for use as covering material for luggage-space trimming and as injection material for scuff plates used in the Lexus HS250h

SeptemberNext-generation seat frame “TB-NF110 (Power)” and new seat arrangement was developed and used in LAND CRUISER PRADO models

October Production began on cabin air filtering medium using the dual layer melt blow construction method

SeptemberIn the U.S.A, production began at Toyota Boshoku Indiana.Production items: Seats & Door trims

OctoberEco-plastic trim cover material was jointly developed with Toyota Motor Corporation and other companies. The component is used in SAI models and contributes to 60% of eco-plastics usage in automobile interior cabin surfaces

2010January

In France, production began at Toyota Boshoku Somain.Production items: Seats, and from 2011, Headliners & Air cleaners, etc

TOPICS 07 January, 2008

The company signed an agreement with Na-katsugawa City entitled “Reafforestation with corporate cooperation: Eco-Forest of the Toyota Boshoku group in Kashimo”. While reafforesting, employees are active in community exchange initiatives.

Reafforestation activities were launched in Gifu prefecture

TOPICS 08 February, 2008

We jointly developed the Anti-mite Allergen Seat Fabric, the world's first automobile seat cover that controls mite allergens. The cover is used in Toyota Motor Corporation’s new Crown model which went on sale in February,2008.

Development of seat fabric that mitigates mite allergens

Looking Back at 10 Years of EventsPart 3


The Research Laboratories was established to create and expand business fields and also to continue the spirit of contributing to society and the overall good that Sakichi Toyoda champi-oned. Charged with carrying out basic research in anticipation of the future, the new facility is focused on material science, bioscience and human science.

Research Laboratories was established in Kariya


We reassess seat frame structures and the shape of parts, and jointly developed the next generation TB-NF100 seat frame together with Toyota Motor Corpora-tion. The TB-NF 100 enabled reduction of weight and is resources and used in Toyota’s new iQ model.

Next-generation seat frames announced

FY 2010

2010May

JulyTB Kawashima, a joint enterprise of Kawashima Selkon and Toyota Tsusho began operations

September Toyota Boshoku (China) exhibited at the China International Auto Parts Expo for the first time

November President Toyoda received a Blue Ribbon Medal

2011February The Technical Skills Training Center was established at Fujioka plant

March The Environmental Action Plan 2015 was formulated


Construction of the No. 2 building of the Sanage Development Center. The center consolidates development of automotive interior systems

▶TOPICS 14

▶TOPICS 11

▶TOPICS 12

▶TOPICS 13

TOPICS 13 May, 2010

The No. 2 building of the Sanage Development Centre was constructed. Its role is to consolidate development, engineering, and production func-tions for seats, door trims, and similar products that were previously scattered across the group. Our goal is to strength-en our development of automotive interior sys-tems.

Construction of the No. 2 building of the Sanage Development Centre


TB Kawashima, jointly founded by Kawashima Selkon and Toyota Tsusho, went into full opera-tion. The goal is to build production systems for next-generation fab-rics that pursue func-tion and design, and to secure our global competitiveness.

TB Kawashima goes into full operation

TOPICS 11 April, 2009

The Toyota Boshoku Technical Skills Academy was established to train future leaders of techni-cal workers. The academy began with 30 stu-dents with the goal to develop people with global awareness and a balance between mind, body, and techniques.

Toyota Boshoku Technical Skills Academy opens

TOPICS 12 January, 2010

Production began at the Toyota Boshoku Somain plant, which was purchased from Faurecia. Toyota Boshoku Somain is our second location in France and our first seat assembly center in the European Union.

Production begins at Toyota Boshoku Somain

2007May

10 11

FY 2012

2012April Our company exhibited at Milano Salone for the first time

AprilOur company exhibited for the first time at the Beijing International Automotive Exhibition, China

MayIn China, production began at Changchun Faway Toyota Boshoku Auto Parts. Production items: Seats, Door trims & Floor carpets, etc

May Seat with ventilation for compact cars developed and used in Corolla models

JulyToyota Boshoku Gateway (Thailand) won the “Monozukuri Process Innovation Award” at the 2012 Good Factory Awards which was sponsored by the Japan Management Association

SeptemberThe TB Sports Seat was developed to provide a ride that complements sports-oriented driving. Used in the limited edition iQ GRMN Supercharger

August In Brazil, production began at Toyota Boshoku do Brasil.Production items: Seats, Door trims & Air cleaners, etc

AugustTogether with Autoneum and Nihon Tokushu Toryo Co., Ltd. the company began a study of interior systems development

September Toyota Boshoku (China) launched a scholarship program for Shanghai Jiao Tong University

DecemberProduction began on motor core constituent parts for hybrid systems. Used in Crown hybrid models

FY 2011

2011April A skill training system was launched for in-house skills certification

April First participation in the Shanghai Motor Show, China

JuneIn Poland, production began at TBAI Poland. Production items: Seat structural parts, and from 2013, Seat assembly

JuneSports seat for automobile racing was developed and used in Lexus LFA vehicles at the Nürburgring 24-Hour Endurance Race

JulyProduction began at Boshoku Automotive Europe and Boshoku Automotive Poland. Production items: Interior parts such as door trims and headliners

SeptemberIn Mexico, production began at TB Sotec de Mexico.Production items: Seat covers

September In Italy we opened the Toyota Boshoku Milan Design Branch

NovemberIn the U.S.A, production began at Toyota Boshoku Mississippi.Production items: Seat structural parts & Door trims

