09359 omm mini wrkbk

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for the endurance athlete who loves being unaccounted for GREAT STORM GEAR Leanweight Designs™ re-inventing lightweight www.theomm.com

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Page 1: 09359 Omm Mini Wrkbk

for the endurance athlete who loves being unaccounted for

GREAT STORM GEAR

Leanweight Designs™ re-inventing lightweight

www.theomm.com

Page 2: 09359 Omm Mini Wrkbk

The Great Storm story of '1700 unaccounted for' went around the world via Reuters and Press Association. By Monday morning there were 2,000+ articles world wide and all 7 UK national dailies carried the story, some of it critical.

The most remarkable part of the story is what the press didn't wish to say. Our event competitors turned around to the press and said "you have got it wrong, we like doing this and the event was great".The press said it was the 'toughest mountain marathon in the world' our competitors said they wanted to continue day two.

The support we had was amazing and it proved we don't merely have customers out there but a strong community of activists with a passion for and a warm feeling towards our event.

Activists who are outdoor endurance athletes as well as climbers, skiers and backpackers.

We intend to build on that relationship and this leaflet is our first small step.

This next step is taken alongside our new partners, ARK group, who bring much expertise, sales and distribution strength to the OMM.

Read more about the event happenings and gear that accounts for itself on www.theomm.com

Mountain Marathons are just one of the many different types of outdoor events which are undergoing strong growth. Ultra, sky, trail and fell running are amongst these events and as we enter multi-sport and bike then the list is huge.

Mountains, bad weather and personal safety aspects are an important part of these activities.

Writing the rules; setting the standards.

As the organiser of the first ever mountain marathon in 1968 our rules have moulded all others following. Our goal is to design and develop a small tight compact range of lightweight garments which we can not only recommend as event approved but will set standards which others measure against for lightweight garments and gear.

OMM The event and the media OMM Garment and Gear Design Direction

Page 3: 09359 Omm Mini Wrkbk

waterproof

breathable -stre

tch

OMM Garment Overview OMM Kamleika Race Smock

For Autumn 09 we have significantly updated our Kamleika range of garments, improving their aesthetic appeal and technical performance whilst retaining the incredible comfort of the existing range. Kamleikas are pitched at the upper performance end of running/cycling garments with a good all weather hood.

GELANOTS™ FABRIC These garments are lightweight but not the very lightest around. That’s because we have selected the stretch GELANOTS® fabric which makes the garments silent in use and very comfortable. That’s important in a top but even more important in pants. Which is why we sell as many pants as tops.

HOW THE GELANOTS™ FABRIC WORKS About MVTR or ‘breathability’ as its often called. GELANOTS® fabric MVTR rating is up there amongst the better but not the very best. What counts in practice however is apparent or visual sweat on the inside of the garment and the new grey inner finish improves that by reducing clamminess.

Here’s what we say about it in consumer communications. 1. It’s an elastomeric (means stretchy) hydrophilic laminate bonded to a knitted outer

(which is unusual)2. The hydrophilic laminate ‘breathes’ well and better still because of the knitted outer (i.e.

more open than weave structure).3. It stretches i.e. elongates because of its knitted outer and recovers shape because of

the elastomeric laminate.4. Results:- breathability is good and the garment is silent in use. ‘The tops are good but

the pants are just magic’.

TAPING New narrower seam seal tape with improved stretch and reduced weight, breathability increased, garment stretch maximised.

ZIPS Race Smock Jacket utilise water resistant zips, improving foul weather performance.

NEW CONSTRUCTION TECHNIQUES Laser cutting and bonding used to significantly improve weather resistance in key areas such as zip openings, pockets and hoods, without increasing bulk and weight.

THE MEANING AND INSPIRATION OF KAMLEIKA. (From the book ‘Invisible on Everest, the innovators and the gear makers’; by Mike Parsons and Mary B Rose.)

Everyone knows the words Parka and Anorak, words taken from the Alaskan and Greenland Eskimo languages respectively; meaning a warm hooded jacket. The Aleuts near neighbours of the Alaskans, had much wetter conditions, being located in the oceans islands south of the Bering straits. They named their hooded, stretchy, seam sealed and fully waterproof garments: Kamleika.

Product Information

OMM race approved fully waterproof Smock. Fully taped seams and water resistant zips. Team up with the amazing Kamleika stretch pant. Made from Gelanots fabric which is at the upper end of the breathability ratings for performance fabrics.

Features

• Close fitting, but big enough to wear a mid layer underneath.

• Gelanots stretch for waterproof breathable performance with unparalleled softness.

• Extra long water resistant chest zip, double ended for ventilation.

• Roll away hood with peak and adjustable face drawcord.

• Reflective detail on sleeve and back.

• Elastic cuffs with thumb loops.

• Elasticated hem.

• External chest pocket with water resistant zip.

• Weight: To Follow, previous weight for guidance only 300g.

Page 4: 09359 Omm Mini Wrkbk

OMM Kamleika Race Jacket OMM Kamleika Race Pants

Product Information

OMM race approved. Fully waterproof Jacket. Fully taped seams and water resistant zips. Team up with the amazing Kamleika stretch pant. Made from Gelanots fabric which is at the upper end of the breathability ratings for performance fabrics.

Features

• Close fitting, but big enough to wear a mid layer underneath.

• Gelanots stretch for waterproof breathable performance with unparalleled softness.

• Water resistant full length zip.

• Roll away hood with peak and adjustable face drawcord.

• Reflective detail on sleeve and back.

• Adjustable cuffs.

• Elasticated hem.

• 2 external chest pockets with water resistant zips.

• Weight: To Follow.

Product Information

OMM race approved. Fully waterproof pants. Redefining leg wear – a stretchy close fitting waterproof pant for running and cycling. Use as an outer layer or the only layer, and forget you are wearing them. Team up with either of our outerwear options Made from Gelanots fabric which is at the upper end of the breathability ratings for performance jackets. Chris Townsend TGO report; ‘…and that leaves the OMM Kamleika pants which if you run or cycle are your only choice’

Features

• Close fit around lower leg.

• Shorter leg length to avoid catching when running or cycling.

• Probably the only waterproof pants light and stretchy enough for cycling.

• Large reflective logo on both rear lower leg.

• Side zips to just below the knee for easy on-off.

• If using with waterproof boots gaiters are advised otherwise the close fitting ankle closure (necessary for run/ride) will allow water to drain into your boots.

• Weight: To Follow, previous weight for guidance only 250g.

Gaiters

Stretchy close fitting gaiter for running and cycling. Minimises water ingress into shoes and keeps stones and mud out. Team up with Kamleika Race Pants for unrivalled leg and foot protection.

• Elastic binding around top edge.

• Lace hook at front, with cover to protect laces.

• Replaceable Instep cord tightens around rear of shoe and tidies away. Spares supplied.

• Reflective OMM logo on side for visibility.

• Weight: To Follow.

waterproof

breathable -stre

tch

Page 5: 09359 Omm Mini Wrkbk

Leanweight Designs™re-inventing lightweight

www.theomm.com

The great storm story of '1700 unaccounted for' went around the world via Reuters and PA within 24 hours of the OMM event on 25/26th October 2008.

The OMM will take place on the weekend 24/25th October 2009; see you there.