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=mc 2009 Global Fundraising Confidence Survey 2009 Asia and Africa (Draft 1.1) 1

GLOBAL FUNDRAISING CONFIDENCE SURVEY

ASIA AND AFRICA

SURVEY REPORT


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CONTENTS

Introduction ........................................................................................................................................................ 3

Key Findings ........................................................................................................................................................ 3

Detailed Findings ................................................................................................................................................ 5

Respondent Location ...................................................................................................................................... 5

Organisation Type ........................................................................................................................................... 6

Respondent Role ............................................................................................................................................. 7

Respondent Sector ......................................................................................................................................... 8

Effect of Financial Crisis .................................................................................................................................. 9

Change in Fundraising Income ...................................................................................................................... 10

Change due to Financial Crisis ....................................................................................................................... 11

Confidence in next 12 months ...................................................................................................................... 13

Effect of Recession in Coming 12 Months ..................................................................................................... 14

Ideas ............................................................................................................................................................. 15

Appendix 1 Ideas ............................................................................................................................................ 17


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INTRODUCTION

This report details the findings of a survey run by Usha Menon of Managementcentre Asia and David Segal of

The Management Centre on behalf of the Resource Alliance in May 2009.

The purpose of the survey is to identify how NGOs/NPOs in Asia and Africa and INGOs operating in Asia &

Africa are responding in fundraising terms to the global financial crisis. The survey forms part of a globalfundraising confidence survey being undertaken by The Management Centre on behalf of the Resource

Alliance.

22 people from a range of countries in Asia completed this survey.

KEY FINDINGS

Respondents

More than 50% of the responses came from India, Indonesia and Kenya, so the findings cannot besaid to be representative of the region as a whole

73% respondents were from national NGOs or charities and 18% were from international NGOs Primary respondent roles were CEO of nationallybased NGO/NPO (36%) and Nationallybased

NGO/NPO fundraiser 6 (27%)

50% of respondents were made up of Education (18%), The environment (14%), Human rights (9%)and Disability and disability rights (9%)

Effect of Financial Crisis

95% saw an effect or partial effect from the financial crisis on their fundraising 53% saw a drop in income. Most of these, 33%, saw a drop of between 15% and 25%. 20% saw a

smaller drop

24% saw an increase in income of between 10% and 25%. One saw an increase of 80% Only 52% said the change in income was entirely due to the financial crisis

Fundraising Confidence

47% to 59% were confident or very confident about funding from International corporates,International Foundations, Domestic corporate, International institutions (World Bank, USAID. DFID

etc) and Online giving

35% to 41% were confident or very confident about funding from Individual high value donors,Individual low value donors, Earned income (trading etc) and Domestic foundations

30% were unconfident or very unconfident about funding from Government money includinglotteries. Interestingly, 2 (12%) were very confident about income from this source

27% thought the recession would affect them quite strongly, 59% thought it would affect themnoticeably but not strongly. 14% thought it would affect them relatively weakly


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Ideas to deal with the impact of the recession:

Most popular ideas were: Using Corporates' CSR channel to mobilize the resources (5 references),Using more face to face, ENews Letters and other direct fundraising methods (5 references), Using

the network for better connectivity & reliability (3 references), Become more innovative and

creative in fundraising approaches (3 references)


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DETAILED FINDINGS

In this section we look at responses in terms of absolute and percentage number. Charts are used to illustrate

and help interpret the numbers.

RESPONDENT LOCATION

Response

Frequency

Response

Count

India 27.3% 6

Indonesia 13.6% 3

Kenya 13.6% 3

Pakistan 9.1% 2

Philippines 9.1% 2

Hong Kong 9.1% 2

Bangladesh 4.5% 1

Cambodia 4.5% 1

S.Korea 4.5% 1

Nigeria 4.5% 1

More than 50% of the responses came from India, Indonesia and Kenya, so the findings cannot besaid to be representative of the region as a whole


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ORGANISATION TYPE

Response

Frequency

Response

Count

a national NGO/charity 72.7% 16

an international NGO charity 18.2% 4

a funder/donor agency 4.5% 1

a consutancy/supplier 4.5% 1

16 (73%) respondents were from national NGOs or charities 4 (18%) were from international NGOs