NovemberIn the U.S.A, production began at Systems Automotive Interiors. Production items: Seats

NovemberThe Table for Two program was launched to provide aid for starving children in Africa and to promote employee health

2012January

Lighter base material for door trims and seat backboards were developed using kenaf. Used in Lexus GS models

JanuaryAir cleaner case developed using kenaf for the injection mold material. Used in Crown Comfort models

FY 2014

2014April The 1st Global TPM Convention was held

AprilIn Laos, production began at Toyota Boshoku Lao.Production items: Seat covers

June

October

In Pakistan, production began at Thal Boshoku Pakistan.Production items: Seat frames & Air cleaners

NovemberBoshoku Automotive (Thailand) was established in Thailand.Production items: Interior parts such as silencers and package trays, etc (production to begin in October, 2014)

10th anniversary of the merger

FY 2013

2013April

Nunokabe, a fabric wall decoration for residential use, was developed and went on sale through Toyota Housing Corporation

MayNew sports seat were developed for use in Lexus IS models. The Foam-in-place method technology incorporates passenger safety sensors and development of seat ventilation system is a world first

JulyIn Turkey, production began at TB Sewtech Turkey LTD. Production items: Seat covers

JulyIn the Czech Republic, production began at Boshoku Automotive Czech.Production items: Door trims

JulyShenyang Toyota Boshoku was established in Shenyang, China.Production items: Door trims, etc (production to begin in 2016)

September Our company exhibited for the first time at the Frankfurt Motor Show, Germany

OctoberIn China, production began at Heyuan Toyota Boshoku Automotive Parts.Production items: Seat covers

NovemberBio-based plastic alloy with excellent impact strength was jointly developed with Toyota Central R&D Labs., Inc.,

December President Toyoda received the Legion of Honor at the rank of Chevalier from France

March To strengthen sales to local automakers in India, Toyota Boshoku Relan India was established and began sales activities

2014March Proving ground at the Tajimi Technical Center was completed and testing began

March In the U.S.A, production began at Toyota Boshoku Kentucky’s Lebanon plant for service bumpers

MarchGran Class Seats used in the new carriages of the Hokuriku Shinkansen began operations in March

TOPICS 15 June, 2011

In cooperation with Toyota Motor Corporation and Dome Carbon Magic Co., Ltd, we developed a sports seat exclusively for automobile racing. The seat is used in the GAZOO Racing team ve-hicles that compete in the Nürburgring 24-Hour Endurance Race.

Development of a dedicated sports seat for automobile races

We developed a new sports seat using the foam in place method for use in the new Lexus IS “F SPORT” model. The seat offers sports-oriented riding feel and function in a luxury design.

Newly developed sports seat used in the latest Lexus IS model


We acquired the automotive interior business of Polytec, whose business is centered on Europe. We launch production as Boshoku Automotive Europe. With this, we begin dealing with major European automobile manufactures such as BMW.

Boshoku Automotive Europe began production

TOPICS 19 May, 2013

Established as a satellite to support automobile seat production in Thailand, the factory is our first production base in Laos. Our Thai managers are active in providing work-site instruction and training for the employees.

Start of seat cover production in Laos

TOPICS 21 April, 2014

In conjunction with Toyota Central R&D Labs., Inc., we developed a bio-based plastic alloy with impact strength performance among the best in the world. The eco-friendly plastic uses castor oil as a raw material. When put in to practical use, the plastic should have many other applications beyond automobile parts.

Creation of high impact-strength bio-based plastic

TOPICS 20 November, 2013

Looking Back at 10 Years of EventsPart 3


▶TOPICS 16

▶TOPICS 17

▶TOPICS 18

▶TOPICS 15

Event of Toyota Boshoku TOPICS 17 April, 2012

We exhibited at the 51st International Furniture Fair “Milano Salone” in Italy. Under the theme of “origamic”, we showcased Toyota Boshoku’s pursuit of the possibilities of fabric and the strength of our designs to the world.

International Furniture Fair “Milano Salone”


We began production of motor core constituent parts for hybrid systems for Toyota’s new Crown model. As well as marking an expansion into the key powertrain components business this is also the beginning of our hybrid-related component manufacturing.

Production began on motor core constituent parts for hybrid systems. Used in Crown hybrid models



▶TOPICS 19

▶TOPICS 21

▶TOPICS 20


Over the last decade, the number of Toyota Boshoku group companies and divisions has grown dramatically and group company employees are now active all over the world. During this time, every workplace has been building teamwork and mutual trust. We asked the companies and divisions to tell us what makes their workplace number one in the Toyota Boshoku group.

We are No. 1 in the Toyota Boshoku group!

Part 4

Special Feature 1

10 Years since the Merger:A Trajectory of Challenge and Growth

The Pride The Pride of our of our WorkplaceWorkplace

● TOYOTA BOSHOKU KENTUCKY(Harrodsburg Plant)

With a 27-year history, the Harrodsburg Plant is the oldest of our factories in the Americas. It was built in 1987 as the head factory for Trim Masters, Inc. Together we carry out our work with pride.

The oldest factory in The Americas

● TB DE MEXICOThroughout the year we hold birthday parties and many other events, with 100% employee participation. The m a n y o p p o r t u n i t i e s f o r communication contribute to a smoothly managed workplace. Proud to be in charge of making seats for G M ’ s p r e m i u m C a d i l l a c brand, our employees are united in their work.

