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Page 1: 1-1. World Wrestling Entertainment McGraw-Hill/Irwin Strategic Management, 3/e Copyright © 2007 The McGraw-Hill Companies, Inc. All rights reserved

1-1

Page 2: 1-1. World Wrestling Entertainment McGraw-Hill/Irwin Strategic Management, 3/e Copyright © 2007 The McGraw-Hill Companies, Inc. All rights reserved

World Wrestling Entertainment

McGraw-Hill/IrwinStrategic Management, 3/e Copyright © 2007 The McGraw-Hill Companies, Inc. All rights reserved.

Page 3: 1-1. World Wrestling Entertainment McGraw-Hill/Irwin Strategic Management, 3/e Copyright © 2007 The McGraw-Hill Companies, Inc. All rights reserved

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World Wrestling Entertainment

1. How did Vince McMahon grow World Wrestling Entertainment?

Page 4: 1-1. World Wrestling Entertainment McGraw-Hill/Irwin Strategic Management, 3/e Copyright © 2007 The McGraw-Hill Companies, Inc. All rights reserved

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World Wrestling Entertainment

2. What resources does WWE have? How valuable are these resources?

Page 5: 1-1. World Wrestling Entertainment McGraw-Hill/Irwin Strategic Management, 3/e Copyright © 2007 The McGraw-Hill Companies, Inc. All rights reserved

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World Wrestling Entertainment

3. Evaluate WWE’s diversification efforts. What went wrong?

Page 6: 1-1. World Wrestling Entertainment McGraw-Hill/Irwin Strategic Management, 3/e Copyright © 2007 The McGraw-Hill Companies, Inc. All rights reserved

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World Wrestling Entertainment

4. What are the future prospects for WWE?

What can be done to expand or grow the business?

Who might take the business over from Vince and Linda?

Should it be kept within the family?

Page 7: 1-1. World Wrestling Entertainment McGraw-Hill/Irwin Strategic Management, 3/e Copyright © 2007 The McGraw-Hill Companies, Inc. All rights reserved

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Q1. Entrepreneurial Issues

Vince McMahon challenged the existing regional structure of industry by going for a national audience.

Televised road shows appealed to a larger audience. Sold matches less as contests (admitted that they were

scripted) and more as entertainment. Drove out competitors through aggressive expansion. E.g., of

Ted Turner’s World Championship Wrestling – acquired at a bargain price of $5 million.

Exhibited all 5 dimensions of entrepreneurial orientation Autonomy Innovation Proactive Competitively aggressive Risk taking

Page 8: 1-1. World Wrestling Entertainment McGraw-Hill/Irwin Strategic Management, 3/e Copyright © 2007 The McGraw-Hill Companies, Inc. All rights reserved

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Q2. Resources

Tangible Financial: high cash flow; low

expenditures Technological: Rights to characters Organizational: Tight family-run business

Intangible Human: Wrestlers with acting capabilities;

good script writers Innovation: Capabilities for developing

compelling characters and storylines

Page 9: 1-1. World Wrestling Entertainment McGraw-Hill/Irwin Strategic Management, 3/e Copyright © 2007 The McGraw-Hill Companies, Inc. All rights reserved

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Q2. Resources (contd.)

Reputation: Strong brand name, relationship with sporting arenas, relationships with television networks

Page 10: 1-1. World Wrestling Entertainment McGraw-Hill/Irwin Strategic Management, 3/e Copyright © 2007 The McGraw-Hill Companies, Inc. All rights reserved

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Q3. Diversification

Difficulty in following the path of related diversification

Expansion into books, music, and merchandise successful as it leveraged core competencies in wrestling.

Expansion into restaurants failed XFL did not have any link to wrestling (unscripted)

Page 11: 1-1. World Wrestling Entertainment McGraw-Hill/Irwin Strategic Management, 3/e Copyright © 2007 The McGraw-Hill Companies, Inc. All rights reserved

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Q4. Prospects

Looking at more focused related diversification

Loss of WWF name seen as good because it helps focus on the “E” in entertainment

Increase road shows to get more content, particularly for 24/7 subscriber video channel, movie channel, etc.