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RESPONDENT ROLE

Response

Frequency

Response

Count

CEO of nationallybased NGO/NPO 36.4% 8

Nationally

based NGO/NPO fundraiser 27.3% 6Other (please specify) 22.7% 5

INGO regional fundraiser 9.1% 2

Nationallybased NGO/NPO nonfundraising manager 4.5% 1

Grantgiver/donor 0.0% 0

Primary respondent roles were CEO of nationallybased NGO/NPO (8, 36%) and NationallybasedNGO/NPO fundraiser 6 (27%)

There were also 2 (9%) INGO regional fundraisers and 1 (5%) Nationallybased NGO/NPO nonfundraising manager

5 (23%) selected other. The details are listed belowOTHER

Fundraising director of inter governmental organization partnering with WHO Executive officer/fundraiser for Provincial NGO grant making organization Executive director


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Program development and evaluation including fund raising from national and international donors'smarket.

RESPONDENT SECTOR

Response

Frequency

Response

Count

Education 18.2% 4

The environment 13.6% 3

Human rights 9.1% 2

Disability and disability rights 9.1% 2

Arts heritage and culture 4.5% 1

Health 4.5% 1

Faith based causes 4.5% 1

Children's causes 4.5% 1

Other (please specify) 31.8% 7

Almost a third (7, 32%) selected other. For details, see below. 50% of respondents were made up of Education (4, 18%), The environment (3, 14%), Human rights (2,

9%) and Disability and disability rights (2, 9%)

The remaining respondents worked, 1 each, in Arts, heritage and culture, Health, Childrens causesand Faith based causes


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OTHER

7 respondents selected other. 2 worked in both Health and Education and others worked in a range of areas:

Poverty Capacity Building in Fundraising Youth causes. Vaccine research and development Education, Health and Income Biodiversity, enterprise and livelihood Health, education, livelihood, human rights and environment

EFFECT OF FINANCIAL CRISISRespondents were asked:

Do you see any effect from the financial crisis on your fundraising?

Response

Frequency

Response

Count

Yes 45.5% 10

Partially 50.0% 11

No 4.5% 1


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10 (45%) saw an effect from the financial crisis on their fundraising 11 (50%) saw a partial effect Only 1 (5%) saw no effect

CHANGE IN FUNDRAISING INCOME

Respondents who answered yes or partially to the question above were asked:

How has your fundraising income changed over the last 12 months since April 2008?

Response

Frequency

Response

Count

Down 0%5% 4.8% 1

Down 5%10% 9.5% 2

Down 10%

15% 4.8% 1Down 15%20% 23.8% 5

Down 20%25% 9.5% 2

up 0%5% 4.8% 1

up 5%10% 0.0% 0

up 10%15% 9.5% 2

up 15%20% 4.8% 1

up 20%25% 9.5% 2

Other (please say whether it has gone up or down and

by how much)19.0% 4


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11 (53%) saw a drop in income Most of these, 7 (33%), saw a drop of between 15% and 25%. 4 (20%) saw a smaller drop 5 (24%) saw an increase in income of between 10% and 25%. One saw an increase of 80% (see below) 4 (20%) selected other. Their comments are shown below

OTHER

4 respondents selected other:

Not applicable Up 80% We don't do fundraising and derive income from investment only. The asset value has gone down by

about 30% on book value but mainly an unrealised loss.

No Change

CHANGE DUE TO FINANCIAL CRISIS

Respondents were asked:

Is this change in income entirely due to the financial crisis?

Response

Frequency

Response

Count

Yes 52.4% 11

No (please explain and say how much is due to the

recession) 47.6% 10

11 (52%) said the change in income was entirely due to the financial crisis


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Explanations from those who said it wasnt are shown belowEXPLANATION (IF NO)

Responses below are reported verbatim. They were too varied to be able to categorise:

We have used this as an opportunity. We explain the impact of the recession on the the community,and that it would have a more significant impact on their life

Indian NGOs are getting more than 80% of their resources from Indian Government and part fromFunders overseas. The impact of Funders overseas may take a little time to have an impact but there

is an increase in Government allocation for the sector and this more than offsets

We are still experiencing overall gross income growth but the average monthly gift through our facetoface program has decreased by 10% and the cancellation rate for the overall database has slightly

increased

As a result an addition of a significant donor Not only financial crisis it will leads to go down the healthy relationship, manual support from foreign

donor friends

Donor had already pledged and there was no change in their pledge Cases of corruption has also contributed to donors lack of faith in NGOs We need more funding agencies to be aware and committed to our projects in our province, Palawan,

Philippines aside from the financial crisis.