●MASTER TRIM DE ARGENTINA

Since 2013, we have owned a 2,500 ton injection machine. Another one of our strengths is that our employees think about and carry out f a c i l i t i e s d e s i g n , m a i n t e n a n c e , a n d improvements.

The AMERICAS

No.1 in workplace communication

2,500ｔ Injection machine

● ARJ MANUFACTURING

We have the complete capability to handle e v e r y t h i n g f r o m d i e m a n u f a c t u r i n g a n d experimentation to components manufacturing. When it comes to CAD design of parts, Faro Arm scanning, and precision processing, we are proud to be number one.

Metal die managementfor pressing

● TBAI POLAND

In 2013, we began new production on the BMW i3 seat. The new challenge provides daily opportunities for the company and employees to grow together.

● TOYOTA BOSHOKU TURKEY

Safety awareness among all our employees is very high. In the company, we carry out safety training and raise awareness with mutual warnings between employees. In FY2014, we had zero accidents.

● TBMECA POLAND

In the last decade, we have won the safety prize at the TBJ global awarding ceremony 3 times. All 127 employees pledge themselves to the Safety Commitment, and as a result of carefully following safe practices, we have had no major accidents for 8 years.

Launching new business production (for BMW)

Safety activity

No major accidents for 8 years

● TOYOTA BOSHOKU SOUTH AFRICA

July 18th is Nelson Mandela Day. On this day in South Africa, we spend 67 minutes helping to make someone else happy, in honor Mandela’s 67-year struggle against apartheid. Every year on this day the entire company participates in clean-up activities.

Mandela Day, July 18th

No.1 in participation in social contribution activities● TOYOTA BOSHOKU RUSSIA

Since our company was founded, we have engaged in a range of social contribution activities. Employee awareness of social contributions grows every year, and many of our employees are active in volunteer activities.

12 13

● TOYOTA BOSHOKU INDONESIA

All our employees help and support each other in their work, and build harmonious relations. We hold an event called Halal Bihalal, in which all 1700 employees shake each other’s hand and build friendly relations.

● TOYOTA BOSHOKU AUTOMOTIVE INDIA

We received high recognition for our QC activities, winning gold at the All India QC Competition and awards at the All TB QC Circle presentation. As well, we are active in award-winning CSR initiatives.

● TOYOTA BOSHOKU AUSTRALIA

To make the country stronger, Australia welcomes immigrants from all over the world, and approximately 10 million persons, almost half the nation’s population, is made up of immigrants. As a result, the 360 employees of TBAU represent 38 different nationalities. In our work, we accept and respect the diverse values of all employees.

● TOYOTA BOSHOKU ASIA

With an average age of 28, our workforce has many young employees. We give our young employees many opportunities for business trips and overseas training postings, and our senior employees provide close guidance for our inexperienced workers. Youthful energy invigorates the company.

● TOYOTA BOSHOKU FILTRATION SYSTEM (THAILAND)

The Pattaya Marathon is a race held annually in Thailand. Every year a large number of our employees join the race and for 10 years running, the sponsors have proclaimed us the company with the most participants.

● SHIN SAN SHING

Founded in 1987, we are the oldest production entity in the Toyota Boshoku group outside of Japan. With employees of many nationalities and ethnicities, we strive for cross-cultural harmony.

No. 1 in mutual helpfulness

No.1 in nationalities

Average age of 28

● TOYOTA BOSHOKU UMW

Every day at the morning assembly employees shake hands, helping to build cohesiveness in the workplace. The excellent workplace is demonstrated by teamwork outside the company as well. Our veteran team answered our hopes and took its first victory in the 8th Chairman Challenge Trophy soccer tournament.

No. 1 in employee cohesiveness

No. 1 participation in the Pattaya Marathon

Production entity with the longest historyWorking hard on

QC circles and CSR

● TOYOTA BOSHOKU SIAM METAL

We are proud of our 600 ton FHS press machine. Together with the Sanage Plant, we are one of only two companies in the Toyota Boshoku group to have one o f these machines . Wi th the machine pressing the parts, we can produce approximately 700,000 round recliners per month.

600t Fine Hold Stamping (FHS)

Part 4

150 employees participated

The PrideofourWorkplaceThe PrideofourWorkplaceThe PrideofourWorkplace

14 15

● FENG’AI (GUANGZHOU) AUTO SEAT PARTS

Boasting a low job turnover, the company and employees work together to expand the company. We also work hard on safety in 2013 we won the TB Global Safety gold prize.

● GUANGZHOU INTEX AUTO PARTS

Every year we hold Skill Competitions and QC Circle result meetings to build a workplace where employees can strive to innovate and improve themselves. As well as creating a suggestion system for original ideas for improvement, we endeavor to solicit proposals related to near miss accident experiences and energy savings.

● HEYUAN TOYOTA BOSHOKU AUTOMOTIVE PARTS

The company was founded exclusively with members from the China region. Everyone worked together to be ready for production in only five short months from factory lease signing to start-up.

●NINGBO ARACO

When it comes to a high ratio of female employees, we are second to none. Since our founding, the ratio of female to male employees has been very high--421 of 462 employees are women. That’s a 91% share! In sewing manufacturing, our team leaders, group leaders, subsection and section heads are all women.

● TOYOTA BOSHOKU FOSHAN

Since our founding, we have encouraged morale boosting initiatives and production activities focused on 5S. From our 5S song to 5S notebooks, quizzes, and more, we have a range of fun programs to help employees learn.

