Unleashing the Ultimate Cool Factor

Case Studies of Conferences Energized Through Social Media

Maddie Grant | Socialfish, LLC

Chris Bucchere | The Social Collective

Lindy Dreyer | SocialFish, LLC

Susan Mernit | Public Media Collaborative

#09NTC #cool

#09NTC #cool

@maddiegrant

@bucchere (Chris)

@lindydreyer

@susanmernit

Maddie Grant

SocialFish@maddiegrant

Chris BucchereThe Social Collective@bucchere

Our goal: Facebook + Twitter for Conferences

Our Mission Statement

The Social Collective provides an exclusive, interactive means for conference attendees to meet and network with one another in a safe and secure environment before, during and after any conference.

The Problem

The Problem

Attendees want to meet and network at conferences, but they don’t know how to get started

Conference organizers want to know more about their attendees to increase attendance and sales

Our Solution

Our Solution

Provide a fun, easy-to-use site where conference attendees can find and create meaningful connections

Provide the data back to conference organizers to help them market and sell products or services

Customers

White-labeled Sites

Mainstream Social Network Integration

Key Takeaways

True value in nonprofit events doesn’t come from the content; it comes from the interactions between people

Increase nonprofit member satisfaction by facilitating collaboration through social tools

Susan MernitPublic Media Collaborative@susanmernit

Knight News Challenge 2008-09

Using social media to do outreach and build community

•Annual, international $5MM competition awards 2 yrs funding for innovative projects that support news & discourse in geographic areas

•ANYONE with a good idea can apply•2008-09 Goals: Increase applicant diversity, improve application quality, broaden int’l applicants

Tactics

•3 month program: Online social media campaign & local meet ups raised profile, traffic, unique over 100% from previous year

•Tools: Twitter, Facebook groups & events, Upcoming, flickr, seesmic, blogs

•Built online mentoring/community w/Drupal

•3 people spent 10 hours a week total on the program, cash outlay very minimal=HUGE success

Tactics

This is replicable

•Documentation for how we did it:Detailed case study: Using social media for social good—reviews KNC08, Twestival for charity: water, Women Who Tech Telesummitt

•Download at http://snurl.com/gmeds•Or contact mernit@gmail.com for a copy

This is replicable

Lindy Dreyer

SocialFish@lindydreyer

Homebase Outposts

Background

•Started in Sept. ’08 in the UK, independent from the cause

•International scale, local effort•Global Twestival in Feb. ’09•202 cities raised $250,000 for charity: water

Enable & Energize

•Power of the Twitter community•Support from influentials•Local communities rallying•Support from central Twestival hub, including hosted WP site with Twestival theme.

@maddiegrant

@bucchere (Chris)

@lindydreyer

@susanmernit

#09NTC #cool