The major reason of fund raising changed down by about 20% due to numbers of projects are closingas per contract agreement with donor. However, foreseeing any new project is less comparing with

previous experiences which probably is because of financial recession globally. Other reason is that

INGO who raise money in developed country has reduced their funding commitment for different on

going projects.

Financial crisis + inflation


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CONFIDENCE IN NEXT 12 MONTHS


Thinking about your sources of income in the coming 12 months, how confident do you feel about funding from

each?

Very

confidentConfident Unsure Unconfident

Very un

confident

Response

Count

International corporates 1 9 5 1 1 17

Domestic corporates 1 7 7 1 1 17

Individual high value donors 1 6 6 2 1 16

Individual low value donors 1 5 9 1 1 17

International Foundations 1 8 8 0 0 17

Domestic foundations 0 7 6 2 1 16

Government money including

lotteries

2 3 7 4 1 17

Earned income trading etc 1 5 5 3 1 15

International institutions:

World Bank, USAID. DFID etc1 7 7 2 0 17

Online giving 1 7 5 2 2 17


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Of the 17 people responding to this question:

8 to 10 (47% to 59%) were confident or very confident about funding from International corporate,International Foundations, Domestic corporate, International institutions (World Bank, USAID. DFID

etc) and Online giving

6 to 7 (35% to 41%) were confident or very confident about funding from Individual high valuedonors, Individual low value donors, Earned income (trading etc) and Domestic foundations

5 (30%) were unconfident or very unconfident about funding from Government money includinglotteries. Interestingly, 2 (12%) were very confident about income from this source

5 (30%) mentioned other sources. See below for detailsOTHER SOURCES

Responses below are reported verbatim. They were too varied to be able to categorise:

Confident insofar as a mild but very slow recovery process is starting but the general guestimate thatthe recovery cycle will not complete until three to five years time.

Things like High Value Donors techniques are NOT much prevalent in India but are emerging For the unchecked above we don't solicit support as we have guidelines that restrict our funding

sources (no gov't or coporate gifts).

Local businessmen is a good fund potential but need to convince them Trusts and competitive bidding for government fund.

EFFECT OF RECESSION IN COMING 12MONTHS


How strongly do you think the recession will affect your sector in the coming 12 months?

Response

Frequency

Response

Count

Relatively weakly 13.6% 3

Noticable but not strongly 59.1% 13

Quite strongly 27.3% 6

Severely 0.0% 0

Extremely severely 0.0% 0


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No respondent thought the recession would affect them severely or extremely severely 6 (27%) thought it would affect them quite strongly 13 (59%) thought it would affect them noticably but not strongly 3 (14%) thought it would affect them relatively weakly

IDEAS


Please enter below what you think fundraisers should do about the economic situation or what your

organisation is doing. Be as practical move over to more low cost ecommunication with donors or as

strategic set up a group to develop various scenarios on what the impact of different income drops would be

as you want. We especially welcome examples of what you have done but are also happy to hear ideas on what

you think should be done.

Responses are summarised here and reported in full in Appendix 1.

1. Using Corporates' CSR channel to mobilize the resources (5 references)2. Using more face to face, ENews Letters and other direct fundraising methods (5 references)3. Using the network for better connectivity & reliability (3 references)4. Become more innovative and creative in fundraising approaches (3 references)5. Develop marketing, selling and investment income generation schemes (2 references)6. Presenting the outcome / impact suiting to the technology etc. (2 references)7. Develop and improve partnerships with government and private sector (2 references)


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8. Target large donors systematically (2 references)9. Miscellaneous references (6)

For details see Appendix 1.


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APPENDIX 1IDEAS

Responses below are reported verbatim.