● CHANGCHUN FAWAY TOYOTA BOSHOKU AUTO PARTS

For 3 years in a row, the Changchun Faway sewing team has take top honors at the China region skills competition. This fiscal year, we focused on seat assembly and door trim installation as well as sewing, and achieved good results.

● CHENGDU TOYOTA BOSHOKU AUTOMOTIVE PARTS

Our whole company is committed to safety. Following a safety policy of “safety first, prioritizing prevention & comprehensive countermeasures”, all of our employees contribute to creating a safe workplace. In 2013, the city of Chengdu certified us as an outstanding company that actively promotes safe manufacturing.

No. 1 in rewarding work

No. 1 in employee desire for self-improvement

Company founded exclusively with members from the China region

Highest ratio of female employees

A 5S song

No.1 sewing skills in China

In 2013, received certifi cation as a company that promotes safe manufacturing

Members who were awarded a prize of CFTB Skills Competition

● TIANJIN TOYOTA BOSHOKU AUTOMOTIVE PARTS

Our average employee has the skills to handle 3.5 processes, giving us a very high rate of multi skilled workers. Our employees study every day so they can handle different duties when personnel or production plans change.

High ratio of multi-skilled workers

Entering the 5th China-region Skills Competition for the first time, we took 2nd prize in sewing machine maintenance

Part 4 The PrideofourWorkplaceThe PrideofourWorkplaceThe PrideofourWorkplace

16 17

● CORPORATE STRATEGY DIV.,TBA-JAPAN DEPT., TBAS-JAPAN DEPT., TBCH-JAPAN DEPT., TBEU-JAPAN DEPT.

In our workplace, you will hear not only English, but Chinese, German, and Portuguese, too. To encourage interest in English, we established the E-comi, where skilled English speakers introduce situations and the English phrases that might occur in those situations. Everyone studies together and works to improve their weak points.

All the world in one place

请联系TBCH...

Выручка за прошлый месяц...Der Verantwortliche

beim Automobilhersteller... Tôi mu n t

ch c h p trong tu n sau…

● TQM PROMOTION DEPT.

As the department in charge of promoting quality control training, we take the initiative in taking QC certification exams. Through individual self-learning and mutual encouragement and study, 7 of our 13 member have been promoted to top Senior Administrative & Engineering Grades.

● BR ADVANCED SEAT COMPONENTS DEVELOPMENT DEPT.

Established this year (2014) in June, we are made up of employees from the Advanced Development Div. and each of the Seat Design Div. We are charged with developing new functional parts, such as seat slides and recliners. Although our department is completely new, we are working to file patents and improve our English skills.

● TOYOTA MARKETING & SALES DIV.

As the contact point for customers, we are normally engaged in the tough business of providing product quotes and negotiating prices. But in private, many of our members are sports enthusiasts, eager to participate in the regatta and Ekiden. The events are a chance to show a different side of us outside of work, to enjoy ourselves and have fun together.

● TECHNICAL ADMINISTRATION DIV.

This year marked the 9 th running of the Toyota Boshoku Ekiden. In the past, our team was too strong, consistently taking the winner and runner-up prizes, so the rules had to be changed twice. Because of us, former track-and-field club members must wait 10 years after retirement before they are eligible for entry. These days, we put our efforts into supporting athletes and energizing the event.

No.1 ratio of member receiving QC certifi cation

The newest department

No. 1 sports lovers

No.1 in Ekiden enthusiasm

●QUALITY ASSURANCE DIV.

A product inspection and testing laboratory was established at Tsutsumi Plant. We added 8 new testing machines, consisting of 6 different kinds of machines. This has allowed us to perform faster, more systematic product inspections. By bringing together people from the engineering, production engineering and production divisions, we can quickly develop genchi-genbutsu hands-on countermeasures.

Updating inspection and testing facilities

● ACCOUNTING & FINANCE DIV.

With players from the basketball team assigned to our workplace, 34 of our 68 members of the supporters club. The whole division gets behind the team. We have especially big turnouts for matches in the neighbor prefectures.

No. 1 participation in the Sunshine Rabbits supporters club

● RESEARCH LABORATORIES

Of our 26 researchers, 15 have doctorates in engineering, agriculture, and other fields--that’s a percentage of 58.3%. We carry out cutting-edge R&D in materials, energy and bio-related fields.

Introducing our research to employees at the 4th Open Laboratory

No.1 in doctorates● INTERIOR SPACE PLANNING DEPT.

We are in charge of planning and proposing vehicle cabin spaces that bring smiles to our customers. It has been 4 years since our department was founded. Staff are switched out frequently, and the constant flow of new members provides an excellent stimulus and keeps the department fresh.

● ADVANCED DEVELOPMENT DIV.

Every year we submit over 100 patents. Of the 4,420 patents that Toyota Boshoku has filed over the last 10 years, 1,147 have come from our division. Going forward, we will maintain our No. 1 position with new patents related to various fields, products, and parts.

Pro planning team with a diverse membership

No. 1in patentsfi led

● EVALUATION & ENGINEERING DIV.

For the last 6 years, the Electronics Evaluation Dept. of the Tsuchihashi Plant has had no accidents that caused disability or required time off work. Every year we establish a schedule for workplace safety tours. The leader and supervisors form a group and inspect the durability testing area and electronic noise area in turn. All our staff are committed to safety.

