09 presentation

K E I T H R O Y S T E R

RESUME PORTFOLIO CONTACT

Objective:To serve in a senior creative management position

Capabilities and GoalsMy Resume


Qualified by:Over 10 years experience as a Creative Director for multi-billion dollar corporations




Experience includes:Personnel Management, Presentations, Brand Management, Design, Copywriting, Illustration and Production





Background in:Businesss to Business, Consumer, Direct Response, Ad Agency and In-house Creative





Background in:Businesss to Business, Consumer, Direct Response, Ad Agency and In-house Creative

Expertise in:Photoshop, Illustrator, InDesign, iLife, PowerPoint,Dreamweaver…and more


Objective: Create an ad that speaks to KPMG’s values of inclusion in the workplace.

Solution:This ad captures the notion that regardless of disability, KPMG is willing to recognize achieve-ment without regard to physical impairment. The message is that KPMG allows anyone to achieve their potential.

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Empowerment CampaignDiversity Ad

© 2008 KPMG LLP, a U.S. limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International, a Swiss cooperative.KPMG is an Affirmative Action, Equal Opportunity Employer, M/F/D/V.

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Phasellus sollicitudin, orci sit amet dignissim fringilla, turpis velit blandit tortor, ac hendrerit tortor magna et neque. Suspendisse tortor nisi, semper sodales, sodales nec, ornare et, diam. ras ut leo accumsan nisl posuere tempus. Proin mattis venenatis lacus. Curabitur at neque sed neque porta auctor

us.kpmg.com

We see abilities, not disabilities.

Objective: Develop a kickoff ad for KPMG’s new disabilities program for employees and their families.

Solution:This ad takes an supportive but not condescending view of employees with disabilities in the work-place. The ad positions KPMG as a place where people with disabilities can be treated with the respect they deserve.

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Diversity CampaignWorkplace Empowerment

© 2008 KPMG LLP, a U.S. limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International, a Swiss cooperative.KPMG is an Affirmative Action, Equal Opportunity Employer, M/F/D/V.

KPMG fosters a work envi-ronment that recognizes peopleof all abilities. Our culture of respect and inclu-sion strives to ensure that all partners and employees feel valued and treated fairly.

We established the KPMG Disabilities Network to raise awareness about the unique needs and talents of individuals with disabilities, including providing guidance about the impact that dis-abilities can have on families as well as individuals.

At KPMG, we recognize abili-ties, not disabilities. And we value the differences that make us unique.

us.kpmg.com

Disability isn’t destiny.

Objective: Develop an ad that positions KPMG as a partner in finding solutions to reduce skyrocketing IT costs.

Solution:The abstract visual of a man peering over a maze symbolizes the solution to a common business problem of reigning in costs by examining the process how IT purchasing decisions are made.


Technology Cost ContainmentCorporate Transparency

© 2008 KPMG LLP, a U.S. limited liability partnership and a member fi rm of the KPMG network of independent member fi rms affi liated with KPMG International, a Swiss cooperative.

Not getting transparent returnson your IT costs?We can help clear things up. Overseeing your organization’s growth, governance, and

performance starts with a clear vision of how well your IT efforts

are stacked up. Which is where KPMG’s IT Advisory comes in.

Our professionals can help you develop a series of logical and

strategic initiatives that respond to your goals. This can mean

sustainable value for your technology. And greater clarity

about how well you’re doing. For more information, contact

Richard Anderson, National Service Leader for IT Strategy and

Performance, at 212-872-5588 or [email protected].

us.kpmg.com

071203_FAD_ITSP_FEI_v12.indd 1 3/31/08 2:13:37 PM

Objective: Design an announcement for an upcoming Dr. Martin Luther King Jr. Holiday celebration in the City of Newark.

Solution:Using a photograph of Dr. King during his visit to Newark, making the announcement relevant to Newarkers. Adding a sepia tone to the photo-graph gives the campaign a warm, nostalgic look.


Dr. Martin Luther King, Jr. Tribute Annual Celebration Campaign

Objective: Develop an awareness campaign for Newark’s annual holocaust observance program.

Solution:Using the visual of a single candle memorializes the victims of genocide. The headline and copy serve as a call to remember the victims.


Newark’s Annual Memorial ProgramHolocaust Observance

Remember the PastFor the sake of the Future

The City of NewarkAnnual Holocaust Observance

4.25.07

The Newark Holocaust Observance will be held on April 25th at 12:30 at Deliverance Evangelistic Center (the original Temple B’nai Abraham) at 826 South 10th Street in Newark.We will honor the millions of victims of Nazi genocide in Europe from 1933 to 1945.The Newark Annual Holocaust Observance obligates us to focus not only on memorializing those who were killed. It offers us a lesson that remembrance should also be an act of hope.Your support of this event will be crucial to its success and your participation will ensure future generations “never forget”.