1. Using Corporates' CSR channel to mobilize the resources (5 references) Using Corporates' CSR channel to mobilize the resources. Corporates be more involved in donoting to indigenous people NGO those are active in conservation

of environment and Biodiversity in India.

my idea is to we are having so many funds from the corporates and individuals at national level andinternational level. we will find out and said them about the social work to others. and ask them fund

raising for any economic crisis.

Even during the economics recession, there are money to be givenFundraisers should be much more strategic in building relationships and be open to all the channels:

For this, it is important to liaise with all the prospects every day.

While I was working as a PR director of Jimmy Carter Work Project 2001, before my coming to this UN

Initiated organization, I was very successful to raise fund from companies through marketing PR

activities.

It would be succesful in raising fund with partners if we have various tools for communcation from

their standpoints based on the mission of NPO.

I have many success cases through many activities which will be helpful for the junior fundraisers!

Build on small victories or business to develop the capability of the community on enterpise andmarketing.

2. Using more face to face, ENews Letters and other direct fundraising methods (5 references) Using ENews Letters, etc. Some companies have started Face to Face/ Telefacing and other direct response methods which are

very effective. Staff employed is not well trained but these are still very successful. Need to do more

of this.

We have always used ecommunications to our donors but I have not decreased the offline output todate as I want donors to be continually informed that we are active in dealing with some of the

world's most pressing environmental issues and that we will need their ongoing support.

Meeting face to face email communication

3. Using the network for better connectivity & reliability (3 references) Using the network for better connectivity & reliability


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Go back to the traditional approach where in the time of crisis we go to the closest, neigbourhoodgiving hands, volunteers, show up helping those in need localy in local communities. This aproach

have to be promoted globally.

I suggest we set up a network per region to assist the NGOs in sourcing out funds for the differentcommunities and have a an annual sharing of experience and identify lessons for other communities

in the different regions.

4. Become more innovative and creative in fundraising approaches (3 references) Be creative. Move more investments in markets giving better returns like India, from the sagging &

saturated markets.

Use innovative methods like we have done for recruitment like telefacing ( combination of face 2 face& telecalling)

Be innovative particularly in a country like ours where poverty is endemic and giving is not a welldeveloped culture.We aim generate income through incorporating businesses that generate income such as

photocopying, equipment rentals etc.

5. Develop marketing, selling and investment income generation schemes (2 references) Fundraisers should try to come up with inhouse projects that will ensure that NGOs fund itself.

Developing an income generating activity that will sustain an organization financially. For example, in

our organization we practice poultry keeping, making beads and traditional ornaments, train CBOs on

how to write funding proposal (charge a small fee), among others activities. The monies generated fro

the income generating activities help sustain the organization. However, we understand that we must

also practice good governance for donors to have faith in us and consequently, build a good

relationship between our organization and donors.

Develop more marketing and selling schemes for organization's products and services

6. Presenting the outcome / impact suiting to the technology etc. (2 references) Presenting the outcome / impact suiting to the technology etc. Having a clear and simple presentation of our work. However, make our work meaningful by

demonstrating link to as many as possible areas, sectors, themes and institutions (satkeholedrs and

target group/s)

7. Develop and improve partnerships with government and private sector (2 references) The have supports in actions on field and government facility of Social development and philantrophy

worldwide. For sample those government or countries that have not applied the tax deduction for the

givers should be advocate to adapt and adopt tax deduction system for the good of others in need.


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Encourage the partnership with Government and private sector.

8. Target large donors systematically (2 references) Target prospective large donors and systematically meet one on one. Building contacts with donors

9. Miscellaneous references (21) Maximum use of Technology for better communication with low cost Using the local leaders / industrialist / celebrities as the part of the events. Be part of the big events Be part of the Seminars, workshops etc. Using the parents, siblings, community members etc. for raising the resources. Organisation especially the NGO should do joint fund raising as ameans of pulling resources together

especially where synergy would be an asset.

Clubbing organizational regular events with the component of raising resources. If committed for the cause with sustainable approaches matching to the challenges, skills, needs and

living environment of the needy individuals, then raising the resources is secondary.....