Zero accidents workplace


18 19

● SEAT DESIGN DIV. 3

In the CAD Modeling Division of the 2013 Toyota B o s h o k u S k i l l s C o m p e t i t i o n , Y o s h i y u k i Marubayashi faced off against rival designers to become the f i rs t w inner . Cur rent ly , Mr . Marubayashi is teaching his CAD technology skills to our staff. We will raise the level of CAD technology.

First Champion in CAD technology

A team of specialists in a range of fi elds

● GLOBAL PRODUCTION PROMOTION DIV.

We support 42 of the 55 production plants that were established worldwide in the last decade. We are made up of manufacturing process professionals who possess extensive experience and knowledge. Currently, 15 of our 32 members are providing support around the world.

●OGUCHI MANUFACTURING DIV.

Yarn spinning was Toyota Boshoku’s original business, and our skilled workers continue to support production. We also manufacture a diverse line-up of goods that include air bags, cabin ceilings, fender liners, and silencers.

Working all over the world

Preserving our manufacturing heritage

Aichi Expert Craftsman in metal processing

The members of Oguchi manufacturing dept., spinning & weaving group

Produced four Aichi ExpertCraftsmen

● KARIYA MANUFACTURING DIV.

Of the 47 workers in the Kariya Plant Facilities Maintenance Department, 23 are multi-skilled technicians with national certification in multiple occupational categories (tasks). We are increasing the number of certified technicians, with veterans providing instruction in machine maintenance, machine assembly, and more.

Home to 23 multi-skilled technicians

●SANAGE MANUFACTURING DIV.2

Wrinkles occur in seats during assembly. Traditionally, and as a matter of course, steaming and irons are used to smooth these out before delivery. However, we examined the cutting, sewing, and assembly processes to determine the root cause of the wrinkling. By changing sewing methods and adjusting sewing machines to match the characteristics of the seat covering, we eradicated wrinkles in the manufacturing process itself. (This was an example of Built In Quality With Ownership.)

The members who challenged wrinkle-free activity

Create wrinkle-free seats

● FUJISUSONO MANUFACTURING DIV.

Located in the clean air at the foot of Mount Fuji, on clear days we can see all the way to the summit. We build seats and door trims while protecting the beautiful landscape around Mount Fuji.

● TOYOHASHI-MINAMI　MANUFACTURING DIV.T h e s e d a y s , d o o r t r i m production is usually carried o u t w i t h a u t o m a t e d equipment and jigs. For the All TB Skills Competition, we continued to install and apply d o o r t r i m b y h a n d . O u r precise work and impressive quality earned us high marks.

The Fujisusono Plant is located at the foot of Mount Fuji

A view of Mount Fuji

For 3 years running, winners of the door trim assembly category in the skills competition

●KYOEI ARACO

From cover cutting and sewing to seat assembly, we handle the total manufacturing of seats for large vehicles such as the Toyota Land Cruiser and Coaster. Starting in 2012, we began developing and providing active technological assistance for outsource manufacturing overseas. In particular, we are outsourcing SUV seat cover cutting and sewing in Vietnam.

Total production of large vehicle seat covers

● TOYOTA BOSHOKU SHIGA

From blood donations to hosting local high school factory tours, altogether the company engages in over 100 social contribution activities every year. Our efforts were recognized with the Social Contributions Prize at the 2012 Global Awards.

No. 1 in social contribution activities

Approximately 200 people participated in a reforestation activity in June of this year

Sewing in Vietnam, with our technological support

● FUNCTIONAL COMPONENTS R&D DIV.

To earn the Aichi Expert Craftsman designation, applicants must not only be certified as multi-skilled technicians and vocational instructors, but also meet other conditions, such as 25 years of workplace experience and the teaching of younger workers. The designations are a reward for long-term effort rather than short-term achievements, and are proof that we are a team proud of our technical skills.

● INTERIOR STANDARD COMPONENTS DESIGN DIV.

We are responsible for a diverse range of tasks, covering market trends, advanced development and design standards. We are a team made up of specialists in various fields. Our goal is to develop more competitive interior parts.


20 21

22 23

On the 85m-radius corner, it is possible to experience similar G-forces that are felt when turning at an intersection on an ordinary road.

Corner (85R)On the 670m straightaway, it is possible to assess conditions when driving at a high speed.

Straightaway

By reproducing a road with an uneven surface, we can evaluate the impact of vehicle vibrations on seat comfort.

Special course

By driving at a set speed along these guiding lines, it is possible to simulate G-forces when changing lanes.

Lane change guiding lines

West course

North corner (85R)

30

30

40

60

60

40

100

70R

70R

150R

South corner (35R)

East straightaway (670 m)

Managementcenter

We have been constantly pursuing an exceptional seat that suits excellent cars. We looked at what makes a car excel-lent. Although ideas vary, the most important thing is to ensure safety and security when driving. Translating this into seat development, the key is to support safe driving at all times for all types of customers. An exceptional seat is one that supports each part of the body when the car moves from side to side and up and down when cornering or driving on uneven surfaces, and front and back when G-forces are in play. In other words, a seat in which the driver feels as one with the vehicle and does not become fatigued. To de-velop such a seat, it is necessary to always take the per-spective of the person driving the car.