Attend the Newark Holocaust ObservanceWednesday, April 25, 2007

Free Parking Available

Please R.S.V.P.at 973-733-8004

holocaustflyer.indd 1 4/19/07 2:04:55 PM

Objective: Produce a billboard promoting the need for children’s health care under the new QLife brand

Solution:The visceral impact of a screaming child is balanced by a scornful headline, denouncing an inadequate health care system.

The approved layout takes a more direct approach in the message, positioning children’s health care as an entitlement to all children. The reference to The Children’s Bill of Rights reinforces the idea. The photo of an engaging child puts a human face on an abstract concept. Finally, the QLife logo is positioned prominently in the layout.


Children’s Healthcare AdvocacyPublic Service Billboard

Hon. Cory A. Booker, MayorMaria VizcorrondoDirector of Child & Family Well-Being

Our Children Havea Right to Quality

Health CareThe Children’s Bill of Rights

QOL Billboard 2/21/07 1:35 PM Page 1

Objective: Create a direct mail campaign piece for a candidate running on a platform of crime reduction.

Solution:Using the statistic that there were 100 murders in Newark in 2006, the approach was to make it personal to the reader, while creating the need for a call to action.


Campaign mailer addresses crimePolitical Direct Mail

In 2005,100 Newarkerswere murderedon our streets.

Who’s Next?

The Central Ward has many children, but none to spare. It is time to take back our streets.

60 Park PlaceNewark,New Jersey07102

In 2005,100 Newarkerswere murderedon our streets.

Who’s Next?

The Central Ward has many children, but none to spare. It is time to take back our streets.

60 Park PlaceNewark,New Jersey07102

Training Center Identifier

Objective: Develop a brandmark for KPMG’s new conference center for learning and thought leadership. The mark would be used for everything from outdoor signage to note pads.

Solution:The approved design visually depicts a “center” of learning while using negative space to illustrate a “pinnacle” of higher learning. The shape and color of the brandmark is scalable to any possible media application.


Corporate Brandmark

The brandmark was applied to the three divisions of the Center for Career Development.


Brandmark Applications

Brandmark for internet serviceEntertainment Website

Objective: Create a brandmark for website which advertises entertainment events .

Solution:A visual link between a movie ticket and a stylized button represents a simple solution for this online brandmark.


Objective: Develop an identifying brandmark for Newark’s annual holocaust observance program.

Solution:Using the visual of a single candle memorializes the victims of genocide. The headline and copy serve as a call to remember the victims.


Holocaust ObservanceNewark’s Annual Memorial Program

Objective:A brandmark for a chain of talk radio stations headquartered in Washington.

Solution:A stylized microphone combined with red and blue text represents a simple solution that cap-tures the tone of the business.


Washington D.C. Radio NetworkTalk Radio

Objective:Create a brandmark for the city of Newark which conveys theadministration’s concern for the quality of life in Newark’s troubled neighborhoods.

Solution:The Qlife brandmark becomes the lynch pin for the campaign’s look and feel. The mark consists of a parent and child - building blocks of a com-munity - and the new administration’s focus for this awareness campaign.


Community Initiative BrandmarkQuality of Life

The five pillars of the Newark administration under the Qlife brandmark are represented as icons which will appear in print and online.


Brandmark Application Quality of Life Icons

Objective:Create a brandmark for a money transfer service which uses ATM machines to send and receive money without using a bank account.

Solution:Bright fun colors and loud typography convey an easy, casual approach to the reader consistent with the brand name.


Brandmark for financial wire serviceMoney Transfer

Washington D.C. Research

Objective: Create a brandmark for a global policy research institute based in Washington, D.C.

Solution:Using a stylized globe as the icon with a classic typographic treatment, the new brandmark captures the international look and feel the client wanted for his website (bottom left).


Global Thinktank

Lending Crisis WhitepaperThought Leadership Brochure

Objective: Create a thought leadership brochure that explains the current mortgage lending crisis.

Solution:The cover image depicting the tensions and issues faced by lending institutions in the current climate is compelling enough to get the reader’s attention. Similar images compliment the content in this examination of todays’ lending crisis.


FINANCIAL RISK MANAGEMENT

Tax Considerations of Modifying REMIC -Held MortgagesBy Carol Schwartz

AdvISoRy

Objective: Produce a brochure that explains the international banking crisis without sensationalizing the problem, but gets the point across in an effective way.

Solution:The cover image of a solitary child in front of a suburban home puts a human face on a financial problem of global proportions.


Thought Leadership CollateralFinancial Crisis Whitepaper

AdvISoRy

FINANCIAL RISK MANAGEMENT

Responsible Lending: Back to Basics By Linda H. Gallagher and Amy S. Matsuo

Political Consulting Website

Objective: Create a website to advertise my services as a political consultant.

Solution:The website (yourmessageismymission.com) was designed with darker colors for a more aggressive feel. The tagline assures potential client that they will have an advocate who will fight for them.


Annual Celebration Campaign

K E I T H R O Y S T E R

201.693.7449e-mail: [email protected]

www.keithanthonyroyster.com