Alternate Energy, Industrialisation and agricultural uplifts Keep a long term horizon for the markets, like Brazil, China and India which high base of potential

donors and all signs of recovering early from recessions.

Probably this question is not applicable to our case as we don't engage in any fund raising but relyabsolutely on income from investments. Having said that, the advantage of working upon the basis of

an endowed capital is that the organisation is a long term investor, which means so long as available

cash assets are sufficient to meet the needs of grantmaking over a period of time, there is no need to

trade the capital stocks in hand and capital losses on the books are therefore not realised until or

unless they are traded. This does not suggest inaction, but it requires continuing review of

investment strategies of the organisation (which is ongoing with or without the financial crisis), and

appropriate reallocations in the combination of assets to ensure the longterm capital value of the

endowment is not outpaced by factors such as inflation and growth in the sector towards which thegrants are to be directed.

In India NGOs are only currently only raising about 10 % of the potential. So there is a great scope ofexpanding Fundraising.

We have to go beyond Courses and Workshops. Promote such examples. Can say much more on this


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I think the best thing for fundraisers to do is to NOT cut back on new donor acquisition at this time. Itis best to stay active in the community and continually state the need for your org is important. If

costing measures are necessary that best to look at any efficiencies in your overall FR portfolio rather

than decide to cut back on new donor acquisition. Esp, if the donor acquisition is primarily for

monthly donors while the ROI may be lower in the first 2 years, the LTV of monthly donors will pay

off.

Also, good opportunity to ramp up your online recruitment efforts if you haven't done so already.

We are increasing the monitoring of our FR programs to be able to track results more quickly, make

improvements and not put the organization at risk.

We are also increasing our reactivation efforts as it is more cost effective to recruit lapsed donors

than recruit new ones.

We have also stepped up our upgrade programs to be able to increase the average revenue per new

donor.

Support the community on their technical needs even after phase out period of the project.

Fundraisers should continue to support NGO/NPO that work for sustainable environment ofcommunity development.

donors should fund the projects directly,that will bring confident in the developed world.

We have begun to group the donors in categories like bilateral donors, UN agencies, INGOs,foundations, corporate donors including international corporate houses, NRB and individuals.

Following this group we will have donor's research from secondary and primary source of information

to make a comparison between past and present. We also like to determine their commitment level

is that increased or decreased following global recession ?

Interestingly from first hand assessment, we found that numbers of bilateral donors are sticking on

their commitment to Bangladesh regardless of the situation encountered by global recession. Even in

some cases like DFID and EU will increase funding to BD.

Review all operating/overhead costs, cut by 15% We are a NGO working in Andhrapradesh and Karnataka India. we are very much interested to work

your esteemed organization.

AWWA Aims to provide free education to Underprivileged Girls Childs from financially and socially

backward families so as to make them selfreliant, confident, economically independent and socially

responsible.

Our mission is to work towards the development of deprived and marginalized sections of the Indian

girl children, both in rural and urban areas with the aim of enabling all girl children from the most

deprived sections of society exercise their birthright to education, which is important to help build a

modern market based economy with enhanced information and knowledge in order to take better

decisions about nutrition and healthcare on behalf of their families and contribute towards a

constructive society.

We believe that Education is the right of every girl child and only education can make her realize her


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=mc 2009 Global Fundraising Confidence Survey 2009 Asia and Africa (Draft 1 1) 21

full potential as a selfsufficient individual and informed participant in change

We are also working The enterprise and skill training Programme for the adolescent girls and women

in urban and Rural Areas. Basic and professional computer Literacy to the underprivileged Children

hailing from BPL family; Children of single parent(women), children of HIV/AIDS affected parents,

children of Commercial Sex Workers (CSWs) for employment or selfemployment along with Basic

Education for employment in local units or company, as there is requirement for more computer

operators.it will act as a Computer of income riser for the poor community by different ways.

The enterprise and skill training program is having a direct impact

on the behavioural and managerial qualities of its beneficiaries, which

is reflected by the following aspects that were observed:

Many will be imbibed the positive qualities of punctuality and

professional attitude towards their entrepreneurial work.

Team interaction among women from various villages will be

strengthened.

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