Seat development evolves through operations on the proving ground

Together with our specialists, the designated seat panels, who evaluate performance, comfort and other factors, many technical staff are ac-tively involved in our seat production. We have accumulated valuable data in endur-ance tests, performance tests, and more, and we used this large database when performing repeated seat evalua-

tions for each car model under development. However,

numerical results do not nec-essarily give us all the an-swers. Even if the data pres-ents good results, this may not translate into actual performance in the vehicle. Seats are key components that connect a person to the vehicle so it is critical to know how the person feels when using them. Therefore, we would borrow the proving ground of another company, and members of the designated seat panels would ride in the car to carry out dynamic evaluations and share knowledge with other parties involved in development.But now we have our own proving ground and have started trial operations. We are ready to develop products that truly satisfy customers in a more timely and flexible manner. Not only evaluators, but design and planning members are also expected to improve their evaluation capabilities. At the same time, it is important to find ways to quantify subjective evaluations in terms of the process of building a better seat. When developers can feel for themselves the strengths and weaknesses of their own products, they can be more confi-dent in promoting those products to the sales group and cus-tomers.

Become a global standard

In producing car seats, it is imperative for Toyota Boshoku to fully come to grips with the needs of automakers and users and to have a firm idea about the products we want to make. In addition to conventional testing and evaluations, I believe the proving ground can be used to build strengths

that we can show to the world to persuade the next genera-tion of customers to buy Toyota Boshoku seats. The ultimate aim of our seat production is for the customer to realize the second they sit down in a new car that the seat was made by Toyota Boshoku, and that the reason they do not become

fatigued after one or two hours drive is precisely because it is a Toyota Boshoku seat. We also want to be rated by auto-makers around the world as the global standard of seats. We pursue ultimate comfort and will continue striving to produce ideal seats.

Toyota Boshoku's carefully designed course, the Tajimi prov-ing ground, is 1,800 meters long. It includes a number of high-speed corners and hairpin curves, as well as a 670 meter straightaway, rough terrain and a special course.

One Step Closer to Producing the Ideal Seat

We adopted a driving circuit layout in which car noise does not echo in the vicinity by making use of the natural topography. The site is a former mine, so we prepared the ground and planted large numbers of young trees in a greening initiative.

We had Mr. Sakai, General Manager of the Evaluation & Engineering Division, speak about our seat production, which is set to be advanced through repeated testing and evaluation at the proving ground.

It's got everything, doesn't it?

Trial operations have commenced at the Tajimi Technical Center proving ground (Tajimi City, Gifu

automakers and vehicle users by aiming to produce safe and secure seats and interiors that are more comfortable, as well as higher performance filters and powertrain components. In this introduction we focus on how we work on producing better seats at the proving ground.

Trial operations have commenced at the Tajimi Technical Center proving ground (Tajimi City, Gifu

automakers and vehicle users by aiming to produce safe and secure seats and interiors that are more comfortable, as well as higher performance filters and powertrain components. In this introduction we focus on how we work on producing better seats at the proving ground.

Let’s make better seats Special Feature 2

Ikutomo SakaiGeneral Manager, Evaluation & Engineering Division

Characteristics of trial operations

At a ceremony held by the Thai Ministry of Labor, TBSM was commended as the 2014 outstanding corporation for oc-cupational safety, health and working environment. Judging from items such as thorough health examinations, measures for employees requiring medical treatment, and improvement of working environment such as brightness, hot tempera-

t u re s , a n d e x h a u s t . C o n t i n u i n g f r o m a prefectural pr ize won last year, our proactive att itude toward work-place health promotion enabled us to receive a na t iona l p r i ze th i s year. We wil l continue our efforts in order to win awards in coming years.

Fabric proposed by Kawashima Textile Manufactures (Shanghai) is being used for audience seats in the Shanghai Symphony Hall. The main hall has 1,200 seats, and the small hall 87 seats. The main hall seating features 6 colors ranging from red to orange. The color gra-dation that imparts a warm atmosphere to the entire concert space has been highly praised by customers. Our involvement in the project has drawn much attention from other facilities outside of Shanghai.

Fabric being used for seats at the Shanghai Symphony Hall

President Yamada (left)accepts the trophy

The National Occupational Health, Safety and Working Environment Award Year 2014

The 2014 National Occupational Health, Safety and Working Environment Award ceremony was held by Thai Ministry of Labor. TBGT won the award for the 8th year running, and TBFST for the 6th year running. The awards recognize superior companies operating in Thailand. Criteria include inspec-tions of workplace safety, hygiene, and environment conducted by the Thai Ministry of Labor. Also, companies must not have undergone accident stop-pages lasting 3 or more days. Each and every employee will continue to promote a safe, clean workplace.

For GAC Toyota Motor’s new LEVIN model, our first seats, door trims, and headliners rolled off the production lines. In the ceremony to cele-brate the first rolling off, president Yoshikawa said “I would like to thank everyone for their efforts during the production set-up. As we go into full-scale production, let us keep working to maintain safety and qual-ity.” The representative for the employees gave an enthusiastic speech, saying that “we wil l work hard to provide our customers with safe, comfortable products.” After the ceremony, president Yoshikawa, vice president Horii, and other representatives performed the tape cutting.