Children (Shane and Stephanie) immersed in business

Publicly owned but controlled by the McMahons


Local Marketing in Mature Markets Chapter Eight. Irwin/McGraw-Hill ©The McGraw-Hill Companies,, Inc., 2000 Irwin/McGraw-Hill ©The McGraw-Hill Companies,,

McGraw-Hill The McGraw-Hill Companies, Inc., 2004

McGraw-Hill/Irwin Copyright © 2008 by The McGraw-Hill

McGraw-Hill/Irwin © 2009 The McGraw-Hill Companies, All Rights Reserved McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, All Rights Reserved

McGraw-Hill © 2000 The McGraw-Hill Companies 1 S M McGraw-Hill © 2000 The McGraw-Hill Companies

McGraw-Hill/Irwin Copyright © 2008 The McGraw-Hill Companies

© 2002 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin

McGraw-Hill/Irwin Copyright © 2008, The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin Copyright © 2008 by The McGraw-Hill Companies,

Chapter 10 · Irwin/McGraw-Hill © The McGraw-Hill Companies, Inc., 2001 $ Irwin/McGraw-Hill © The McGraw-Hill Companies, Inc.,

McGraw-Hill/Irwin Copyright © 2013 by The McGraw-Hill

McGraw-Hill/Irwin © 2009 The McGraw-Hill Companies, All Rights Reserved Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin

Correlated to Macmillan/McGraw-Hill€¦ · Mondo Bookshop - Grade K correlated to Macmillan/McGraw-Hill Treasures. Mondo Bookshop Macmillan/McGraw-Hill Treasures. Mondo Macmillan/McGraw-Hill

© McGraw-Hill Companies, Inc., McGraw-Hill/Irwin McGraw-Hill/Irwin Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved

McGraw-Hill/Irwin ©2005 The McGraw-Hill Companies, All rights reserved McGraw-Hill/Irwin

McGraw-Hill Science Newsroom - Macmillan/McGraw-Hill€¦ · McGraw-Hill Science Newsroom Primary Edition complements the McGraw-Hill Science 2000textbook series by offering one interactive

McGraw-Hill/Irwin ©2005 The McGraw-Hill Companies, All rights reserved ©2005 The McGraw-Hill Companies, All rights reserved McGraw-Hill/Irwin

McGraw-Hill 6-1. 6 McGraw-Hill Communications, Networks, & Safeguards

McGraw-Hill/Irwin McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved

McGraw-Hill 10-1. 10 McGraw-Hill Systems Analysis & Programming

McGraw-Hill © 2006 The McGraw-Hill Companies, Inc. All rights reserved. 5-1 McGraw-Hill © 2006 The McGraw-Hill Companies, Inc. All rights reserved. SOCIOLOGY:

McGraw-Hill © 2005 The McGraw-Hill Companies, Inc. All rights reserved. 1 The Sociological Perspective McGraw-Hill © 2005 The McGraw-Hill Companies, Inc

© The McGraw-Hill Companies, Inc., 2003 McGraw-Hill/Irwin

©2009 The McGraw-Hill Companies, All Rights Reserved McGraw-Hill/Irwin ©2009 The McGraw-Hill Companies, All Rights Reserved ©2009 The McGraw-Hill Companies,

#14-1 McGraw-Hill/Irwin © 2005 The McGraw-Hill Companies, Inc., All Rights Reserved. McGraw-Hill/Irwin © 2005 The McGraw-Hill Companies, Inc., All Rights

McGraw-Hill © 2006 The McGraw-Hill Companies, Inc. All rights reserved. 3-1 McGraw-Hill © 2006 The McGraw-Hill Companies, Inc. All rights reserved. SOCIOLOGY:

MACMILLAN/McGRAW-HILL SCIENCE A CLOSER … 11 Gr5.pdf · Correlation of the Macmillan/McGraw-Hill SCIENCE Program to ... Chapter 3: Interactions in ... McGraw-Hill . Macmillan McGraw-Hill

© The McGraw-Hill Companies, Inc., 2002 McGraw-Hill/Irwin

12-1 McGraw-Hill/Irwin © 2012 The McGraw-Hill Companies, All Rights Reserved McGraw-Hill/Irwin Copyright © 2013 by The McGraw-Hill Companies, Inc. All

© McGraw-Hill Companies, Inc., McGraw-Hill/Irwin

McGraw-Hill/Irwin Copyright © 2007 by The McGraw-Hill

1 McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc., All Rights Reserved. Chapter Seven McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc.,

McGraw-Hill Ryerson Copyright © 2006 by The McGraw-Hill

McGraw-Hill © 2005 The McGraw-Hill Companies, Inc. All rights reserved. 1 The Sociological Perspective CHANGING SOCIETY part McGraw-Hill © 2005 The McGraw-Hill

McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. 1

Chapter Ten LocalMarketing in Emerging Markets Irwin/McGraw-Hill ©The McGraw-Hill Companies,, Inc., 2000 Irwin/McGraw-Hill ©The McGraw-Hill Companies,,