Line off ceremony

●Thailand/TOYOTA BOSHOKU GATEWAY (THAILAND) (TBGT),　TOYOTA BOSHOKU FILTRATION SYSTEM (THAILAND) (TBFST)

The National Occupational Health, Safety and Working Environment Award Year 2014

Working together as one to produce fine products

24 25

37

An opening ceremony was held for the new TBPC Plant 2 in Biñan City, Laguna. The event was at-tended by 70 people, including Toyota Boshoku vice president Koyama and Toyota Boshoku Asia president Ioki. Plant 2 will manufacture headliners and carry out lamination of seat cover fabrics. At the ceremony, Mayor Alonte-Naguiat praised the factory, saying that she hoped the plant “would manufacture great products and grow together with the region.” President Sugata of Toyota Mo-tor Philippines Corporation also spoke at the cer-emony.

Plant 2 opening ceremony

●Philippines/TOYOTA BOSHOKU 　PHILIPPINES (TBPC)

818

Mr. Koyama (front center) and Mayor Alonte-Naguiat (front, fourth from left)

Technical Skills Training Center opens to the media for the first time

Pickup!

Seats using Kawashima Textile Manufactures Shanghai fabric

10,11

●Japan/TB KAWASHIMA99

●Thailand/TOYOTA BOSHOKU SIAM METAL (TBSM)

●China/GUANGZHOU INTEX7

The Technical Skills Training Center held an observation tour for the media, with 14 newspaper and television companies visit ing the center. President Toyoda began the visit with a talk about the impor-tance of human resources development in monozukuri that Toyota Boshoku is pursuing. After this, vice president Koyama presented an overview of global human resources development system. Fol-lowing this, the media heard about the training of supervisors, which

is a part icular focus of our sk i l l s t ra in ing, and our efforts in strengthen-ing maintenance ski l ls . The media were able to see actual training tak-ing place and it was an excellent opportunity to explain Toyota Boshoku’s “people-building” efforts.

TBGT President Nakamura (right)accepts the trophy

The 7th company-wide meeting to present OJT※ results was held at Geo Hall in Sanage Plant. The goal of the meeting was to give new employees and their seniors a venue to widely present their notable OJT activities and encourage future OJT activities at worksites throughout the company. 8 groups were selected from a total of 109 groups of new employees and their workplace seniors this year. The representatives presented the main themes of their FY2014 activities. The new employees fielded tough questions and demonstrated how much they had grown with the seniors over the last year.※On the Job Training

President Toyoda (front row, 4th from right), Vice President Koyama (5th from right) and the winners of the excellence award

The 7th OJT Company-wide presentations20 ●Japan/TBJ GLOBAL HR DEVELOPMENT DIV.8

57

21

As part of our scholarship initiatives at Toyota Boshoku (China), Tianjin Intex and Tianjin Feng’ai hosted factory study tours attended by 9 scholarship students from Shanghai Jiao Tong University. Partici-pants were able to observe Toyota’s manufacturing methods on tours. Afterwards, students said that the tours were a very valu-able experience, as it allowed them to see advanced monozukuri in actual practice, rather than just hearing about them in a university

lecture. We will con-t inue to work w i th scholarship students to help cultivate su-perior workers who can contribute to the Chinese automobile industry.

Scholarship students listened intently to explanations

Factory study tours in Tianjin regionThe Techn ica l Sk i l l s Tra in ing Center hosted the A l l TB Sk i l l s Competit ion with 200 participants from Japan and from regional competitions around the world. This was the 9th time the event was held, and it featured 16 categories in the competition including a revived robot operation (teaching) category that was last included in the 2011 edition. The exciting contest saw competitors using all the skills they developed in their daily work to compete for top-spot hon-

ors, cheered on by many spectators.

The 9th All TB Skills Competition

The gold prize winners

●China/TOYOTA BOSHOKU (CHINA) ●Japan/TBJ TECHNICAL SKILLS TRAINING CENTER9

Observing sewing work

TBFST President Inoue (right)accepts the trophy

149

For the first time, we participated in the Fuji 86 Style with the BRZ 2014 at the Fuji Speedway. We exhibited our sports seats and the “86” chair. Around 900 customers visited the booth, and were able to experience for themselves the com-

fort of our seats. T h e e x h i b i t i o n provided valuable f e e d b a c k f r o m customers, which will inform our fu-ture development efforts.

Exhibiting at Fuji 86Style with BRZ 2014

38

Visitors both young and old came to our booth

●Japan/TBJ GLOBAL MARKETING & SALES PLANNING DIV., 　PRODUCT PLANNING & MANAGEMENT CENTER, 　DESIGN DIV., TOYOTA MARKETING & SALES DIV., 　EXTERNAL AFFAIRS & PUBLIC RELATIONS DIV.

29 ●Japan/TBJ EXTERNAL AFFAIRS & PUBLIC RELATIONS DIV., 　TECHNICAL SKILLS TRAINING CENTER, GLOBAL HR DEVELOPMENT DIV.

We celebrated our 10th anniversary at a hotel in central TEDA. Toyota Boshoku (China) president Yamamoto opened the ceremony with a speech, saying “since the foundation in 2004, Tianjin Toyota Boshoku won the deep trust of our customers and achieved steady growth thanks to the efforts of all employees. Over the next 10 years, let us continue to grow and work together as one to meet challenges and make the company even better.” After the speech, a DVD of the ten-year history of the company was shown, and this was followed by dances and musical performances staged by

employee volunteers that added to the celebratory at-mosphere. Finally, president Izawa spoke of his ambi-tions and expectations for the company and its work-ers, and promised to grow the company together with all its employees.Japanese dance performance

Tianjin Toyota Boshoku’s 10th anniversary

●China/TIANJIN TOYOTA BOSHOKU67

TOYOTA BOSHOKU DO BRASIL[Brazil]

Supporting the less fortunate in SorocabaTo provide support for the less fortunate residents of Sorocaba, we set up collection boxes in front of

t he ca fe te r i a and i n t h e l o b b y, a n d 2 0 0 employees helped with c l o t h i n g d o n a t i o n s . The many ar t ic les o f clothing and blankets that we collected were redistributed by the city of Sorocaba to people in need. We plan to expand the circle of programs to meet the needs of the local community.

The AMERICASTOYOTA BOSHOKU ASIA[Thailand]

Donations to local schoolsIn an in i t iat ive that began last year, we donated educational materials such as used laptops to local schools that lack educational materials. This time, we donated 10 computers and printers and 30 sets of desks and chairs to a school in Samut Sakhon. The children were delighted, and could hardly wait to start using the computers. On the day, employees were able to mix with the children and join in their activities, a valuable experience for everyone.

7/29

Children smiling

CHINA

ASIA and OCEANIA

TIANJIN FENG'AI[China]

Exchanges through soccerA soccer tournament for 9-player teams, sponsored by the Tianjin Technological Development Area Association, was held on the University of Science and Technology sports ground. We took on the team from Tianjin Denso Electronics. The games were played in the spirit of “friendship first, competition second” and “safety first, results second”. Our employees played with the same great sense of teamwork that they show in the workplace. The many employees who came out to support and cheer on the players added to the festive atmosphere. It was a meaningful day off for everyone who participated.

TOYOTA BOSHOKU FILTRATION SYSTEM (THAILAND)[Thailand]

Environmental Month Activities50 employees participated in a recycling contest, afforestation activities and volunteer activities at a local elementary school. In the recycling contest, employees used cans and plastic bottles which had been thrown away to create works of art. In the elementary school, we presented the children with writing utensils and other daily goods gathered from our employees. Participants enjoyed spending time with the happy children. In the future, we will continue carrying out the activities to contribute to the environment and local community.

6/27

6/27

Many employees participated

Building even stronger team spiritIntroducing works made from used cans and plastic bottles

7/14

26

NINGBO ARACO[China]

Visiting a nursing home for the elderlyAs part of the company’s community contribution

in i t iat ives, 13 employees visited a nursing home for the elderly, bringing sweets and fruits and helped to clean the interior of the home. The residents had a very enjoyable time and were delighted with the visit. We wil l continue with the initiative and visit periodically in the future.

Presents of soap and sweets

7/2 GUANGZHOU INTEX[China]

Celebration of our 10th AnniversaryGuangzhou Intex celebrated the 10th anniversary since its founding. On September 9th, the date of the anniversary, president Yoshikawa made his speech and presented employees with a giant cake at lunchtime. A commemorative picture was taken as the entire company celebrated the milestone. Also, a commemorative event is being planned in conjunction with the year-end party for all employees from the president down, which promises to make the 10th anniversary a year to remember.

Looking forward to achieving even more in the future

9/9

TIANJIN KAHOU[China]

The 1st Urethane Technology Exchange Meeting held

Toyoda Boshoku (China) hosted the first China-region Urethane Technology Exchange Meeting at Tianjin Kahou. The meeting involved 25 employees from Tianjin Kahou, Tianjin Intex, Chengdu Toyota Boshoku, and Guangzhou Intex. They shared urethane technological know-how and information about maintenance and kaizen improvements, working together to improve production efficiency and quality levels in their respective companies. As well,

g roup d i scuss ions i n t ro d u c e d a c t u a l examples from Toyota Boshoku ’s Sanage P lan t and Takaoka Plant. The exchange m e e t i n g s p a r k e d renewed efforts toward productivity and quality improvements.

7/3,4

TOYOTA BOSHOKU SOUTH AFRICA[South Africa]

Farewell party for Mr. MatsushimaWe held a farewel l party for outgoing pres ident Matsushima. Employees per formed a t rad i t iona l S o u t h A f r i c a n Z u l u ceremony of thanks for h im. The l i ve ly fa rewel l party featured a barbecue and singing and dancing p e r f o r m a n c e s . T h e company will continue the tradition of teamwork that he and the emp loyees established.

EUROPE and AFRICA

6/7

TOYOTA BOSHOKU FOSHAN[China]

The 2nd Quality Control Skills CompetitionThe Quality Control Skills Competition was held to raise quality awareness and improve knowledge and specialist skills. 124 participants in teams of 4 competed in 5 categories such as product knowledge, classifying variants, and sorting defective parts. Participants included not only QC inspectors, but staff from related departments and administrative departments as well. Before the competition, we held three knowledge-building

study meetings, a n d t h i s n o t only improved the abilities of the participants, but also raised awareness of quality control t h r o u g h t h e entire company.

TBAI POLAND[Poland]

Environmental Month ActivityTo raise environmental awareness among employees, we set up an Environment Month and held employee-participation events. Events included exhibitions of posters showing ways to tackle environmental problems and environmental knowledge contests in which all employees participated. As well, we held an art contest for children of employees under the theme of “Eco activities we can do this summer”. It proved to be an enjoyable opportunity for employees and their families to learn about the environment together.

June

7/20

Teams work together for victoryPrizes awarded to children participating in the art contest

Participants engage in intense discussion

A present of beer in a calabash gourd＊＊Also known as a bottle gourd

27

1 10 years since the merger: a trajectory of challenge and

Documents